- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 7.44 | -18.78 | 96.83 | -0.46 | -144.23 | -1050.0 | 1.47 | 162.5 | 276.92 | 0.62 | 16.98 | 72.22 | -6.18 | -154.46 | -484.27 | 19.76 | 223.19 | 91.5 | 8.33 | 44.03 | -12.5 | 387 | 0.0 | 25.65 |
| 24Q2 (19) | 9.16 | 68.07 | 84.31 | 1.04 | 333.33 | 197.14 | 0.56 | 16.67 | 51.35 | 0.53 | 39.47 | 51.43 | 11.35 | 157.82 | 61.22 | 6.11 | -30.59 | -17.88 | 5.79 | -17.02 | -17.84 | 387 | 0.0 | 25.65 |
| 24Q1 (18) | 5.45 | 26.45 | 25.87 | 0.24 | 60.0 | 84.62 | 0.48 | 33.33 | 50.0 | 0.38 | 2.7 | 26.67 | 4.40 | 26.53 | 46.68 | 8.81 | 5.44 | 19.17 | 6.97 | -18.78 | 0.64 | 387 | 0.0 | 25.65 |
| 23Q4 (17) | 4.31 | 14.02 | -16.47 | 0.15 | 475.0 | -16.67 | 0.36 | -7.69 | -5.26 | 0.37 | 2.78 | 5.71 | 3.48 | 428.89 | -0.23 | 8.35 | -19.04 | 13.42 | 8.58 | -9.86 | 26.56 | 387 | 25.65 | 25.65 |
| 23Q3 (16) | 3.78 | -23.94 | -31.77 | -0.04 | -111.43 | -121.05 | 0.39 | 5.41 | -7.14 | 0.36 | 2.86 | 2.86 | -1.06 | -115.03 | -130.85 | 10.32 | 38.59 | 36.09 | 9.52 | 35.24 | 50.75 | 308 | 0.0 | 3.01 |
| 23Q2 (15) | 4.97 | 14.78 | -14.16 | 0.35 | 169.23 | 84.21 | 0.37 | 15.62 | -11.9 | 0.35 | 16.67 | 2.94 | 7.04 | 134.56 | 114.6 | 7.44 | 0.74 | 2.63 | 7.04 | 1.64 | 19.93 | 308 | 0.0 | 3.01 |
| 23Q1 (14) | 4.33 | -16.09 | -17.99 | 0.13 | -27.78 | -27.78 | 0.32 | -15.79 | -20.0 | 0.3 | -14.29 | -6.25 | 3.00 | -13.93 | -11.93 | 7.39 | 0.35 | -2.45 | 6.93 | 2.14 | 14.32 | 308 | 0.0 | 3.01 |
| 22Q4 (13) | 5.16 | -6.86 | -6.01 | 0.18 | -5.26 | -14.29 | 0.38 | -9.52 | 0.0 | 0.35 | 0.0 | 9.38 | 3.49 | 1.71 | -8.8 | 7.36 | -2.86 | 6.4 | 6.78 | 7.36 | 16.37 | 308 | 3.01 | 3.01 |
| 22Q3 (12) | 5.54 | -4.32 | 2.59 | 0.19 | 0.0 | -9.52 | 0.42 | 0.0 | 7.69 | 0.35 | 2.94 | 16.67 | 3.43 | 4.51 | -11.81 | 7.58 | 4.51 | 4.97 | 6.32 | 7.59 | 13.72 | 299 | 0.0 | -11.54 |
| 22Q2 (11) | 5.79 | 9.66 | 11.56 | 0.19 | 5.56 | -5.0 | 0.42 | 5.0 | 10.53 | 0.34 | 6.25 | 30.77 | 3.28 | -3.74 | -14.84 | 7.25 | -4.25 | -0.93 | 5.87 | -3.11 | 17.22 | 299 | 0.0 | -11.54 |
| 22Q1 (10) | 5.28 | -3.83 | 17.59 | 0.18 | -14.29 | 5.88 | 0.4 | 5.26 | 14.29 | 0.32 | 0.0 | 28.0 | 3.41 | -10.88 | -9.96 | 7.58 | 9.45 | -2.81 | 6.06 | 3.98 | 8.85 | 299 | 0.0 | -11.54 |
| 21Q4 (9) | 5.49 | 1.67 | 40.41 | 0.21 | 0.0 | 16.67 | 0.38 | -2.56 | 22.58 | 0.32 | 6.67 | 18.52 | 3.83 | -1.64 | -16.91 | 6.92 | -4.16 | -12.7 | 5.83 | 4.92 | -15.59 | 299 | -11.54 | -11.54 |
| 21Q3 (8) | 5.4 | 4.05 | 54.73 | 0.21 | 5.0 | 40.0 | 0.39 | 2.63 | 34.48 | 0.3 | 15.38 | 30.43 | 3.89 | 0.92 | -9.52 | 7.22 | -1.36 | -13.08 | 5.56 | 10.9 | -15.7 | 338 | 0.0 | 0.0 |
| 21Q2 (7) | 5.19 | 15.59 | 25.36 | 0.2 | 17.65 | 33.33 | 0.38 | 8.57 | 18.75 | 0.26 | 4.0 | 4.0 | 3.85 | 1.78 | 6.36 | 7.32 | -6.07 | -5.27 | 5.01 | -10.03 | -17.04 | 338 | 0.0 | 0.0 |
| 21Q1 (6) | 4.49 | 14.83 | 17.23 | 0.17 | -5.56 | 41.67 | 0.35 | 12.9 | 29.63 | 0.25 | -7.41 | 19.05 | 3.79 | -17.76 | 20.84 | 7.80 | -1.68 | 10.57 | 5.57 | -19.37 | 1.55 | 338 | 0.0 | -0.88 |
| 20Q4 (5) | 3.91 | 12.03 | -2.01 | 0.18 | 20.0 | 125.0 | 0.31 | 6.9 | 55.0 | 0.27 | 17.39 | 68.75 | 4.60 | 7.11 | 129.6 | 7.93 | -4.59 | 58.17 | 6.91 | 4.78 | 72.2 | 338 | 0.0 | -0.88 |
| 20Q3 (4) | 3.49 | -15.7 | 0.0 | 0.15 | 0.0 | 0.0 | 0.29 | -9.38 | 0.0 | 0.23 | -8.0 | 0.0 | 4.30 | 18.62 | 0.0 | 8.31 | 7.5 | 0.0 | 6.59 | 9.13 | 0.0 | 338 | 0.0 | 0.0 |
| 20Q2 (3) | 4.14 | 8.09 | 0.0 | 0.15 | 25.0 | 0.0 | 0.32 | 18.52 | 0.0 | 0.25 | 19.05 | 0.0 | 3.62 | 15.64 | 0.0 | 7.73 | 9.64 | 0.0 | 6.04 | 10.13 | 0.0 | 338 | -0.88 | 0.0 |
| 20Q1 (2) | 3.83 | -4.01 | 0.0 | 0.12 | 50.0 | 0.0 | 0.27 | 35.0 | 0.0 | 0.21 | 31.25 | 0.0 | 3.13 | 56.27 | 0.0 | 7.05 | 40.64 | 0.0 | 5.48 | 36.73 | 0.0 | 341 | 0.0 | 0.0 |
| 19Q4 (1) | 3.99 | 0.0 | 0.0 | 0.08 | 0.0 | 0.0 | 0.2 | 0.0 | 0.0 | 0.16 | 0.0 | 0.0 | 2.01 | 0.0 | 0.0 | 5.01 | 0.0 | 0.0 | 4.01 | 0.0 | 0.0 | 341 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 17.39 | -20.16 | 0.59 | -20.27 | 1.44 | -11.11 | 1.38 | 2.22 | 3.39 | -0.14 | 8.28 | 11.33 | 7.94 | 28.03 | 308 | 0.0 |
| 2022 (9) | 21.78 | 5.88 | 0.74 | -6.33 | 1.62 | 8.72 | 1.35 | 19.47 | 3.40 | -11.53 | 7.44 | 2.68 | 6.20 | 12.83 | 308 | 3.01 |
| 2021 (8) | 20.57 | 33.83 | 0.79 | 31.67 | 1.49 | 25.21 | 1.13 | 17.71 | 3.84 | -1.62 | 7.24 | -6.44 | 5.49 | -12.05 | 299 | -11.54 |
| 2020 (7) | 15.37 | -0.71 | 0.6 | 81.82 | 1.19 | 46.91 | 0.96 | 54.84 | 3.90 | 83.12 | 7.74 | 47.97 | 6.25 | 55.95 | 338 | 0.0 |
| 2019 (6) | 15.48 | 2.58 | 0.33 | 22.22 | 0.81 | 15.71 | 0.62 | 44.19 | 2.13 | 19.14 | 5.23 | 12.8 | 4.01 | 40.55 | 338 | -0.88 |
| 2018 (5) | 15.09 | 9.99 | 0.27 | 35.0 | 0.7 | 22.81 | 0.43 | 30.3 | 1.79 | 22.74 | 4.64 | 11.66 | 2.85 | 18.47 | 341 | 10.0 |
| 2017 (4) | 13.72 | 26.45 | 0.2 | -4.76 | 0.57 | 5.56 | 0.33 | 17.86 | 1.46 | -24.68 | 4.15 | -16.52 | 2.41 | -6.8 | 310 | 0.0 |
| 2016 (3) | 10.85 | 1.12 | 0.21 | 5.0 | 0.54 | 1.89 | 0.28 | 3.7 | 1.94 | 3.84 | 4.98 | 0.76 | 2.58 | 2.56 | 310 | 0.0 |
| 2015 (2) | 10.73 | -2.54 | 0.2 | 5.26 | 0.53 | -10.17 | 0.27 | 28.57 | 1.86 | 8.01 | 4.94 | -7.83 | 2.52 | 31.93 | 310 | -2.52 |
| 2014 (1) | 11.01 | 25.4 | 0.19 | -24.0 | 0.59 | 11.32 | 0.21 | -8.7 | 1.73 | 0 | 5.36 | 0 | 1.91 | 0 | 318 | 3.92 |
