- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 0.16 | -30.43 | 33.33 | 0 | 0 | 0 | 0.06 | -14.29 | 0.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 37.50 | 23.21 | -25.0 | 0.00 | 0 | 0 | 0 | 0 | -100.0 |
| 24Q2 (19) | 0.23 | 4.55 | 360.0 | 0 | 0 | 0 | 0.07 | 16.67 | 16.67 | 0 | 0 | 0 | 0.00 | 0 | 0 | 30.43 | 11.59 | -74.64 | 0.00 | 0 | 0 | 0 | 0 | -100.0 |
| 24Q1 (18) | 0.22 | 15.79 | 340.0 | 0 | 0 | 0 | 0.06 | -14.29 | 20.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 27.27 | -25.97 | -72.73 | 0.00 | 0 | 0 | 0 | -100.0 | -100.0 |
| 23Q4 (17) | 0.19 | 58.33 | 533.33 | 0 | 0 | 0 | 0.07 | 16.67 | 0.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 36.84 | -26.32 | -84.21 | 0.00 | 0 | 0 | 63 | 0.0 | 0.0 |
| 23Q3 (16) | 0.12 | 140.0 | -14.29 | 0 | 0 | 0 | 0.06 | 0.0 | -14.29 | 0 | 0 | 0 | 0.00 | 0 | 0 | 50.00 | -58.33 | 0.0 | 0.00 | 0 | 0 | 63 | 0.0 | 0.0 |
| 23Q2 (15) | 0.05 | 0.0 | -28.57 | 0 | 0 | 0 | 0.06 | 20.0 | -25.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 120.00 | 20.0 | 5.0 | 0.00 | 0 | 0 | 63 | 0.0 | 0.0 |
| 23Q1 (14) | 0.05 | 66.67 | -75.0 | 0 | 0 | 0 | 0.05 | -28.57 | -28.57 | 0 | 0 | 0 | 0.00 | 0 | 0 | 100.00 | -57.14 | 185.71 | 0.00 | 0 | 0 | 63 | 0.0 | 0.0 |
| 22Q4 (13) | 0.03 | -78.57 | -95.89 | 0 | 0 | 0 | 0.07 | 0.0 | -56.25 | 0 | 0 | 0 | 0.00 | 0 | 0 | 233.33 | 366.67 | 964.58 | 0.00 | 0 | 0 | 63 | 0.0 | 0.0 |
| 22Q3 (12) | 0.14 | 100.0 | -81.58 | 0 | 0 | 0 | 0.07 | -12.5 | -30.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 50.00 | -56.25 | 280.0 | 0.00 | 0 | 0 | 63 | 0.0 | 0.0 |
| 22Q2 (11) | 0.07 | -65.0 | -88.52 | 0 | 0 | 0 | 0.08 | 14.29 | -20.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 114.29 | 226.53 | 597.14 | 0.00 | 0 | 0 | 63 | 0.0 | 0.0 |
| 22Q1 (10) | 0.2 | -72.6 | -39.39 | 0 | 0 | 0 | 0.07 | -56.25 | -22.22 | 0 | 0 | 0 | 0.00 | 0 | 0 | 35.00 | 59.69 | 28.33 | 0.00 | 0 | 0 | 63 | 0.0 | 0.0 |
| 21Q4 (9) | 0.73 | -3.95 | 135.48 | 0 | 0 | 0 | 0.16 | 60.0 | 45.45 | 0 | 0 | 0 | 0.00 | 0 | 0 | 21.92 | 66.58 | -38.23 | 0.00 | 0 | 0 | 63 | 0.0 | 0.0 |
| 21Q3 (8) | 0.76 | 24.59 | 162.07 | 0 | 0 | 0 | 0.1 | 0.0 | 0.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 13.16 | -19.74 | -61.84 | 0.00 | 0 | 0 | 63 | 0.0 | 0.0 |
| 21Q2 (7) | 0.61 | 84.85 | 221.05 | 0 | 0 | 0 | 0.1 | 11.11 | 0.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 16.39 | -39.89 | -68.85 | 0.00 | 0 | 0 | 63 | 0.0 | 200.0 |
| 21Q1 (6) | 0.33 | 6.45 | 26.92 | 0 | 0 | 0 | 0.09 | -18.18 | 0.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 27.27 | -23.14 | -21.21 | 0.00 | 0 | 0 | 63 | 0.0 | 200.0 |
| 20Q4 (5) | 0.31 | 6.9 | 10.71 | 0 | 0 | 0 | 0.11 | 10.0 | -15.38 | 0 | 0 | 0 | 0.00 | 0 | 0 | 35.48 | 2.9 | -23.57 | 0.00 | 0 | 0 | 63 | 0.0 | 200.0 |
| 20Q3 (4) | 0.29 | 52.63 | 0.0 | 0 | 0 | 0.0 | 0.1 | 0.0 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 34.48 | -34.48 | 0.0 | 0.00 | 0 | 0.0 | 63 | 200.0 | 0.0 |
| 20Q2 (3) | 0.19 | -26.92 | 0.0 | 0 | 0 | 0.0 | 0.1 | 11.11 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 52.63 | 52.05 | 0.0 | 0.00 | 0 | 0.0 | 21 | 0.0 | 0.0 |
| 20Q1 (2) | 0.26 | -7.14 | 0.0 | 0 | 0 | 0.0 | 0.09 | -30.77 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 34.62 | -25.44 | 0.0 | 0.00 | 0 | 0.0 | 21 | 0.0 | 0.0 |
| 19Q4 (1) | 0.28 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.13 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 46.43 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 21 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 0.41 | -6.82 | 0 | 0 | 0.24 | -17.24 | 0 | 0 | 0.00 | 0 | 58.54 | -11.19 | 0.00 | 0 | 63 | 0.0 |
| 2022 (9) | 0.44 | -81.97 | 0 | 0 | 0.29 | -35.56 | 0 | 0 | 0.00 | 0 | 65.91 | 257.37 | 0.00 | 0 | 63 | 0.0 |
| 2021 (8) | 2.44 | 132.38 | 0 | 0 | 0.45 | 9.76 | 0 | 0 | 0.00 | 0 | 18.44 | -52.77 | 0.00 | 0 | 63 | 0.0 |
| 2020 (7) | 1.05 | -16.67 | 0 | 0 | 0.41 | -14.58 | 0 | 0 | 0.00 | 0 | 39.05 | 2.5 | 0.00 | 0 | 63 | 0.0 |
| 2019 (6) | 1.26 | -75.91 | 0.03 | -50.0 | 0.48 | 2.13 | 0 | 0 | 2.38 | 107.54 | 38.10 | 323.91 | 0.00 | 0 | 63 | 0.0 |
| 2018 (5) | 5.23 | -44.89 | 0.06 | -33.33 | 0.47 | 0.0 | 0.07 | -36.36 | 1.15 | 20.97 | 8.99 | 81.45 | 1.34 | 15.47 | 63 | -71.36 |
| 2017 (4) | 9.49 | -30.78 | 0.09 | 200.0 | 0.47 | -21.67 | 0.11 | -31.25 | 0.95 | 333.4 | 4.95 | 13.17 | 1.16 | -0.68 | 220 | -21.43 |
| 2016 (3) | 13.71 | -12.95 | 0.03 | -25.0 | 0.6 | 7.14 | 0.16 | -11.11 | 0.22 | -13.84 | 4.38 | 23.09 | 1.17 | 2.12 | 280 | -10.54 |
| 2015 (2) | 15.75 | -15.05 | 0.04 | 33.33 | 0.56 | -11.11 | 0.18 | -10.0 | 0.25 | 56.95 | 3.56 | 4.63 | 1.14 | 5.94 | 313 | -10.06 |
| 2014 (1) | 18.54 | 83.38 | 0.03 | -25.0 | 0.63 | 3.28 | 0.2 | 17.65 | 0.16 | 0 | 3.40 | 0 | 1.08 | 0 | 348 | 7.41 |
