- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 4.37 | 5.05 | 7.9 | 0.27 | 8.0 | 8.0 | 0.4 | 2.56 | 14.29 | 0.32 | 3.23 | 14.29 | 6.18 | 2.81 | 0.09 | 9.15 | -2.36 | 5.92 | 7.32 | -1.73 | 5.92 | 291 | 0.0 | 5.82 |
| 24Q2 (19) | 4.16 | 0.48 | 6.94 | 0.25 | 0.0 | 4.17 | 0.39 | 2.63 | 25.81 | 0.31 | 3.33 | 14.81 | 6.01 | -0.48 | -2.59 | 9.38 | 2.14 | 17.64 | 7.45 | 2.84 | 7.36 | 291 | 0.0 | 5.82 |
| 24Q1 (18) | 4.14 | -3.94 | 3.76 | 0.25 | -7.41 | 8.7 | 0.38 | -7.32 | 15.15 | 0.3 | 7.14 | 11.11 | 6.04 | -3.61 | 4.76 | 9.18 | -3.51 | 10.98 | 7.25 | 11.54 | 7.09 | 291 | 0.0 | 5.82 |
| 23Q4 (17) | 4.31 | 6.42 | 0.94 | 0.27 | 8.0 | 17.39 | 0.41 | 17.14 | 10.81 | 0.28 | 0.0 | 12.0 | 6.26 | 1.48 | 16.3 | 9.51 | 10.08 | 9.78 | 6.50 | -6.03 | 10.96 | 291 | 5.82 | 5.82 |
| 23Q3 (16) | 4.05 | 4.11 | -1.22 | 0.25 | 4.17 | 4.17 | 0.35 | 12.9 | -2.78 | 0.28 | 3.7 | 7.69 | 6.17 | 0.05 | 5.45 | 8.64 | 8.44 | -1.58 | 6.91 | -0.39 | 9.02 | 275 | 0.0 | 1.1 |
| 23Q2 (15) | 3.89 | -2.51 | -9.74 | 0.24 | 4.35 | -4.0 | 0.31 | -6.06 | -8.82 | 0.27 | 0.0 | 0.0 | 6.17 | 7.03 | 6.37 | 7.97 | -3.65 | 1.02 | 6.94 | 2.57 | 10.8 | 275 | 0.0 | 1.1 |
| 23Q1 (14) | 3.99 | -6.56 | -0.75 | 0.23 | 0.0 | -8.0 | 0.33 | -10.81 | -10.81 | 0.27 | 8.0 | -3.57 | 5.76 | 7.02 | -7.31 | 8.27 | -4.55 | -10.14 | 6.77 | 15.58 | -2.85 | 275 | 0.0 | 1.1 |
| 22Q4 (13) | 4.27 | 4.15 | 4.15 | 0.23 | -4.17 | -4.17 | 0.37 | 2.78 | 0.0 | 0.25 | -3.85 | 13.64 | 5.39 | -7.98 | -7.98 | 8.67 | -1.31 | -3.98 | 5.85 | -7.67 | 9.11 | 275 | 1.1 | 1.1 |
| 22Q3 (12) | 4.1 | -4.87 | -2.84 | 0.24 | -4.0 | 0.0 | 0.36 | 5.88 | 0.0 | 0.26 | -3.7 | 23.81 | 5.85 | 0.92 | 2.93 | 8.78 | 11.31 | 2.93 | 6.34 | 1.23 | 27.43 | 272 | 0.0 | 11.93 |
| 22Q2 (11) | 4.31 | 7.21 | 9.67 | 0.25 | 0.0 | 8.7 | 0.34 | -8.11 | 6.25 | 0.27 | -3.57 | 42.11 | 5.80 | -6.73 | -0.89 | 7.89 | -14.29 | -3.12 | 6.26 | -10.06 | 29.58 | 272 | 0.0 | 11.93 |
| 22Q1 (10) | 4.02 | -1.95 | 14.86 | 0.25 | 4.17 | 4.17 | 0.37 | 0.0 | 8.82 | 0.28 | 27.27 | 86.67 | 6.22 | 6.24 | -9.31 | 9.20 | 1.99 | -5.25 | 6.97 | 29.81 | 62.52 | 272 | 0.0 | 11.93 |
| 21Q4 (9) | 4.1 | -2.84 | 27.73 | 0.24 | 0.0 | 0.0 | 0.37 | 2.78 | 19.35 | 0.22 | 4.76 | 10.0 | 5.85 | 2.93 | -21.71 | 9.02 | 5.79 | -6.55 | 5.37 | 7.83 | -13.88 | 272 | 11.93 | 11.93 |
| 21Q3 (8) | 4.22 | 7.38 | 29.45 | 0.24 | 4.35 | -38.46 | 0.36 | 12.5 | 9.09 | 0.21 | 10.53 | -4.55 | 5.69 | -2.82 | -52.46 | 8.53 | 4.77 | -15.73 | 4.98 | 2.93 | -26.26 | 243 | 0.0 | 5.65 |
| 21Q2 (7) | 3.93 | 12.29 | 28.01 | 0.23 | -4.17 | 15.0 | 0.32 | -5.88 | 3.23 | 0.19 | 26.67 | 5.56 | 5.85 | -14.65 | -10.17 | 8.14 | -16.18 | -19.36 | 4.83 | 12.81 | -17.54 | 243 | 0.0 | 5.65 |
| 21Q1 (6) | 3.5 | 9.03 | 17.45 | 0.24 | 0.0 | 14.29 | 0.34 | 9.68 | 9.68 | 0.15 | -25.0 | -11.76 | 6.86 | -8.29 | -2.69 | 9.71 | 0.59 | -6.62 | 4.29 | -31.21 | -24.87 | 243 | 0.0 | 6.11 |
| 20Q4 (5) | 3.21 | -1.53 | 10.69 | 0.24 | -38.46 | 4.35 | 0.31 | -6.06 | -13.89 | 0.2 | -9.09 | 42.86 | 7.48 | -37.5 | -5.73 | 9.66 | -4.6 | -22.2 | 6.23 | -7.67 | 29.06 | 243 | 5.65 | 6.11 |
| 20Q3 (4) | 3.26 | 6.19 | 0.0 | 0.39 | 95.0 | 0.0 | 0.33 | 6.45 | 0.0 | 0.22 | 22.22 | 0.0 | 11.96 | 83.63 | 0.0 | 10.12 | 0.25 | 0.0 | 6.75 | 15.1 | 0.0 | 230 | 0.0 | 0.0 |
| 20Q2 (3) | 3.07 | 3.02 | 0.0 | 0.2 | -4.76 | 0.0 | 0.31 | 0.0 | 0.0 | 0.18 | 5.88 | 0.0 | 6.51 | -7.55 | 0.0 | 10.10 | -2.93 | 0.0 | 5.86 | 2.78 | 0.0 | 230 | 0.44 | 0.0 |
| 20Q1 (2) | 2.98 | 2.76 | 0.0 | 0.21 | -8.7 | 0.0 | 0.31 | -13.89 | 0.0 | 0.17 | 21.43 | 0.0 | 7.05 | -11.15 | 0.0 | 10.40 | -16.2 | 0.0 | 5.70 | 18.17 | 0.0 | 229 | 0.0 | 0.0 |
| 19Q4 (1) | 2.9 | 0.0 | 0.0 | 0.23 | 0.0 | 0.0 | 0.36 | 0.0 | 0.0 | 0.14 | 0.0 | 0.0 | 7.93 | 0.0 | 0.0 | 12.41 | 0.0 | 0.0 | 4.83 | 0.0 | 0.0 | 229 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 16.24 | -2.75 | 1.0 | 3.09 | 1.39 | -4.14 | 1.1 | 2.8 | 6.16 | 6.01 | 8.56 | -1.42 | 6.77 | 5.72 | 275 | 0.0 |
| 2022 (9) | 16.7 | 6.03 | 0.97 | 2.11 | 1.45 | 5.07 | 1.07 | 38.96 | 5.81 | -3.7 | 8.68 | -0.9 | 6.41 | 31.06 | 275 | 1.1 |
| 2021 (8) | 15.75 | 30.92 | 0.95 | -9.52 | 1.38 | 9.52 | 0.77 | 1.32 | 6.03 | -30.89 | 8.76 | -16.34 | 4.89 | -22.61 | 272 | 11.93 |
| 2020 (7) | 12.03 | 23.89 | 1.05 | 2.94 | 1.26 | -5.26 | 0.76 | 58.33 | 8.73 | -16.91 | 10.47 | -23.53 | 6.32 | 27.8 | 243 | 5.65 |
| 2019 (6) | 9.71 | 37.73 | 1.02 | -18.4 | 1.33 | -18.9 | 0.48 | -30.43 | 10.50 | -40.75 | 13.70 | -41.12 | 4.94 | -49.49 | 230 | 0.44 |
| 2018 (5) | 7.05 | -16.27 | 1.25 | -42.66 | 1.64 | 1.86 | 0.69 | -18.82 | 17.73 | -31.52 | 23.26 | 21.66 | 9.79 | -3.05 | 229 | -32.25 |
| 2017 (4) | 8.42 | -8.87 | 2.18 | -26.35 | 1.61 | -9.04 | 0.85 | 66.67 | 25.89 | -19.18 | 19.12 | -0.18 | 10.10 | 82.9 | 338 | -12.44 |
| 2016 (3) | 9.24 | 18.46 | 2.96 | 52.58 | 1.77 | 34.09 | 0.51 | 50.0 | 32.03 | 28.8 | 19.16 | 13.19 | 5.52 | 26.62 | 386 | 58.85 |
| 2015 (2) | 7.8 | 112.53 | 1.94 | 20.5 | 1.32 | 0.0 | 0.34 | -22.73 | 24.87 | -43.3 | 16.92 | -52.95 | 4.36 | -63.64 | 243 | -14.44 |
| 2014 (1) | 3.67 | 2.51 | 1.61 | 50.47 | 1.32 | 0.76 | 0.44 | 7.32 | 43.87 | 0 | 35.97 | 0 | 11.99 | 0 | 284 | 26.22 |
