- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 2316.07 | -10.6 | 26.5 | 32.64 | -0.34 | 21.65 | 12.33 | -5.81 | -2.53 | 0 | 0 | 0 | 1.41 | 11.48 | -3.83 | 0.53 | 5.36 | -22.95 | 0.00 | 0 | 0 | 5306 | 0.0 | 0.0 |
| 24Q3 (19) | 2590.69 | 24.57 | 38.28 | 32.75 | 14.43 | 24.1 | 13.09 | 10.09 | 19.22 | 0 | 0 | 0 | 1.26 | -8.14 | -10.25 | 0.51 | -11.62 | -13.78 | 0.00 | 0 | 0 | 5306 | 0.0 | -1.9 |
| 24Q2 (18) | 2079.74 | 14.33 | 32.73 | 28.62 | 3.36 | 23.9 | 11.89 | 13.56 | 1.28 | 0 | 0 | 0 | 1.38 | -9.6 | -6.66 | 0.57 | -0.67 | -23.7 | 0.00 | 0 | 0 | 5306 | 0.0 | -1.9 |
| 24Q1 (17) | 1819.04 | -0.65 | 25.66 | 27.69 | 3.21 | 15.71 | 10.47 | -17.23 | -2.51 | 0 | 0 | 0 | 1.52 | 3.88 | -7.92 | 0.58 | -16.69 | -22.42 | 0.00 | 0 | 0 | 5306 | 0.0 | -1.9 |
| 23Q4 (16) | 1830.9 | -2.28 | 3.74 | 26.83 | 1.67 | 14.61 | 12.65 | 15.21 | 8.12 | 0 | 0 | 0 | 1.47 | 4.04 | 10.48 | 0.69 | 17.89 | 4.22 | 0.00 | 0 | 0 | 5306 | -1.9 | -1.9 |
| 23Q3 (15) | 1873.55 | 19.57 | -1.3 | 26.39 | 14.24 | 11.63 | 10.98 | -6.47 | -0.63 | 0 | 0 | 0 | 1.41 | -4.46 | 13.1 | 0.59 | -21.78 | 0.68 | 0.00 | 0 | 0 | 5409 | 0.0 | 2.58 |
| 23Q2 (14) | 1566.9 | 8.25 | -21.28 | 23.1 | -3.47 | -9.66 | 11.74 | 9.31 | -8.5 | 0 | 0 | 0 | 1.47 | -10.82 | 14.77 | 0.75 | 0.98 | 16.25 | 0.00 | 0 | 0 | 5409 | 0.0 | 2.58 |
| 23Q1 (13) | 1447.54 | -17.98 | -31.03 | 23.93 | 2.22 | -10.64 | 10.74 | -8.21 | -14.63 | 0 | 0 | 0 | 1.65 | 24.63 | 29.55 | 0.74 | 11.92 | 23.78 | 0.00 | 0 | 0 | 5409 | 0.0 | 2.58 |
| 22Q4 (12) | 1764.88 | -7.02 | -11.46 | 23.41 | -0.97 | -8.59 | 11.7 | 5.88 | -13.78 | 0 | 0 | 0 | 1.33 | 6.51 | 3.25 | 0.66 | 13.88 | -2.62 | 0.00 | 0 | 0 | 5409 | 2.58 | 2.58 |
| 22Q3 (11) | 1898.23 | -4.64 | -5.98 | 23.64 | -7.55 | -20.38 | 11.05 | -13.87 | -17.78 | 0 | 0 | 0 | 1.25 | -3.05 | -15.32 | 0.58 | -9.68 | -12.56 | 0.00 | 0 | 0 | 5273 | 0.0 | 0.59 |
| 22Q2 (10) | 1990.56 | -5.15 | -0.58 | 25.57 | -4.52 | -14.02 | 12.83 | 1.99 | -3.1 | 0 | 0 | 0 | 1.28 | 0.67 | -13.52 | 0.64 | 7.53 | -2.53 | 0.00 | 0 | 0 | 5273 | 0.0 | 0.59 |
| 22Q1 (9) | 2098.65 | 5.28 | 18.49 | 26.78 | 4.57 | 18.81 | 12.58 | -7.3 | 14.47 | 0 | 0 | 0 | 1.28 | -0.67 | 0.27 | 0.60 | -11.94 | -3.4 | 0.00 | 0 | 0 | 5273 | 0.0 | 0.59 |
| 21Q4 (8) | 1993.42 | -1.26 | 25.34 | 25.61 | -13.74 | 6.62 | 13.57 | 0.97 | 32.52 | 0 | 0 | 0 | 1.28 | -12.64 | -14.93 | 0.68 | 2.26 | 5.73 | 0.00 | 0 | 0 | 5273 | 0.59 | 0.59 |
| 21Q3 (7) | 2018.9 | 0.83 | 18.77 | 29.69 | -0.17 | 23.55 | 13.44 | 1.51 | 33.73 | 0 | 0 | 0 | 1.47 | -0.99 | 4.03 | 0.67 | 0.67 | 12.6 | 0.00 | 0 | 0 | 5242 | 0.0 | -3.52 |
| 21Q2 (6) | 2002.26 | 13.05 | 33.65 | 29.74 | 31.94 | 31.71 | 13.24 | 20.47 | 38.64 | 0 | 0 | 0 | 1.49 | 16.71 | -1.45 | 0.66 | 6.57 | 3.73 | 0.00 | 0 | 0 | 5242 | 0.0 | -4.76 |
| 21Q1 (5) | 1771.15 | 11.36 | 35.16 | 22.54 | -6.16 | 11.2 | 10.99 | 7.32 | 15.68 | 0 | 0 | 0 | 1.27 | -15.74 | -17.73 | 0.62 | -3.63 | -14.41 | 0.00 | 0 | 0 | 5242 | 0.0 | -4.76 |
| 20Q4 (4) | 1590.44 | -6.44 | 0.0 | 24.02 | -0.04 | 0.0 | 10.24 | 1.89 | 0.0 | 0 | 0 | 0.0 | 1.51 | 6.84 | 0.0 | 0.64 | 8.9 | 0.0 | 0.00 | 0 | 0.0 | 5242 | -3.52 | 0.0 |
| 20Q3 (3) | 1699.87 | 13.47 | 0.0 | 24.03 | 6.42 | 0.0 | 10.05 | 5.24 | 0.0 | 0 | 0 | 0.0 | 1.41 | -6.21 | 0.0 | 0.59 | -7.25 | 0.0 | 0.00 | 0 | 0.0 | 5433 | -1.29 | 0.0 |
| 20Q2 (2) | 1498.11 | 14.32 | 0.0 | 22.58 | 11.4 | 0.0 | 9.55 | 0.53 | 0.0 | 0 | 0 | 0.0 | 1.51 | -2.56 | 0.0 | 0.64 | -12.07 | 0.0 | 0.00 | 0 | 0.0 | 5504 | 0.0 | 0.0 |
| 20Q1 (1) | 1310.45 | 0.0 | 0.0 | 20.27 | 0.0 | 0.0 | 9.5 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 1.55 | 0.0 | 0.0 | 0.72 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 5504 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 8805.52 | 31.06 | 121.69 | 21.39 | 47.77 | 3.6 | 0 | 0 | 1.38 | -7.38 | 0.54 | -20.95 | 0.00 | 0 | 5306 | 0.0 |
| 2023 (9) | 6718.88 | -13.33 | 100.25 | 0.84 | 46.11 | -4.26 | 0 | 0 | 1.49 | 16.36 | 0.69 | 10.47 | 0.00 | 0 | 5306 | -1.9 |
| 2022 (8) | 7752.32 | -0.43 | 99.41 | -7.6 | 48.16 | -6.01 | 0 | 0 | 1.28 | -7.2 | 0.62 | -5.61 | 0.00 | 0 | 5409 | 2.58 |
| 2021 (7) | 7785.73 | 27.66 | 107.59 | 18.37 | 51.24 | 30.25 | 0 | 0 | 1.38 | -7.27 | 0.66 | 2.03 | 0.00 | 0 | 5273 | 0.59 |
| 2020 (6) | 6098.86 | 15.6 | 90.89 | 0.65 | 39.34 | 4.13 | 0 | 0 | 1.49 | -12.93 | 0.65 | -9.92 | 0.00 | 0 | 5242 | -3.52 |
| 2019 (5) | 5276.01 | -3.22 | 90.3 | -1.68 | 37.78 | 2.47 | 0 | 0 | 1.71 | 1.59 | 0.72 | 5.87 | 0.00 | 0 | 5433 | -1.29 |
| 2018 (4) | 5451.28 | 2.37 | 91.84 | 4.8 | 36.87 | 7.34 | 0 | 0 | 1.68 | 2.38 | 0.68 | 4.85 | 0.00 | 0 | 5504 | 1.76 |
| 2017 (3) | 5325.1 | -0.82 | 87.63 | 6.14 | 34.35 | -46.02 | 0 | 0 | 1.65 | 7.02 | 0.65 | -45.58 | 0.00 | 0 | 5409 | -0.73 |
| 2016 (2) | 5369.19 | 4.15 | 82.56 | 1.79 | 63.64 | 30.81 | 0 | 0 | 1.54 | -2.27 | 1.19 | 25.6 | 0.00 | 0 | 5449 | -1.25 |
| 2015 (1) | 5155.36 | 13.94 | 81.11 | -5.02 | 48.65 | 21.56 | 0 | 0 | 1.57 | 0 | 0.94 | 0 | 0.00 | 0 | 5518 | -1.38 |
