玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)75.0117.180.977.2812.359.82.7613.11-5.154.996.626.49.71-4.138.753.68-3.47-6.076.65-9.015.3831250.00.0
24Q3 (19)64.01-1.66-8.226.482.378.02.447.96-5.434.68-0.85-4.8810.124.117.673.819.793.047.310.833.6431250.06.87
24Q2 (18)65.0917.09-8.636.332.4310.472.26-3.830.444.721.071.729.72-12.5220.913.47-17.879.937.25-13.6811.3431250.06.87
24Q1 (17)55.59-25.17-37.216.18-6.796.922.35-19.24-14.234.67-0.43-5.0811.1224.5770.284.237.9236.598.4033.0751.1631250.06.87
23Q4 (16)74.296.52-13.596.6310.5-0.152.9112.794.684.69-4.67-10.678.923.7315.553.925.8821.136.31-10.513.3831256.876.87
23Q3 (15)69.74-2.11-19.486.04.716.192.5814.678.864.926.03-1.28.606.9631.883.7017.1335.197.058.3222.6929240.00.0
23Q2 (14)71.24-19.5314.375.73-0.877.12.25-17.880.454.64-5.699.188.0423.2-6.353.162.05-12.176.5117.2-4.5429240.00.0
23Q1 (13)88.532.9825.955.78-12.9514.682.74-1.4425.694.92-6.2915.766.53-15.47-8.953.09-4.29-0.215.56-9.0-8.0929240.00.0
22Q4 (12)85.97-0.7434.416.6417.5221.832.7817.3-0.715.255.4210.997.7218.4-9.363.2318.17-26.136.116.21-17.4229240.00.0
22Q3 (11)86.6139.0436.935.655.6113.912.375.811.274.9817.1810.186.52-24.05-16.812.74-23.91-18.745.75-15.73-19.5429240.04.28
22Q2 (10)62.29-11.382.385.356.1510.312.242.7518.524.250.07.598.5919.787.743.6015.9515.766.8212.845.0929240.04.28
22Q1 (9)70.299.92.215.04-7.521.612.18-22.142.834.25-10.156.787.17-15.85-0.583.10-29.150.616.05-18.244.4729240.04.28
21Q4 (8)63.961.12-10.535.459.88-11.532.831.46-3.114.734.654.888.528.66-1.114.3830.08.297.403.4817.2329244.284.28
21Q3 (7)63.253.965.054.962.271.852.1312.715.144.5214.4310.517.84-1.63-3.053.378.49.67.1510.075.228040.05.29
21Q2 (6)60.84-11.5324.094.85-2.228.991.89-10.850.03.95-0.759.727.9710.53-12.173.110.77-19.416.4912.18-11.5828040.05.29
21Q1 (5)68.77-3.864.644.96-19.480.02.12-26.6417.133.98-11.755.017.21-16.3-39.263.08-23.74-28.865.79-8.26-36.2228040.05.22
20Q4 (4)71.4918.730.06.1626.490.02.8956.220.04.5110.270.08.626.530.04.0431.570.06.31-7.130.028045.290.0
20Q3 (3)60.2122.80.04.879.440.01.85-2.120.04.0913.610.08.09-10.880.03.07-20.290.06.79-7.480.026630.00.0
20Q2 (2)49.0317.380.04.45-10.280.01.894.420.03.6-5.010.09.08-23.570.03.85-11.040.07.34-19.080.02663-0.080.0
20Q1 (1)41.770.00.04.960.00.01.810.00.03.790.00.011.870.00.04.330.00.09.070.00.026650.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)259.69-14.5226.268.789.8-6.4919.07-0.5210.1127.263.779.397.3416.3831250.0
2023 (9)303.8-0.4524.146.4810.489.3919.172.357.956.963.459.886.312.8131256.87
2022 (8)305.1618.8222.6712.129.587.1618.739.027.43-5.643.14-9.826.14-8.2529240.0
2021 (7)256.8215.4220.22-1.128.945.817.187.387.87-14.333.48-8.346.69-6.9729244.28
2020 (6)222.51-7.3920.45-7.218.45-2.8716.0-13.049.190.193.804.877.19-6.1128045.29
2019 (5)240.268.1122.04-3.128.712.5518.44.849.17-10.393.624.17.66-3.022663-0.08
2018 (4)222.2316.122.7510.67.73-10.7417.55-6.8510.24-4.743.48-23.127.90-19.772665-4.24
2017 (3)191.41-14.7220.571.588.66-7.2818.84-0.2610.7519.124.528.739.8416.962783-5.47
2016 (2)224.464.9420.259.529.34-12.9518.89-4.649.024.374.16-17.058.42-9.132944-3.73
2015 (1)213.90.6118.49-8.3310.7330.2219.815.948.6405.0209.26030587.79

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