- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q2 (20) | 13.75 | 7.93 | 8.95 | 3.06 | 12.92 | 18.15 | 1.37 | 31.73 | 35.64 | 0.84 | -1.18 | 33.33 | 22.25 | 4.62 | 8.44 | 9.96 | 22.05 | 24.5 | 6.11 | -8.44 | 22.38 | 0 | 0 | 0 |
| 24Q1 (19) | 12.74 | -22.55 | 9.26 | 2.71 | -26.76 | -6.23 | 1.04 | -9.57 | -7.96 | 0.85 | -12.37 | 30.77 | 21.27 | -5.43 | -14.18 | 8.16 | 16.77 | -15.77 | 6.67 | 13.15 | 19.68 | 0 | 0 | 0 |
| 23Q4 (18) | 16.45 | 14.79 | 7.31 | 3.7 | 43.41 | 12.8 | 1.15 | 18.56 | 13.86 | 0.97 | 14.12 | 21.25 | 22.49 | 24.93 | 5.12 | 6.99 | 3.28 | 6.11 | 5.90 | -0.59 | 12.99 | 0 | 0 | 0 |
| 23Q3 (17) | 14.33 | 13.55 | 8.07 | 2.58 | -0.39 | 2.79 | 0.97 | -3.96 | -8.49 | 0.85 | 34.92 | -18.27 | 18.00 | -12.27 | -4.89 | 6.77 | -15.42 | -15.32 | 5.93 | 18.82 | -24.37 | 0 | 0 | 0 |
| 23Q2 (16) | 12.62 | 8.23 | 8.23 | 2.59 | -10.38 | 16.67 | 1.01 | -10.62 | 0.0 | 0.63 | -3.08 | -34.38 | 20.52 | -17.2 | 7.79 | 8.00 | -17.42 | -7.61 | 4.99 | -10.45 | -39.37 | 0 | 0 | 0 |
| 23Q1 (15) | 11.66 | -23.94 | 12.44 | 2.89 | -11.89 | 30.77 | 1.13 | 11.88 | 7.62 | 0.65 | -18.75 | -12.16 | 24.79 | 15.84 | 16.3 | 9.69 | 47.1 | -4.29 | 5.57 | 6.82 | -21.88 | 0 | 0 | 0 |
| 22Q4 (14) | 15.33 | 15.61 | 4.43 | 3.28 | 30.68 | 27.63 | 1.01 | -4.72 | -12.17 | 0.8 | -23.08 | 5.26 | 21.40 | 13.03 | 22.22 | 6.59 | -17.58 | -15.9 | 5.22 | -33.46 | 0.8 | 0 | 0 | 0 |
| 22Q3 (13) | 13.26 | 13.72 | 25.09 | 2.51 | 13.06 | 18.4 | 1.06 | 4.95 | -2.75 | 1.04 | 8.33 | 35.06 | 18.93 | -0.58 | -5.35 | 7.99 | -7.71 | -22.26 | 7.84 | -4.74 | 7.97 | 0 | 0 | 0 |
| 22Q2 (12) | 11.66 | 12.44 | 11.79 | 2.22 | 0.45 | -0.45 | 1.01 | -3.81 | 20.24 | 0.96 | 29.73 | 43.28 | 19.04 | -10.66 | -10.95 | 8.66 | -14.45 | 7.55 | 8.23 | 15.38 | 28.17 | 0 | 0 | 0 |
| 22Q1 (11) | 10.37 | -29.36 | 7.57 | 2.21 | -14.01 | -3.91 | 1.05 | -8.7 | 10.53 | 0.74 | -2.63 | 10.45 | 21.31 | 21.73 | -10.68 | 10.13 | 29.25 | 2.75 | 7.14 | 37.84 | 2.67 | 0 | 0 | 0 |
| 21Q4 (10) | 14.68 | 38.49 | 22.03 | 2.57 | 21.23 | -6.2 | 1.15 | 5.5 | 10.58 | 0.76 | -1.3 | 35.71 | 17.51 | -12.47 | -23.14 | 7.83 | -23.82 | -9.38 | 5.18 | -28.73 | 11.22 | 0 | 0 | 0 |
| 21Q3 (9) | 10.6 | 1.63 | 3.52 | 2.12 | -4.93 | -21.19 | 1.09 | 29.76 | 4.81 | 0.77 | 14.93 | 26.23 | 20.00 | -6.46 | -23.87 | 10.28 | 27.68 | 1.25 | 7.26 | 13.08 | 21.94 | 0 | 0 | 0 |
| 21Q2 (8) | 10.43 | 8.2 | 15.76 | 2.23 | -3.04 | 16.15 | 0.84 | -11.58 | -13.4 | 0.67 | 0.0 | -4.29 | 21.38 | -10.39 | 0.33 | 8.05 | -18.28 | -25.19 | 6.42 | -7.57 | -17.32 | 0 | 0 | 0 |
| 21Q1 (7) | 9.64 | -19.87 | -11.8 | 2.3 | -16.06 | -7.26 | 0.95 | -8.65 | -5.0 | 0.67 | 19.64 | -10.67 | 23.86 | 4.75 | 5.15 | 9.85 | 13.99 | 7.71 | 6.95 | 49.31 | 1.29 | 0 | 0 | 0 |
| 20Q4 (6) | 12.03 | 17.48 | 8.28 | 2.74 | 1.86 | -10.46 | 1.04 | 0.0 | 9.47 | 0.56 | -8.2 | -18.84 | 22.78 | -13.3 | -17.31 | 8.65 | -14.88 | 1.1 | 4.66 | -21.86 | -25.05 | 0 | 0 | 0 |
| 20Q3 (5) | 10.24 | 13.65 | -10.96 | 2.69 | 40.1 | 15.45 | 1.04 | 7.22 | 0.0 | 0.61 | -12.86 | -25.61 | 26.27 | 23.28 | 29.66 | 10.16 | -5.66 | 12.3 | 5.96 | -23.32 | -16.46 | 0 | 0 | 0 |
| 20Q2 (4) | 9.01 | -17.57 | 0.0 | 1.92 | -22.58 | 0.0 | 0.97 | -3.0 | 0.0 | 0.7 | -6.67 | 0.0 | 21.31 | -6.08 | 0.0 | 10.77 | 17.67 | 0.0 | 7.77 | 13.22 | 0.0 | 0 | 0 | 0.0 |
| 20Q1 (3) | 10.93 | -1.62 | 0.0 | 2.48 | -18.95 | 0.0 | 1.0 | 5.26 | 0.0 | 0.75 | 8.7 | 0.0 | 22.69 | -17.62 | 0.0 | 9.15 | 7.0 | 0.0 | 6.86 | 10.49 | 0.0 | 0 | 0 | 0.0 |
| 19Q4 (2) | 11.11 | -3.39 | 0.0 | 3.06 | 31.33 | 0.0 | 0.95 | -8.65 | 0.0 | 0.69 | -15.85 | 0.0 | 27.54 | 35.94 | 0.0 | 8.55 | -5.45 | 0.0 | 6.21 | -12.9 | 0.0 | 0 | 0 | 0.0 |
| 19Q3 (1) | 11.5 | 0.0 | 0.0 | 2.33 | 0.0 | 0.0 | 1.04 | 0.0 | 0.0 | 0.82 | 0.0 | 0.0 | 20.26 | 0.0 | 0.0 | 9.04 | 0.0 | 0.0 | 7.13 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 55.06 | 8.77 | 11.76 | 14.96 | 4.25 | 2.91 | 3.1 | -12.18 | 21.36 | 5.69 | 7.72 | -5.39 | 5.63 | -19.26 | 0 | 0 |
| 2022 (9) | 50.62 | 11.6 | 10.23 | 10.95 | 4.13 | 2.48 | 3.53 | 22.57 | 20.21 | -0.57 | 8.16 | -8.17 | 6.97 | 9.83 | 0 | 0 |
| 2021 (8) | 45.36 | 7.44 | 9.22 | -6.21 | 4.03 | -0.49 | 2.88 | 9.92 | 20.33 | -12.7 | 8.88 | -7.38 | 6.35 | 2.31 | 0 | 0 |
| 2020 (7) | 42.22 | -5.46 | 9.83 | -1.99 | 4.05 | 7.14 | 2.62 | -12.37 | 23.28 | 3.67 | 9.59 | 13.33 | 6.21 | -7.31 | 0 | 0 |
| 2019 (6) | 44.66 | 10.65 | 10.03 | 10.95 | 3.78 | 9.88 | 2.99 | -17.17 | 22.46 | 0.27 | 8.46 | -0.7 | 6.70 | -25.15 | 0 | 0 |
| 2018 (5) | 40.36 | -1.05 | 9.04 | 9.58 | 3.44 | 17.81 | 3.61 | 21.96 | 22.40 | 10.74 | 8.52 | 19.06 | 8.94 | 23.26 | 0 | 0 |
| 2017 (4) | 40.79 | 8.46 | 8.25 | 13.48 | 2.92 | -6.11 | 2.96 | -13.45 | 20.23 | 4.63 | 7.16 | -13.43 | 7.26 | -20.2 | 0 | 0 |
| 2016 (3) | 37.61 | 17.72 | 7.27 | -5.83 | 3.11 | 10.28 | 3.42 | 0.59 | 19.33 | -20.0 | 8.27 | -6.31 | 9.09 | -14.55 | 0 | 0 |
| 2015 (2) | 31.95 | 7.21 | 7.72 | -14.22 | 2.82 | -3.09 | 3.4 | -7.86 | 24.16 | -19.99 | 8.83 | -9.61 | 10.64 | -14.06 | 0 | 0 |
| 2014 (1) | 29.8 | -4.18 | 9.0 | -11.76 | 2.91 | -4.59 | 3.69 | -3.91 | 30.20 | 0 | 9.77 | 0 | 12.38 | 0 | 0 | 0 |
