- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q2 (20) | 10.86 | -1.63 | -4.15 | 2.56 | 3.64 | -22.19 | 2.06 | 10.75 | 21.18 | 0.62 | -8.82 | -6.06 | 23.57 | 5.36 | -18.82 | 18.97 | 12.59 | 26.42 | 5.71 | -7.31 | -2.0 | 834 | 0.0 | -9.05 |
| 24Q1 (19) | 11.04 | -8.99 | -4.08 | 2.47 | 1.65 | -13.94 | 1.86 | -6.06 | 0.0 | 0.68 | 6.25 | 195.65 | 22.37 | 11.68 | -10.27 | 16.85 | 3.21 | 4.26 | 6.16 | 16.74 | 208.24 | 834 | 0.0 | -9.05 |
| 23Q4 (18) | 12.13 | 10.78 | -5.53 | 2.43 | -8.3 | -29.15 | 1.98 | 3.66 | 1.54 | 0.64 | 18.52 | -13.51 | 20.03 | -17.22 | -25.01 | 16.32 | -6.42 | 7.48 | 5.28 | 6.99 | -8.45 | 834 | -9.05 | -9.05 |
| 23Q3 (17) | 10.95 | -3.35 | -0.45 | 2.65 | -19.45 | -13.68 | 1.91 | 12.35 | 0.0 | 0.54 | -18.18 | 5.88 | 24.20 | -16.66 | -13.29 | 17.44 | 16.25 | 0.46 | 4.93 | -15.34 | 6.37 | 917 | 0.0 | 0.0 |
| 23Q2 (16) | 11.33 | -1.56 | -5.74 | 3.29 | 14.63 | 8.22 | 1.7 | -8.6 | -6.59 | 0.66 | 186.96 | -24.14 | 29.04 | 16.46 | 14.81 | 15.00 | -7.15 | -0.9 | 5.83 | 191.52 | -19.52 | 917 | 0.0 | 0.0 |
| 23Q1 (15) | 11.51 | -10.36 | 0.61 | 2.87 | -16.33 | 17.14 | 1.86 | -4.62 | 20.0 | 0.23 | -68.92 | -52.08 | 24.93 | -6.66 | 16.43 | 16.16 | 6.41 | 19.27 | 2.00 | -65.33 | -52.37 | 917 | 0.0 | 0.0 |
| 22Q4 (14) | 12.84 | 16.73 | 0.23 | 3.43 | 11.73 | 4.89 | 1.95 | 2.09 | 3.17 | 0.74 | 45.1 | 10.45 | 26.71 | -4.28 | 4.65 | 15.19 | -12.54 | 2.93 | 5.76 | 24.31 | 10.19 | 917 | 0.0 | 0.0 |
| 22Q3 (13) | 11.0 | -8.49 | -3.51 | 3.07 | 0.99 | 8.48 | 1.91 | 4.95 | 11.05 | 0.51 | -41.38 | -43.33 | 27.91 | 10.35 | 12.43 | 17.36 | 14.68 | 15.08 | 4.64 | -35.94 | -41.27 | 917 | 0.0 | -6.14 |
| 22Q2 (12) | 12.02 | 5.07 | 6.28 | 3.04 | 24.08 | -3.8 | 1.82 | 17.42 | -1.09 | 0.87 | 81.25 | -15.53 | 25.29 | 18.09 | -9.48 | 15.14 | 11.75 | -6.93 | 7.24 | 72.5 | -20.52 | 917 | 0.0 | -6.14 |
| 22Q1 (11) | 11.44 | -10.69 | -5.84 | 2.45 | -25.08 | -14.04 | 1.55 | -17.99 | -3.12 | 0.48 | -28.36 | -33.33 | 21.42 | -16.1 | -8.7 | 13.55 | -8.17 | 2.89 | 4.20 | -19.78 | -29.2 | 917 | 0.0 | -6.14 |
| 21Q4 (10) | 12.81 | 12.37 | -3.03 | 3.27 | 15.55 | -2.1 | 1.89 | 9.88 | 1.07 | 0.67 | -25.56 | -53.47 | 25.53 | 2.83 | 0.96 | 14.75 | -2.21 | 4.23 | 5.23 | -33.75 | -52.02 | 917 | -6.14 | -6.14 |
| 21Q3 (9) | 11.4 | 0.8 | -2.4 | 2.83 | -10.44 | -6.29 | 1.72 | -6.52 | -9.47 | 0.9 | -12.62 | 0.0 | 24.82 | -11.15 | -3.99 | 15.09 | -7.26 | -7.25 | 7.89 | -13.31 | 2.46 | 977 | 0.0 | -4.03 |
| 21Q2 (8) | 11.31 | -6.91 | -15.91 | 3.16 | 10.88 | 14.49 | 1.84 | 15.0 | 0.55 | 1.03 | 43.06 | 56.06 | 27.94 | 19.11 | 36.16 | 16.27 | 23.54 | 19.57 | 9.11 | 53.68 | 85.59 | 977 | 0.0 | -4.03 |
| 21Q1 (7) | 12.15 | -8.02 | -21.61 | 2.85 | -14.67 | 0.71 | 1.6 | -14.44 | -12.57 | 0.72 | -50.0 | 5.88 | 23.46 | -7.23 | 28.47 | 13.17 | -6.97 | 11.54 | 5.93 | -45.64 | 35.08 | 977 | 0.0 | 4.83 |
| 20Q4 (6) | 13.21 | 13.1 | -17.54 | 3.34 | 10.6 | -7.48 | 1.87 | -1.58 | -14.61 | 1.44 | 60.0 | 18.03 | 25.28 | -2.21 | 12.2 | 14.16 | -12.98 | 3.55 | 10.90 | 41.47 | 43.14 | 977 | -4.03 | 4.83 |
| 20Q3 (5) | 11.68 | -13.16 | -20.54 | 3.02 | 9.42 | -6.21 | 1.9 | 3.83 | 11.11 | 0.9 | 36.36 | 0.0 | 25.86 | 26.0 | 18.04 | 16.27 | 19.56 | 39.84 | 7.71 | 57.03 | 25.86 | 1018 | 0.0 | 9.23 |
| 20Q2 (4) | 13.45 | -13.23 | 0.0 | 2.76 | -2.47 | 0.0 | 1.83 | 0.0 | 0.0 | 0.66 | -2.94 | 0.0 | 20.52 | 12.39 | 0.0 | 13.61 | 15.24 | 0.0 | 4.91 | 11.85 | 0.0 | 1018 | 9.23 | 0.0 |
| 20Q1 (3) | 15.5 | -3.25 | 0.0 | 2.83 | -21.61 | 0.0 | 1.83 | -16.44 | 0.0 | 0.68 | -44.26 | 0.0 | 18.26 | -18.98 | 0.0 | 11.81 | -13.63 | 0.0 | 4.39 | -42.39 | 0.0 | 932 | 0.0 | 0.0 |
| 19Q4 (2) | 16.02 | 8.98 | 0.0 | 3.61 | 12.11 | 0.0 | 2.19 | 28.07 | 0.0 | 1.22 | 35.56 | 0.0 | 22.53 | 2.87 | 0.0 | 13.67 | 17.52 | 0.0 | 7.62 | 24.39 | 0.0 | 932 | 0.0 | 0.0 |
| 19Q3 (1) | 14.7 | 0.0 | 0.0 | 3.22 | 0.0 | 0.0 | 1.71 | 0.0 | 0.0 | 0.9 | 0.0 | 0.0 | 21.90 | 0.0 | 0.0 | 11.63 | 0.0 | 0.0 | 6.12 | 0.0 | 0.0 | 932 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 45.92 | -2.92 | 11.24 | -6.26 | 7.45 | 2.9 | 2.07 | -20.38 | 24.48 | -3.44 | 16.22 | 5.99 | 4.51 | -17.99 | 917 | 0.0 |
| 2022 (9) | 47.3 | -0.78 | 11.99 | -1.07 | 7.24 | 2.7 | 2.6 | -21.45 | 25.35 | -0.3 | 15.31 | 3.5 | 5.50 | -20.84 | 917 | 0.0 |
| 2021 (8) | 47.67 | -11.46 | 12.12 | 1.42 | 7.05 | -5.11 | 3.31 | -9.81 | 25.42 | 14.55 | 14.79 | 7.17 | 6.94 | 1.86 | 917 | -6.14 |
| 2020 (7) | 53.84 | -11.64 | 11.95 | -10.62 | 7.43 | -1.2 | 3.67 | -7.09 | 22.20 | 1.15 | 13.80 | 11.81 | 6.82 | 5.15 | 977 | -4.03 |
| 2019 (6) | 60.93 | 10.58 | 13.37 | 14.08 | 7.52 | 13.77 | 3.95 | 1.54 | 21.94 | 3.16 | 12.34 | 2.88 | 6.48 | -8.17 | 1018 | 9.23 |
| 2018 (5) | 55.1 | 5.43 | 11.72 | 7.13 | 6.61 | 18.04 | 3.89 | 2.64 | 21.27 | 1.61 | 12.00 | 11.95 | 7.06 | -2.65 | 932 | 5.07 |
| 2017 (4) | 52.26 | -0.11 | 10.94 | 6.01 | 5.6 | 2.94 | 3.79 | 4.41 | 20.93 | 6.13 | 10.72 | 3.06 | 7.25 | 4.53 | 887 | 4.11 |
| 2016 (3) | 52.32 | 6.62 | 10.32 | 6.83 | 5.44 | 6.25 | 3.63 | -14.59 | 19.72 | 0.2 | 10.40 | -0.35 | 6.94 | -19.89 | 852 | 3.52 |
| 2015 (2) | 49.07 | -1.86 | 9.66 | -5.57 | 5.12 | 21.62 | 4.25 | 28.01 | 19.69 | -3.78 | 10.43 | 23.92 | 8.66 | 30.44 | 823 | 4.71 |
| 2014 (1) | 50.0 | 7.18 | 10.23 | 3.75 | 4.21 | -8.68 | 3.32 | 24.81 | 20.46 | 0 | 8.42 | 0 | 6.64 | 0 | 786 | 2.34 |
