玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)11.346.28-6.512.671.149.882.0210.382.020.43-37.68-32.8123.54-4.8417.5317.813.869.133.79-41.36-28.138340.00.0
24Q3 (19)10.67-1.75-2.562.643.12-0.381.83-11.17-4.190.6911.2927.7824.744.962.2417.15-9.58-1.676.4713.2731.138340.0-9.05
24Q2 (18)10.86-1.63-4.152.563.64-22.192.0610.7521.180.62-8.82-6.0623.575.36-18.8218.9712.5926.425.71-7.31-2.08340.0-9.05
24Q1 (17)11.04-8.99-4.082.471.65-13.941.86-6.060.00.686.25195.6522.3711.68-10.2716.853.214.266.1616.74208.248340.0-9.05
23Q4 (16)12.1310.78-5.532.43-8.3-29.151.983.661.540.6418.52-13.5120.03-17.22-25.0116.32-6.427.485.286.99-8.45834-9.05-9.05
23Q3 (15)10.95-3.35-0.452.65-19.45-13.681.9112.350.00.54-18.185.8824.20-16.66-13.2917.4416.250.464.93-15.346.379170.00.0
23Q2 (14)11.33-1.56-5.743.2914.638.221.7-8.6-6.590.66186.96-24.1429.0416.4614.8115.00-7.15-0.95.83191.52-19.529170.00.0
23Q1 (13)11.51-10.360.612.87-16.3317.141.86-4.6220.00.23-68.92-52.0824.93-6.6616.4316.166.4119.272.00-65.33-52.379170.00.0
22Q4 (12)12.8416.730.233.4311.734.891.952.093.170.7445.110.4526.71-4.284.6515.19-12.542.935.7624.3110.199170.00.0
22Q3 (11)11.0-8.49-3.513.070.998.481.914.9511.050.51-41.38-43.3327.9110.3512.4317.3614.6815.084.64-35.94-41.279170.0-6.14
22Q2 (10)12.025.076.283.0424.08-3.81.8217.42-1.090.8781.25-15.5325.2918.09-9.4815.1411.75-6.937.2472.5-20.529170.0-6.14
22Q1 (9)11.44-10.69-5.842.45-25.08-14.041.55-17.99-3.120.48-28.36-33.3321.42-16.1-8.713.55-8.172.894.20-19.78-29.29170.0-6.14
21Q4 (8)12.8112.37-3.033.2715.55-2.11.899.881.070.67-25.56-53.4725.532.830.9614.75-2.214.235.23-33.75-52.02917-6.14-6.14
21Q3 (7)11.40.8-2.42.83-10.44-6.291.72-6.52-9.470.9-12.620.024.82-11.15-3.9915.09-7.26-7.257.89-13.312.469770.0-4.03
21Q2 (6)11.31-6.91-15.913.1610.8814.491.8415.00.551.0343.0656.0627.9419.1136.1616.2723.5419.579.1153.6885.599770.0-4.03
21Q1 (5)12.15-8.02-21.612.85-14.670.711.6-14.44-12.570.72-50.05.8823.46-7.2328.4713.17-6.9711.545.93-45.6435.089770.04.83
20Q4 (4)13.2113.10.03.3410.60.01.87-1.580.01.4460.00.025.28-2.210.014.16-12.980.010.9041.470.0977-4.030.0
20Q3 (3)11.68-13.160.03.029.420.01.93.830.00.936.360.025.8626.00.016.2719.560.07.7157.030.010180.00.0
20Q2 (2)13.45-13.230.02.76-2.470.01.830.00.00.66-2.940.020.5212.390.013.6115.240.04.9111.850.010189.230.0
20Q1 (1)15.50.00.02.830.00.01.830.00.00.680.00.018.260.00.011.810.00.04.390.00.09320.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)43.91-4.3810.34-8.017.764.162.4216.9123.55-3.817.678.935.5122.268340.0
2023 (9)45.92-2.9211.24-6.267.452.92.07-20.3824.48-3.4416.225.994.51-17.99834-9.05
2022 (8)47.3-0.7811.99-1.077.242.72.6-21.4525.35-0.315.313.55.50-20.849170.0
2021 (7)47.67-11.4612.121.427.05-5.113.31-9.8125.4214.5514.797.176.941.86917-6.14
2020 (6)53.84-11.6411.95-10.627.43-1.23.67-7.0922.201.1513.8011.816.825.15977-4.03
2019 (5)60.9310.5813.3714.087.5213.773.951.5421.943.1612.342.886.48-8.1710189.23
2018 (4)55.15.4311.727.136.6118.043.892.6421.271.6112.0011.957.06-2.659325.07
2017 (3)52.26-0.1110.946.015.62.943.794.4120.936.1310.723.067.254.538874.11
2016 (2)52.326.6210.326.835.446.253.63-14.5919.720.210.40-0.356.94-19.898523.52
2015 (1)49.07-1.869.66-5.575.1221.624.2528.0119.69010.4308.6608234.71

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