玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)0.87-10.31-25.640.43-4.44-24.560.110.00.00.010.00.049.436.541.4512.6411.4934.481.1511.4934.48611.67-6.15
24Q3 (19)0.9716.87-10.190.4515.38-16.670.11-31.250.00.010046.39-1.27-7.2211.34-41.1711.341.030060-4.76-7.69
24Q2 (18)0.83-29.66-24.550.39-22.0-26.420.1633.3323.0800046.9910.89-2.4819.2889.5663.110.0000631.610.0
24Q1 (17)1.180.85-5.60.5-12.28-10.710.129.099.090-100.0042.37-13.02-5.4210.178.1715.560.00-100.0062-4.62-4.62
23Q4 (16)1.178.33-12.690.575.56-5.00.110.00.00.010048.72-2.568.89.40-7.6914.530.8500650.018.18
23Q3 (15)1.08-1.82-11.480.541.89-5.260.11-15.38-8.3300050.003.777.0210.19-13.823.550.0000653.1718.18
23Q2 (14)1.1-12.0-11.290.53-5.36-8.620.1318.188.3300048.187.553.0111.8234.322.120.000063-3.0818.87
23Q1 (13)1.25-6.72-16.110.56-6.670.00.110.0-8.3300044.800.0519.28.807.29.270.00006518.1827.45
22Q4 (12)1.349.84-17.790.65.26-4.760.11-8.3310.000044.78-4.1615.858.21-16.5433.810.0000550.0-3.51
22Q3 (11)1.22-1.61-23.270.57-1.72-9.520.120.09.0900046.72-0.1117.929.841.6442.180.0000553.775.77
22Q2 (10)1.24-16.78-8.820.583.57-3.330.120.00.000046.7724.456.029.6820.169.680.0000533.92-1.85
22Q1 (9)1.49-8.5931.860.56-11.11-9.680.1220.00.000037.58-2.76-31.58.0531.28-24.160.000051-10.53-10.53
21Q4 (8)1.632.5248.180.630.0-3.080.1-9.09-16.6700038.65-2.45-34.596.13-11.32-43.760.0000579.62-3.39
21Q3 (7)1.5916.9165.620.635.00.00.11-8.33-15.3800039.62-10.19-39.626.92-21.59-48.910.000052-3.7-14.75
21Q2 (6)1.3620.3530.770.6-3.23-7.690.120.0-7.6900044.12-19.59-29.418.82-16.91-29.410.000054-5.26-3.57
21Q1 (5)1.132.73-6.610.62-4.625.080.120.00.000054.87-7.1512.5210.62-2.657.080.000057-3.393.64
20Q4 (4)1.114.580.00.653.170.00.12-7.690.0000.059.09-9.960.010.91-19.440.00.0000.059-3.280.0
20Q3 (3)0.96-7.690.00.63-3.080.00.130.00.0000.065.625.00.013.548.330.00.0000.0618.930.0
20Q2 (2)1.04-14.050.00.6510.170.00.138.330.0000.062.5028.180.012.5026.040.00.0000.0561.820.0
20Q1 (1)1.210.00.00.590.00.00.120.00.000.00.048.760.00.09.920.00.00.000.00.0550.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)3.85-16.31.77-19.550.58.70.02100.045.97-3.8712.9929.870.52138.9661-6.15
2023 (9)4.6-13.042.2-4.760.460.00.010.047.839.5210.0015.00.2215.06518.18
2022 (8)5.29-7.362.31-6.850.460.00.010.043.670.548.707.940.197.9455-3.51
2021 (7)5.7132.482.48-1.590.46-8.00.010.043.43-25.728.06-30.560.18-24.5257-3.39
2020 (6)4.31-1.152.52-0.40.54.170.010.058.470.7611.605.380.231.16597.27
2019 (5)4.36-18.352.53-10.920.48-20.00.01-66.6758.039.1111.01-2.020.23-59.17557.84
2018 (4)5.343.692.84-19.770.6-37.50.0350.053.18-22.6311.24-39.720.5644.6651-37.04
2017 (3)5.15-31.883.54-7.810.96-2.040.020.068.7435.3318.6443.80.3946.881-52.35
2016 (2)7.56-10.113.845.790.981.030.020.050.7917.6812.9612.390.2611.241700.0
2015 (1)8.41-0.363.639.340.971.040.02100.043.16011.5300.24017014.09

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