- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 0.97 | 16.87 | -10.19 | 0.45 | 15.38 | -16.67 | 0.11 | -31.25 | 0.0 | 0.01 | 0 | 0 | 46.39 | -1.27 | -7.22 | 11.34 | -41.17 | 11.34 | 1.03 | 0 | 0 | 60 | -4.76 | -7.69 |
| 24Q2 (19) | 0.83 | -29.66 | -24.55 | 0.39 | -22.0 | -26.42 | 0.16 | 33.33 | 23.08 | 0 | 0 | 0 | 46.99 | 10.89 | -2.48 | 19.28 | 89.56 | 63.11 | 0.00 | 0 | 0 | 63 | 1.61 | 0.0 |
| 24Q1 (18) | 1.18 | 0.85 | -5.6 | 0.5 | -12.28 | -10.71 | 0.12 | 9.09 | 9.09 | 0 | -100.0 | 0 | 42.37 | -13.02 | -5.42 | 10.17 | 8.17 | 15.56 | 0.00 | -100.0 | 0 | 62 | -4.62 | -4.62 |
| 23Q4 (17) | 1.17 | 8.33 | -12.69 | 0.57 | 5.56 | -5.0 | 0.11 | 0.0 | 0.0 | 0.01 | 0 | 0 | 48.72 | -2.56 | 8.8 | 9.40 | -7.69 | 14.53 | 0.85 | 0 | 0 | 65 | 0.0 | 18.18 |
| 23Q3 (16) | 1.08 | -1.82 | -11.48 | 0.54 | 1.89 | -5.26 | 0.11 | -15.38 | -8.33 | 0 | 0 | 0 | 50.00 | 3.77 | 7.02 | 10.19 | -13.82 | 3.55 | 0.00 | 0 | 0 | 65 | 3.17 | 18.18 |
| 23Q2 (15) | 1.1 | -12.0 | -11.29 | 0.53 | -5.36 | -8.62 | 0.13 | 18.18 | 8.33 | 0 | 0 | 0 | 48.18 | 7.55 | 3.01 | 11.82 | 34.3 | 22.12 | 0.00 | 0 | 0 | 63 | -3.08 | 18.87 |
| 23Q1 (14) | 1.25 | -6.72 | -16.11 | 0.56 | -6.67 | 0.0 | 0.11 | 0.0 | -8.33 | 0 | 0 | 0 | 44.80 | 0.05 | 19.2 | 8.80 | 7.2 | 9.27 | 0.00 | 0 | 0 | 65 | 18.18 | 27.45 |
| 22Q4 (13) | 1.34 | 9.84 | -17.79 | 0.6 | 5.26 | -4.76 | 0.11 | -8.33 | 10.0 | 0 | 0 | 0 | 44.78 | -4.16 | 15.85 | 8.21 | -16.54 | 33.81 | 0.00 | 0 | 0 | 55 | 0.0 | -3.51 |
| 22Q3 (12) | 1.22 | -1.61 | -23.27 | 0.57 | -1.72 | -9.52 | 0.12 | 0.0 | 9.09 | 0 | 0 | 0 | 46.72 | -0.11 | 17.92 | 9.84 | 1.64 | 42.18 | 0.00 | 0 | 0 | 55 | 3.77 | 5.77 |
| 22Q2 (11) | 1.24 | -16.78 | -8.82 | 0.58 | 3.57 | -3.33 | 0.12 | 0.0 | 0.0 | 0 | 0 | 0 | 46.77 | 24.45 | 6.02 | 9.68 | 20.16 | 9.68 | 0.00 | 0 | 0 | 53 | 3.92 | -1.85 |
| 22Q1 (10) | 1.49 | -8.59 | 31.86 | 0.56 | -11.11 | -9.68 | 0.12 | 20.0 | 0.0 | 0 | 0 | 0 | 37.58 | -2.76 | -31.5 | 8.05 | 31.28 | -24.16 | 0.00 | 0 | 0 | 51 | -10.53 | -10.53 |
| 21Q4 (9) | 1.63 | 2.52 | 48.18 | 0.63 | 0.0 | -3.08 | 0.1 | -9.09 | -16.67 | 0 | 0 | 0 | 38.65 | -2.45 | -34.59 | 6.13 | -11.32 | -43.76 | 0.00 | 0 | 0 | 57 | 9.62 | -3.39 |
| 21Q3 (8) | 1.59 | 16.91 | 65.62 | 0.63 | 5.0 | 0.0 | 0.11 | -8.33 | -15.38 | 0 | 0 | 0 | 39.62 | -10.19 | -39.62 | 6.92 | -21.59 | -48.91 | 0.00 | 0 | 0 | 52 | -3.7 | -14.75 |
| 21Q2 (7) | 1.36 | 20.35 | 30.77 | 0.6 | -3.23 | -7.69 | 0.12 | 0.0 | -7.69 | 0 | 0 | 0 | 44.12 | -19.59 | -29.41 | 8.82 | -16.91 | -29.41 | 0.00 | 0 | 0 | 54 | -5.26 | -3.57 |
| 21Q1 (6) | 1.13 | 2.73 | -6.61 | 0.62 | -4.62 | 5.08 | 0.12 | 0.0 | 0.0 | 0 | 0 | 0 | 54.87 | -7.15 | 12.52 | 10.62 | -2.65 | 7.08 | 0.00 | 0 | 0 | 57 | -3.39 | 3.64 |
| 20Q4 (5) | 1.1 | 14.58 | -16.03 | 0.65 | 3.17 | 10.17 | 0.12 | -7.69 | 71.43 | 0 | 0 | 0 | 59.09 | -9.96 | 31.2 | 10.91 | -19.44 | 104.16 | 0.00 | 0 | 0 | 59 | -3.28 | 0.0 |
| 20Q3 (4) | 0.96 | -7.69 | 0.0 | 0.63 | -3.08 | 0.0 | 0.13 | 0.0 | 0.0 | 0 | 0 | 0.0 | 65.62 | 5.0 | 0.0 | 13.54 | 8.33 | 0.0 | 0.00 | 0 | 0.0 | 61 | 8.93 | 0.0 |
| 20Q2 (3) | 1.04 | -14.05 | 0.0 | 0.65 | 10.17 | 0.0 | 0.13 | 8.33 | 0.0 | 0 | 0 | 0.0 | 62.50 | 28.18 | 0.0 | 12.50 | 26.04 | 0.0 | 0.00 | 0 | 0.0 | 56 | 1.82 | 0.0 |
| 20Q1 (2) | 1.21 | -7.63 | 0.0 | 0.59 | 0.0 | 0.0 | 0.12 | 71.43 | 0.0 | 0 | 0 | 0.0 | 48.76 | 8.26 | 0.0 | 9.92 | 85.6 | 0.0 | 0.00 | 0 | 0.0 | 55 | -6.78 | 0.0 |
| 19Q4 (1) | 1.31 | 0.0 | 0.0 | 0.59 | 0.0 | 0.0 | 0.07 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 45.04 | 0.0 | 0.0 | 5.34 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 59 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 4.6 | -13.04 | 2.2 | -4.76 | 0.46 | 0.0 | 0.01 | 0.0 | 47.83 | 9.52 | 10.00 | 15.0 | 0.22 | 15.0 | 65 | 18.18 |
| 2022 (9) | 5.29 | -7.36 | 2.31 | -6.85 | 0.46 | 0.0 | 0.01 | 0.0 | 43.67 | 0.54 | 8.70 | 7.94 | 0.19 | 7.94 | 55 | -3.51 |
| 2021 (8) | 5.71 | 32.48 | 2.48 | -1.59 | 0.46 | -8.0 | 0.01 | 0.0 | 43.43 | -25.72 | 8.06 | -30.56 | 0.18 | -24.52 | 57 | -3.39 |
| 2020 (7) | 4.31 | -1.15 | 2.52 | -0.4 | 0.5 | 4.17 | 0.01 | 0.0 | 58.47 | 0.76 | 11.60 | 5.38 | 0.23 | 1.16 | 59 | 7.27 |
| 2019 (6) | 4.36 | -18.35 | 2.53 | -10.92 | 0.48 | -20.0 | 0.01 | -66.67 | 58.03 | 9.11 | 11.01 | -2.02 | 0.23 | -59.17 | 55 | 7.84 |
| 2018 (5) | 5.34 | 3.69 | 2.84 | -19.77 | 0.6 | -37.5 | 0.03 | 50.0 | 53.18 | -22.63 | 11.24 | -39.72 | 0.56 | 44.66 | 51 | -37.04 |
| 2017 (4) | 5.15 | -31.88 | 3.54 | -7.81 | 0.96 | -2.04 | 0.02 | 0.0 | 68.74 | 35.33 | 18.64 | 43.8 | 0.39 | 46.8 | 81 | -52.35 |
| 2016 (3) | 7.56 | -10.11 | 3.84 | 5.79 | 0.98 | 1.03 | 0.02 | 0.0 | 50.79 | 17.68 | 12.96 | 12.39 | 0.26 | 11.24 | 170 | 0.0 |
| 2015 (2) | 8.41 | -0.36 | 3.63 | 9.34 | 0.97 | 1.04 | 0.02 | 100.0 | 43.16 | 9.73 | 11.53 | 1.4 | 0.24 | 100.71 | 170 | 14.09 |
| 2014 (1) | 8.44 | -8.06 | 3.32 | -9.29 | 0.96 | 10.34 | 0.01 | -93.33 | 39.34 | 0 | 11.37 | 0 | 0.12 | 0 | 149 | 4.2 |
