玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)7.4656.078.270.6854.5541.670.714.7522.810.010.0-50.09.12-0.9730.849.38-26.4713.420.13-35.92-53.825430.011.27
24Q2 (19)4.78-8.78-39.190.440.015.790.61-7.5812.960.010.00.09.219.6290.412.761.3285.750.219.6264.445430.011.27
24Q1 (18)5.24-8.55-32.650.4412.8222.220.66-8.3324.530.010.008.4023.3781.4712.600.2484.890.199.3505430.011.27
23Q4 (17)5.73-16.84-34.960.39-18.75-23.530.7226.3214.290.01-50.006.81-2.317.5812.5751.8975.720.17-39.88054311.2711.27
23Q3 (16)6.89-12.34-44.610.4826.32-42.860.575.56-12.310.02100.006.9744.13.178.2720.4258.330.29128.1604880.034.07
23Q2 (15)7.861.03-13.820.385.56-41.540.541.8910.20.01004.834.48-32.176.870.8527.870.13004880.034.07
23Q1 (14)7.78-11.6916.820.36-29.41-23.40.53-15.871.9200-100.04.63-20.07-34.436.81-4.74-12.750.000-100.04880.034.07
22Q4 (13)8.81-29.1830.910.51-39.29-23.880.63-3.0812.50005.79-14.27-41.857.1536.86-14.060.000048834.0734.07
22Q3 (12)12.4436.4126.590.8429.2352.730.6532.6575.6800-100.06.75-5.26-32.65.23-2.75-22.470.000-100.03640.04.0
22Q2 (11)9.1236.9461.130.6538.354.760.49-5.7711.360-100.007.130.99-3.955.37-31.19-30.890.00-100.003640.04.0
22Q1 (10)6.66-1.0462.440.47-29.8530.560.52-7.1423.810.0100.07.06-29.11-19.637.81-6.17-23.780.150-38.443640.04.0
21Q4 (9)6.7322.5921.040.6721.8271.790.5651.359.80-100.009.96-0.6341.938.3223.46-9.290.00-100.003644.04.0
21Q3 (8)5.49-3.015.580.5530.9541.030.37-15.918.820.020010.0235.0122.026.74-13.31-5.840.36003500.0-6.42
21Q2 (7)5.6638.0542.570.4216.6782.610.444.7633.330-100.0-100.07.42-15.4928.087.77-24.11-6.480.00-100.0-100.03500.0-6.42
21Q1 (6)4.1-26.2690.70.36-7.6980.00.42-17.6520.00.0100.08.7825.18-5.6110.2411.68-37.070.240-47.563500.0-23.91
20Q4 (5)5.5617.0549.460.390.069.570.5150.018.60007.01-14.5713.459.1728.15-20.650.0000350-6.42-23.91
20Q3 (4)4.7519.650.00.3969.570.00.343.030.00-100.00.08.2141.720.07.16-13.890.00.00-100.00.03740.00.0
20Q2 (3)3.9784.650.00.2315.00.00.33-5.710.00.010.00.05.79-37.720.08.31-48.940.00.25-45.840.0374-18.70.0
20Q1 (2)2.15-42.20.00.2-13.040.00.35-18.60.00.0100.09.3050.460.016.2840.830.00.4700.04600.00.0
19Q4 (1)3.720.00.00.230.00.00.430.00.000.00.06.180.00.011.560.00.0-0.000.00.04600.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)28.27-23.641.6-34.962.363.060.04100.05.66-14.838.3534.950.14161.94880.0
2022 (9)37.0268.52.4623.02.2928.650.02-50.06.65-27.06.19-23.650.05-70.3348834.07
2021 (8)21.9733.722.063.931.7816.340.0433.339.1022.68.10-13.00.18-0.293644.0
2020 (7)16.43-7.071.2210.911.53-3.160.03-40.07.4319.359.314.20.18-35.44350-6.42
2019 (6)17.68-34.231.1-44.441.58-15.510.05-28.576.22-15.548.9428.460.288.6374-18.7
2018 (5)26.8818.731.9826.921.871.630.0775.07.376.96.96-14.40.2647.44608.24
2017 (4)22.649.581.560.651.848.240.04-33.336.89-8.168.13-1.230.18-39.1642518.06
2016 (3)20.66-8.461.550.651.7-5.030.060.07.509.958.233.750.299.24360-2.17
2015 (2)22.571.171.54-17.651.79-8.670.06-25.06.82-18.67.93-9.730.27-25.86368-7.3
2014 (1)22.3118.991.8747.241.9626.450.08-55.568.3808.7900.36039729.32

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