- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 2.23 | 14.95 | 8.78 | 0.08 | -11.11 | -11.11 | 0.13 | 0.0 | 30.0 | 0.16 | -11.11 | 0.0 | 3.59 | -22.67 | -18.29 | 5.83 | -13.0 | 19.51 | 7.17 | -22.67 | -8.07 | 213 | 0.0 | 0.0 |
| 24Q3 (19) | 1.94 | -13.0 | -6.28 | 0.09 | 12.5 | 0.0 | 0.13 | 0.0 | 0.0 | 0.18 | -5.26 | 5.88 | 4.64 | 29.32 | 6.7 | 6.70 | 14.95 | 6.7 | 9.28 | 8.9 | 12.98 | 213 | 0.0 | 0.0 |
| 24Q2 (18) | 2.23 | 0.45 | -4.29 | 0.08 | -20.0 | -11.11 | 0.13 | 8.33 | 0.0 | 0.19 | 0.0 | 5.56 | 3.59 | -20.36 | -7.13 | 5.83 | 7.85 | 4.48 | 8.52 | -0.45 | 10.29 | 213 | 0.0 | 0.0 |
| 24Q1 (17) | 2.22 | 8.29 | -10.84 | 0.1 | 11.11 | 11.11 | 0.12 | 20.0 | -7.69 | 0.19 | 18.75 | 5.56 | 4.50 | 2.6 | 24.62 | 5.41 | 10.81 | 3.53 | 8.56 | 9.66 | 18.39 | 213 | 0.0 | 0.0 |
| 23Q4 (16) | 2.05 | -0.97 | -30.51 | 0.09 | 0.0 | -30.77 | 0.1 | -23.08 | -23.08 | 0.16 | -5.88 | -33.33 | 4.39 | 0.98 | -0.38 | 4.88 | -22.33 | 10.69 | 7.80 | -4.96 | -4.07 | 213 | 0.0 | 0.0 |
| 23Q3 (15) | 2.07 | -11.16 | -12.29 | 0.09 | 0.0 | -25.0 | 0.13 | 0.0 | 0.0 | 0.17 | -5.56 | -22.73 | 4.35 | 12.56 | -14.49 | 6.28 | 12.56 | 14.01 | 8.21 | 6.31 | -11.9 | 213 | 0.0 | 0.0 |
| 23Q2 (14) | 2.33 | -6.43 | 3.56 | 0.09 | 0.0 | -30.77 | 0.13 | 0.0 | 8.33 | 0.18 | 0.0 | -5.26 | 3.86 | 6.87 | -33.15 | 5.58 | 6.87 | 4.61 | 7.73 | 6.87 | -8.52 | 213 | 0.0 | 0.0 |
| 23Q1 (13) | 2.49 | -15.59 | 29.02 | 0.09 | -30.77 | -18.18 | 0.13 | 0.0 | 18.18 | 0.18 | -25.0 | 5.88 | 3.61 | -17.98 | -36.58 | 5.22 | 18.47 | -8.4 | 7.23 | -11.14 | -17.93 | 213 | 0.0 | 0.0 |
| 22Q4 (12) | 2.95 | 25.0 | 52.85 | 0.13 | 8.33 | 8.33 | 0.13 | 0.0 | 0.0 | 0.24 | 9.09 | 41.18 | 4.41 | -13.33 | -29.12 | 4.41 | -20.0 | -34.58 | 8.14 | -12.73 | -7.64 | 213 | 0.0 | 0.0 |
| 22Q3 (11) | 2.36 | 4.89 | 17.41 | 0.12 | -7.69 | 20.0 | 0.13 | 8.33 | 8.33 | 0.22 | 15.79 | 15.79 | 5.08 | -11.99 | 2.2 | 5.51 | 3.28 | -7.73 | 9.32 | 10.39 | -1.38 | 213 | 0.0 | 0.0 |
| 22Q2 (10) | 2.25 | 16.58 | 33.93 | 0.13 | 18.18 | 62.5 | 0.12 | 9.09 | 0.0 | 0.19 | 11.76 | 5.56 | 5.78 | 1.37 | 21.33 | 5.33 | -6.42 | -25.33 | 8.44 | -4.13 | -21.19 | 213 | 0.0 | 0.0 |
| 22Q1 (9) | 1.93 | 0.0 | 27.81 | 0.11 | -8.33 | 22.22 | 0.11 | -15.38 | -15.38 | 0.17 | 0.0 | 13.33 | 5.70 | -8.33 | -4.38 | 5.70 | -15.38 | -33.8 | 8.81 | 0.0 | -11.33 | 213 | 0.0 | 0.0 |
| 21Q4 (8) | 1.93 | -3.98 | 30.41 | 0.12 | 20.0 | 33.33 | 0.13 | 8.33 | 8.33 | 0.17 | -10.53 | 0.0 | 6.22 | 24.97 | 2.25 | 6.74 | 12.82 | -16.93 | 8.81 | -6.82 | -23.32 | 213 | 0.0 | 0.0 |
| 21Q3 (7) | 2.01 | 19.64 | -12.23 | 0.1 | 25.0 | 25.0 | 0.12 | 0.0 | -7.69 | 0.19 | 5.56 | 26.67 | 4.98 | 4.48 | 42.41 | 5.97 | -16.42 | 5.17 | 9.45 | -11.77 | 44.31 | 213 | 0.0 | 0.0 |
| 21Q2 (6) | 1.68 | 11.26 | -18.45 | 0.08 | -11.11 | 14.29 | 0.12 | -7.69 | -7.69 | 0.18 | 20.0 | 28.57 | 4.76 | -20.11 | 40.14 | 7.14 | -17.03 | 13.19 | 10.71 | 7.86 | 57.65 | 213 | 0.0 | 0.0 |
| 21Q1 (5) | 1.51 | 2.03 | -1.95 | 0.09 | 0.0 | 0.0 | 0.13 | 8.33 | 8.33 | 0.15 | -11.76 | 0.0 | 5.96 | -1.99 | 1.99 | 8.61 | 6.18 | 10.49 | 9.93 | -13.52 | 1.99 | 213 | 0.0 | 0.0 |
| 20Q4 (4) | 1.48 | -35.37 | 0.0 | 0.09 | 12.5 | 0.0 | 0.12 | -7.69 | 0.0 | 0.17 | 13.33 | 0.0 | 6.08 | 74.07 | 0.0 | 8.11 | 42.83 | 0.0 | 11.49 | 75.36 | 0.0 | 213 | 0.0 | 0.0 |
| 20Q3 (3) | 2.29 | 11.17 | 0.0 | 0.08 | 14.29 | 0.0 | 0.13 | 0.0 | 0.0 | 0.15 | 7.14 | 0.0 | 3.49 | 2.81 | 0.0 | 5.68 | -10.04 | 0.0 | 6.55 | -3.62 | 0.0 | 213 | 0.0 | 0.0 |
| 20Q2 (2) | 2.06 | 33.77 | 0.0 | 0.07 | -22.22 | 0.0 | 0.13 | 8.33 | 0.0 | 0.14 | -6.67 | 0.0 | 3.40 | -41.86 | 0.0 | 6.31 | -19.01 | 0.0 | 6.80 | -30.23 | 0.0 | 213 | 0.0 | 0.0 |
| 20Q1 (1) | 1.54 | 0.0 | 0.0 | 0.09 | 0.0 | 0.0 | 0.12 | 0.0 | 0.0 | 0.15 | 0.0 | 0.0 | 5.84 | 0.0 | 0.0 | 7.79 | 0.0 | 0.0 | 9.74 | 0.0 | 0.0 | 213 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 8.62 | -3.58 | 0.35 | -5.41 | 0.51 | 6.25 | 0.72 | 4.35 | 4.06 | -1.89 | 5.92 | 10.19 | 8.35 | 8.22 | 213 | 0.0 |
| 2023 (9) | 8.94 | -5.8 | 0.37 | -24.49 | 0.48 | -2.04 | 0.69 | -16.87 | 4.14 | -19.84 | 5.37 | 3.99 | 7.72 | -11.75 | 213 | 0.0 |
| 2022 (8) | 9.49 | 33.29 | 0.49 | 22.5 | 0.49 | 0.0 | 0.83 | 18.57 | 5.16 | -8.09 | 5.16 | -24.97 | 8.75 | -11.04 | 213 | 0.0 |
| 2021 (7) | 7.12 | -3.39 | 0.4 | 17.65 | 0.49 | 0.0 | 0.7 | 12.9 | 5.62 | 21.78 | 6.88 | 3.51 | 9.83 | 16.87 | 213 | 0.0 |
| 2020 (6) | 7.37 | 2.93 | 0.34 | -19.05 | 0.49 | -5.77 | 0.62 | -1.59 | 4.61 | -21.35 | 6.65 | -8.45 | 8.41 | -4.39 | 213 | 0.0 |
| 2019 (5) | 7.16 | 10.15 | 0.42 | 2.44 | 0.52 | 4.0 | 0.63 | -3.08 | 5.87 | -7.0 | 7.26 | -5.59 | 8.80 | -12.01 | 213 | 0.0 |
| 2018 (4) | 6.5 | -24.15 | 0.41 | -36.92 | 0.5 | -39.02 | 0.65 | -16.67 | 6.31 | -16.84 | 7.69 | -19.61 | 10.00 | 9.87 | 213 | 0.0 |
| 2017 (3) | 8.57 | -14.73 | 0.65 | -21.69 | 0.82 | 7.89 | 0.78 | 0.0 | 7.58 | -8.16 | 9.57 | 26.53 | 9.10 | 17.27 | 213 | 0.0 |
| 2016 (2) | 10.05 | -25.22 | 0.83 | -17.0 | 0.76 | -6.17 | 0.78 | -19.59 | 8.26 | 11.0 | 7.56 | 25.48 | 7.76 | 7.54 | 213 | 0.47 |
| 2015 (1) | 13.44 | 43.59 | 1.0 | 63.93 | 0.81 | 92.86 | 0.97 | 49.23 | 7.44 | 0 | 6.03 | 0 | 7.22 | 0 | 212 | 23.26 |
