玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)1.94-13.0-6.280.0912.50.00.130.00.00.18-5.265.884.6429.326.76.7014.956.79.288.912.982130.00.0
24Q2 (19)2.230.45-4.290.08-20.0-11.110.138.330.00.190.05.563.59-20.36-7.135.837.854.488.52-0.4510.292130.00.0
24Q1 (18)2.228.29-10.840.111.1111.110.1220.0-7.690.1918.755.564.502.624.625.4110.813.538.569.6618.392130.00.0
23Q4 (17)2.05-0.97-30.510.090.0-30.770.1-23.08-23.080.16-5.88-33.334.390.98-0.384.88-22.3310.697.80-4.96-4.072130.00.0
23Q3 (16)2.07-11.16-12.290.090.0-25.00.130.00.00.17-5.56-22.734.3512.56-14.496.2812.5614.018.216.31-11.92130.00.0
23Q2 (15)2.33-6.433.560.090.0-30.770.130.08.330.180.0-5.263.866.87-33.155.586.874.617.736.87-8.522130.00.0
23Q1 (14)2.49-15.5929.020.09-30.77-18.180.130.018.180.18-25.05.883.61-17.98-36.585.2218.47-8.47.23-11.14-17.932130.00.0
22Q4 (13)2.9525.052.850.138.338.330.130.00.00.249.0941.184.41-13.33-29.124.41-20.0-34.588.14-12.73-7.642130.00.0
22Q3 (12)2.364.8917.410.12-7.6920.00.138.338.330.2215.7915.795.08-11.992.25.513.28-7.739.3210.39-1.382130.00.0
22Q2 (11)2.2516.5833.930.1318.1862.50.129.090.00.1911.765.565.781.3721.335.33-6.42-25.338.44-4.13-21.192130.00.0
22Q1 (10)1.930.027.810.11-8.3322.220.11-15.38-15.380.170.013.335.70-8.33-4.385.70-15.38-33.88.810.0-11.332130.00.0
21Q4 (9)1.93-3.9830.410.1220.033.330.138.338.330.17-10.530.06.2224.972.256.7412.82-16.938.81-6.82-23.322130.00.0
21Q3 (8)2.0119.64-12.230.125.025.00.120.0-7.690.195.5626.674.984.4842.415.97-16.425.179.45-11.7744.312130.00.0
21Q2 (7)1.6811.26-18.450.08-11.1114.290.12-7.69-7.690.1820.028.574.76-20.1140.147.14-17.0313.1910.717.8657.652130.00.0
21Q1 (6)1.512.03-1.950.090.00.00.138.338.330.15-11.760.05.96-1.991.998.616.1810.499.93-13.521.992130.00.0
20Q4 (5)1.48-35.37-6.920.0912.50.00.12-7.690.00.1713.3354.556.0874.077.438.1142.837.4311.4975.3666.032130.00.0
20Q3 (4)2.2911.170.00.0814.290.00.130.00.00.157.140.03.492.810.05.68-10.040.06.55-3.620.02130.00.0
20Q2 (3)2.0633.770.00.07-22.220.00.138.330.00.14-6.670.03.40-41.860.06.31-19.010.06.80-30.230.02130.00.0
20Q1 (2)1.54-3.140.00.090.00.00.120.00.00.1536.360.05.843.250.07.793.250.09.7440.790.02130.00.0
19Q4 (1)1.590.00.00.090.00.00.120.00.00.110.00.05.660.00.07.550.00.06.920.00.02130.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)8.94-5.80.37-24.490.48-2.040.69-16.874.14-19.845.373.997.72-11.752130.0
2022 (9)9.4933.290.4922.50.490.00.8318.575.16-8.095.16-24.978.75-11.042130.0
2021 (8)7.12-3.390.417.650.490.00.712.95.6221.786.883.519.8316.872130.0
2020 (7)7.372.930.34-19.050.49-5.770.62-1.594.61-21.356.65-8.458.41-4.392130.0
2019 (6)7.1610.150.422.440.524.00.63-3.085.87-7.07.26-5.598.80-12.012130.0
2018 (5)6.5-24.150.41-36.920.5-39.020.65-16.676.31-16.847.69-19.6110.009.872130.0
2017 (4)8.57-14.730.65-21.690.827.890.780.07.58-8.169.5726.539.1017.272130.0
2016 (3)10.05-25.220.83-17.00.76-6.170.78-19.598.2611.07.5625.487.767.542130.47
2015 (2)13.4443.591.063.930.8192.860.9749.237.4414.176.0334.317.223.9321223.26
2014 (1)9.3620.460.6164.860.4213.510.6512.076.5204.4906.9401728.86

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