- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 4.21 | -8.08 | 52.54 | 0.24 | 84.62 | 33.33 | 0.39 | 116.67 | 129.41 | 0.13 | -40.91 | -18.75 | 5.70 | 100.84 | -12.59 | 9.26 | 135.71 | 50.4 | 3.09 | -35.72 | -46.73 | 92 | 0.0 | 0.0 |
| 24Q3 (19) | 4.58 | 4.33 | 65.94 | 0.13 | -43.48 | -7.14 | 0.18 | -18.18 | 5.88 | 0.22 | 144.44 | 214.29 | 2.84 | -45.82 | -44.04 | 3.93 | -21.58 | -36.19 | 4.80 | 134.3 | 89.39 | 92 | 0.0 | 0.0 |
| 24Q2 (18) | 4.39 | 24.72 | 37.62 | 0.23 | 21.05 | -4.17 | 0.22 | 10.0 | 15.79 | 0.09 | -35.71 | -35.71 | 5.24 | -2.94 | -30.36 | 5.01 | -11.8 | -15.86 | 2.05 | -48.45 | -53.29 | 92 | 0.0 | 0.0 |
| 24Q1 (17) | 3.52 | 27.54 | 9.66 | 0.19 | 5.56 | 0.0 | 0.2 | 17.65 | -4.76 | 0.14 | -12.5 | 40.0 | 5.40 | -17.23 | -8.81 | 5.68 | -7.75 | -13.15 | 3.98 | -31.39 | 27.67 | 92 | 0.0 | 0.0 |
| 23Q4 (16) | 2.76 | 0.0 | -14.29 | 0.18 | 28.57 | -10.0 | 0.17 | 0.0 | 0.0 | 0.16 | 128.57 | 60.0 | 6.52 | 28.57 | 5.0 | 6.16 | 0.0 | 16.67 | 5.80 | 128.57 | 86.67 | 92 | 0.0 | 0.0 |
| 23Q3 (15) | 2.76 | -13.48 | -10.39 | 0.14 | -41.67 | -36.36 | 0.17 | -10.53 | 6.25 | 0.07 | -50.0 | -41.67 | 5.07 | -32.58 | -28.99 | 6.16 | 3.41 | 18.57 | 2.54 | -42.21 | -34.9 | 92 | 0.0 | 0.0 |
| 23Q2 (14) | 3.19 | -0.62 | -26.83 | 0.24 | 26.32 | 9.09 | 0.19 | -9.52 | -5.0 | 0.14 | 40.0 | 0.0 | 7.52 | 27.11 | 49.1 | 5.96 | -8.96 | 29.84 | 4.39 | 40.88 | 36.68 | 92 | 0.0 | 0.0 |
| 23Q1 (13) | 3.21 | -0.31 | -23.02 | 0.19 | -5.0 | -20.83 | 0.21 | 23.53 | 31.25 | 0.1 | 0.0 | -23.08 | 5.92 | -4.7 | 2.84 | 6.54 | 23.91 | 70.5 | 3.12 | 0.31 | -0.07 | 92 | 0.0 | 0.0 |
| 22Q4 (12) | 3.22 | 4.55 | -10.06 | 0.2 | -9.09 | -28.57 | 0.17 | 6.25 | 30.77 | 0.1 | -16.67 | 25.0 | 6.21 | -13.04 | -20.59 | 5.28 | 1.63 | 45.39 | 3.11 | -20.29 | 38.98 | 92 | 0.0 | 0.0 |
| 22Q3 (11) | 3.08 | -29.36 | -0.32 | 0.22 | 0.0 | 10.0 | 0.16 | -20.0 | 23.08 | 0.12 | -14.29 | 100.0 | 7.14 | 41.56 | 10.36 | 5.19 | 13.25 | 23.48 | 3.90 | 21.34 | 100.65 | 92 | 0.0 | 0.0 |
| 22Q2 (10) | 4.36 | 4.56 | 44.85 | 0.22 | -8.33 | 15.79 | 0.2 | 25.0 | 0.0 | 0.14 | 7.69 | 133.33 | 5.05 | -12.33 | -20.06 | 4.59 | 19.55 | -30.96 | 3.21 | 3.0 | 61.09 | 92 | 0.0 | 0.0 |
| 22Q1 (9) | 4.17 | 16.48 | 40.88 | 0.24 | -14.29 | 26.32 | 0.16 | 23.08 | 0.0 | 0.13 | 62.5 | 44.44 | 5.76 | -26.41 | -10.34 | 3.84 | 5.66 | -29.02 | 3.12 | 39.51 | 2.53 | 92 | 0.0 | 0.0 |
| 21Q4 (8) | 3.58 | 15.86 | -20.8 | 0.28 | 40.0 | 64.71 | 0.13 | 0.0 | -18.75 | 0.08 | 33.33 | -38.46 | 7.82 | 20.84 | 107.95 | 3.63 | -13.69 | 2.58 | 2.23 | 15.08 | -22.3 | 92 | 0.0 | 0.0 |
| 21Q3 (7) | 3.09 | 2.66 | -9.65 | 0.2 | 5.26 | 11.11 | 0.13 | -35.0 | -35.0 | 0.06 | 0.0 | -57.14 | 6.47 | 2.54 | 22.98 | 4.21 | -36.68 | -28.06 | 1.94 | -2.59 | -52.57 | 92 | 0.0 | 0.0 |
| 21Q2 (6) | 3.01 | 1.69 | -5.64 | 0.19 | 0.0 | -26.92 | 0.2 | 25.0 | 11.11 | 0.06 | -33.33 | -25.0 | 6.31 | -1.66 | -22.55 | 6.64 | 22.92 | 17.76 | 1.99 | -34.44 | -20.51 | 92 | 0.0 | 0.0 |
| 21Q1 (5) | 2.96 | -34.51 | -20.22 | 0.19 | 11.76 | -5.0 | 0.16 | 0.0 | -11.11 | 0.09 | -30.77 | -18.18 | 6.42 | 70.67 | 19.07 | 5.41 | 52.7 | 11.41 | 3.04 | 5.72 | 2.55 | 92 | 0.0 | 0.0 |
| 20Q4 (4) | 4.52 | 32.16 | 0.0 | 0.17 | -5.56 | 0.0 | 0.16 | -20.0 | 0.0 | 0.13 | -7.14 | 0.0 | 3.76 | -28.54 | 0.0 | 3.54 | -39.47 | 0.0 | 2.88 | -29.74 | 0.0 | 92 | 0.0 | 0.0 |
| 20Q3 (3) | 3.42 | 7.21 | 0.0 | 0.18 | -30.77 | 0.0 | 0.2 | 11.11 | 0.0 | 0.14 | 75.0 | 0.0 | 5.26 | -35.43 | 0.0 | 5.85 | 3.64 | 0.0 | 4.09 | 63.23 | 0.0 | 92 | 0.0 | 0.0 |
| 20Q2 (2) | 3.19 | -14.02 | 0.0 | 0.26 | 30.0 | 0.0 | 0.18 | 0.0 | 0.0 | 0.08 | -27.27 | 0.0 | 8.15 | 51.19 | 0.0 | 5.64 | 16.3 | 0.0 | 2.51 | -15.42 | 0.0 | 92 | 0.0 | 0.0 |
| 20Q1 (1) | 3.71 | 0.0 | 0.0 | 0.2 | 0.0 | 0.0 | 0.18 | 0.0 | 0.0 | 0.11 | 0.0 | 0.0 | 5.39 | 0.0 | 0.0 | 4.85 | 0.0 | 0.0 | 2.96 | 0.0 | 0.0 | 92 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 16.7 | 40.1 | 0.78 | 5.41 | 0.99 | 33.78 | 0.58 | 23.4 | 4.67 | -24.76 | 5.93 | -4.51 | 3.47 | -11.92 | 92 | 0.0 |
| 2023 (9) | 11.92 | -19.68 | 0.74 | -15.91 | 0.74 | 7.25 | 0.47 | -4.08 | 6.21 | 4.69 | 6.21 | 33.52 | 3.94 | 19.42 | 92 | 0.0 |
| 2022 (8) | 14.84 | 17.5 | 0.88 | 2.33 | 0.69 | 9.52 | 0.49 | 68.97 | 5.93 | -12.91 | 4.65 | -6.79 | 3.30 | 43.8 | 92 | 0.0 |
| 2021 (7) | 12.63 | -14.89 | 0.86 | 7.5 | 0.63 | -12.5 | 0.29 | -35.56 | 6.81 | 26.31 | 4.99 | 2.81 | 2.30 | -24.28 | 92 | 0.0 |
| 2020 (6) | 14.84 | 19.58 | 0.8 | 0.0 | 0.72 | -5.26 | 0.45 | 36.36 | 5.39 | -16.37 | 4.85 | -20.78 | 3.03 | 14.03 | 92 | 0.0 |
| 2019 (5) | 12.41 | 10.8 | 0.8 | 40.35 | 0.76 | 8.57 | 0.33 | -19.51 | 6.45 | 26.67 | 6.12 | -2.01 | 2.66 | -27.36 | 92 | 0.0 |
| 2018 (4) | 11.2 | -9.16 | 0.57 | 14.0 | 0.7 | 2.94 | 0.41 | 24.24 | 5.09 | 25.5 | 6.25 | 13.33 | 3.66 | 36.78 | 92 | 0.0 |
| 2017 (3) | 12.33 | 18.56 | 0.5 | 66.67 | 0.68 | 17.24 | 0.33 | 65.0 | 4.06 | 40.58 | 5.52 | -1.11 | 2.68 | 39.17 | 92 | 0.0 |
| 2016 (2) | 10.4 | 21.35 | 0.3 | -60.0 | 0.58 | -20.55 | 0.2 | 0.0 | 2.88 | -67.04 | 5.58 | -34.53 | 1.92 | -17.6 | 92 | 48.39 |
| 2015 (1) | 8.57 | 35.17 | 0.75 | 82.93 | 0.73 | -3.95 | 0.2 | -13.04 | 8.75 | 0 | 8.52 | 0 | 2.33 | 0 | 62 | 0.0 |
