- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 2.18 | -16.79 | -11.38 | 0.12 | 33.33 | 33.33 | 0.27 | 12.5 | 12.5 | 0.5 | -32.43 | -59.68 | 5.50 | 60.24 | 50.46 | 12.39 | 35.21 | 26.95 | 22.94 | -18.79 | -54.5 | 47 | 0.0 | 0 |
| 24Q2 (19) | 2.62 | 59.76 | 57.83 | 0.09 | 28.57 | -10.0 | 0.24 | 9.09 | 4.35 | 0.74 | 29.82 | 10.45 | 3.44 | -19.52 | -42.98 | 9.16 | -31.71 | -33.89 | 28.24 | -18.74 | -30.02 | 47 | 0.0 | 0 |
| 24Q1 (18) | 1.64 | -12.3 | -2.38 | 0.07 | -30.0 | -30.0 | 0.22 | -4.35 | -8.33 | 0.57 | -27.85 | 42.5 | 4.27 | -20.18 | -28.29 | 13.41 | 9.07 | -6.1 | 34.76 | -17.73 | 45.98 | 47 | 0.0 | 0 |
| 23Q4 (17) | 1.87 | -23.98 | 18.35 | 0.1 | 11.11 | -37.5 | 0.23 | -4.17 | 9.52 | 0.79 | -36.29 | 31.67 | 5.35 | 46.17 | -47.19 | 12.30 | 26.07 | -7.46 | 42.25 | -16.19 | 11.25 | 47 | 0 | 0 |
| 23Q3 (16) | 2.46 | 48.19 | 58.71 | 0.09 | -10.0 | -30.77 | 0.24 | 4.35 | -17.24 | 1.24 | 85.07 | 55.0 | 3.66 | -39.27 | -56.38 | 9.76 | -29.59 | -47.86 | 50.41 | 24.89 | -2.34 | 0 | 0 | 0 |
| 23Q2 (15) | 1.66 | -1.19 | -0.6 | 0.1 | 0.0 | 25.0 | 0.23 | -4.17 | -11.54 | 0.67 | 67.5 | 179.17 | 6.02 | 1.2 | 25.75 | 13.86 | -3.01 | -11.01 | 40.36 | 69.52 | 180.85 | 0 | 0 | 0 |
| 23Q1 (14) | 1.68 | 6.33 | -3.45 | 0.1 | -37.5 | 25.0 | 0.24 | 14.29 | 20.0 | 0.4 | -33.33 | 122.22 | 5.95 | -41.22 | 29.46 | 14.29 | 7.48 | 24.29 | 23.81 | -37.3 | 130.16 | 0 | 0 | 0 |
| 22Q4 (13) | 1.58 | 1.94 | -22.55 | 0.16 | 23.08 | 23.08 | 0.21 | -27.59 | 10.53 | 0.6 | -25.0 | 106.9 | 10.13 | 20.74 | 58.91 | 13.29 | -28.96 | 42.7 | 37.97 | -26.42 | 167.13 | 0 | 0 | 0 |
| 22Q3 (12) | 1.55 | -7.19 | -12.43 | 0.13 | 62.5 | 62.5 | 0.29 | 11.54 | 26.09 | 0.8 | 233.33 | 116.22 | 8.39 | 75.08 | 85.56 | 18.71 | 20.17 | 43.98 | 51.61 | 259.14 | 146.9 | 0 | 0 | 0 |
| 22Q2 (11) | 1.67 | -4.02 | 5.7 | 0.08 | 0.0 | -20.0 | 0.26 | 30.0 | 36.84 | 0.24 | 33.33 | -4.0 | 4.79 | 4.19 | -24.31 | 15.57 | 35.45 | 29.47 | 14.37 | 38.92 | -9.17 | 0 | 0 | 0 |
| 22Q1 (10) | 1.74 | -14.71 | 50.0 | 0.08 | -38.46 | 33.33 | 0.2 | 5.26 | -4.76 | 0.18 | -37.93 | -60.0 | 4.60 | -27.85 | -11.11 | 11.49 | 23.41 | -36.51 | 10.34 | -27.23 | -73.33 | 0 | 0 | 0 |
| 21Q4 (9) | 2.04 | 15.25 | -74.05 | 0.13 | 62.5 | -18.75 | 0.19 | -17.39 | -38.71 | 0.29 | -21.62 | 0.0 | 6.37 | 40.99 | 213.05 | 9.31 | -28.32 | 136.15 | 14.22 | -32.0 | 285.29 | 0 | 0 | 0 |
| 21Q3 (8) | 1.77 | 12.03 | 84.38 | 0.08 | -20.0 | -11.11 | 0.23 | 21.05 | 43.75 | 0.37 | 48.0 | 85.0 | 4.52 | -28.59 | -51.79 | 12.99 | 8.06 | -22.03 | 20.90 | 32.11 | 0.34 | 0 | 0 | 0 |
| 21Q2 (7) | 1.58 | 36.21 | 75.56 | 0.1 | 66.67 | 42.86 | 0.19 | -9.52 | 35.71 | 0.25 | -44.44 | 4.17 | 6.33 | 22.36 | -18.63 | 12.03 | -33.57 | -22.69 | 15.82 | -59.21 | -40.66 | 0 | 0 | 0 |
| 21Q1 (6) | 1.16 | -85.24 | 38.1 | 0.06 | -62.5 | 20.0 | 0.21 | -32.26 | 40.0 | 0.45 | 55.17 | 95.65 | 5.17 | 154.09 | -13.1 | 18.10 | 359.01 | 1.38 | 38.79 | 951.43 | 41.68 | 0 | 0 | 0 |
| 20Q4 (5) | 7.86 | 718.75 | 948.0 | 0.16 | 77.78 | 33.33 | 0.31 | 93.75 | 93.75 | 0.29 | 45.0 | -6.45 | 2.04 | -78.29 | -87.28 | 3.94 | -76.34 | -81.51 | 3.69 | -82.29 | -91.07 | 0 | 0 | 0 |
| 20Q3 (4) | 0.96 | 6.67 | 0.0 | 0.09 | 28.57 | 0.0 | 0.16 | 14.29 | 0.0 | 0.2 | -16.67 | 0.0 | 9.38 | 20.54 | 0.0 | 16.67 | 7.14 | 0.0 | 20.83 | -21.87 | 0.0 | 0 | 0 | 0.0 |
| 20Q2 (3) | 0.9 | 7.14 | 0.0 | 0.07 | 40.0 | 0.0 | 0.14 | -6.67 | 0.0 | 0.24 | 4.35 | 0.0 | 7.78 | 30.67 | 0.0 | 15.56 | -12.89 | 0.0 | 26.67 | -2.61 | 0.0 | 0 | 0 | 0.0 |
| 20Q1 (2) | 0.84 | 12.0 | 0.0 | 0.05 | -58.33 | 0.0 | 0.15 | -6.25 | 0.0 | 0.23 | -25.81 | 0.0 | 5.95 | -62.8 | 0.0 | 17.86 | -16.29 | 0.0 | 27.38 | -33.76 | 0.0 | 0 | 0 | 0.0 |
| 19Q4 (1) | 0.75 | 0.0 | 0.0 | 0.12 | 0.0 | 0.0 | 0.16 | 0.0 | 0.0 | 0.31 | 0.0 | 0.0 | 16.00 | 0.0 | 0.0 | 21.33 | 0.0 | 0.0 | 41.33 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 7.68 | 17.43 | 0.39 | -13.33 | 0.93 | -2.11 | 3.1 | 70.33 | 5.08 | -26.2 | 12.11 | -16.64 | 40.36 | 45.05 | 47 | 0 |
| 2022 (9) | 6.54 | -0.15 | 0.45 | 21.62 | 0.95 | 15.85 | 1.82 | 32.85 | 6.88 | 21.81 | 14.53 | 16.03 | 27.83 | 33.05 | 0 | 0 |
| 2021 (8) | 6.55 | -37.97 | 0.37 | 0.0 | 0.82 | 7.89 | 1.37 | 42.71 | 5.65 | 61.22 | 12.52 | 73.95 | 20.92 | 130.08 | 0 | 0 |
| 2020 (7) | 10.56 | 236.31 | 0.37 | 5.71 | 0.76 | -9.52 | 0.96 | -26.72 | 3.50 | -68.57 | 7.20 | -73.1 | 9.09 | -78.21 | 0 | 0 |
| 2019 (6) | 3.14 | 7.17 | 0.35 | -2.78 | 0.84 | 9.09 | 1.31 | 4.8 | 11.15 | -9.28 | 26.75 | 1.8 | 41.72 | -2.21 | 0 | 0 |
| 2018 (5) | 2.93 | -65.69 | 0.36 | -10.0 | 0.77 | 1.32 | 1.25 | 2.46 | 12.29 | 162.32 | 26.28 | 195.3 | 42.66 | 198.63 | 29 | 0.0 |
| 2017 (4) | 8.54 | -24.76 | 0.4 | 48.15 | 0.76 | -26.21 | 1.22 | -37.44 | 4.68 | 96.89 | 8.90 | -1.93 | 14.29 | -16.85 | 29 | 0.0 |
| 2016 (3) | 11.35 | 123.87 | 0.27 | 0 | 1.03 | 77.59 | 1.95 | 69.57 | 2.38 | 0 | 9.07 | -20.67 | 17.18 | -24.26 | 29 | 0.0 |
| 2015 (2) | 5.07 | 121.4 | 0 | 0 | 0.58 | 56.76 | 1.15 | 0.0 | 0.00 | 0 | 11.44 | -29.2 | 22.68 | -54.83 | 29 | 0.0 |
| 2014 (1) | 2.29 | 518.92 | 0 | 0 | 0.37 | -41.27 | 1.15 | 22.34 | 0.00 | 0 | 16.16 | 0 | 50.22 | 0 | 29 | 0.0 |
