玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)0.55-11.290.00.1525.036.360.3-6.25-6.250.195.5611.7627.2740.9136.3654.555.68-6.2534.5518.9911.76000
24Q3 (19)0.6244.1929.170.129.09-14.290.3210.346.670.180.012.519.35-24.34-33.6451.61-23.47-17.4229.03-30.65-12.9000
24Q2 (18)0.43-6.52-20.370.11-8.33-21.430.29-9.380.00.18-28.012.525.58-1.94-1.3367.44-3.0525.5841.86-22.9841.28000
24Q1 (17)0.46-16.36-32.350.129.09-7.690.320.06.670.2547.06108.3326.0930.4336.4569.5719.5757.6854.3575.83207.97000
23Q4 (16)0.5514.58-35.290.11-21.43-35.290.326.6718.520.176.2521.4320.00-31.430.058.18-6.9183.1630.91-7.2787.66000
23Q3 (15)0.48-11.11-54.720.140.07.690.33.453.450.160.023.0829.1712.5137.8262.5016.38128.4533.3312.5171.79000
23Q2 (14)0.54-20.59-83.280.147.6916.670.29-3.33-25.640.1633.33-20.025.9335.61597.8453.7021.73344.7829.6367.9378.52000
23Q1 (13)0.68-20.0-71.190.13-23.530.00.311.11-26.830.12-14.290.019.12-4.41247.0644.1238.89153.9517.657.14247.06000
22Q4 (12)0.85-19.81-61.710.1730.770.00.27-6.9-20.590.147.69-6.6720.0063.08161.1831.7616.11107.416.4734.3143.76000
22Q3 (11)1.06-67.18-62.410.138.330.00.29-25.64-12.120.13-35.00.012.26230.11166.0427.36126.58133.7912.2698.07166.04000
22Q2 (10)3.2336.8617.030.12-7.69-14.290.39-4.88-11.360.266.6742.863.72-32.56-26.7612.07-30.5-24.266.1921.7822.07000
22Q1 (9)2.366.311.290.13-23.530.00.4120.5910.810.12-20.0-20.05.51-28.07-1.2717.3713.439.45.08-24.75-21.02000
21Q4 (8)2.22-21.28-22.110.1730.7741.670.343.03-22.730.1515.3815.387.6666.1181.8715.3230.88-0.86.7646.5748.13000
21Q3 (7)2.822.1751.610.13-7.14-35.00.33-25.0-2.940.13-7.14-7.144.61-9.12-57.1311.70-26.6-35.984.61-9.12-38.75000
21Q2 (6)2.7618.457.390.147.69-33.330.4418.9283.330.14-6.67-39.135.07-9.09-37.9215.940.3970.715.07-21.21-43.32000
21Q1 (5)2.33-18.2580.620.138.33-38.10.37-15.9112.120.1515.38-21.055.5832.51-65.7315.882.86-37.926.4441.14-56.29000
20Q4 (4)2.8553.230.00.12-40.00.00.4429.410.00.13-7.140.04.21-60.840.015.44-15.540.04.56-39.40.0000.0
20Q3 (3)1.86-27.630.00.2-4.760.00.3441.670.00.14-39.130.010.7531.590.018.2895.740.07.53-15.90.0000.0
20Q2 (2)2.5799.220.00.210.00.00.24-27.270.00.2321.050.08.17-49.810.09.34-63.490.08.95-39.240.0000.0
20Q1 (1)1.290.00.00.210.00.00.330.00.00.190.00.016.280.00.025.580.00.014.730.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)2.06-8.440.49-7.551.253.310.8132.7923.790.9860.6812.8339.3245.0300
2023 (9)2.25-70.00.53-3.641.21-11.030.613.3923.56221.2153.78196.5727.11244.6300
2022 (8)7.5-25.890.55-1.791.36-7.480.593.517.3332.5218.1324.847.8739.6700
2021 (7)10.1218.090.56-24.321.478.890.57-17.395.53-35.9114.53-7.795.63-30.0400
2020 (6)8.57134.150.7448.01.3539.180.6968.298.63-36.7915.75-40.568.05-28.1300
2019 (5)3.6695.720.592.310.9719.750.4141.3813.66-1.7426.50-38.8111.20-27.7700
2018 (4)1.8720.650.2636.840.81-11.960.29-12.1213.9013.4343.32-27.0215.51-27.1600
2017 (3)1.553.330.1911.760.92-3.160.33-5.7112.268.1659.35-6.2821.29-8.7600
2016 (2)1.50.670.17-15.00.9514.460.35-12.511.33-15.5763.3313.6923.33-13.08840.0
2015 (1)1.4911.190.20.00.83-4.60.4-4.7613.42055.70026.850840.0

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