玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)0.2321.05109.090000.79-1.25-12.224.4-2.44-13.210.0000343.48-18.42-58.021913.04-19.41-58.492520.0211.11
24Q2 (19)0.19111.1190.00000.8-2.440.04.51-2.38-0.880.0000421.05-53.79-47.372373.68-53.76-47.832520.0211.11
24Q1 (18)0.09-50.0350.00000.829.339.334.6216.3736.690.0000911.11118.67-75.75133.33132.75-69.632520.0211.11
23Q4 (17)0.1863.641700.00000.75-16.67-2.63.97-21.7-28.340.0000416.67-49.07-94.592205.56-52.15-96.02252211.11211.11
23Q3 (16)0.1110.01000.00000.912.523.295.0711.43-2.310.0000818.182.27-88.794609.091.3-91.12810.00.0
23Q2 (15)0.1400.0400.00000.86.675.264.5534.6217.270.0000800.00-78.67-78.954550.00-73.08-76.55810.00.0
23Q1 (14)0.02100.0100.00000.75-2.6-9.643.38-38.998.330.00003750.00-51.3-54.8216900.00-69.49-45.83810.00.0
22Q4 (13)0.010.0-66.670000.775.4871.115.546.741.280.00007700.005.48413.3355400.006.74203.84810.00.0
22Q3 (12)0.01-50.0-66.670000.73-3.9514.065.1933.7657.750.00007300.0092.11242.1951900.00167.53373.25810.00.0
22Q2 (11)0.02100.0-77.780000.76-8.438.573.8824.368.080.00003800.00-54.22388.5719400.00-37.82386.35810.00.0
22Q1 (10)0.01-66.67-75.00000.8384.4433.873.12-42.9645.790.00008300.00453.33435.4831200.0071.12483.18810.00.0
21Q4 (9)0.030.0-96.150000.45-29.69-39.195.4766.2651.940.00001500.00-29.691481.0818233.3366.263850.56810.00.0
21Q3 (8)0.03-66.6750.00000.64-8.57-20.03.29-8.366.130.00002133.33174.29-46.6710966.67174.93-29.25810.00.0
21Q2 (7)0.09125.0-85.00000.712.914.753.5967.7628.670.0000777.78-49.82665.033988.89-25.44757.83810.00.0
21Q1 (6)0.04-94.8700000.62-16.2212.732.14-40.56-32.060.00001550.001533.7805350.001059.170810.00.0
20Q4 (5)0.783800.000000.74-7.523.333.616.13-5.010.000094.87-97.630461.54-97.020810.0-1.22
20Q3 (4)0.02-96.670.0000.00.831.150.03.111.110.00.0000.04000.003834.430.015500.003233.330.0810.00.0
20Q2 (3)0.600.0000.00.6110.910.02.79-11.430.00.0000.0101.6700.0465.0000.0810.00.0
20Q1 (2)000.0000.00.55-8.330.03.15-16.890.00.0000.00.0000.00.0000.081-1.220.0
19Q4 (1)00.00.000.00.00.60.00.03.790.00.00.000.00.00.000.00.00.000.00.0820.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)0.42740.0003.192.916.97-4.290.000759.52-87.754040.48-88.61810.0
2022 (9)0.05-73.68003.128.6317.7322.280.0006200.00388.835460.00364.65810.0
2021 (8)0.19-86.52002.41-16.914.510.690.0001268.42516.727631.58721.41810.0
2020 (7)1.412250.0002.9-7.3513.14.220.000205.67-96.06929.08-95.5781-1.22
2019 (6)0.06-53.85003.131.2912.5711.540.0005216.67119.4720950.00141.66820.0
2018 (5)0.130003.09-9.3811.2732.740.0002376.92533.858669.23828.49820.0
2017 (4)00003.41-1.168.49-1.160.000375.000.0933.700.0820.0
2016 (3)0.920003.45-16.878.5932.560.000375.000933.700820.0
2015 (2)00004.1582.826.4833.610.0000.0000.000820.0
2014 (1)00002.2786.074.8540.580.0000.0000.0008222.39

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