- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 0.05 | -28.57 | -16.67 | 0.03 | 0.0 | 50.0 | 0.07 | -22.22 | -12.5 | 0.07 | 16.67 | -68.18 | 60.00 | 40.0 | 80.0 | 140.00 | 8.89 | 5.0 | 140.00 | 63.33 | -61.82 | 40 | 0.0 | -20.0 |
| 24Q2 (19) | 0.07 | 75.0 | 40.0 | 0.03 | 200.0 | 50.0 | 0.09 | 12.5 | 0.0 | 0.06 | -25.0 | -64.71 | 42.86 | 71.43 | 7.14 | 128.57 | -35.71 | -28.57 | 85.71 | -57.14 | -74.79 | 40 | 0.0 | -20.0 |
| 24Q1 (18) | 0.04 | -33.33 | 0.0 | 0.01 | -66.67 | -50.0 | 0.08 | -11.11 | 0.0 | 0.08 | 115.38 | -52.94 | 25.00 | -50.0 | -50.0 | 200.00 | 33.33 | 0.0 | 200.00 | 123.08 | -52.94 | 40 | 0.0 | -20.0 |
| 23Q4 (17) | 0.06 | 0.0 | 20.0 | 0.03 | 50.0 | 50.0 | 0.09 | 12.5 | 12.5 | -0.52 | -336.36 | -169.33 | 50.00 | 50.0 | 25.0 | 150.00 | 12.5 | -6.25 | -866.67 | -336.36 | -157.78 | 40 | -20.0 | -20.0 |
| 23Q3 (16) | 0.06 | 20.0 | 50.0 | 0.02 | 0.0 | 0.0 | 0.08 | -11.11 | 0.0 | 0.22 | 29.41 | 22.22 | 33.33 | -16.67 | -33.33 | 133.33 | -25.93 | -33.33 | 366.67 | 7.84 | -18.52 | 50 | 0.0 | -23.08 |
| 23Q2 (15) | 0.05 | 25.0 | 66.67 | 0.02 | 0.0 | 100.0 | 0.09 | 12.5 | 0.0 | 0.17 | 0.0 | -45.16 | 40.00 | -20.0 | 20.0 | 180.00 | -10.0 | -40.0 | 340.00 | -20.0 | -67.1 | 50 | 0.0 | -23.08 |
| 23Q1 (14) | 0.04 | -20.0 | 33.33 | 0.02 | 0.0 | 0.0 | 0.08 | 0.0 | -20.0 | 0.17 | -77.33 | -48.48 | 50.00 | 25.0 | -25.0 | 200.00 | 25.0 | -40.0 | 425.00 | -71.67 | -61.36 | 50 | 0.0 | -23.08 |
| 22Q4 (13) | 0.05 | 25.0 | 66.67 | 0.02 | 0.0 | 100.0 | 0.08 | 0.0 | -11.11 | 0.75 | 316.67 | 2.74 | 40.00 | -20.0 | 20.0 | 160.00 | -20.0 | -46.67 | 1500.00 | 233.33 | -38.36 | 50 | -23.08 | -23.08 |
| 22Q3 (12) | 0.04 | 33.33 | 300.0 | 0.02 | 100.0 | 100.0 | 0.08 | -11.11 | -11.11 | 0.18 | -41.94 | -91.47 | 50.00 | 50.0 | -50.0 | 200.00 | -33.33 | -77.78 | 450.00 | -56.45 | -97.87 | 65 | 0.0 | -7.14 |
| 22Q2 (11) | 0.03 | 0.0 | 200.0 | 0.01 | -50.0 | 0.0 | 0.09 | -10.0 | 0.0 | 0.31 | -6.06 | -58.11 | 33.33 | -50.0 | -66.67 | 300.00 | -10.0 | -66.67 | 1033.33 | -6.06 | -86.04 | 65 | 0.0 | -7.14 |
| 22Q1 (10) | 0.03 | 0.0 | 200.0 | 0.02 | 100.0 | 100.0 | 0.1 | 11.11 | 25.0 | 0.33 | -54.79 | -49.23 | 66.67 | 100.0 | -33.33 | 333.33 | 11.11 | -58.33 | 1100.00 | -54.79 | -83.08 | 65 | 0.0 | -7.14 |
| 21Q4 (9) | 0.03 | 200.0 | -50.0 | 0.01 | 0.0 | 0.0 | 0.09 | 0.0 | 0.0 | 0.73 | -65.4 | -22.34 | 33.33 | -66.67 | 100.0 | 300.00 | -66.67 | 100.0 | 2433.33 | -88.47 | 55.32 | 65 | -7.14 | -7.14 |
| 21Q3 (8) | 0.01 | 0.0 | -75.0 | 0.01 | 0.0 | 0.0 | 0.09 | 0.0 | 0.0 | 2.11 | 185.14 | 129.35 | 100.00 | 0.0 | 300.0 | 900.00 | 0.0 | 300.0 | 21100.00 | 185.14 | 817.39 | 70 | 0.0 | -2.78 |
| 21Q2 (7) | 0.01 | 0.0 | -50.0 | 0.01 | 0.0 | 0.0 | 0.09 | 12.5 | 12.5 | 0.74 | 13.85 | -26.73 | 100.00 | 0.0 | 100.0 | 900.00 | 12.5 | 125.0 | 7400.00 | 13.85 | 46.53 | 70 | 0.0 | -2.78 |
| 21Q1 (6) | 0.01 | -83.33 | -50.0 | 0.01 | 0.0 | 0.0 | 0.08 | -11.11 | -11.11 | 0.65 | -30.85 | -14.47 | 100.00 | 500.0 | 100.0 | 800.00 | 433.33 | 77.78 | 6500.00 | 314.89 | 71.05 | 70 | 0.0 | -2.78 |
| 20Q4 (5) | 0.06 | 50.0 | 200.0 | 0.01 | 0.0 | 0.0 | 0.09 | 0.0 | -10.0 | 0.94 | 2.17 | -11.32 | 16.67 | -33.33 | -66.67 | 150.00 | -33.33 | -70.0 | 1566.67 | -31.88 | -70.44 | 70 | -2.78 | -13.58 |
| 20Q3 (4) | 0.04 | 100.0 | 0.0 | 0.01 | 0.0 | 0.0 | 0.09 | 12.5 | 0.0 | 0.92 | -8.91 | 0.0 | 25.00 | -50.0 | 0.0 | 225.00 | -43.75 | 0.0 | 2300.00 | -54.46 | 0.0 | 72 | 0.0 | 0.0 |
| 20Q2 (3) | 0.02 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 0.08 | -11.11 | 0.0 | 1.01 | 32.89 | 0.0 | 50.00 | 0.0 | 0.0 | 400.00 | -11.11 | 0.0 | 5050.00 | 32.89 | 0.0 | 72 | 0.0 | 0.0 |
| 20Q1 (2) | 0.02 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 0.09 | -10.0 | 0.0 | 0.76 | -28.3 | 0.0 | 50.00 | 0.0 | 0.0 | 450.00 | -10.0 | 0.0 | 3800.00 | -28.3 | 0.0 | 72 | -11.11 | 0.0 |
| 19Q4 (1) | 0.02 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 0.1 | 0.0 | 0.0 | 1.06 | 0.0 | 0.0 | 50.00 | 0.0 | 0.0 | 500.00 | 0.0 | 0.0 | 5300.00 | 0.0 | 0.0 | 81 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 0.2 | 25.0 | 0.09 | 28.57 | 0.33 | -8.33 | 0.04 | -97.45 | 45.00 | 2.86 | 165.00 | -26.67 | 20.00 | -97.96 | 40 | -20.0 |
| 2022 (9) | 0.16 | 128.57 | 0.07 | 75.0 | 0.36 | 2.86 | 1.57 | -62.88 | 43.75 | -23.44 | 225.00 | -55.0 | 981.25 | -83.76 | 50 | -23.08 |
| 2021 (8) | 0.07 | -46.15 | 0.04 | 0.0 | 0.35 | 0.0 | 4.23 | 16.53 | 57.14 | 85.71 | 500.00 | 85.71 | 6042.86 | 116.41 | 65 | -7.14 |
| 2020 (7) | 0.13 | 0.0 | 0.04 | 0.0 | 0.35 | -14.63 | 3.63 | -4.47 | 30.77 | 0.0 | 269.23 | -14.63 | 2792.31 | -4.47 | 70 | -2.78 |
| 2019 (6) | 0.13 | 62.5 | 0.04 | 0.0 | 0.41 | -4.65 | 3.8 | 47.29 | 30.77 | -38.46 | 315.38 | -41.32 | 2923.08 | -9.36 | 72 | 0.0 |
| 2018 (5) | 0.08 | 0.0 | 0.04 | 0.0 | 0.43 | 19.44 | 2.58 | 15.18 | 50.00 | 0.0 | 537.50 | 19.44 | 3225.00 | 15.18 | 72 | -5.26 |
| 2017 (4) | 0.08 | 14.29 | 0.04 | 0.0 | 0.36 | 2.86 | 2.24 | 7.69 | 50.00 | -12.5 | 450.00 | -10.0 | 2800.00 | -5.77 | 76 | 11.76 |
| 2016 (3) | 0.07 | -53.33 | 0.04 | 0.0 | 0.35 | -20.45 | 2.08 | 22.35 | 57.14 | 114.29 | 500.00 | 70.45 | 2971.43 | 162.18 | 68 | 23.64 |
| 2015 (2) | 0.15 | 200.0 | 0.04 | 33.33 | 0.44 | -22.81 | 1.7 | -15.0 | 26.67 | -55.56 | 293.33 | -74.27 | 1133.33 | -71.67 | 55 | 0.0 |
| 2014 (1) | 0.05 | 400.0 | 0.03 | 0 | 0.57 | 72.73 | 2.0 | 163.16 | 60.00 | 0 | 1140.00 | 0 | 4000.00 | 0 | 55 | 22.22 |
