- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 2.82 | 1.44 | 11.02 | 0.09 | 0.0 | 12.5 | 0.08 | -27.27 | 0.0 | 0.02 | -33.33 | 0.0 | 3.19 | -1.42 | 1.33 | 2.84 | -28.3 | -9.93 | 0.71 | -34.28 | -9.93 | 101 | 0.0 | -0.98 |
24Q2 (19) | 2.78 | 25.79 | 28.7 | 0.09 | 12.5 | 28.57 | 0.11 | 10.0 | 22.22 | 0.03 | 50.0 | 50.0 | 3.24 | -10.57 | -0.1 | 3.96 | -12.55 | -5.04 | 1.08 | 19.24 | 16.55 | 101 | 0.0 | -0.98 |
24Q1 (18) | 2.21 | -12.99 | 1.84 | 0.08 | 0.0 | 0.0 | 0.1 | 11.11 | 25.0 | 0.02 | 0.0 | 0.0 | 3.62 | 14.93 | -1.81 | 4.52 | 27.7 | 22.74 | 0.90 | 14.93 | -1.81 | 101 | 0.0 | -0.98 |
23Q4 (17) | 2.54 | 0.0 | 25.12 | 0.08 | 0.0 | 14.29 | 0.09 | 12.5 | 50.0 | 0.02 | 0.0 | 0.0 | 3.15 | 0.0 | -8.66 | 3.54 | 12.5 | 19.88 | 0.79 | 0.0 | -20.08 | 101 | -0.98 | -0.98 |
23Q3 (16) | 2.54 | 17.59 | 36.56 | 0.08 | 14.29 | 0.0 | 0.08 | -11.11 | 0.0 | 0.02 | 0.0 | 0.0 | 3.15 | -2.81 | -26.77 | 3.15 | -24.41 | -26.77 | 0.79 | -14.96 | -26.77 | 102 | 0.0 | -7.27 |
23Q2 (15) | 2.16 | -0.46 | -17.87 | 0.07 | -12.5 | -30.0 | 0.09 | 12.5 | 28.57 | 0.02 | 0.0 | 0.0 | 3.24 | -12.09 | -14.77 | 4.17 | 13.02 | 56.55 | 0.93 | 0.46 | 21.76 | 102 | 0.0 | -7.27 |
23Q1 (14) | 2.17 | 6.9 | -16.22 | 0.08 | 14.29 | -11.11 | 0.08 | 33.33 | 0.0 | 0.02 | 0.0 | 0.0 | 3.69 | 6.91 | 6.09 | 3.69 | 24.73 | 19.35 | 0.92 | -6.45 | 19.35 | 102 | 0.0 | -7.27 |
22Q4 (13) | 2.03 | 9.14 | -43.14 | 0.07 | -12.5 | -41.67 | 0.06 | -25.0 | -14.29 | 0.02 | 0.0 | 0.0 | 3.45 | -19.83 | 2.59 | 2.96 | -31.28 | 50.74 | 0.99 | -8.37 | 75.86 | 102 | -7.27 | -7.27 |
22Q3 (12) | 1.86 | -29.28 | -30.86 | 0.08 | -20.0 | -11.11 | 0.08 | 14.29 | 33.33 | 0.02 | 0.0 | 0.0 | 4.30 | 13.12 | 28.55 | 4.30 | 61.6 | 92.83 | 1.08 | 41.4 | 44.62 | 110 | 0.0 | -1.79 |
22Q2 (11) | 2.63 | 1.54 | -4.71 | 0.1 | 11.11 | 25.0 | 0.07 | -12.5 | 0.0 | 0.02 | 0.0 | 0.0 | 3.80 | 9.42 | 31.18 | 2.66 | -13.83 | 4.94 | 0.76 | -1.52 | 4.94 | 110 | 0.0 | -1.79 |
22Q1 (10) | 2.59 | -27.45 | -4.43 | 0.09 | -25.0 | 12.5 | 0.08 | 14.29 | 14.29 | 0.02 | 0.0 | 0.0 | 3.47 | 3.38 | 17.71 | 3.09 | 57.53 | 19.58 | 0.77 | 37.84 | 4.63 | 110 | 0.0 | -1.79 |
21Q4 (9) | 3.57 | 32.71 | 29.35 | 0.12 | 33.33 | 33.33 | 0.07 | 16.67 | 16.67 | 0.02 | 0.0 | 0.0 | 3.36 | 0.47 | 3.08 | 1.96 | -12.09 | -9.8 | 0.56 | -24.65 | -22.69 | 110 | -1.79 | -1.79 |
21Q3 (8) | 2.69 | -2.54 | 4.26 | 0.09 | 12.5 | 0.0 | 0.06 | -14.29 | 0.0 | 0.02 | 0.0 | 0.0 | 3.35 | 15.43 | -4.09 | 2.23 | -12.06 | -4.09 | 0.74 | 2.6 | -4.09 | 112 | 0.0 | -1.75 |
21Q2 (7) | 2.76 | 1.85 | 34.63 | 0.08 | 0.0 | -11.11 | 0.07 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 2.90 | -1.81 | -33.98 | 2.54 | -1.81 | -25.72 | 0.72 | -1.81 | -25.72 | 112 | 0.0 | -1.75 |
21Q1 (6) | 2.71 | -1.81 | 1.88 | 0.08 | -11.11 | -11.11 | 0.07 | 16.67 | 0.0 | 0.02 | 0.0 | 0.0 | 2.95 | -9.47 | -12.75 | 2.58 | 18.82 | -1.85 | 0.74 | 1.85 | -1.85 | 112 | 0.0 | -1.75 |
20Q4 (5) | 2.76 | 6.98 | 9.09 | 0.09 | 0.0 | 0.0 | 0.06 | 0.0 | -25.0 | 0.02 | 0.0 | 100.0 | 3.26 | -6.52 | -8.33 | 2.17 | -6.52 | -31.25 | 0.72 | -6.52 | 83.33 | 112 | -1.75 | -1.75 |
20Q3 (4) | 2.58 | 25.85 | 0.0 | 0.09 | 0.0 | 0.0 | 0.06 | -14.29 | 0.0 | 0.02 | 0.0 | 0.0 | 3.49 | -20.54 | 0.0 | 2.33 | -31.89 | 0.0 | 0.78 | -20.54 | 0.0 | 114 | 0.0 | 0.0 |
20Q2 (3) | 2.05 | -22.93 | 0.0 | 0.09 | 0.0 | 0.0 | 0.07 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 4.39 | 29.76 | 0.0 | 3.41 | 29.76 | 0.0 | 0.98 | 29.76 | 0.0 | 114 | 0.0 | 0.0 |
20Q1 (2) | 2.66 | 5.14 | 0.0 | 0.09 | 0.0 | 0.0 | 0.07 | -12.5 | 0.0 | 0.02 | 100.0 | 0.0 | 3.38 | -4.89 | 0.0 | 2.63 | -16.78 | 0.0 | 0.75 | 90.23 | 0.0 | 114 | 0.0 | 0.0 |
19Q4 (1) | 2.53 | 0.0 | 0.0 | 0.09 | 0.0 | 0.0 | 0.08 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 3.56 | 0.0 | 0.0 | 3.16 | 0.0 | 0.0 | 0.40 | 0.0 | 0.0 | 114 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 9.41 | 3.41 | 0.32 | -5.88 | 0.34 | 17.24 | 0.09 | 0.0 | 3.40 | -8.98 | 3.61 | 13.38 | 0.96 | -3.29 | 101 | -0.98 |
2022 (9) | 9.1 | -22.42 | 0.34 | -8.11 | 0.29 | 7.41 | 0.09 | 12.5 | 3.74 | 18.45 | 3.19 | 38.45 | 0.99 | 45.01 | 102 | -7.27 |
2021 (8) | 11.73 | 16.72 | 0.37 | 5.71 | 0.27 | 0.0 | 0.08 | 14.29 | 3.15 | -9.43 | 2.30 | -14.32 | 0.68 | -2.08 | 110 | -1.79 |
2020 (7) | 10.05 | -3.92 | 0.35 | -7.89 | 0.27 | -15.62 | 0.07 | 0.0 | 3.48 | -4.14 | 2.69 | -12.18 | 0.70 | 4.08 | 112 | -1.75 |
2019 (6) | 10.46 | -8.17 | 0.38 | -5.0 | 0.32 | 10.34 | 0.07 | -12.5 | 3.63 | 3.45 | 3.06 | 20.16 | 0.67 | -4.72 | 114 | -3.39 |
2018 (5) | 11.39 | -4.04 | 0.4 | -4.76 | 0.29 | 0.0 | 0.08 | 0.0 | 3.51 | -0.75 | 2.55 | 4.21 | 0.70 | 4.21 | 118 | -7.81 |
2017 (4) | 11.87 | 0.08 | 0.42 | 5.0 | 0.29 | -14.71 | 0.08 | 0.0 | 3.54 | 4.91 | 2.44 | -14.78 | 0.67 | -0.08 | 128 | 4.92 |
2016 (3) | 11.86 | -5.27 | 0.4 | 0.0 | 0.34 | 13.33 | 0.08 | 14.29 | 3.37 | 5.56 | 2.87 | 19.64 | 0.67 | 20.65 | 122 | -3.94 |
2015 (2) | 12.52 | -12.45 | 0.4 | -2.44 | 0.3 | -6.25 | 0.07 | 40.0 | 3.19 | 11.43 | 2.40 | 7.08 | 0.56 | 59.9 | 127 | 3.25 |
2014 (1) | 14.3 | 8.66 | 0.41 | 13.89 | 0.32 | 14.29 | 0.05 | 0.0 | 2.87 | 0 | 2.24 | 0 | 0.35 | 0 | 123 | -1.6 |