玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)2.821.4411.020.090.012.50.08-27.270.00.02-33.330.03.19-1.421.332.84-28.3-9.930.71-34.28-9.931010.0-0.98
24Q2 (19)2.7825.7928.70.0912.528.570.1110.022.220.0350.050.03.24-10.57-0.13.96-12.55-5.041.0819.2416.551010.0-0.98
24Q1 (18)2.21-12.991.840.080.00.00.111.1125.00.020.00.03.6214.93-1.814.5227.722.740.9014.93-1.811010.0-0.98
23Q4 (17)2.540.025.120.080.014.290.0912.550.00.020.00.03.150.0-8.663.5412.519.880.790.0-20.08101-0.98-0.98
23Q3 (16)2.5417.5936.560.0814.290.00.08-11.110.00.020.00.03.15-2.81-26.773.15-24.41-26.770.79-14.96-26.771020.0-7.27
23Q2 (15)2.16-0.46-17.870.07-12.5-30.00.0912.528.570.020.00.03.24-12.09-14.774.1713.0256.550.930.4621.761020.0-7.27
23Q1 (14)2.176.9-16.220.0814.29-11.110.0833.330.00.020.00.03.696.916.093.6924.7319.350.92-6.4519.351020.0-7.27
22Q4 (13)2.039.14-43.140.07-12.5-41.670.06-25.0-14.290.020.00.03.45-19.832.592.96-31.2850.740.99-8.3775.86102-7.27-7.27
22Q3 (12)1.86-29.28-30.860.08-20.0-11.110.0814.2933.330.020.00.04.3013.1228.554.3061.692.831.0841.444.621100.0-1.79
22Q2 (11)2.631.54-4.710.111.1125.00.07-12.50.00.020.00.03.809.4231.182.66-13.834.940.76-1.524.941100.0-1.79
22Q1 (10)2.59-27.45-4.430.09-25.012.50.0814.2914.290.020.00.03.473.3817.713.0957.5319.580.7737.844.631100.0-1.79
21Q4 (9)3.5732.7129.350.1233.3333.330.0716.6716.670.020.00.03.360.473.081.96-12.09-9.80.56-24.65-22.69110-1.79-1.79
21Q3 (8)2.69-2.544.260.0912.50.00.06-14.290.00.020.00.03.3515.43-4.092.23-12.06-4.090.742.6-4.091120.0-1.75
21Q2 (7)2.761.8534.630.080.0-11.110.070.00.00.020.00.02.90-1.81-33.982.54-1.81-25.720.72-1.81-25.721120.0-1.75
21Q1 (6)2.71-1.811.880.08-11.11-11.110.0716.670.00.020.00.02.95-9.47-12.752.5818.82-1.850.741.85-1.851120.0-1.75
20Q4 (5)2.766.989.090.090.00.00.060.0-25.00.020.0100.03.26-6.52-8.332.17-6.52-31.250.72-6.5283.33112-1.75-1.75
20Q3 (4)2.5825.850.00.090.00.00.06-14.290.00.020.00.03.49-20.540.02.33-31.890.00.78-20.540.01140.00.0
20Q2 (3)2.05-22.930.00.090.00.00.070.00.00.020.00.04.3929.760.03.4129.760.00.9829.760.01140.00.0
20Q1 (2)2.665.140.00.090.00.00.07-12.50.00.02100.00.03.38-4.890.02.63-16.780.00.7590.230.01140.00.0
19Q4 (1)2.530.00.00.090.00.00.080.00.00.010.00.03.560.00.03.160.00.00.400.00.01140.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)9.413.410.32-5.880.3417.240.090.03.40-8.983.6113.380.96-3.29101-0.98
2022 (9)9.1-22.420.34-8.110.297.410.0912.53.7418.453.1938.450.9945.01102-7.27
2021 (8)11.7316.720.375.710.270.00.0814.293.15-9.432.30-14.320.68-2.08110-1.79
2020 (7)10.05-3.920.35-7.890.27-15.620.070.03.48-4.142.69-12.180.704.08112-1.75
2019 (6)10.46-8.170.38-5.00.3210.340.07-12.53.633.453.0620.160.67-4.72114-3.39
2018 (5)11.39-4.040.4-4.760.290.00.080.03.51-0.752.554.210.704.21118-7.81
2017 (4)11.870.080.425.00.29-14.710.080.03.544.912.44-14.780.67-0.081284.92
2016 (3)11.86-5.270.40.00.3413.330.0814.293.375.562.8719.640.6720.65122-3.94
2015 (2)12.52-12.450.4-2.440.3-6.250.0740.03.1911.432.407.080.5659.91273.25
2014 (1)14.38.660.4113.890.3214.290.050.02.8702.2400.350123-1.6

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