- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 8.27 | 5.89 | 3.25 | 0.39 | 5.41 | 21.88 | 0.53 | 1.92 | 12.77 | 0.01 | 0 | 0.0 | 4.72 | -0.46 | 18.04 | 6.41 | -3.75 | 9.22 | 0.12 | 0 | -3.14 | 2614 | 0.0 | -3.33 |
| 24Q2 (19) | 7.81 | 38.97 | -0.26 | 0.37 | 32.14 | 5.71 | 0.52 | 23.81 | 13.04 | 0 | -100.0 | -100.0 | 4.74 | -4.91 | 5.99 | 6.66 | -10.91 | 13.33 | 0.00 | -100.0 | -100.0 | 2614 | 0.0 | -3.33 |
| 24Q1 (18) | 5.62 | -20.62 | -12.87 | 0.28 | -3.45 | -9.68 | 0.42 | -19.23 | -10.64 | 0.01 | 0.0 | 0.0 | 4.98 | 21.63 | 3.66 | 7.47 | 1.75 | 2.56 | 0.18 | 25.98 | 14.77 | 2614 | 0.0 | -3.33 |
| 23Q4 (17) | 7.08 | -11.61 | -25.47 | 0.29 | -9.38 | -25.64 | 0.52 | 10.64 | -16.13 | 0.01 | 0.0 | -50.0 | 4.10 | 2.53 | -0.22 | 7.34 | 25.17 | 12.54 | 0.14 | 13.14 | -32.91 | 2614 | -3.33 | -3.33 |
| 23Q3 (16) | 8.01 | 2.3 | -12.65 | 0.32 | -8.57 | -25.58 | 0.47 | 2.17 | -20.34 | 0.01 | 0.0 | 0.0 | 4.00 | -10.63 | -14.8 | 5.87 | -0.12 | -8.8 | 0.12 | -2.25 | 14.48 | 2704 | 0.0 | 8.77 |
| 23Q2 (15) | 7.83 | 21.4 | -1.76 | 0.35 | 12.9 | -23.91 | 0.46 | -2.13 | -11.54 | 0.01 | 0.0 | 0.0 | 4.47 | -7.0 | -22.55 | 5.87 | -19.38 | -9.96 | 0.13 | -17.62 | 1.79 | 2704 | 0.0 | 8.77 |
| 23Q1 (14) | 6.45 | -32.11 | 6.97 | 0.31 | -20.51 | -22.5 | 0.47 | -24.19 | 9.3 | 0.01 | -50.0 | 0.0 | 4.81 | 17.07 | -27.55 | 7.29 | 11.65 | 2.18 | 0.16 | -26.36 | -6.51 | 2704 | 0.0 | 8.77 |
| 22Q4 (13) | 9.5 | 3.6 | 76.58 | 0.39 | -9.3 | 2.63 | 0.62 | 5.08 | 37.78 | 0.02 | 100.0 | 100.0 | 4.11 | -12.45 | -41.88 | 6.53 | 1.43 | -21.97 | 0.21 | 93.05 | 13.26 | 2704 | 8.77 | 8.77 |
| 22Q3 (12) | 9.17 | 15.06 | 86.0 | 0.43 | -6.52 | 48.28 | 0.59 | 13.46 | 43.9 | 0.01 | 0.0 | 0.0 | 4.69 | -18.75 | -20.28 | 6.43 | -1.39 | -22.63 | 0.11 | -13.09 | -46.24 | 2486 | 0.0 | -6.82 |
| 22Q2 (11) | 7.97 | 32.17 | 20.57 | 0.46 | 15.0 | 31.43 | 0.52 | 20.93 | 10.64 | 0.01 | 0.0 | 0.0 | 5.77 | -12.99 | 9.0 | 6.52 | -8.51 | -8.24 | 0.13 | -24.34 | -17.06 | 2486 | 0.0 | -6.82 |
| 22Q1 (10) | 6.03 | 12.08 | -12.23 | 0.4 | 5.26 | -4.76 | 0.43 | -4.44 | -14.0 | 0.01 | 0.0 | 0.0 | 6.63 | -6.08 | 8.51 | 7.13 | -14.74 | -2.02 | 0.17 | -10.78 | 13.93 | 2486 | 0.0 | -6.82 |
| 21Q4 (9) | 5.38 | 9.13 | -22.59 | 0.38 | 31.03 | 18.75 | 0.45 | 9.76 | -32.84 | 0.01 | 0.0 | 0.0 | 7.06 | 20.07 | 53.4 | 8.36 | 0.58 | -13.24 | 0.19 | -8.36 | 29.18 | 2486 | -6.82 | -6.82 |
| 21Q3 (8) | 4.93 | -25.42 | -35.64 | 0.29 | -17.14 | 20.83 | 0.41 | -12.77 | -26.79 | 0.01 | 0.0 | 0.0 | 5.88 | 11.09 | 87.75 | 8.32 | 16.96 | 13.76 | 0.20 | 34.08 | 55.38 | 2668 | 0.0 | 2.14 |
| 21Q2 (7) | 6.61 | -3.78 | -4.2 | 0.35 | -16.67 | 59.09 | 0.47 | -6.0 | -7.84 | 0.01 | 0.0 | 0.0 | 5.30 | -13.39 | 66.07 | 7.11 | -2.3 | -3.8 | 0.15 | 3.93 | 4.39 | 2668 | 0.0 | 2.14 |
| 21Q1 (6) | 6.87 | -1.15 | 42.83 | 0.42 | 31.25 | 100.0 | 0.5 | -25.37 | 19.05 | 0.01 | 0.0 | 0.0 | 6.11 | 32.78 | 40.03 | 7.28 | -24.5 | -16.65 | 0.15 | 1.16 | -29.99 | 2668 | 0.0 | 6.29 |
| 20Q4 (5) | 6.95 | -9.27 | -12.14 | 0.32 | 33.33 | 28.0 | 0.67 | 19.64 | 13.56 | 0.01 | 0.0 | 0 | 4.60 | 46.95 | 45.68 | 9.64 | 31.87 | 29.25 | 0.14 | 10.22 | 0 | 2668 | 2.14 | 6.29 |
| 20Q3 (4) | 7.66 | 11.01 | 0.0 | 0.24 | 9.09 | 0.0 | 0.56 | 9.8 | 0.0 | 0.01 | 0.0 | 0.0 | 3.13 | -1.73 | 0.0 | 7.31 | -1.09 | 0.0 | 0.13 | -9.92 | 0.0 | 2612 | 0.0 | 0.0 |
| 20Q2 (3) | 6.9 | 43.45 | 0.0 | 0.22 | 4.76 | 0.0 | 0.51 | 21.43 | 0.0 | 0.01 | 0.0 | 0.0 | 3.19 | -26.97 | 0.0 | 7.39 | -15.35 | 0.0 | 0.14 | -30.29 | 0.0 | 2612 | 4.06 | 0.0 |
| 20Q1 (2) | 4.81 | -39.19 | 0.0 | 0.21 | -16.0 | 0.0 | 0.42 | -28.81 | 0.0 | 0.01 | 0 | 0.0 | 4.37 | 38.14 | 0.0 | 8.73 | 17.07 | 0.0 | 0.21 | 0 | 0.0 | 2510 | 0.0 | 0.0 |
| 19Q4 (1) | 7.91 | 0.0 | 0.0 | 0.25 | 0.0 | 0.0 | 0.59 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 3.16 | 0.0 | 0.0 | 7.46 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 2510 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 29.36 | -10.13 | 1.27 | -24.4 | 1.92 | -11.52 | 0.02 | -50.0 | 4.33 | -15.88 | 6.54 | -1.55 | 0.07 | -44.36 | 2704 | 0.0 |
| 2022 (9) | 32.67 | 37.33 | 1.68 | 16.67 | 2.17 | 18.58 | 0.04 | 0.0 | 5.14 | -15.04 | 6.64 | -13.65 | 0.12 | -27.18 | 2704 | 8.77 |
| 2021 (8) | 23.79 | -9.61 | 1.44 | 42.57 | 1.83 | -15.28 | 0.04 | 100.0 | 6.05 | 57.74 | 7.69 | -6.27 | 0.17 | 121.27 | 2486 | -6.82 |
| 2020 (7) | 26.32 | -9.21 | 1.01 | -19.84 | 2.16 | 0.47 | 0.02 | 0.0 | 3.84 | -11.71 | 8.21 | 10.66 | 0.08 | 10.14 | 2668 | 2.14 |
| 2019 (6) | 28.99 | -13.2 | 1.26 | -20.25 | 2.15 | -1.83 | 0.02 | 0.0 | 4.35 | -8.12 | 7.42 | 13.11 | 0.07 | 15.21 | 2612 | 4.06 |
| 2018 (5) | 33.4 | 16.58 | 1.58 | 7.48 | 2.19 | 0.92 | 0.02 | 0.0 | 4.73 | -7.8 | 6.56 | -13.43 | 0.06 | -14.22 | 2510 | -1.61 |
| 2017 (4) | 28.65 | 9.77 | 1.47 | 27.83 | 2.17 | -0.91 | 0.02 | 0.0 | 5.13 | 16.45 | 7.57 | -9.73 | 0.07 | -8.9 | 2551 | 7.32 |
| 2016 (3) | 26.1 | -7.61 | 1.15 | -20.69 | 2.19 | 20.99 | 0.02 | 0.0 | 4.41 | -14.16 | 8.39 | 30.96 | 0.08 | 8.24 | 2377 | 7.07 |
| 2015 (2) | 28.25 | -4.88 | 1.45 | -4.61 | 1.81 | 11.04 | 0.02 | 0.0 | 5.13 | 0.29 | 6.41 | 16.74 | 0.07 | 5.13 | 2220 | -3.6 |
| 2014 (1) | 29.7 | 21.92 | 1.52 | 31.03 | 1.63 | 10.88 | 0.02 | 0.0 | 5.12 | 0 | 5.49 | 0 | 0.07 | 0 | 2303 | 6.47 |
