玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q2 (20)9.0223.931.10.622.4515.380.4410.04.760.1918.7518.756.65-1.17-11.994.88-11.22-20.092.11-4.16-9.425820.0-5.98
24Q1 (19)7.28-41.5712.00.49-48.42-12.50.4-20.00.00.16-23.810.06.73-11.72-21.885.4936.92-10.712.2030.4-10.715820.0-5.98
23Q4 (18)12.4639.5316.450.9572.7330.140.528.218.70.2131.25-32.267.6223.7911.754.01-8.12-6.661.69-5.93-41.83582-5.98-5.98
23Q3 (17)8.9329.817.190.555.77-6.780.39-7.14-4.880.160.0-5.886.16-18.51-20.454.37-28.46-18.831.79-22.96-19.696190.0-0.8
23Q2 (16)6.885.855.680.52-7.14-11.860.425.010.530.160.00.07.56-12.27-16.66.10-0.84.582.33-5.52-5.386190.0-0.8
23Q1 (15)6.5-39.2517.970.56-23.2916.670.4-13.048.110.16-48.390.08.6226.28-1.16.1543.14-8.362.46-15.04-15.236190.0-0.8
22Q4 (14)10.740.4243.620.7323.7332.730.4612.217.950.3182.3524.06.82-11.89-7.594.30-20.1-17.882.9029.86-13.66619-0.8-0.8
22Q3 (13)7.6217.0512.560.590.05.360.417.8913.890.176.2521.437.74-14.57-6.45.38-7.821.182.23-9.237.886240.0-8.37
22Q2 (12)6.5118.1510.710.5922.9213.460.382.718.750.160.06.679.064.042.485.84-13.077.262.46-15.36-3.666240.0-8.37
22Q1 (11)5.51-26.045.150.48-12.732.130.37-5.13-2.630.16-36.06.678.7118.0-2.886.7228.27-7.42.90-13.471.446240.0-8.37
21Q4 (10)7.4510.04-8.920.55-1.79-23.610.398.33-2.50.2578.5766.677.38-10.75-16.135.23-1.557.053.3662.2783.0624-8.37-8.37
21Q3 (9)6.7715.1420.890.567.695.660.3612.52.860.14-6.67-6.678.27-6.47-12.65.32-2.29-14.922.07-18.94-22.86810.01.19
21Q2 (8)5.8812.21-22.020.5210.64-8.770.32-15.79-20.00.150.00.08.84-1.416.985.44-24.962.592.55-10.8828.236810.01.19
21Q1 (7)5.24-35.9410.080.47-34.724.440.38-5.08.570.150.07.148.971.9-5.127.2548.3-1.372.8656.11-2.676810.0-2.01
20Q4 (6)8.1846.07-4.220.7235.85-24.210.414.29-4.760.150.0-25.08.80-7.0-20.884.89-21.76-0.571.83-31.54-21.76811.19-2.01
20Q3 (5)5.6-25.73-11.530.53-7.02-19.70.35-12.5-2.780.150.0-6.259.4625.19-9.236.2517.819.92.6834.645.976730.0-3.17
20Q2 (4)7.5458.40.00.5726.670.00.414.290.00.157.140.07.56-20.040.05.31-27.850.01.99-32.360.0673-3.170.0
20Q1 (3)4.76-44.260.00.45-52.630.00.35-16.670.00.14-30.00.09.45-15.020.07.3549.510.02.9425.590.06950.00.0
19Q4 (2)8.5434.910.00.9543.940.00.4216.670.00.225.00.011.126.690.04.92-13.520.02.34-7.350.06950.00.0
19Q3 (1)6.330.00.00.660.00.00.360.00.00.160.00.010.430.00.05.690.00.02.530.00.06950.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)34.7714.642.577.531.715.560.69-13.757.39-6.24.92-7.921.98-24.766190.0
2022 (9)30.3319.692.3914.351.6211.720.815.947.88-4.465.34-6.662.64-3.13619-0.8
2021 (8)25.34-2.82.09-7.931.45-2.680.6915.08.25-5.285.720.122.7218.31624-8.37
2020 (7)26.07-2.652.27-18.931.49-1.320.6-7.698.71-16.725.721.362.30-5.186811.19
2019 (6)26.78-9.982.813.361.5122.760.6547.7310.4625.935.6436.382.4364.11673-3.17
2018 (5)29.7510.512.47-5.731.233.360.44-4.358.30-14.694.13-6.471.48-13.456950.0
2017 (4)26.924.462.6219.091.19-13.140.466.989.7314.04.42-16.851.712.416955.14
2016 (3)25.774.122.26.281.378.730.43-4.448.542.075.324.431.67-8.236613.44
2015 (2)24.750.322.07-13.031.2632.630.45-15.098.36-13.315.0932.21.82-15.37639-10.25
2014 (1)24.6710.982.38-0.420.95-3.060.5351.439.6503.8502.1507127.55

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