- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 54.44 | 9.25 | 23.76 | 0.94 | -53.23 | 9.3 | 2.15 | 25.0 | 27.98 | 2.18 | 28.99 | 47.3 | 1.73 | -57.19 | -11.68 | 3.95 | 14.41 | 3.41 | 4.00 | 18.07 | 19.02 | 3835 | 0.0 | 0.0 |
| 24Q3 (19) | 49.83 | -19.09 | 22.52 | 2.01 | 2.55 | 113.83 | 1.72 | -21.82 | 0.0 | 1.69 | -5.59 | 19.86 | 4.03 | 26.75 | 74.52 | 3.45 | -3.37 | -18.38 | 3.39 | 16.7 | -2.17 | 3835 | 0.0 | 14.41 |
| 24Q2 (18) | 61.59 | 24.9 | 36.53 | 1.96 | 92.16 | 88.46 | 2.2 | 25.71 | 30.95 | 1.79 | 18.54 | 28.78 | 3.18 | 53.84 | 38.03 | 3.57 | 0.65 | -4.09 | 2.91 | -5.09 | -5.68 | 3835 | 0.0 | 14.41 |
| 24Q1 (17) | 49.31 | 12.09 | 26.99 | 1.02 | 18.6 | 27.5 | 1.75 | 4.17 | 15.89 | 1.51 | 2.03 | 23.77 | 2.07 | 5.81 | 0.4 | 3.55 | -7.07 | -8.74 | 3.06 | -8.98 | -2.53 | 3835 | 0.0 | 14.41 |
| 23Q4 (16) | 43.99 | 8.16 | 25.33 | 0.86 | -8.51 | -16.5 | 1.68 | -2.33 | 9.8 | 1.48 | 4.96 | 6.47 | 1.95 | -15.42 | -33.38 | 3.82 | -9.7 | -12.39 | 3.36 | -2.96 | -15.04 | 3835 | 14.41 | 14.41 |
| 23Q3 (15) | 40.67 | -9.84 | 6.83 | 0.94 | -9.62 | 4.44 | 1.72 | 2.38 | 4.24 | 1.41 | 1.44 | 14.63 | 2.31 | 0.25 | -2.23 | 4.23 | 13.56 | -2.42 | 3.47 | 12.51 | 7.31 | 3352 | 0.0 | -27.88 |
| 23Q2 (14) | 45.11 | 16.17 | -17.71 | 1.04 | 30.0 | -26.76 | 1.68 | 11.26 | -1.75 | 1.39 | 13.93 | 9.45 | 2.31 | 11.9 | -11.0 | 3.72 | -4.23 | 19.39 | 3.08 | -1.93 | 33.01 | 3352 | 0.0 | -27.88 |
| 23Q1 (13) | 38.83 | 10.63 | -30.31 | 0.8 | -22.33 | -50.92 | 1.51 | -1.31 | -4.43 | 1.22 | -12.23 | 4.27 | 2.06 | -29.79 | -29.57 | 3.89 | -10.79 | 37.14 | 3.14 | -20.66 | 49.63 | 3352 | 0.0 | -27.88 |
| 22Q4 (12) | 35.1 | -7.8 | -34.17 | 1.03 | 14.44 | -39.41 | 1.53 | -7.27 | -5.56 | 1.39 | 13.01 | 12.1 | 2.93 | 24.13 | -7.96 | 4.36 | 0.57 | 43.47 | 3.96 | 22.57 | 70.28 | 3352 | -27.88 | -27.88 |
| 22Q3 (11) | 38.07 | -30.55 | -26.19 | 0.9 | -36.62 | -9.09 | 1.65 | -3.51 | 6.45 | 1.23 | -3.15 | 4.24 | 2.36 | -8.73 | 23.17 | 4.33 | 38.95 | 44.23 | 3.23 | 39.46 | 41.23 | 4648 | 0.0 | -10.15 |
| 22Q2 (10) | 54.82 | -1.62 | -12.73 | 1.42 | -12.88 | -46.01 | 1.71 | 8.23 | 8.23 | 1.27 | 8.55 | 8.55 | 2.59 | -11.45 | -38.13 | 3.12 | 10.0 | 24.02 | 2.32 | 10.33 | 24.39 | 4648 | 0.0 | -10.15 |
| 22Q1 (9) | 55.72 | 4.5 | -4.43 | 1.63 | -4.12 | 3.82 | 1.58 | -2.47 | 4.64 | 1.17 | -5.65 | 11.43 | 2.93 | -8.25 | 8.63 | 2.84 | -6.67 | 9.48 | 2.10 | -9.71 | 16.59 | 4648 | 0.0 | -10.15 |
| 21Q4 (8) | 53.32 | 3.37 | 2.84 | 1.7 | 71.72 | 30.77 | 1.62 | 4.52 | 3.85 | 1.24 | 5.08 | 0.81 | 3.19 | 66.11 | 27.16 | 3.04 | 1.11 | 0.98 | 2.33 | 1.66 | -1.97 | 4648 | -10.15 | -10.15 |
| 21Q3 (7) | 51.58 | -17.89 | 10.81 | 0.99 | -62.36 | -18.18 | 1.55 | -1.9 | -4.32 | 1.18 | 0.85 | 8.26 | 1.92 | -54.15 | -26.16 | 3.01 | 19.48 | -13.65 | 2.29 | 22.83 | -2.3 | 5173 | 0.0 | -6.99 |
| 21Q2 (6) | 62.82 | 7.75 | 19.89 | 2.63 | 67.52 | 163.0 | 1.58 | 4.64 | 8.22 | 1.17 | 11.43 | 10.38 | 4.19 | 55.46 | 119.38 | 2.52 | -2.89 | -9.73 | 1.86 | 3.41 | -7.93 | 5173 | 0.0 | -6.99 |
| 21Q1 (5) | 58.3 | 12.44 | 37.5 | 1.57 | 20.77 | 55.45 | 1.51 | -3.21 | 11.85 | 1.05 | -14.63 | 7.14 | 2.69 | 7.41 | 13.05 | 2.59 | -13.91 | -18.65 | 1.80 | -24.08 | -22.08 | 5173 | 0.0 | -13.47 |
| 20Q4 (4) | 51.85 | 11.39 | 0.0 | 1.3 | 7.44 | 0.0 | 1.56 | -3.7 | 0.0 | 1.23 | 12.84 | 0.0 | 2.51 | -3.54 | 0.0 | 3.01 | -13.55 | 0.0 | 2.37 | 1.31 | 0.0 | 5173 | -6.99 | 0.0 |
| 20Q3 (3) | 46.55 | -11.16 | 0.0 | 1.21 | 21.0 | 0.0 | 1.62 | 10.96 | 0.0 | 1.09 | 2.83 | 0.0 | 2.60 | 36.21 | 0.0 | 3.48 | 24.9 | 0.0 | 2.34 | 15.75 | 0.0 | 5562 | 0.0 | 0.0 |
| 20Q2 (2) | 52.4 | 23.58 | 0.0 | 1.0 | -0.99 | 0.0 | 1.46 | 8.15 | 0.0 | 1.06 | 8.16 | 0.0 | 1.91 | -19.89 | 0.0 | 2.79 | -12.49 | 0.0 | 2.02 | -12.48 | 0.0 | 5562 | -6.96 | 0.0 |
| 20Q1 (1) | 42.4 | 0.0 | 0.0 | 1.01 | 0.0 | 0.0 | 1.35 | 0.0 | 0.0 | 0.98 | 0.0 | 0.0 | 2.38 | 0.0 | 0.0 | 3.18 | 0.0 | 0.0 | 2.31 | 0.0 | 0.0 | 5978 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 215.17 | 27.62 | 5.93 | 63.36 | 7.83 | 18.82 | 7.17 | 30.36 | 2.76 | 28.0 | 3.64 | -6.9 | 3.33 | 2.15 | 3835 | 0.0 |
| 2023 (9) | 168.6 | -8.22 | 3.63 | -27.11 | 6.59 | 1.7 | 5.5 | 8.91 | 2.15 | -20.58 | 3.91 | 10.81 | 3.26 | 18.67 | 3835 | 14.41 |
| 2022 (8) | 183.71 | -18.72 | 4.98 | -27.83 | 6.48 | 3.51 | 5.05 | 8.84 | 2.71 | -11.2 | 3.53 | 27.35 | 2.75 | 33.9 | 3352 | -27.88 |
| 2021 (7) | 226.02 | 16.99 | 6.9 | 52.32 | 6.26 | 4.51 | 4.64 | 6.67 | 3.05 | 30.2 | 2.77 | -10.67 | 2.05 | -8.82 | 4648 | -10.15 |
| 2020 (6) | 193.2 | -4.04 | 4.53 | -36.91 | 5.99 | -10.33 | 4.35 | -9.75 | 2.34 | -34.25 | 3.10 | -6.56 | 2.25 | -5.95 | 5173 | -6.99 |
| 2019 (5) | 201.33 | -10.44 | 7.18 | 1.41 | 6.68 | -8.12 | 4.82 | -0.21 | 3.57 | 13.23 | 3.32 | 2.59 | 2.39 | 11.42 | 5562 | -6.96 |
| 2018 (4) | 224.79 | 13.38 | 7.08 | 35.89 | 7.27 | 15.4 | 4.83 | 13.38 | 3.15 | 19.86 | 3.23 | 1.78 | 2.15 | 0.0 | 5978 | -1.84 |
| 2017 (3) | 198.27 | 12.18 | 5.21 | -14.17 | 6.3 | -3.08 | 4.26 | -1.84 | 2.63 | -23.49 | 3.18 | -13.6 | 2.15 | -12.5 | 6090 | 9.43 |
| 2016 (2) | 176.74 | 13.08 | 6.07 | 39.86 | 6.5 | 1.72 | 4.34 | -6.06 | 3.43 | 23.69 | 3.68 | -10.04 | 2.46 | -16.92 | 5565 | 6.53 |
| 2015 (1) | 156.3 | -13.78 | 4.34 | -8.25 | 6.39 | -3.47 | 4.62 | 10.0 | 2.78 | 0 | 4.09 | 0 | 2.96 | 0 | 5224 | 0.42 |
