玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)26.572.1931.60.6318.8714.551.968.2939.011.4526.0915.082.3716.32-12.967.385.965.635.4623.38-12.5553830.00.0
24Q3 (19)26.012.0230.850.53-1.858.161.81-2.6911.731.155.59.522.04-12.38-17.346.96-13.13-14.614.42-5.82-16.353830.0-22.65
24Q2 (18)23.2122.16-7.230.5410.25.881.865.68-3.121.099.03.812.33-9.7914.148.01-13.494.434.70-10.7711.953830.0-22.65
24Q1 (17)19.0-5.89-31.110.49-10.91-2.01.7624.820.571.0-20.63-9.912.58-5.3342.259.2632.6445.995.26-15.6630.7753830.0-22.65
23Q4 (16)20.191.61-31.230.5512.24-11.291.41-12.9669.881.2620.09.572.7210.4729.06.98-14.34147.046.2418.159.335383-22.65-22.65
23Q3 (15)19.87-20.58-37.320.49-3.92-10.911.62-15.62-30.771.050.02.942.4720.9842.138.156.2410.455.2825.9264.2369590.06.08
23Q2 (14)25.02-9.28-6.470.512.0-7.271.929.71-13.511.05-5.418.252.0412.44-0.867.6720.94-7.534.204.2715.7369590.06.08
23Q1 (13)27.58-6.0626.340.5-19.35-19.351.75110.8410.061.11-3.4826.141.81-14.15-36.176.35124.45-12.884.022.75-0.1669590.06.08
22Q4 (12)29.36-7.3816.970.6212.73-16.220.83-64.53-55.381.1512.7519.792.1121.71-28.372.83-61.7-61.853.9221.732.4169596.086.08
22Q3 (11)31.718.534.950.550.0-3.512.345.4148.11.025.1521.431.74-15.62-28.57.38-11.059.743.22-11.27-10.0265600.010.12
22Q2 (10)26.7522.5446.740.55-11.290.02.2239.6260.870.9710.2319.752.06-27.61-31.858.3013.949.633.63-10.05-18.3965600.010.12
22Q1 (9)21.83-13.038.610.62-16.225.081.59-14.528.90.88-8.338.642.84-3.67-3.247.28-1.710.274.035.40.0365600.010.12
21Q4 (8)25.16.8524.750.7429.8221.311.8617.7216.980.9614.2910.342.9521.5-2.767.4110.17-6.233.826.96-11.55656010.1210.12
21Q3 (7)23.4928.8515.20.573.645.561.5814.4917.040.843.718.312.43-19.57-8.376.73-11.151.593.58-19.522.759570.04.36
21Q2 (6)18.23-9.30.440.55-6.78-3.511.38-5.48-4.170.810.05.193.022.78-3.937.574.22-4.594.4410.264.7359570.04.36
21Q1 (5)20.1-0.146.820.59-3.2820.411.46-8.1826.960.81-6.98.02.94-3.18-17.997.26-8.08-13.534.03-6.8-26.4459570.0-1.16
20Q4 (4)20.12-1.320.00.6112.960.01.5917.780.00.8722.540.03.0314.480.07.9019.360.04.3224.180.059574.360.0
20Q3 (3)20.3912.340.00.54-5.260.01.35-6.250.00.71-7.790.02.65-15.670.06.62-16.550.03.48-17.920.057080.00.0
20Q2 (2)18.1532.580.00.5716.330.01.4425.220.00.772.670.03.14-12.260.07.93-5.550.04.24-22.560.05708-5.290.0
20Q1 (1)13.690.00.00.490.00.01.150.00.00.750.00.03.580.00.08.400.00.05.480.00.060270.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)94.782.282.196.837.3910.34.694.692.314.457.807.844.952.3653830.0
2023 (9)92.67-15.492.05-12.776.7-4.014.4811.172.213.227.2313.584.8331.545383-22.65
2022 (8)109.6526.152.35-3.696.9811.154.0317.842.14-23.656.37-11.893.68-6.5969596.08
2021 (7)86.9220.152.4410.416.2813.773.429.972.81-8.117.23-5.323.93-8.48656010.12
2020 (6)72.340.122.21-8.685.52-3.833.11-16.43.06-8.797.63-3.954.30-16.559574.36
2019 (5)72.25-2.342.42-0.825.743.83.72-1.593.351.567.946.285.150.775708-5.29
2018 (4)73.9817.132.449.425.536.553.78-3.083.30-6.597.47-9.035.11-17.256027-6.06
2017 (3)63.161.612.232.765.19-12.633.92.93.531.148.22-14.016.171.2764167.36
2016 (2)62.16-6.542.17-10.335.944.033.792.713.49-4.069.5611.316.109.95976-11.37
2015 (1)66.511.432.42-5.15.7115.353.6912.843.6408.5905.5506743-11.01

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