- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 6.3 | 27.02 | 36.36 | 0.27 | 8.0 | 28.57 | 0.95 | 35.71 | 50.79 | 0.2 | -4.76 | -25.93 | 4.29 | -14.97 | -5.71 | 15.08 | 6.85 | 10.58 | 3.17 | -25.02 | -45.68 | 0 | 0 | 0 |
| 24Q3 (19) | 4.96 | -14.34 | -21.27 | 0.25 | -13.79 | 0.0 | 0.7 | 0.0 | -7.89 | 0.21 | 31.25 | -4.55 | 5.04 | 0.63 | 27.02 | 14.11 | 16.73 | 16.99 | 4.23 | 53.21 | 21.24 | 0 | 0 | 0 |
| 24Q2 (18) | 5.79 | -1.86 | -22.18 | 0.29 | 31.82 | -3.33 | 0.7 | 2.94 | -12.5 | 0.16 | -33.33 | -5.88 | 5.01 | 34.32 | 24.21 | 12.09 | 4.9 | 12.44 | 2.76 | -32.07 | 20.94 | 0 | 0 | 0 |
| 24Q1 (17) | 5.9 | 27.71 | -19.84 | 0.22 | 4.76 | 4.76 | 0.68 | 7.94 | -25.27 | 0.24 | -11.11 | 26.32 | 3.73 | -17.97 | 30.69 | 11.53 | -15.48 | -6.78 | 4.07 | -30.4 | 57.57 | 0 | 0 | 0 |
| 23Q4 (16) | 4.62 | -26.67 | -37.31 | 0.21 | -16.0 | -19.23 | 0.63 | -17.11 | -36.36 | 0.27 | 22.73 | 42.11 | 4.55 | 14.55 | 28.85 | 13.64 | 13.04 | 1.52 | 5.84 | 67.36 | 126.69 | 0 | 0 | -100.0 |
| 23Q3 (15) | 6.3 | -15.32 | -27.0 | 0.25 | -16.67 | 0.0 | 0.76 | -5.0 | -5.0 | 0.22 | 29.41 | -4.35 | 3.97 | -1.59 | 36.98 | 12.06 | 12.19 | 30.13 | 3.49 | 52.83 | 31.03 | 0 | 0 | -100.0 |
| 23Q2 (14) | 7.44 | 1.09 | -24.92 | 0.3 | 42.86 | 114.29 | 0.8 | -12.09 | 1.27 | 0.17 | -10.53 | -22.73 | 4.03 | 41.32 | 185.43 | 10.75 | -13.03 | 34.88 | 2.28 | -11.49 | 2.93 | 0 | 0 | -100.0 |
| 23Q1 (13) | 7.36 | -0.14 | -6.12 | 0.21 | -19.23 | -30.0 | 0.91 | -8.08 | 1.11 | 0.19 | 0.0 | -17.39 | 2.85 | -19.12 | -25.43 | 12.36 | -7.96 | 7.71 | 2.58 | 0.14 | -12.0 | 0 | -100.0 | -100.0 |
| 22Q4 (12) | 7.37 | -14.6 | -6.47 | 0.26 | 4.0 | -7.14 | 0.99 | 23.75 | 10.0 | 0.19 | -17.39 | -20.83 | 3.53 | 21.78 | -0.72 | 13.43 | 44.91 | 17.61 | 2.58 | -3.27 | -15.36 | 910 | 0.0 | 0.0 |
| 22Q3 (11) | 8.63 | -12.92 | -10.48 | 0.25 | 78.57 | 0.0 | 0.8 | 1.27 | 15.94 | 0.23 | 4.55 | 21.05 | 2.90 | 105.06 | 11.7 | 9.27 | 16.29 | 29.51 | 2.67 | 20.05 | 35.22 | 910 | 0.0 | 0.0 |
| 22Q2 (10) | 9.91 | 26.4 | 11.47 | 0.14 | -53.33 | -36.36 | 0.79 | -12.22 | 1.28 | 0.22 | -4.35 | 0.0 | 1.41 | -63.08 | -42.91 | 7.97 | -30.56 | -9.14 | 2.22 | -24.33 | -10.29 | 910 | 0.0 | 0.0 |
| 22Q1 (9) | 7.84 | -0.51 | 21.55 | 0.3 | 7.14 | 100.0 | 0.9 | 0.0 | 50.0 | 0.23 | -4.17 | 0.0 | 3.83 | 7.69 | 64.54 | 11.48 | 0.51 | 23.41 | 2.93 | -3.68 | -17.73 | 910 | 0.0 | 0.0 |
| 21Q4 (8) | 7.88 | -18.26 | 0.9 | 0.28 | 12.0 | 100.0 | 0.9 | 30.43 | 104.55 | 0.24 | 26.32 | 14.29 | 3.55 | 37.02 | 98.22 | 11.42 | 59.57 | 102.73 | 3.05 | 54.53 | 13.27 | 910 | 0.0 | 0.0 |
| 21Q3 (7) | 9.64 | 8.44 | 34.64 | 0.25 | 13.64 | 56.25 | 0.69 | -11.54 | 9.52 | 0.19 | -13.64 | -13.64 | 2.59 | 4.8 | 16.05 | 7.16 | -18.42 | -18.65 | 1.97 | -20.36 | -35.85 | 910 | 0.0 | 0.0 |
| 21Q2 (6) | 8.89 | 37.83 | 27.18 | 0.22 | 46.67 | 29.41 | 0.78 | 30.0 | 52.94 | 0.22 | -4.35 | 29.41 | 2.47 | 6.41 | 1.75 | 8.77 | -5.68 | 20.25 | 2.47 | -30.6 | 1.75 | 910 | 0.0 | 0.0 |
| 21Q1 (5) | 6.45 | -17.41 | 18.57 | 0.15 | 7.14 | -16.67 | 0.6 | 36.36 | 30.43 | 0.23 | 9.52 | 4.55 | 2.33 | 29.73 | -29.72 | 9.30 | 65.12 | 10.01 | 3.57 | 32.62 | -11.83 | 910 | 0.0 | 0.0 |
| 20Q4 (4) | 7.81 | 9.08 | 0.0 | 0.14 | -12.5 | 0.0 | 0.44 | -30.16 | 0.0 | 0.21 | -4.55 | 0.0 | 1.79 | -19.78 | 0.0 | 5.63 | -35.97 | 0.0 | 2.69 | -12.49 | 0.0 | 910 | 0.0 | 0.0 |
| 20Q3 (3) | 7.16 | 2.43 | 0.0 | 0.16 | -5.88 | 0.0 | 0.63 | 23.53 | 0.0 | 0.22 | 29.41 | 0.0 | 2.23 | -8.12 | 0.0 | 8.80 | 20.6 | 0.0 | 3.07 | 26.34 | 0.0 | 910 | 0.0 | 0.0 |
| 20Q2 (2) | 6.99 | 28.49 | 0.0 | 0.17 | -5.56 | 0.0 | 0.51 | 10.87 | 0.0 | 0.17 | -22.73 | 0.0 | 2.43 | -26.5 | 0.0 | 7.30 | -13.72 | 0.0 | 2.43 | -39.86 | 0.0 | 910 | 0.0 | 0.0 |
| 20Q1 (1) | 5.44 | 0.0 | 0.0 | 0.18 | 0.0 | 0.0 | 0.46 | 0.0 | 0.0 | 0.22 | 0.0 | 0.0 | 3.31 | 0.0 | 0.0 | 8.46 | 0.0 | 0.0 | 4.04 | 0.0 | 0.0 | 910 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 22.94 | -10.77 | 1.03 | 6.19 | 3.03 | -2.57 | 0.81 | -3.57 | 4.49 | 19.01 | 13.21 | 9.19 | 3.53 | 8.07 | 0 | 0 |
| 2023 (9) | 25.71 | -23.8 | 0.97 | 3.19 | 3.11 | -10.89 | 0.84 | -3.45 | 3.77 | 35.42 | 12.10 | 16.94 | 3.27 | 26.71 | 0 | 0 |
| 2022 (8) | 33.74 | 2.71 | 0.94 | 5.62 | 3.49 | 17.91 | 0.87 | 0.0 | 2.79 | 2.83 | 10.34 | 14.8 | 2.58 | -2.64 | 0 | 0 |
| 2021 (7) | 32.85 | 19.89 | 0.89 | 36.92 | 2.96 | 45.1 | 0.87 | 4.82 | 2.71 | 14.21 | 9.01 | 21.03 | 2.65 | -12.57 | 910 | 0.0 |
| 2020 (6) | 27.4 | 29.98 | 0.65 | -24.42 | 2.04 | 0.0 | 0.83 | -21.7 | 2.37 | -41.85 | 7.45 | -23.07 | 3.03 | -39.76 | 910 | 0.0 |
| 2019 (5) | 21.08 | -38.33 | 0.86 | -15.69 | 2.04 | -0.97 | 1.06 | -13.82 | 4.08 | 36.71 | 9.68 | 60.57 | 5.03 | 39.73 | 910 | 0.0 |
| 2018 (4) | 34.18 | 26.17 | 1.02 | 37.84 | 2.06 | 42.07 | 1.23 | 8.85 | 2.98 | 9.25 | 6.03 | 12.6 | 3.60 | -13.73 | 910 | 0.0 |
| 2017 (3) | 27.09 | 55.24 | 0.74 | 80.49 | 1.45 | 54.26 | 1.13 | 34.52 | 2.73 | 16.26 | 5.35 | -0.64 | 4.17 | -13.35 | 910 | 19.27 |
| 2016 (2) | 17.45 | 7.72 | 0.41 | 0.0 | 0.94 | 2.17 | 0.84 | -20.75 | 2.35 | -7.16 | 5.39 | -5.15 | 4.81 | -26.43 | 763 | 5.24 |
| 2015 (1) | 16.2 | -7.32 | 0.41 | -39.71 | 0.92 | 29.58 | 1.06 | 13.98 | 2.53 | 0 | 5.68 | 0 | 6.54 | 0 | 725 | 12.58 |
