- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 3.95 | 13.83 | 26.2 | 0.08 | 14.29 | 0.0 | 0.18 | 0.0 | 20.0 | 0.13 | -23.53 | -13.33 | 2.03 | 0.4 | -20.76 | 4.56 | -12.15 | -4.91 | 3.29 | -32.82 | -31.32 | 614 | 0.0 | -5.54 |
| 24Q2 (19) | 3.47 | 21.33 | 15.28 | 0.07 | 0.0 | -12.5 | 0.18 | -5.26 | 5.88 | 0.17 | 30.77 | 21.43 | 2.02 | -17.58 | -24.1 | 5.19 | -21.92 | -8.15 | 4.90 | 7.78 | 5.33 | 614 | 0.0 | -5.54 |
| 24Q1 (18) | 2.86 | -4.03 | -0.69 | 0.07 | 0.0 | 0.0 | 0.19 | 35.71 | 18.75 | 0.13 | -35.0 | 18.18 | 2.45 | 4.2 | 0.7 | 6.64 | 41.41 | 19.58 | 4.55 | -32.27 | 19.01 | 614 | 0.0 | -5.54 |
| 23Q4 (17) | 2.98 | -4.79 | -9.15 | 0.07 | -12.5 | 0.0 | 0.14 | -6.67 | 27.27 | 0.2 | 33.33 | 53.85 | 2.35 | -8.1 | 10.07 | 4.70 | -1.97 | 40.09 | 6.71 | 40.04 | 69.33 | 614 | -5.54 | -5.54 |
| 23Q3 (16) | 3.13 | 3.99 | -20.76 | 0.08 | 0.0 | 0.0 | 0.15 | -11.76 | -16.67 | 0.15 | 7.14 | 25.0 | 2.56 | -3.83 | 26.2 | 4.79 | -15.15 | 5.17 | 4.79 | 3.04 | 57.75 | 650 | 0.0 | 27.95 |
| 23Q2 (15) | 3.01 | 4.51 | -11.99 | 0.08 | 14.29 | 14.29 | 0.17 | 6.25 | -5.56 | 0.14 | 27.27 | -6.67 | 2.66 | 9.35 | 29.85 | 5.65 | 1.66 | 7.31 | 4.65 | 21.78 | 6.05 | 650 | 0.0 | 27.95 |
| 23Q1 (14) | 2.88 | -12.2 | -5.26 | 0.07 | 0.0 | 0.0 | 0.16 | 45.45 | 0.0 | 0.11 | -15.38 | 10.0 | 2.43 | 13.89 | 5.56 | 5.56 | 65.66 | 5.56 | 3.82 | -3.63 | 16.11 | 650 | 0.0 | 27.95 |
| 22Q4 (13) | 3.28 | -16.96 | 9.7 | 0.07 | -12.5 | 0.0 | 0.11 | -38.89 | -8.33 | 0.13 | 8.33 | -18.75 | 2.13 | 5.37 | -8.84 | 3.35 | -26.41 | -16.44 | 3.96 | 30.46 | -25.93 | 650 | 27.95 | 27.95 |
| 22Q3 (12) | 3.95 | 15.5 | 42.6 | 0.08 | 14.29 | 14.29 | 0.18 | 0.0 | 20.0 | 0.12 | -20.0 | -14.29 | 2.03 | -1.05 | -19.86 | 4.56 | -13.42 | -15.85 | 3.04 | -30.73 | -39.89 | 508 | 0.0 | -13.31 |
| 22Q2 (11) | 3.42 | 12.5 | 26.67 | 0.07 | 0.0 | 0.0 | 0.18 | 12.5 | 20.0 | 0.15 | 50.0 | -46.43 | 2.05 | -11.11 | -21.05 | 5.26 | 0.0 | -5.26 | 4.39 | 33.33 | -57.71 | 508 | 0.0 | -13.31 |
| 22Q1 (10) | 3.04 | 1.67 | 41.4 | 0.07 | 0.0 | 16.67 | 0.16 | 33.33 | 23.08 | 0.1 | -37.5 | -60.0 | 2.30 | -1.64 | -17.49 | 5.26 | 31.14 | -12.96 | 3.29 | -38.53 | -71.71 | 508 | 0.0 | -13.31 |
| 21Q4 (9) | 2.99 | 7.94 | 67.98 | 0.07 | 0.0 | 16.67 | 0.12 | -20.0 | 20.0 | 0.16 | 14.29 | -50.0 | 2.34 | -7.36 | -30.55 | 4.01 | -25.89 | -28.56 | 5.35 | 5.88 | -70.23 | 508 | -13.31 | -13.31 |
| 21Q3 (8) | 2.77 | 2.59 | 48.92 | 0.07 | 0.0 | 0.0 | 0.15 | 0.0 | 7.14 | 0.14 | -50.0 | -36.36 | 2.53 | -2.53 | -32.85 | 5.42 | -2.53 | -28.06 | 5.05 | -51.26 | -57.27 | 586 | 0.0 | -13.44 |
| 21Q2 (7) | 2.7 | 25.58 | 18.94 | 0.07 | 16.67 | 0.0 | 0.15 | 15.38 | 15.38 | 0.28 | 12.0 | 21.74 | 2.59 | -7.1 | -15.93 | 5.56 | -8.12 | -2.99 | 10.37 | -10.81 | 2.35 | 586 | 0.0 | -13.44 |
| 21Q1 (6) | 2.15 | 20.79 | -30.65 | 0.06 | 0.0 | -14.29 | 0.13 | 30.0 | -18.75 | 0.25 | -21.88 | 8.7 | 2.79 | -17.21 | 23.59 | 6.05 | 7.63 | 17.15 | 11.63 | -35.32 | 56.72 | 586 | 0.0 | -13.44 |
| 20Q4 (5) | 1.78 | -4.3 | -54.48 | 0.06 | -14.29 | -33.33 | 0.1 | -28.57 | -16.67 | 0.32 | 45.45 | 14.29 | 3.37 | -10.43 | 46.44 | 5.62 | -25.36 | 83.05 | 17.98 | 51.99 | 151.04 | 586 | -13.44 | -13.44 |
| 20Q3 (4) | 1.86 | -18.06 | 0.0 | 0.07 | 0.0 | 0.0 | 0.14 | 7.69 | 0.0 | 0.22 | -4.35 | 0.0 | 3.76 | 22.04 | 0.0 | 7.53 | 31.43 | 0.0 | 11.83 | 16.74 | 0.0 | 677 | 0.0 | 0.0 |
| 20Q2 (3) | 2.27 | -26.77 | 0.0 | 0.07 | 0.0 | 0.0 | 0.13 | -18.75 | 0.0 | 0.23 | 0.0 | 0.0 | 3.08 | 36.56 | 0.0 | 5.73 | 10.96 | 0.0 | 10.13 | 36.56 | 0.0 | 677 | 0.0 | 0.0 |
| 20Q1 (2) | 3.1 | -20.72 | 0.0 | 0.07 | -22.22 | 0.0 | 0.16 | 33.33 | 0.0 | 0.23 | -17.86 | 0.0 | 2.26 | -1.9 | 0.0 | 5.16 | 68.17 | 0.0 | 7.42 | 3.61 | 0.0 | 677 | 0.0 | 0.0 |
| 19Q4 (1) | 3.91 | 0.0 | 0.0 | 0.09 | 0.0 | 0.0 | 0.12 | 0.0 | 0.0 | 0.28 | 0.0 | 0.0 | 2.30 | 0.0 | 0.0 | 3.07 | 0.0 | 0.0 | 7.16 | 0.0 | 0.0 | 677 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 12.0 | -12.34 | 0.29 | -3.33 | 0.62 | -1.59 | 0.6 | 17.65 | 2.42 | 10.28 | 5.17 | 12.27 | 5.00 | 34.22 | 614 | -5.54 |
| 2022 (9) | 13.69 | 29.15 | 0.3 | 7.14 | 0.63 | 16.67 | 0.51 | -37.8 | 2.19 | -17.04 | 4.60 | -9.67 | 3.73 | -51.84 | 650 | 27.95 |
| 2021 (8) | 10.6 | 17.52 | 0.28 | 0.0 | 0.54 | 0.0 | 0.82 | -18.81 | 2.64 | -14.91 | 5.09 | -14.91 | 7.74 | -30.91 | 508 | -13.31 |
| 2020 (7) | 9.02 | -43.16 | 0.28 | -20.0 | 0.54 | -6.9 | 1.01 | 0.0 | 3.10 | 40.75 | 5.99 | 63.81 | 11.20 | 75.94 | 586 | -13.44 |
| 2019 (6) | 15.87 | 10.36 | 0.35 | -10.26 | 0.58 | -19.44 | 1.01 | 0.0 | 2.21 | -18.68 | 3.65 | -27.01 | 6.36 | -9.39 | 677 | 7.46 |
| 2018 (5) | 14.38 | 28.51 | 0.39 | 2.63 | 0.72 | 24.14 | 1.01 | 46.38 | 2.71 | -20.14 | 5.01 | -3.4 | 7.02 | 13.91 | 630 | 17.98 |
| 2017 (4) | 11.19 | 10.57 | 0.38 | 2.7 | 0.58 | 3.57 | 0.69 | -2.82 | 3.40 | -7.12 | 5.18 | -6.33 | 6.17 | -12.11 | 534 | 1.52 |
| 2016 (3) | 10.12 | -3.07 | 0.37 | 8.82 | 0.56 | -12.5 | 0.71 | 2.9 | 3.66 | 12.26 | 5.53 | -9.73 | 7.02 | 6.15 | 526 | 5.2 |
| 2015 (2) | 10.44 | 0.19 | 0.34 | -5.56 | 0.64 | 6.67 | 0.69 | 68.29 | 3.26 | -5.74 | 6.13 | 6.46 | 6.61 | 67.97 | 500 | 9.65 |
| 2014 (1) | 10.42 | 16.29 | 0.36 | -12.2 | 0.6 | 30.43 | 0.41 | 70.83 | 3.45 | 0 | 5.76 | 0 | 3.93 | 0 | 456 | 9.88 |
