- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q2 (20) | 2.97 | 65.0 | -17.04 | 0.08 | 60.0 | 14.29 | 0.26 | 4.0 | 0.0 | 0.1 | -16.67 | -16.67 | 2.69 | -3.03 | 37.76 | 8.75 | -36.97 | 20.54 | 3.37 | -49.49 | 0.45 | 388 | 0.0 | 0.0 |
| 24Q1 (19) | 1.8 | -37.5 | -45.62 | 0.05 | -16.67 | -50.0 | 0.25 | 13.64 | -3.85 | 0.12 | 0.0 | -7.69 | 2.78 | 33.33 | -8.06 | 13.89 | 81.82 | 76.82 | 6.67 | 60.0 | 69.74 | 388 | 0.0 | 0.0 |
| 23Q4 (18) | 2.88 | -12.2 | -30.94 | 0.06 | -14.29 | -40.0 | 0.22 | -18.52 | -4.35 | 0.12 | 9.09 | -7.69 | 2.08 | -2.38 | -13.13 | 7.64 | -7.2 | 38.5 | 4.17 | 24.24 | 33.65 | 388 | 0.0 | 0.0 |
| 23Q3 (17) | 3.28 | -8.38 | -30.06 | 0.07 | 0.0 | -12.5 | 0.27 | 3.85 | 22.73 | 0.11 | -8.33 | 10.0 | 2.13 | 9.15 | 25.11 | 8.23 | 13.34 | 75.49 | 3.35 | 0.05 | 57.29 | 388 | 0.0 | 0.0 |
| 23Q2 (16) | 3.58 | 8.16 | -15.37 | 0.07 | -30.0 | -30.0 | 0.26 | 0.0 | 4.0 | 0.12 | -7.69 | 33.33 | 1.96 | -35.28 | -17.29 | 7.26 | -7.54 | 22.88 | 3.35 | -14.65 | 57.54 | 388 | 0.0 | 0.0 |
| 23Q1 (15) | 3.31 | -20.62 | -43.13 | 0.1 | 0.0 | 11.11 | 0.26 | 13.04 | -3.7 | 0.13 | 0.0 | 62.5 | 3.02 | 25.98 | 95.37 | 7.85 | 42.41 | 69.32 | 3.93 | 25.98 | 185.73 | 388 | 0.0 | 0.0 |
| 22Q4 (14) | 4.17 | -11.09 | -34.54 | 0.1 | 25.0 | 11.11 | 0.23 | 4.55 | -17.86 | 0.13 | 30.0 | 30.0 | 2.40 | 40.59 | 69.73 | 5.52 | 17.58 | 25.48 | 3.12 | 46.21 | 98.59 | 388 | 0.0 | 0.0 |
| 22Q3 (13) | 4.69 | 10.87 | -29.69 | 0.08 | -20.0 | -20.0 | 0.22 | -12.0 | -24.14 | 0.1 | 11.11 | 25.0 | 1.71 | -27.85 | 13.77 | 4.69 | -20.63 | 7.89 | 2.13 | 0.21 | 77.77 | 388 | 0.0 | 0.0 |
| 22Q2 (12) | 4.23 | -27.32 | -29.03 | 0.1 | 11.11 | 25.0 | 0.25 | -7.41 | -16.67 | 0.09 | 12.5 | 0.0 | 2.36 | 52.88 | 76.12 | 5.91 | 27.4 | 17.42 | 2.13 | 54.79 | 40.9 | 388 | 0.0 | 0.0 |
| 22Q1 (11) | 5.82 | -8.63 | 0.0 | 0.09 | 0.0 | 12.5 | 0.27 | -3.57 | -3.57 | 0.08 | -20.0 | -27.27 | 1.55 | 9.45 | 12.5 | 4.64 | 5.54 | -3.57 | 1.37 | -12.44 | -27.27 | 388 | 0.0 | 0.0 |
| 21Q4 (10) | 6.37 | -4.5 | 16.03 | 0.09 | -10.0 | 0.0 | 0.28 | -3.45 | -3.45 | 0.1 | 25.0 | 0.0 | 1.41 | -5.76 | -13.81 | 4.40 | 1.1 | -16.79 | 1.57 | 30.89 | -13.81 | 388 | 0.0 | 0.0 |
| 21Q3 (9) | 6.67 | 11.91 | 25.61 | 0.1 | 25.0 | 25.0 | 0.29 | -3.33 | 3.57 | 0.08 | -11.11 | -27.27 | 1.50 | 11.69 | -0.49 | 4.35 | -13.62 | -17.55 | 1.20 | -20.57 | -42.1 | 388 | 0.0 | 0.0 |
| 21Q2 (8) | 5.96 | 2.41 | 27.35 | 0.08 | 0.0 | 0.0 | 0.3 | 7.14 | 7.14 | 0.09 | -18.18 | 12.5 | 1.34 | -2.35 | -21.48 | 5.03 | 4.63 | -15.87 | 1.51 | -20.1 | -11.66 | 388 | 0.0 | 0.0 |
| 21Q1 (7) | 5.82 | 6.01 | 13.23 | 0.08 | -11.11 | 0.0 | 0.28 | -3.45 | 3.7 | 0.11 | 10.0 | 57.14 | 1.37 | -16.15 | -11.68 | 4.81 | -8.92 | -8.41 | 1.89 | 3.76 | 38.78 | 388 | 0.0 | 0.0 |
| 20Q4 (6) | 5.49 | 3.39 | 2.43 | 0.09 | 12.5 | -10.0 | 0.29 | 3.57 | 20.83 | 0.1 | -9.09 | 25.0 | 1.64 | 8.81 | -12.13 | 5.28 | 0.18 | 17.97 | 1.82 | -12.07 | 22.04 | 388 | 0.0 | 0.0 |
| 20Q3 (5) | 5.31 | 13.46 | -18.81 | 0.08 | 0.0 | -20.0 | 0.28 | 0.0 | 3.7 | 0.11 | 37.5 | 22.22 | 1.51 | -11.86 | -1.47 | 5.27 | -11.86 | 27.73 | 2.07 | 21.19 | 50.53 | 388 | 0.0 | 0.0 |
| 20Q2 (4) | 4.68 | -8.95 | 0.0 | 0.08 | 0.0 | 0.0 | 0.28 | 3.7 | 0.0 | 0.08 | 14.29 | 0.0 | 1.71 | 9.83 | 0.0 | 5.98 | 13.9 | 0.0 | 1.71 | 25.52 | 0.0 | 388 | 0.0 | 0.0 |
| 20Q1 (3) | 5.14 | -4.1 | 0.0 | 0.08 | -20.0 | 0.0 | 0.27 | 12.5 | 0.0 | 0.07 | -12.5 | 0.0 | 1.56 | -16.58 | 0.0 | 5.25 | 17.32 | 0.0 | 1.36 | -8.75 | 0.0 | 388 | 0.0 | 0.0 |
| 19Q4 (2) | 5.36 | -18.04 | 0.0 | 0.1 | 0.0 | 0.0 | 0.24 | -11.11 | 0.0 | 0.08 | -11.11 | 0.0 | 1.87 | 22.01 | 0.0 | 4.48 | 8.46 | 0.0 | 1.49 | 8.46 | 0.0 | 388 | 0.0 | 0.0 |
| 19Q3 (1) | 6.54 | 0.0 | 0.0 | 0.1 | 0.0 | 0.0 | 0.27 | 0.0 | 0.0 | 0.09 | 0.0 | 0.0 | 1.53 | 0.0 | 0.0 | 4.13 | 0.0 | 0.0 | 1.38 | 0.0 | 0.0 | 388 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 13.05 | -30.99 | 0.29 | -23.68 | 1.0 | 3.09 | 0.47 | 17.5 | 2.22 | 10.58 | 7.66 | 49.39 | 3.60 | 70.26 | 388 | 0.0 |
| 2022 (9) | 18.91 | -23.78 | 0.38 | 8.57 | 0.97 | -15.65 | 0.4 | 5.26 | 2.01 | 42.45 | 5.13 | 10.66 | 2.12 | 38.11 | 388 | 0.0 |
| 2021 (8) | 24.81 | 20.32 | 0.35 | 6.06 | 1.15 | 3.6 | 0.38 | 5.56 | 1.41 | -11.85 | 4.64 | -13.89 | 1.53 | -12.27 | 388 | 0.0 |
| 2020 (7) | 20.62 | -23.37 | 0.33 | -26.67 | 1.11 | -5.13 | 0.36 | -18.18 | 1.60 | -4.3 | 5.38 | 23.81 | 1.75 | 6.78 | 388 | 0.0 |
| 2019 (6) | 26.91 | 1.82 | 0.45 | 7.14 | 1.17 | -1.68 | 0.44 | 2.33 | 1.67 | 5.23 | 4.35 | -3.43 | 1.64 | 0.5 | 388 | 0.0 |
| 2018 (5) | 26.43 | 29.69 | 0.42 | 5.0 | 1.19 | 11.21 | 0.43 | -12.24 | 1.59 | -19.04 | 4.50 | -14.24 | 1.63 | -32.33 | 388 | 0.0 |
| 2017 (4) | 20.38 | 3.82 | 0.4 | 5.26 | 1.07 | 57.35 | 0.49 | -26.87 | 1.96 | 1.39 | 5.25 | 51.56 | 2.40 | -29.56 | 388 | 0.0 |
| 2016 (3) | 19.63 | 29.49 | 0.38 | -17.39 | 0.68 | -20.93 | 0.67 | -25.56 | 1.94 | -36.2 | 3.46 | -38.94 | 3.41 | -42.51 | 388 | 0 |
| 2015 (2) | 15.16 | 28.04 | 0.46 | 9.52 | 0.86 | 26.47 | 0.9 | 21.62 | 3.03 | -14.46 | 5.67 | -1.23 | 5.94 | -5.01 | 0 | 0 |
| 2014 (1) | 11.84 | 0 | 0.42 | 0 | 0.68 | 0 | 0.74 | 0 | 3.55 | 0 | 5.74 | 0 | 6.25 | 0 | 0 | 0 |
