- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 5.98 | 2.57 | 17.72 | 0.39 | 25.81 | 8.33 | 0.58 | 1.75 | 16.0 | 0.67 | -8.22 | 1.52 | 6.52 | 22.65 | -7.97 | 9.70 | -0.8 | -1.46 | 11.20 | -10.52 | -13.76 | 0 | 0 | 0 |
| 24Q2 (19) | 5.83 | 28.41 | 3.74 | 0.31 | -6.06 | -11.43 | 0.57 | -1.72 | -10.94 | 0.73 | -2.67 | -6.41 | 5.32 | -26.85 | -14.62 | 9.78 | -23.47 | -14.15 | 12.52 | -24.2 | -9.78 | 0 | 0 | 0 |
| 24Q1 (18) | 4.54 | -17.15 | -17.75 | 0.33 | 6.45 | -2.94 | 0.58 | 5.45 | 3.57 | 0.75 | 7.14 | 11.94 | 7.27 | 28.49 | 18.01 | 12.78 | 27.29 | 25.93 | 16.52 | 29.33 | 36.1 | 0 | 0 | 0 |
| 23Q4 (17) | 5.48 | 7.87 | -23.36 | 0.31 | -13.89 | -16.22 | 0.55 | 10.0 | -19.12 | 0.7 | 6.06 | 16.67 | 5.66 | -20.17 | 9.32 | 10.04 | 1.97 | 5.53 | 12.77 | -1.68 | 52.22 | 0 | 0 | 0 |
| 23Q3 (16) | 5.08 | -9.61 | -36.18 | 0.36 | 2.86 | -16.28 | 0.5 | -21.88 | -26.47 | 0.66 | -15.38 | -21.43 | 7.09 | 13.79 | 31.18 | 9.84 | -13.57 | 15.22 | 12.99 | -6.39 | 23.12 | 0 | 0 | 0 |
| 23Q2 (15) | 5.62 | 1.81 | -34.73 | 0.35 | 2.94 | -2.78 | 0.64 | 14.29 | -9.86 | 0.78 | 16.42 | -11.36 | 6.23 | 1.11 | 48.95 | 11.39 | 12.25 | 38.1 | 13.88 | 14.35 | 35.79 | 0 | 0 | 0 |
| 23Q1 (14) | 5.52 | -22.8 | -35.51 | 0.34 | -8.11 | 0.0 | 0.56 | -17.65 | -20.0 | 0.67 | 11.67 | -15.19 | 6.16 | 19.03 | 55.07 | 10.14 | 6.67 | 24.06 | 12.14 | 44.64 | 31.52 | 0 | 0 | 0 |
| 22Q4 (13) | 7.15 | -10.18 | -16.37 | 0.37 | -13.95 | -9.76 | 0.68 | 0.0 | 0.0 | 0.6 | -28.57 | -6.25 | 5.17 | -4.21 | 7.91 | 9.51 | 11.33 | 19.58 | 8.39 | -20.48 | 12.11 | 0 | 0 | 0 |
| 22Q3 (12) | 7.96 | -7.55 | -5.24 | 0.43 | 19.44 | 43.33 | 0.68 | -4.23 | 11.48 | 0.84 | -4.55 | 9.09 | 5.40 | 29.2 | 51.26 | 8.54 | 3.6 | 17.64 | 10.55 | 3.25 | 15.12 | 0 | 0 | 0 |
| 22Q2 (11) | 8.61 | 0.58 | 8.44 | 0.36 | 5.88 | 9.09 | 0.71 | 1.43 | 20.34 | 0.88 | 11.39 | 3.53 | 4.18 | 5.27 | 0.6 | 8.25 | 0.84 | 10.97 | 10.22 | 10.75 | -4.53 | 0 | 0 | 0 |
| 22Q1 (10) | 8.56 | 0.12 | 23.17 | 0.34 | -17.07 | 13.33 | 0.7 | 2.94 | 27.27 | 0.79 | 23.44 | -10.23 | 3.97 | -17.17 | -7.98 | 8.18 | 2.82 | 3.33 | 9.23 | 23.29 | -27.11 | 0 | 0 | 0 |
| 21Q4 (9) | 8.55 | 1.79 | 33.18 | 0.41 | 36.67 | 57.69 | 0.68 | 11.48 | 61.9 | 0.64 | -16.88 | -27.27 | 4.80 | 34.27 | 18.41 | 7.95 | 9.52 | 21.57 | 7.49 | -18.34 | -45.39 | 0 | 0 | 0 |
| 21Q3 (8) | 8.4 | 5.79 | 36.59 | 0.3 | -9.09 | 0.0 | 0.61 | 3.39 | 38.64 | 0.77 | -9.41 | -15.38 | 3.57 | -14.07 | -26.79 | 7.26 | -2.27 | 1.5 | 9.17 | -14.37 | -38.05 | 0 | 0 | 0 |
| 21Q2 (7) | 7.94 | 14.24 | 24.45 | 0.33 | 10.0 | 13.79 | 0.59 | 7.27 | 28.26 | 0.85 | -3.41 | -8.6 | 4.16 | -3.72 | -8.56 | 7.43 | -6.1 | 3.06 | 10.71 | -15.45 | -26.56 | 0 | 0 | 0 |
| 21Q1 (6) | 6.95 | 8.26 | 24.78 | 0.3 | 15.38 | 7.14 | 0.55 | 30.95 | 12.24 | 0.88 | 0.0 | 3.53 | 4.32 | 6.59 | -14.13 | 7.91 | 20.97 | -10.04 | 12.66 | -7.63 | -17.03 | 0 | 0 | 0 |
| 20Q4 (5) | 6.42 | 4.39 | 29.96 | 0.26 | -13.33 | -18.75 | 0.42 | -4.55 | -6.67 | 0.88 | -3.3 | -1.12 | 4.05 | -16.98 | -37.48 | 6.54 | -8.56 | -28.18 | 13.71 | -7.36 | -23.92 | 0 | 0 | 0 |
| 20Q3 (4) | 6.15 | -3.61 | 0.0 | 0.3 | 3.45 | 0.0 | 0.44 | -4.35 | 0.0 | 0.91 | -2.15 | 0.0 | 4.88 | 7.32 | 0.0 | 7.15 | -0.77 | 0.0 | 14.80 | 1.51 | 0.0 | 0 | 0 | 0.0 |
| 20Q2 (3) | 6.38 | 14.54 | 0.0 | 0.29 | 3.57 | 0.0 | 0.46 | -6.12 | 0.0 | 0.93 | 9.41 | 0.0 | 4.55 | -9.58 | 0.0 | 7.21 | -18.04 | 0.0 | 14.58 | -4.48 | 0.0 | 0 | 0 | 0.0 |
| 20Q1 (2) | 5.57 | 12.75 | 0.0 | 0.28 | -12.5 | 0.0 | 0.49 | 8.89 | 0.0 | 0.85 | -4.49 | 0.0 | 5.03 | -22.4 | 0.0 | 8.80 | -3.43 | 0.0 | 15.26 | -15.3 | 0.0 | 0 | 0 | 0.0 |
| 19Q4 (1) | 4.94 | 0.0 | 0.0 | 0.32 | 0.0 | 0.0 | 0.45 | 0.0 | 0.0 | 0.89 | 0.0 | 0.0 | 6.48 | 0.0 | 0.0 | 9.11 | 0.0 | 0.0 | 18.02 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 21.7 | -32.78 | 1.37 | -8.67 | 2.25 | -18.77 | 2.8 | -9.97 | 6.31 | 35.86 | 10.37 | 20.83 | 12.90 | 33.93 | 0 | 0 |
| 2022 (9) | 32.28 | 1.38 | 1.5 | 11.94 | 2.77 | 13.99 | 3.11 | -0.96 | 4.65 | 10.41 | 8.58 | 12.44 | 9.63 | -2.31 | 0 | 0 |
| 2021 (8) | 31.84 | 29.85 | 1.34 | 18.58 | 2.43 | 34.25 | 3.14 | -12.04 | 4.21 | -8.68 | 7.63 | 3.39 | 9.86 | -32.27 | 0 | 0 |
| 2020 (7) | 24.52 | 20.14 | 1.13 | -11.02 | 1.81 | 7.74 | 3.57 | 6.89 | 4.61 | -25.94 | 7.38 | -10.32 | 14.56 | -11.03 | 0 | 0 |
| 2019 (6) | 20.41 | -27.34 | 1.27 | -11.81 | 1.68 | -36.12 | 3.34 | -11.64 | 6.22 | 21.38 | 8.23 | -12.09 | 16.36 | 21.61 | 0 | 0 |
| 2018 (5) | 28.09 | 16.75 | 1.44 | 17.07 | 2.63 | 27.05 | 3.78 | 7.39 | 5.13 | 0.28 | 9.36 | 8.83 | 13.46 | -8.02 | 0 | 0 |
| 2017 (4) | 24.06 | 40.95 | 1.23 | 6.96 | 2.07 | 18.97 | 3.52 | 23.94 | 5.11 | -24.12 | 8.60 | -15.6 | 14.63 | -12.06 | 0 | 0 |
| 2016 (3) | 17.07 | -2.79 | 1.15 | 6.48 | 1.74 | -1.14 | 2.84 | -5.96 | 6.74 | 9.54 | 10.19 | 1.7 | 16.64 | -3.26 | 0 | 0 |
| 2015 (2) | 17.56 | 0 | 1.08 | 0 | 1.76 | 0 | 3.02 | 0 | 6.15 | 0 | 10.02 | 0 | 17.20 | 0 | 0 | 0 |
