- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 6.42 | 9.18 | 21.36 | 0.61 | 22.0 | 52.5 | 0.24 | -54.72 | -61.9 | 0.06 | -14.29 | 0.0 | 9.50 | 11.74 | 25.66 | 3.74 | -58.53 | -68.61 | 0.93 | -21.5 | -17.6 | 0 | 0 | 0 |
| 24Q3 (19) | 5.88 | -3.92 | -14.78 | 0.5 | -13.79 | -7.41 | 0.53 | 17.78 | -8.62 | 0.07 | 16.67 | 16.67 | 8.50 | -10.27 | 8.65 | 9.01 | 22.59 | 7.23 | 1.19 | 21.43 | 36.9 | 0 | 0 | 0 |
| 24Q2 (18) | 6.12 | 8.9 | -15.82 | 0.58 | 34.88 | 26.09 | 0.45 | -8.16 | -11.76 | 0.06 | 0.0 | -14.29 | 9.48 | 23.86 | 49.78 | 7.35 | -15.67 | 4.82 | 0.98 | -8.17 | 1.82 | 0 | 0 | 0 |
| 24Q1 (17) | 5.62 | 6.24 | -15.36 | 0.43 | 7.5 | 0.0 | 0.49 | -22.22 | 8.89 | 0.06 | 0.0 | 0.0 | 7.65 | 1.19 | 18.15 | 8.72 | -26.79 | 28.65 | 1.07 | -5.87 | 18.15 | 0 | 0 | 0 |
| 23Q4 (16) | 5.29 | -23.33 | -3.29 | 0.4 | -25.93 | 0.0 | 0.63 | 8.62 | 90.91 | 0.06 | 0.0 | -53.85 | 7.56 | -3.38 | 3.4 | 11.91 | 41.68 | 97.41 | 1.13 | 30.43 | -52.28 | 0 | 0 | 0 |
| 23Q3 (15) | 6.9 | -5.09 | 1.32 | 0.54 | 17.39 | 20.0 | 0.58 | 13.73 | 23.4 | 0.06 | -14.29 | -25.0 | 7.83 | 23.69 | 18.43 | 8.41 | 19.82 | 21.79 | 0.87 | -9.69 | -25.98 | 0 | 0 | 0 |
| 23Q2 (14) | 7.27 | 9.49 | 3.41 | 0.46 | 6.98 | 17.95 | 0.51 | 13.33 | 21.43 | 0.07 | 16.67 | 0.0 | 6.33 | -2.29 | 14.05 | 7.02 | 3.51 | 17.42 | 0.96 | 6.56 | -3.3 | 0 | 0 | 0 |
| 23Q1 (13) | 6.64 | 21.39 | 7.27 | 0.43 | 7.5 | 13.16 | 0.45 | 36.36 | -2.17 | 0.06 | -53.85 | 20.0 | 6.48 | -11.44 | 5.49 | 6.78 | 12.34 | -8.8 | 0.90 | -61.98 | 11.87 | 0 | 0 | 0 |
| 22Q4 (12) | 5.47 | -19.68 | -10.03 | 0.4 | -11.11 | 0.0 | 0.33 | -29.79 | -28.26 | 0.13 | 62.5 | 62.5 | 7.31 | 10.66 | 11.15 | 6.03 | -12.59 | -20.26 | 2.38 | 102.31 | 80.62 | 0 | 0 | 0 |
| 22Q3 (11) | 6.81 | -3.13 | 3.5 | 0.45 | 15.38 | 12.5 | 0.47 | 11.9 | 2.17 | 0.08 | 14.29 | 166.67 | 6.61 | 19.11 | 8.7 | 6.90 | 15.52 | -1.28 | 1.17 | 17.98 | 157.66 | 0 | 0 | 0 |
| 22Q2 (10) | 7.03 | 13.57 | 12.84 | 0.39 | 2.63 | 5.41 | 0.42 | -8.7 | 2.44 | 0.07 | 40.0 | 40.0 | 5.55 | -9.63 | -6.59 | 5.97 | -19.61 | -9.22 | 1.00 | 23.27 | 24.07 | 0 | 0 | 0 |
| 22Q1 (9) | 6.19 | 1.81 | 21.37 | 0.38 | -5.0 | 8.57 | 0.46 | 0.0 | 12.2 | 0.05 | -37.5 | 0.0 | 6.14 | -6.69 | -10.55 | 7.43 | -1.78 | -7.56 | 0.81 | -38.61 | -17.61 | 0 | 0 | 0 |
| 21Q4 (8) | 6.08 | -7.6 | 6.67 | 0.4 | 0.0 | 5.26 | 0.46 | 0.0 | -14.81 | 0.08 | 166.67 | 60.0 | 6.58 | 8.22 | -1.32 | 7.57 | 8.22 | -20.14 | 1.32 | 188.6 | 50.0 | 0 | 0 | 0 |
| 21Q3 (7) | 6.58 | 5.62 | 7.52 | 0.4 | 8.11 | 11.11 | 0.46 | 12.2 | 21.05 | 0.03 | -40.0 | -50.0 | 6.08 | 2.36 | 3.34 | 6.99 | 6.23 | 12.59 | 0.46 | -43.19 | -53.5 | 0 | 0 | 0 |
| 21Q2 (6) | 6.23 | 22.16 | -2.5 | 0.37 | 5.71 | 12.12 | 0.41 | 0.0 | 10.81 | 0.05 | 0.0 | -16.67 | 5.94 | -13.46 | 15.0 | 6.58 | -18.14 | 13.66 | 0.80 | -18.14 | -14.53 | 0 | 0 | 0 |
| 21Q1 (5) | 5.1 | -10.53 | -11.76 | 0.35 | -7.89 | 12.9 | 0.41 | -24.07 | -16.33 | 0.05 | 0.0 | -16.67 | 6.86 | 2.94 | 27.96 | 8.04 | -15.14 | -5.17 | 0.98 | 11.76 | -5.56 | 0 | 0 | 0 |
| 20Q4 (4) | 5.7 | -6.86 | 0.0 | 0.38 | 5.56 | 0.0 | 0.54 | 42.11 | 0.0 | 0.05 | -16.67 | 0.0 | 6.67 | 13.33 | 0.0 | 9.47 | 52.58 | 0.0 | 0.88 | -10.53 | 0.0 | 0 | 0 | 0.0 |
| 20Q3 (3) | 6.12 | -4.23 | 0.0 | 0.36 | 9.09 | 0.0 | 0.38 | 2.7 | 0.0 | 0.06 | 0.0 | 0.0 | 5.88 | 13.9 | 0.0 | 6.21 | 7.23 | 0.0 | 0.98 | 4.41 | 0.0 | 0 | 0 | 0.0 |
| 20Q2 (2) | 6.39 | 10.55 | 0.0 | 0.33 | 6.45 | 0.0 | 0.37 | -24.49 | 0.0 | 0.06 | 0.0 | 0.0 | 5.16 | -3.71 | 0.0 | 5.79 | -31.7 | 0.0 | 0.94 | -9.55 | 0.0 | 0 | 0 | 0.0 |
| 20Q1 (1) | 5.78 | 0.0 | 0.0 | 0.31 | 0.0 | 0.0 | 0.49 | 0.0 | 0.0 | 0.06 | 0.0 | 0.0 | 5.36 | 0.0 | 0.0 | 8.48 | 0.0 | 0.0 | 1.04 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 24.03 | -7.93 | 2.12 | 16.48 | 1.7 | -21.3 | 0.26 | 8.33 | 8.82 | 26.52 | 7.07 | -14.52 | 1.08 | 17.67 | 0 | 0 |
| 2023 (9) | 26.1 | 2.35 | 1.82 | 12.35 | 2.16 | 28.57 | 0.24 | -25.0 | 6.97 | 9.76 | 8.28 | 25.62 | 0.92 | -26.72 | 0 | 0 |
| 2022 (8) | 25.5 | 6.29 | 1.62 | 7.28 | 1.68 | -4.0 | 0.32 | 52.38 | 6.35 | 0.93 | 6.59 | -9.68 | 1.25 | 43.36 | 0 | 0 |
| 2021 (7) | 23.99 | -0.04 | 1.51 | 9.42 | 1.75 | -1.69 | 0.21 | -12.5 | 6.29 | 9.47 | 7.29 | -1.64 | 0.88 | -12.46 | 0 | 0 |
| 2020 (6) | 24.0 | 2.04 | 1.38 | 2.99 | 1.78 | -6.81 | 0.24 | 0.0 | 5.75 | 0.93 | 7.42 | -8.67 | 1.00 | -2.0 | 0 | 0 |
| 2019 (5) | 23.52 | 28.17 | 1.34 | 17.54 | 1.91 | 29.05 | 0.24 | 84.62 | 5.70 | -8.29 | 8.12 | 0.69 | 1.02 | 44.03 | 0 | 0 |
| 2018 (4) | 18.35 | 15.77 | 1.14 | -8.8 | 1.48 | -2.63 | 0.13 | 8.33 | 6.21 | -21.23 | 8.07 | -15.9 | 0.71 | -6.43 | 0 | 0 |
| 2017 (3) | 15.85 | 7.38 | 1.25 | -12.59 | 1.52 | -1.3 | 0.12 | 20.0 | 7.89 | -18.6 | 9.59 | -8.09 | 0.76 | 11.75 | 0 | 0 |
| 2016 (2) | 14.76 | 9.01 | 1.43 | 53.76 | 1.54 | 2.67 | 0.1 | 0 | 9.69 | 41.05 | 10.43 | -5.82 | 0.68 | 0 | 0 | 0 |
| 2015 (1) | 13.54 | 0 | 0.93 | 0 | 1.5 | 0 | 0 | 0 | 6.87 | 0 | 11.08 | 0 | 0.00 | 0 | 0 | 0 |
