玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)5.88-3.92-14.780.5-13.79-7.410.5317.78-8.620.0716.6716.678.50-10.278.659.0122.597.231.1921.4336.9000
24Q2 (19)6.128.9-15.820.5834.8826.090.45-8.16-11.760.060.0-14.299.4823.8649.787.35-15.674.820.98-8.171.82000
24Q1 (18)5.626.24-15.360.437.50.00.49-22.228.890.060.00.07.651.1918.158.72-26.7928.651.07-5.8718.15000
23Q4 (17)5.29-23.33-3.290.4-25.930.00.638.6290.910.060.0-53.857.56-3.383.411.9141.6897.411.1330.43-52.28000
23Q3 (16)6.9-5.091.320.5417.3920.00.5813.7323.40.06-14.29-25.07.8323.6918.438.4119.8221.790.87-9.69-25.98000
23Q2 (15)7.279.493.410.466.9817.950.5113.3321.430.0716.670.06.33-2.2914.057.023.5117.420.966.56-3.3000
23Q1 (14)6.6421.397.270.437.513.160.4536.36-2.170.06-53.8520.06.48-11.445.496.7812.34-8.80.90-61.9811.87000
22Q4 (13)5.47-19.68-10.030.4-11.110.00.33-29.79-28.260.1362.562.57.3110.6611.156.03-12.59-20.262.38102.3180.62000
22Q3 (12)6.81-3.133.50.4515.3812.50.4711.92.170.0814.29166.676.6119.118.76.9015.52-1.281.1717.98157.66000
22Q2 (11)7.0313.5712.840.392.635.410.42-8.72.440.0740.040.05.55-9.63-6.595.97-19.61-9.221.0023.2724.07000
22Q1 (10)6.191.8121.370.38-5.08.570.460.012.20.05-37.50.06.14-6.69-10.557.43-1.78-7.560.81-38.61-17.61000
21Q4 (9)6.08-7.66.670.40.05.260.460.0-14.810.08166.6760.06.588.22-1.327.578.22-20.141.32188.650.0000
21Q3 (8)6.585.627.520.48.1111.110.4612.221.050.03-40.0-50.06.082.363.346.996.2312.590.46-43.19-53.5000
21Q2 (7)6.2322.16-2.50.375.7112.120.410.010.810.050.0-16.675.94-13.4615.06.58-18.1413.660.80-18.14-14.53000
21Q1 (6)5.1-10.53-11.760.35-7.8912.90.41-24.07-16.330.050.0-16.676.862.9427.968.04-15.14-5.170.9811.76-5.56000
20Q4 (5)5.7-6.86-0.520.385.5626.670.5442.11-12.90.05-16.67-28.576.6713.3327.339.4752.58-12.440.88-10.53-28.2000
20Q3 (4)6.12-4.230.00.369.090.00.382.70.00.060.00.05.8813.90.06.217.230.00.984.410.0000.0
20Q2 (3)6.3910.550.00.336.450.00.37-24.490.00.060.00.05.16-3.710.05.79-31.70.00.94-9.550.0000.0
20Q1 (2)5.780.870.00.313.330.00.49-20.970.00.06-14.290.05.362.440.08.48-21.650.01.04-15.030.0000.0
19Q4 (1)5.730.00.00.30.00.00.620.00.00.070.00.05.240.00.010.820.00.01.220.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)26.12.351.8212.352.1628.570.24-25.06.979.768.2825.620.92-26.7200
2022 (9)25.56.291.627.281.68-4.00.3252.386.350.936.59-9.681.2543.3600
2021 (8)23.99-0.041.519.421.75-1.690.21-12.56.299.477.29-1.640.88-12.4600
2020 (7)24.02.041.382.991.78-6.810.240.05.750.937.42-8.671.00-2.000
2019 (6)23.5228.171.3417.541.9129.050.2484.625.70-8.298.120.691.0244.0300
2018 (5)18.3515.771.14-8.81.48-2.630.138.336.21-21.238.07-15.90.71-6.4300
2017 (4)15.857.381.25-12.591.52-1.30.1220.07.89-18.69.59-8.090.7611.7500
2016 (3)14.769.011.4353.761.542.670.109.6941.0510.43-5.820.68000
2015 (2)13.5400.9301.50006.87011.0800.00000

免責聲明

本網站所有資料僅供參考,如使用者依本資料交易發生交易損失需自行負責,本網站對資料內容錯誤﹑更新延誤不負任何責任。