- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 2.68 | -3.94 | -11.55 | 0.14 | 0.0 | 0.0 | 0.24 | 14.29 | -11.11 | 0.09 | 28.57 | 28.57 | 5.22 | 4.1 | 13.06 | 8.96 | 18.98 | 0.5 | 3.36 | 33.85 | 45.36 | 236 | 0.0 | -2.07 |
24Q2 (19) | 2.79 | -0.71 | -5.1 | 0.14 | 0.0 | 55.56 | 0.21 | 5.0 | -16.0 | 0.07 | 0.0 | 16.67 | 5.02 | 0.72 | 63.92 | 7.53 | 5.75 | -11.48 | 2.51 | 0.72 | 22.94 | 236 | 0.0 | -2.07 |
24Q1 (18) | 2.81 | -5.7 | -7.26 | 0.14 | 0.0 | 40.0 | 0.2 | -4.76 | -9.09 | 0.07 | 16.67 | 16.67 | 4.98 | 6.05 | 50.96 | 7.12 | 1.0 | -1.97 | 2.49 | 23.72 | 25.8 | 236 | 0.0 | -2.07 |
23Q4 (17) | 2.98 | -1.65 | 9.16 | 0.14 | 0.0 | 16.67 | 0.21 | -22.22 | -19.23 | 0.06 | -14.29 | -14.29 | 4.70 | 1.68 | 6.88 | 7.05 | -20.92 | -26.01 | 2.01 | -12.85 | -21.48 | 236 | -2.07 | -2.07 |
23Q3 (16) | 3.03 | 3.06 | 15.65 | 0.14 | 55.56 | 27.27 | 0.27 | 8.0 | 42.11 | 0.07 | 16.67 | 0.0 | 4.62 | 50.94 | 10.05 | 8.91 | 4.79 | 22.88 | 2.31 | 13.2 | -13.53 | 241 | 0.0 | 0 |
23Q2 (15) | 2.94 | -2.97 | 14.84 | 0.09 | -10.0 | -25.0 | 0.25 | 13.64 | 56.25 | 0.06 | 0.0 | 20.0 | 3.06 | -7.24 | -34.69 | 8.50 | 17.12 | 36.05 | 2.04 | 3.06 | 4.49 | 241 | 0.0 | 0 |
23Q1 (14) | 3.03 | 10.99 | 31.17 | 0.1 | -16.67 | -16.67 | 0.22 | -15.38 | 15.79 | 0.06 | -14.29 | 20.0 | 3.30 | -24.92 | -36.47 | 7.26 | -23.76 | -11.72 | 1.98 | -22.77 | -8.51 | 241 | 0.0 | 0 |
22Q4 (13) | 2.73 | 4.2 | 7.48 | 0.12 | 9.09 | -7.69 | 0.26 | 36.84 | 44.44 | 0.07 | 0.0 | 16.67 | 4.40 | 4.7 | -14.12 | 9.52 | 31.33 | 34.39 | 2.56 | -4.03 | 8.55 | 241 | 0 | 0 |
22Q3 (12) | 2.62 | 2.34 | 2.34 | 0.11 | -8.33 | -26.67 | 0.19 | 18.75 | 5.56 | 0.07 | 40.0 | 16.67 | 4.20 | -10.43 | -28.35 | 7.25 | 16.03 | 3.14 | 2.67 | 36.79 | 13.99 | 0 | 0 | 0 |
22Q2 (11) | 2.56 | 10.82 | -2.29 | 0.12 | 0.0 | -14.29 | 0.16 | -15.79 | -11.11 | 0.05 | 0.0 | -16.67 | 4.69 | -9.77 | -12.28 | 6.25 | -24.01 | -9.03 | 1.95 | -9.77 | -14.71 | 0 | 0 | 0 |
22Q1 (10) | 2.31 | -9.06 | -0.43 | 0.12 | -7.69 | -7.69 | 0.19 | 5.56 | 0.0 | 0.05 | -16.67 | 25.0 | 5.19 | 1.5 | -7.29 | 8.23 | 16.07 | 0.43 | 2.16 | -8.37 | 25.54 | 0 | 0 | 0 |
21Q4 (9) | 2.54 | -0.78 | 13.39 | 0.13 | -13.33 | -7.14 | 0.18 | 0.0 | -5.26 | 0.06 | 0.0 | 20.0 | 5.12 | -12.65 | -18.11 | 7.09 | 0.79 | -16.45 | 2.36 | 0.79 | 5.83 | 0 | 0 | 0 |
21Q3 (8) | 2.56 | -2.29 | 16.36 | 0.15 | 7.14 | 66.67 | 0.18 | 0.0 | 20.0 | 0.06 | 0.0 | 50.0 | 5.86 | 9.65 | 43.23 | 7.03 | 2.34 | 3.13 | 2.34 | 2.34 | 28.91 | 0 | 0 | 0 |
21Q2 (7) | 2.62 | 12.93 | 39.36 | 0.14 | 7.69 | 100.0 | 0.18 | -5.26 | 20.0 | 0.06 | 50.0 | 0.0 | 5.34 | -4.64 | 43.51 | 6.87 | -16.11 | -13.89 | 2.29 | 32.82 | -28.24 | 0 | 0 | 0 |
21Q1 (6) | 2.32 | 3.57 | 0.0 | 0.13 | -7.14 | 30.0 | 0.19 | 0.0 | 11.76 | 0.04 | -20.0 | 0.0 | 5.60 | -10.34 | 30.0 | 8.19 | -3.45 | 11.76 | 1.72 | -22.76 | 0.0 | 0 | 0 | 0 |
20Q4 (5) | 2.24 | 1.82 | 0.0 | 0.14 | 55.56 | 27.27 | 0.19 | 26.67 | -20.83 | 0.05 | 25.0 | -28.57 | 6.25 | 52.78 | 27.27 | 8.48 | 24.4 | -20.83 | 2.23 | 22.77 | -28.57 | 0 | 0 | 0 |
20Q3 (4) | 2.2 | 17.02 | 0.0 | 0.09 | 28.57 | 0.0 | 0.15 | 0.0 | 0.0 | 0.04 | -33.33 | 0.0 | 4.09 | 9.87 | 0.0 | 6.82 | -14.55 | 0.0 | 1.82 | -43.03 | 0.0 | 0 | 0 | 0.0 |
20Q2 (3) | 1.88 | -18.97 | 0.0 | 0.07 | -30.0 | 0.0 | 0.15 | -11.76 | 0.0 | 0.06 | 50.0 | 0.0 | 3.72 | -13.62 | 0.0 | 7.98 | 8.89 | 0.0 | 3.19 | 85.11 | 0.0 | 0 | 0 | 0.0 |
20Q1 (2) | 2.32 | 3.57 | 0.0 | 0.1 | -9.09 | 0.0 | 0.17 | -29.17 | 0.0 | 0.04 | -42.86 | 0.0 | 4.31 | -12.23 | 0.0 | 7.33 | -31.61 | 0.0 | 1.72 | -44.83 | 0.0 | 0 | 0 | 0.0 |
19Q4 (1) | 2.24 | 0.0 | 0.0 | 0.11 | 0.0 | 0.0 | 0.24 | 0.0 | 0.0 | 0.07 | 0.0 | 0.0 | 4.91 | 0.0 | 0.0 | 10.71 | 0.0 | 0.0 | 3.12 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 11.97 | 17.01 | 0.48 | 2.13 | 0.96 | 20.0 | 0.24 | 4.35 | 4.01 | -12.72 | 8.02 | 2.56 | 2.01 | -10.82 | 0 | 0 |
2022 (9) | 10.23 | 1.89 | 0.47 | -14.55 | 0.8 | 9.59 | 0.23 | 4.55 | 4.59 | -16.13 | 7.82 | 7.55 | 2.25 | 2.6 | 0 | 0 |
2021 (8) | 10.04 | 16.2 | 0.55 | 37.5 | 0.73 | 10.61 | 0.22 | 15.79 | 5.48 | 18.33 | 7.27 | -4.82 | 2.19 | -0.36 | 0 | 0 |
2020 (7) | 8.64 | -16.6 | 0.4 | -16.67 | 0.66 | -25.0 | 0.19 | -5.0 | 4.63 | -0.08 | 7.64 | -10.07 | 2.20 | 13.91 | 0 | 0 |
2019 (6) | 10.36 | -5.65 | 0.48 | 33.33 | 0.88 | 11.39 | 0.2 | -20.0 | 4.63 | 41.31 | 8.49 | 18.06 | 1.93 | -15.21 | 0 | 0 |
2018 (5) | 10.98 | 34.89 | 0.36 | 16.13 | 0.79 | 16.18 | 0.25 | 8.7 | 3.28 | -13.91 | 7.19 | -13.87 | 2.28 | -19.42 | 0 | 0 |
2017 (4) | 8.14 | 63.78 | 0.31 | 6.9 | 0.68 | 25.93 | 0.23 | 0.0 | 3.81 | -34.73 | 8.35 | -23.11 | 2.83 | -38.94 | 0 | 0 |
2016 (3) | 4.97 | 0 | 0.29 | 0 | 0.54 | 0 | 0.23 | 0 | 5.84 | 0 | 10.87 | 0 | 4.63 | 0 | 0 | 0 |