玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)2.55-4.85-14.430.140.00.00.23-4.179.520.08-11.1133.335.495.116.869.020.7227.993.14-6.5855.822360.00.0
24Q3 (19)2.68-3.94-11.550.140.00.00.2414.29-11.110.0928.5728.575.224.113.068.9618.980.53.3633.8545.362360.0-2.07
24Q2 (18)2.79-0.71-5.10.140.055.560.215.0-16.00.070.016.675.020.7263.927.535.75-11.482.510.7222.942360.0-2.07
24Q1 (17)2.81-5.7-7.260.140.040.00.2-4.76-9.090.0716.6716.674.986.0550.967.121.0-1.972.4923.7225.82360.0-2.07
23Q4 (16)2.98-1.659.160.140.016.670.21-22.22-19.230.06-14.29-14.294.701.686.887.05-20.92-26.012.01-12.85-21.48236-2.07-2.07
23Q3 (15)3.033.0615.650.1455.5627.270.278.042.110.0716.670.04.6250.9410.058.914.7922.882.3113.2-13.532410.00
23Q2 (14)2.94-2.9714.840.09-10.0-25.00.2513.6456.250.060.020.03.06-7.24-34.698.5017.1236.052.043.064.492410.00
23Q1 (13)3.0310.9931.170.1-16.67-16.670.22-15.3815.790.06-14.2920.03.30-24.92-36.477.26-23.76-11.721.98-22.77-8.512410.00
22Q4 (12)2.734.27.480.129.09-7.690.2636.8444.440.070.016.674.404.7-14.129.5231.3334.392.56-4.038.5524100
22Q3 (11)2.622.342.340.11-8.33-26.670.1918.755.560.0740.016.674.20-10.43-28.357.2516.033.142.6736.7913.99000
22Q2 (10)2.5610.82-2.290.120.0-14.290.16-15.79-11.110.050.0-16.674.69-9.77-12.286.25-24.01-9.031.95-9.77-14.71000
22Q1 (9)2.31-9.06-0.430.12-7.69-7.690.195.560.00.05-16.6725.05.191.5-7.298.2316.070.432.16-8.3725.54000
21Q4 (8)2.54-0.7813.390.13-13.33-7.140.180.0-5.260.060.020.05.12-12.65-18.117.090.79-16.452.360.795.83000
21Q3 (7)2.56-2.2916.360.157.1466.670.180.020.00.060.050.05.869.6543.237.032.343.132.342.3428.91000
21Q2 (6)2.6212.9339.360.147.69100.00.18-5.2620.00.0650.00.05.34-4.6443.516.87-16.11-13.892.2932.82-28.24000
21Q1 (5)2.323.570.00.13-7.1430.00.190.011.760.04-20.00.05.60-10.3430.08.19-3.4511.761.72-22.760.0000
20Q4 (4)2.241.820.00.1455.560.00.1926.670.00.0525.00.06.2552.780.08.4824.40.02.2322.770.0000.0
20Q3 (3)2.217.020.00.0928.570.00.150.00.00.04-33.330.04.099.870.06.82-14.550.01.82-43.030.0000.0
20Q2 (2)1.88-18.970.00.07-30.00.00.15-11.760.00.0650.00.03.72-13.620.07.988.890.03.1985.110.0000.0
20Q1 (1)2.320.00.00.10.00.00.170.00.00.040.00.04.310.00.07.330.00.01.720.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)10.83-9.520.5616.670.88-8.330.325.05.1728.958.131.322.7738.162360.0
2023 (9)11.9717.010.482.130.9620.00.244.354.01-12.728.022.562.01-10.82236-2.07
2022 (8)10.231.890.47-14.550.89.590.234.554.59-16.137.827.552.252.6241-5.12
2021 (7)10.0416.20.5537.50.7310.610.2215.795.4818.337.27-4.822.19-0.362542.42
2020 (6)8.64-16.60.4-16.670.66-25.00.19-5.04.63-0.087.64-10.072.2013.91248-10.14
2019 (5)10.36-5.650.4833.330.8811.390.2-20.04.6341.318.4918.061.93-15.212760
2018 (4)10.9834.890.3616.130.7916.180.258.73.28-13.917.19-13.872.28-19.4200
2017 (3)8.1463.780.316.90.6825.930.230.03.81-34.738.35-23.112.83-38.9400
2016 (2)4.9700.2900.5400.2305.84010.8704.63000

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