- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 2.51 | 0.4 | 2.45 | 0.02 | -77.78 | -60.0 | 0.14 | 0.0 | 7.69 | 0.14 | 75.0 | 55.56 | 0.80 | -77.87 | -60.96 | 5.58 | -0.4 | 5.12 | 5.58 | 74.3 | 51.84 | 118 | 0.0 | 21.65 |
| 24Q2 (19) | 2.5 | 2.46 | -24.7 | 0.09 | 0.0 | 80.0 | 0.14 | -12.5 | 7.69 | 0.08 | -50.0 | 0.0 | 3.60 | -2.4 | 139.04 | 5.60 | -14.6 | 43.02 | 3.20 | -51.2 | 32.8 | 118 | 0.0 | 21.65 |
| 24Q1 (18) | 2.44 | 18.45 | -3.94 | 0.09 | 50.0 | 80.0 | 0.16 | 23.08 | 60.0 | 0.16 | 100.0 | 100.0 | 3.69 | 26.64 | 87.38 | 6.56 | 3.91 | 66.56 | 6.56 | 68.85 | 108.2 | 118 | 0.0 | 21.65 |
| 23Q4 (17) | 2.06 | -15.92 | -15.57 | 0.06 | 20.0 | 20.0 | 0.13 | 0.0 | 30.0 | 0.08 | -11.11 | 14.29 | 2.91 | 42.72 | 42.14 | 6.31 | 18.93 | 53.98 | 3.88 | 5.72 | 35.37 | 118 | 21.65 | 21.65 |
| 23Q3 (16) | 2.45 | -26.2 | 88.46 | 0.05 | 0.0 | -16.67 | 0.13 | 0.0 | 62.5 | 0.09 | 12.5 | 28.57 | 2.04 | 35.51 | -55.78 | 5.31 | 35.51 | -13.78 | 3.67 | 52.45 | -31.78 | 97 | 0.0 | 27.63 |
| 23Q2 (15) | 3.32 | 30.71 | -2.64 | 0.05 | 0.0 | -54.55 | 0.13 | 30.0 | -13.33 | 0.08 | 0.0 | -50.0 | 1.51 | -23.49 | -53.31 | 3.92 | -0.54 | -10.98 | 2.41 | -23.49 | -48.64 | 97 | 0.0 | 27.63 |
| 23Q1 (14) | 2.54 | 4.1 | 0 | 0.05 | 0.0 | 0 | 0.1 | 0.0 | 0 | 0.08 | 14.29 | 0 | 1.97 | -3.94 | -22.0 | 3.94 | -3.94 | 4.0 | 3.15 | 9.79 | -23.2 | 97 | 0.0 | 0 |
| 22Q4 (13) | 2.44 | 87.69 | -23.03 | 0.05 | -16.67 | -37.5 | 0.1 | 25.0 | -16.67 | 0.07 | 0.0 | -46.15 | 2.05 | -55.6 | -18.8 | 4.10 | -33.4 | 8.27 | 2.87 | -46.72 | -30.04 | 97 | 27.63 | 27.63 |
| 22Q3 (12) | 1.3 | -61.88 | 0 | 0.06 | -45.45 | 0 | 0.08 | -46.67 | 0 | 0.07 | -56.25 | 0 | 4.62 | 43.08 | -72.31 | 6.15 | 39.9 | -67.18 | 5.38 | 14.76 | -82.77 | 76 | 0.0 | 0 |
| 22Q2 (11) | 3.41 | 0 | 610.42 | 0.11 | 0 | 37.5 | 0.15 | 0 | 66.67 | 0.16 | 0 | 6.67 | 3.23 | 27.82 | -80.65 | 4.40 | 16.2 | -76.54 | 4.69 | 14.41 | -84.99 | 76 | 0 | 0 |
| 22Q1 (10) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 2.52 | 0.0 | 0 | 3.79 | 0.0 | 0 | 4.10 | 0.0 | 0 | 0 | -100.0 | 0 |
| 21Q4 (9) | 3.17 | 0 | 0 | 0.08 | 0 | 0 | 0.12 | 0 | 0 | 0.13 | 0 | 0 | 2.52 | -84.86 | 0 | 3.79 | -79.81 | 0 | 4.10 | -86.88 | 0 | 76 | 0 | 0 |
| 21Q3 (8) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 16.67 | 0.0 | 0 | 18.75 | 0.0 | 0 | 31.25 | 0.0 | 0 | 0 | 0 | 0 |
| 21Q2 (7) | 0.48 | 0 | 0 | 0.08 | 0 | 0 | 0.09 | 0 | 0 | 0.15 | 0 | 0 | 16.67 | 0 | 0 | 18.75 | 0 | 0 | 31.25 | 0 | 0 | 0 | 0 | 0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 10.37 | 44.83 | 0.22 | 0.0 | 0.49 | 44.12 | 0.34 | 9.68 | 2.12 | -30.95 | 4.73 | -0.49 | 3.28 | -24.27 | 118 | 21.65 |
| 2022 (9) | 7.16 | 96.16 | 0.22 | 37.5 | 0.34 | 61.9 | 0.31 | 6.9 | 3.07 | -29.91 | 4.75 | -17.46 | 4.33 | -45.51 | 97 | 27.63 |
| 2021 (8) | 3.65 | 110.98 | 0.16 | 6.67 | 0.21 | 31.25 | 0.29 | 11.54 | 4.38 | -49.44 | 5.75 | -37.79 | 7.95 | -47.13 | 76 | 0 |
| 2020 (7) | 1.73 | -26.38 | 0.15 | 7.14 | 0.16 | 33.33 | 0.26 | 4.0 | 8.67 | 45.54 | 9.25 | 81.12 | 15.03 | 41.27 | 0 | 0 |
| 2019 (6) | 2.35 | 0 | 0.14 | 0 | 0.12 | 0 | 0.25 | 0 | 5.96 | 0 | 5.11 | 0 | 10.64 | 0 | 0 | 0 |
