玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)0.432.38-36.760.0980.080.00.0912.528.5700020.9375.81184.6520.939.88103.320.0000190.00.0
24Q3 (19)0.42-26.32-69.120.05-16.67-44.440.0814.290.000011.9013.179.8919.0555.1223.810.0000190.0-5.0
24Q2 (18)0.5750.0-57.780.06-14.290.00.0740.00.000010.53-42.86136.8412.28-6.67136.840.0000190.0-5.0
24Q1 (17)0.38-44.12-78.290.0740.0-30.00.05-28.570.000018.42150.53222.3713.1627.82360.530.0000190.0-5.0
23Q4 (16)0.68-50.0-60.690.05-44.44-50.00.07-12.50.00007.3511.1127.2110.2975.0154.410.000019-5.0-5.0
23Q3 (15)1.360.74-12.820.0950.0-18.180.0814.2914.290006.6248.9-6.155.8813.4531.090.0000200.00.0
23Q2 (14)1.35-22.86-50.370.06-40.0-50.00.0740.016.670004.44-22.220.745.1981.48135.060.0000200.00.0
23Q1 (13)1.751.16-59.210.10.00.00.05-28.570.00005.71-1.14145.142.86-29.39145.140.0000200.00.0
22Q4 (12)1.7310.9-15.20.1-9.0925.00.070.0-12.50005.78-18.0247.44.05-9.833.180.0000200.00.0
22Q3 (11)1.56-42.65-0.640.11-8.33-15.380.0716.670.00007.0559.83-14.844.49103.420.640.0000200.0-37.5
22Q2 (10)2.72-36.6-10.530.1220.09.090.0620.00.00004.4189.2621.932.2189.2611.760.0000200.0-37.5
22Q1 (9)4.29110.293.120.125.0-41.180.05-37.5-28.570002.33-40.56-42.961.17-70.28-30.740.0000200.0-37.5
21Q4 (8)2.0429.941.490.08-38.46-76.470.0814.29-52.940003.92-52.64-76.823.92-12.04-53.630.000020-37.5-37.5
21Q3 (7)1.57-48.36-31.140.1318.18-7.140.0716.67-12.50008.28128.8434.854.46125.927.070.0000320.0-37.25
21Q2 (6)3.04-26.9227.730.11-35.29-31.250.06-14.29-33.330003.62-11.46-46.181.9717.29-47.810.0000320.0-37.25
21Q1 (5)4.16106.9742.960.17-50.021.430.07-58.82-22.220004.09-75.84-15.061.68-80.1-45.590.0000320.0-39.62
20Q4 (4)2.01-11.840.00.34142.860.00.17112.50.0000.016.92175.480.08.46141.040.00.0000.032-37.250.0
20Q3 (3)2.28-4.20.00.14-12.50.00.08-11.110.0000.06.14-8.660.03.51-7.210.00.0000.0510.00.0
20Q2 (2)2.38-18.210.00.1614.290.00.090.00.0000.06.7239.740.03.7822.270.00.0000.051-3.770.0
20Q1 (1)2.910.00.00.140.00.00.090.00.000.00.04.810.00.03.090.00.00.000.00.0530.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)1.8-64.910.27-10.00.297.410015.00156.516.11206.110.000190.0
2023 (9)5.13-50.240.3-30.230.278.0005.8540.215.26117.050.00019-5.0
2022 (8)10.31-4.540.43-12.240.25-7.41004.17-8.072.42-3.010.000200.0
2021 (7)10.812.620.49-37.970.27-35.71004.54-44.922.50-42.920.00020-37.5
2020 (6)9.59-13.760.79-22.550.422.44008.24-10.194.3818.780.00032-37.25
2019 (5)11.12152.731.0227.50.412.5009.17-49.553.69-59.440.00051-3.77
2018 (4)4.4-15.710.8-23.080.4-2.440.03018.18-8.749.0915.740.68053-17.19
2017 (3)5.22-35.951.04-28.280.41-18.00019.9211.987.8528.030.00064-16.88
2016 (2)8.15-20.641.4513.280.54.170.020.017.7942.756.1331.260.2526.0177-18.95
2015 (1)10.27-14.911.28-3.030.48-2.040.020.012.4604.6700.1909546.15

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