- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 0.42 | -26.32 | -69.12 | 0.05 | -16.67 | -44.44 | 0.08 | 14.29 | 0.0 | 0 | 0 | 0 | 11.90 | 13.1 | 79.89 | 19.05 | 55.1 | 223.81 | 0.00 | 0 | 0 | 19 | 0.0 | -5.0 |
| 24Q2 (19) | 0.57 | 50.0 | -57.78 | 0.06 | -14.29 | 0.0 | 0.07 | 40.0 | 0.0 | 0 | 0 | 0 | 10.53 | -42.86 | 136.84 | 12.28 | -6.67 | 136.84 | 0.00 | 0 | 0 | 19 | 0.0 | -5.0 |
| 24Q1 (18) | 0.38 | -44.12 | -78.29 | 0.07 | 40.0 | -30.0 | 0.05 | -28.57 | 0.0 | 0 | 0 | 0 | 18.42 | 150.53 | 222.37 | 13.16 | 27.82 | 360.53 | 0.00 | 0 | 0 | 19 | 0.0 | -5.0 |
| 23Q4 (17) | 0.68 | -50.0 | -60.69 | 0.05 | -44.44 | -50.0 | 0.07 | -12.5 | 0.0 | 0 | 0 | 0 | 7.35 | 11.11 | 27.21 | 10.29 | 75.0 | 154.41 | 0.00 | 0 | 0 | 19 | -5.0 | -5.0 |
| 23Q3 (16) | 1.36 | 0.74 | -12.82 | 0.09 | 50.0 | -18.18 | 0.08 | 14.29 | 14.29 | 0 | 0 | 0 | 6.62 | 48.9 | -6.15 | 5.88 | 13.45 | 31.09 | 0.00 | 0 | 0 | 20 | 0.0 | 0.0 |
| 23Q2 (15) | 1.35 | -22.86 | -50.37 | 0.06 | -40.0 | -50.0 | 0.07 | 40.0 | 16.67 | 0 | 0 | 0 | 4.44 | -22.22 | 0.74 | 5.19 | 81.48 | 135.06 | 0.00 | 0 | 0 | 20 | 0.0 | 0.0 |
| 23Q1 (14) | 1.75 | 1.16 | -59.21 | 0.1 | 0.0 | 0.0 | 0.05 | -28.57 | 0.0 | 0 | 0 | 0 | 5.71 | -1.14 | 145.14 | 2.86 | -29.39 | 145.14 | 0.00 | 0 | 0 | 20 | 0.0 | 0.0 |
| 22Q4 (13) | 1.73 | 10.9 | -15.2 | 0.1 | -9.09 | 25.0 | 0.07 | 0.0 | -12.5 | 0 | 0 | 0 | 5.78 | -18.02 | 47.4 | 4.05 | -9.83 | 3.18 | 0.00 | 0 | 0 | 20 | 0.0 | 0.0 |
| 22Q3 (12) | 1.56 | -42.65 | -0.64 | 0.11 | -8.33 | -15.38 | 0.07 | 16.67 | 0.0 | 0 | 0 | 0 | 7.05 | 59.83 | -14.84 | 4.49 | 103.42 | 0.64 | 0.00 | 0 | 0 | 20 | 0.0 | -37.5 |
| 22Q2 (11) | 2.72 | -36.6 | -10.53 | 0.12 | 20.0 | 9.09 | 0.06 | 20.0 | 0.0 | 0 | 0 | 0 | 4.41 | 89.26 | 21.93 | 2.21 | 89.26 | 11.76 | 0.00 | 0 | 0 | 20 | 0.0 | -37.5 |
| 22Q1 (10) | 4.29 | 110.29 | 3.12 | 0.1 | 25.0 | -41.18 | 0.05 | -37.5 | -28.57 | 0 | 0 | 0 | 2.33 | -40.56 | -42.96 | 1.17 | -70.28 | -30.74 | 0.00 | 0 | 0 | 20 | 0.0 | -37.5 |
| 21Q4 (9) | 2.04 | 29.94 | 1.49 | 0.08 | -38.46 | -76.47 | 0.08 | 14.29 | -52.94 | 0 | 0 | 0 | 3.92 | -52.64 | -76.82 | 3.92 | -12.04 | -53.63 | 0.00 | 0 | 0 | 20 | -37.5 | -37.5 |
| 21Q3 (8) | 1.57 | -48.36 | -31.14 | 0.13 | 18.18 | -7.14 | 0.07 | 16.67 | -12.5 | 0 | 0 | 0 | 8.28 | 128.84 | 34.85 | 4.46 | 125.9 | 27.07 | 0.00 | 0 | 0 | 32 | 0.0 | -37.25 |
| 21Q2 (7) | 3.04 | -26.92 | 27.73 | 0.11 | -35.29 | -31.25 | 0.06 | -14.29 | -33.33 | 0 | 0 | 0 | 3.62 | -11.46 | -46.18 | 1.97 | 17.29 | -47.81 | 0.00 | 0 | 0 | 32 | 0.0 | -37.25 |
| 21Q1 (6) | 4.16 | 106.97 | 42.96 | 0.17 | -50.0 | 21.43 | 0.07 | -58.82 | -22.22 | 0 | 0 | 0 | 4.09 | -75.84 | -15.06 | 1.68 | -80.1 | -45.59 | 0.00 | 0 | 0 | 32 | 0.0 | -39.62 |
| 20Q4 (5) | 2.01 | -11.84 | -44.78 | 0.34 | 142.86 | 70.0 | 0.17 | 112.5 | 70.0 | 0 | 0 | 0 | 16.92 | 175.48 | 207.86 | 8.46 | 141.04 | 207.86 | 0.00 | 0 | 0 | 32 | -37.25 | -39.62 |
| 20Q3 (4) | 2.28 | -4.2 | 0.0 | 0.14 | -12.5 | 0.0 | 0.08 | -11.11 | 0.0 | 0 | 0 | 0.0 | 6.14 | -8.66 | 0.0 | 3.51 | -7.21 | 0.0 | 0.00 | 0 | 0.0 | 51 | 0.0 | 0.0 |
| 20Q2 (3) | 2.38 | -18.21 | 0.0 | 0.16 | 14.29 | 0.0 | 0.09 | 0.0 | 0.0 | 0 | 0 | 0.0 | 6.72 | 39.74 | 0.0 | 3.78 | 22.27 | 0.0 | 0.00 | 0 | 0.0 | 51 | -3.77 | 0.0 |
| 20Q1 (2) | 2.91 | -20.05 | 0.0 | 0.14 | -30.0 | 0.0 | 0.09 | -10.0 | 0.0 | 0 | 0 | 0.0 | 4.81 | -12.44 | 0.0 | 3.09 | 12.58 | 0.0 | 0.00 | 0 | 0.0 | 53 | 0.0 | 0.0 |
| 19Q4 (1) | 3.64 | 0.0 | 0.0 | 0.2 | 0.0 | 0.0 | 0.1 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 5.49 | 0.0 | 0.0 | 2.75 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 53 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 5.13 | -50.24 | 0.3 | -30.23 | 0.27 | 8.0 | 0 | 0 | 5.85 | 40.21 | 5.26 | 117.05 | 0.00 | 0 | 20 | 0.0 |
| 2022 (9) | 10.31 | -4.54 | 0.43 | -12.24 | 0.25 | -7.41 | 0 | 0 | 4.17 | -8.07 | 2.42 | -3.01 | 0.00 | 0 | 20 | 0.0 |
| 2021 (8) | 10.8 | 12.62 | 0.49 | -37.97 | 0.27 | -35.71 | 0 | 0 | 4.54 | -44.92 | 2.50 | -42.92 | 0.00 | 0 | 20 | -37.5 |
| 2020 (7) | 9.59 | -13.76 | 0.79 | -22.55 | 0.42 | 2.44 | 0 | 0 | 8.24 | -10.19 | 4.38 | 18.78 | 0.00 | 0 | 32 | -37.25 |
| 2019 (6) | 11.12 | 152.73 | 1.02 | 27.5 | 0.41 | 2.5 | 0 | 0 | 9.17 | -49.55 | 3.69 | -59.44 | 0.00 | 0 | 51 | -3.77 |
| 2018 (5) | 4.4 | -15.71 | 0.8 | -23.08 | 0.4 | -2.44 | 0.03 | 0 | 18.18 | -8.74 | 9.09 | 15.74 | 0.68 | 0 | 53 | -17.19 |
| 2017 (4) | 5.22 | -35.95 | 1.04 | -28.28 | 0.41 | -18.0 | 0 | 0 | 19.92 | 11.98 | 7.85 | 28.03 | 0.00 | 0 | 64 | -16.88 |
| 2016 (3) | 8.15 | -20.64 | 1.45 | 13.28 | 0.5 | 4.17 | 0.02 | 0.0 | 17.79 | 42.75 | 6.13 | 31.26 | 0.25 | 26.01 | 77 | -18.95 |
| 2015 (2) | 10.27 | -14.91 | 1.28 | -3.03 | 0.48 | -2.04 | 0.02 | 0.0 | 12.46 | 13.97 | 4.67 | 15.13 | 0.19 | 17.53 | 95 | 46.15 |
| 2014 (1) | 12.07 | 62.45 | 1.32 | 32.0 | 0.49 | -2.0 | 0.02 | 0.0 | 10.94 | 0 | 4.06 | 0 | 0.17 | 0 | 65 | 8.33 |
