- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
20Q3 (20) | 21.76 | 48.74 | -12.19 | 1.14 | 62.86 | 31.03 | 0.14 | 7.69 | -6.67 | 0.1 | 25.0 | 0.0 | 5.24 | 9.49 | 49.22 | 0.64 | -27.59 | 6.29 | 0.46 | -15.96 | 13.88 | 251 | 0.0 | 7.73 |
20Q2 (19) | 14.63 | -32.74 | -54.2 | 0.7 | -9.09 | -26.32 | 0.13 | -7.14 | -13.33 | 0.08 | 166.67 | -20.0 | 4.78 | 35.15 | 60.87 | 0.89 | 38.05 | 89.21 | 0.55 | 296.45 | 74.65 | 251 | 0.0 | 7.73 |
20Q1 (18) | 21.75 | -0.91 | -13.1 | 0.77 | -15.38 | 13.24 | 0.14 | -6.67 | 0.0 | 0.03 | -70.0 | -72.73 | 3.54 | -14.61 | 30.31 | 0.64 | -5.81 | 15.08 | 0.14 | -69.72 | -68.61 | 251 | 7.73 | 7.73 |
19Q4 (17) | 21.95 | -11.42 | -34.08 | 0.91 | 4.6 | 9.64 | 0.15 | 0.0 | 36.36 | 0.1 | 0.0 | 1100.0 | 4.15 | 18.08 | 66.33 | 0.68 | 12.89 | 106.88 | 0.46 | 12.89 | 1617.08 | 233 | 0.0 | 0.0 |
19Q3 (16) | 24.78 | -22.42 | -38.86 | 0.87 | -8.42 | 6.1 | 0.15 | 0.0 | 25.0 | 0.1 | 0.0 | 25.0 | 3.51 | 18.04 | 73.53 | 0.61 | 28.89 | 104.45 | 0.40 | 28.89 | 104.45 | 233 | 0.0 | 23.94 |
19Q2 (15) | 31.94 | 27.61 | -25.48 | 0.95 | 39.71 | 35.71 | 0.15 | 7.14 | 36.36 | 0.1 | -9.09 | 25.0 | 2.97 | 9.48 | 82.11 | 0.47 | -16.04 | 82.99 | 0.31 | -28.76 | 67.74 | 233 | 0.0 | 23.94 |
19Q1 (14) | 25.03 | -24.83 | -28.4 | 0.68 | -18.07 | 0.0 | 0.14 | 27.27 | 16.67 | 0.11 | 1200.0 | 37.5 | 2.72 | 9.0 | 39.67 | 0.56 | 69.32 | 62.95 | 0.44 | 1563.44 | 92.05 | 233 | 0.0 | 23.94 |
18Q4 (13) | 33.3 | -17.84 | -3.2 | 0.83 | 1.22 | 7.79 | 0.11 | -8.33 | 10.0 | -0.01 | -112.5 | -112.5 | 2.49 | 23.2 | 11.35 | 0.33 | 11.57 | 13.63 | -0.03 | -115.21 | -112.91 | 233 | 23.94 | 23.94 |
18Q3 (12) | 40.53 | -5.44 | 33.37 | 0.82 | 17.14 | 20.59 | 0.12 | 9.09 | 0.0 | 0.08 | 0.0 | 0.0 | 2.02 | 23.88 | -9.58 | 0.30 | 15.36 | -25.02 | 0.20 | 5.75 | -25.02 | 188 | 0.0 | -2.59 |
18Q2 (11) | 42.86 | 22.6 | 29.96 | 0.7 | 2.94 | -10.26 | 0.11 | -8.33 | 0.0 | 0.08 | 0.0 | 0.0 | 1.63 | -16.03 | -30.94 | 0.26 | -25.23 | -23.05 | 0.19 | -18.43 | -23.05 | 188 | 0.0 | -2.59 |
18Q1 (10) | 34.96 | 1.63 | 2.34 | 0.68 | -11.69 | 15.25 | 0.12 | 20.0 | 20.0 | 0.08 | 0.0 | 0.0 | 1.95 | -13.1 | 12.62 | 0.34 | 18.08 | 17.25 | 0.23 | -1.6 | -2.29 | 188 | 0.0 | -2.59 |
17Q4 (9) | 34.4 | 13.2 | 26.8 | 0.77 | 13.24 | 13.24 | 0.1 | -16.67 | 0.0 | 0.08 | 0.0 | 60.0 | 2.24 | 0.04 | -10.7 | 0.29 | -26.38 | -21.13 | 0.23 | -11.66 | 26.19 | 188 | -2.59 | -2.59 |
17Q3 (8) | 30.39 | -7.85 | 12.68 | 0.68 | -12.82 | 21.43 | 0.12 | 9.09 | 9.09 | 0.08 | 0.0 | 33.33 | 2.24 | -5.39 | 7.76 | 0.39 | 18.39 | -3.19 | 0.26 | 8.52 | 18.33 | 193 | 0.0 | 0.52 |
17Q2 (7) | 32.98 | -3.45 | 36.17 | 0.78 | 32.2 | 27.87 | 0.11 | 10.0 | 10.0 | 0.08 | 0.0 | 60.0 | 2.37 | 36.93 | -6.1 | 0.33 | 13.94 | -19.22 | 0.24 | 3.58 | 17.5 | 193 | 0.0 | 0.52 |
17Q1 (6) | 34.16 | 25.91 | 74.82 | 0.59 | -13.24 | 0 | 0.1 | 0.0 | -16.67 | 0.08 | 60.0 | 0 | 1.73 | -31.09 | 0 | 0.29 | -20.58 | -52.33 | 0.23 | 27.07 | 0 | 193 | 0.0 | 0 |
16Q4 (5) | 27.13 | 0.59 | 42.27 | 0.68 | 21.43 | 0 | 0.1 | -9.09 | -28.57 | 0.05 | -16.67 | 0 | 2.51 | 20.71 | 0 | 0.37 | -9.63 | -49.79 | 0.18 | -17.16 | 0 | 193 | 0.52 | 0 |
16Q3 (4) | 26.97 | 11.35 | 0.0 | 0.56 | -8.2 | 0.0 | 0.11 | 10.0 | 0.0 | 0.06 | 20.0 | 0.0 | 2.08 | -17.56 | 0.0 | 0.41 | -1.22 | 0.0 | 0.22 | 7.76 | 0.0 | 192 | 0.0 | 0.0 |
16Q2 (3) | 24.22 | 23.95 | 0.0 | 0.61 | 0 | 0.0 | 0.1 | -16.67 | 0.0 | 0.05 | 0 | 0.0 | 2.52 | 0 | 0.0 | 0.41 | -32.77 | 0.0 | 0.21 | 0 | 0.0 | 192 | 0 | 0.0 |
16Q1 (2) | 19.54 | 2.46 | 0.0 | 0 | 0 | 0.0 | 0.12 | -14.29 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.61 | -16.35 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
15Q4 (1) | 19.07 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.14 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0.73 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2019 (10) | 103.7 | -31.62 | 3.42 | 12.87 | 0.58 | 23.4 | 0.41 | 70.83 | 3.30 | 65.07 | 0.56 | 80.48 | 0.40 | 149.84 | 251 | 7.73 |
2018 (9) | 151.66 | 14.95 | 3.03 | 7.45 | 0.47 | 9.3 | 0.24 | -25.0 | 2.00 | -6.53 | 0.31 | -4.92 | 0.16 | -34.76 | 233 | 23.94 |
2017 (8) | 131.93 | 34.8 | 2.82 | 17.5 | 0.43 | 0.0 | 0.32 | 52.38 | 2.14 | -12.83 | 0.33 | -25.82 | 0.24 | 13.04 | 188 | -2.59 |
2016 (7) | 97.87 | -16.65 | 2.4 | -22.83 | 0.43 | -20.37 | 0.21 | 200.0 | 2.45 | -7.41 | 0.44 | -4.46 | 0.21 | 259.93 | 193 | 0.52 |
2015 (6) | 117.42 | -49.18 | 3.11 | -17.72 | 0.54 | -12.9 | 0.07 | -82.05 | 2.65 | 61.91 | 0.46 | 71.4 | 0.06 | -64.68 | 192 | -13.9 |
2014 (5) | 231.07 | 2.33 | 3.78 | -7.13 | 0.62 | 0.0 | 0.39 | -11.36 | 1.64 | -9.24 | 0.27 | -2.28 | 0.17 | -13.39 | 223 | 0.0 |
2013 (4) | 225.8 | 0 | 4.07 | 0 | 0.62 | 0 | 0.44 | 0 | 1.80 | 0 | 0.27 | 0 | 0.19 | 0 | 223 | 0 |