玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)10.24-1.35-10.10.72-13.25-36.280.9825.64-14.040.05150.066.677.03-12.07-29.139.5727.36-4.380.49153.4285.382650.00.0
24Q3 (19)10.38-4.24-12.110.83-18.63-5.680.78-3.718.180.02-66.67-33.338.00-15.027.317.510.5634.460.19-65.19-24.152650.00.76
24Q2 (18)10.843.63-17.381.0210.879.680.813.855.190.0650.020.09.416.9832.757.470.2127.320.5544.7445.242650.00.76
24Q1 (17)10.46-8.17-11.430.92-18.586.980.78-31.58-14.290.0433.3333.338.80-11.3520.787.46-25.5-3.220.3845.1950.542650.00.76
23Q4 (16)11.39-3.56-18.71.1328.41-2.591.1472.7367.650.030.050.09.9233.1419.8210.0179.1106.210.263.6984.52650.760.76
23Q3 (15)11.81-9.98-19.770.88-5.38-4.350.66-14.29-19.510.03-40.00.07.455.1219.225.59-4.780.320.25-33.3424.642630.012.39
23Q2 (14)13.1211.09-6.150.938.1410.710.77-15.38-13.480.0566.670.07.09-2.6617.975.87-23.83-7.810.3850.036.552630.012.39
23Q1 (13)11.81-15.7-12.840.86-25.8611.690.9133.82-3.190.0350.050.07.28-12.0528.147.7158.7511.070.2577.9472.12630.012.39
22Q4 (12)14.01-4.8211.281.1626.0922.110.68-17.07-48.090.02-33.3308.2832.489.734.85-12.87-53.350.14-29.95026312.3912.39
22Q3 (11)14.725.2914.20.929.5284.00.82-7.87-1.20.03-40.006.254.0261.135.57-12.5-13.490.20-43.0202340.011.43
22Q2 (10)13.983.17-5.030.849.0913.510.89-5.32-11.00.05150.006.015.7419.526.37-8.23-6.290.36142.3102340.011.43
22Q1 (9)13.557.6320.980.77-18.9518.460.94-28.245.620.02005.68-24.69-2.086.94-33.33-12.70.15002340.011.43
21Q4 (8)12.59-2.33-13.890.9590.0-24.61.3157.8318.020007.5594.53-12.4510.4161.5937.050.000023411.4311.43
21Q3 (7)12.89-12.4320.350.5-32.4316.280.83-17.0-9.780003.88-22.84-3.396.44-5.22-25.040.00002100.0-2.33
21Q2 (6)14.7231.439.610.7413.8527.591.012.3644.930005.03-13.3816.416.79-14.5132.230.00002100.0-2.33
21Q1 (5)11.2-23.3932.390.65-48.4135.420.89-19.8225.350005.80-32.662.297.954.66-5.310.00002100.0-2.33
20Q4 (4)14.6236.510.01.26193.020.01.1120.650.0000.08.62114.660.07.59-11.620.00.0000.0210-2.330.0
20Q3 (3)10.71-20.250.00.43-25.860.00.9233.330.0000.04.01-7.030.08.5967.20.00.0000.02150.00.0
20Q2 (2)13.4358.750.00.5820.830.00.69-2.820.0000.04.32-23.880.05.14-38.780.00.0000.02150.00.0
20Q1 (1)8.460.00.00.480.00.00.710.00.000.00.05.670.00.08.390.00.00.000.00.02150.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)41.93-12.883.49-8.163.35-3.460.1721.438.325.427.9910.820.4139.382650.0
2023 (9)48.13-14.453.82.983.474.20.1416.677.9020.387.2121.810.2936.372650.76
2022 (8)56.269.463.6929.933.33-17.570.1206.5618.715.92-24.690.21026312.39
2021 (7)51.48.852.843.274.0417.78005.53-5.137.868.210.00023411.43
2020 (6)47.221.222.7510.03.43-1.44005.828.677.26-2.630.000210-2.33
2019 (5)46.6519.652.58.233.4819.18005.36-9.557.46-0.390.0002150.0
2018 (4)38.9928.382.31-8.72.922.46005.92-28.887.49-20.20.0002159.69
2017 (3)30.372.392.531.612.85-7.47008.33-0.779.38-9.630.000196-3.45
2016 (2)29.66-9.442.49-13.843.08-20.62008.40-4.8610.38-12.350.000203-5.58
2015 (1)32.753.122.890.73.8817.22008.82011.8500.0002151.42

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