玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q2 (20)10.843.63-17.381.0210.879.680.813.855.190.0650.020.09.416.9832.757.470.2127.320.5544.7445.242650.00.76
24Q1 (19)10.46-8.17-11.430.92-18.586.980.78-31.58-14.290.0433.3333.338.80-11.3520.787.46-25.5-3.220.3845.1950.542650.00.76
23Q4 (18)11.39-3.56-18.71.1328.41-2.591.1472.7367.650.030.050.09.9233.1419.8210.0179.1106.210.263.6984.52650.760.76
23Q3 (17)11.81-9.98-19.770.88-5.38-4.350.66-14.29-19.510.03-40.00.07.455.1219.225.59-4.780.320.25-33.3424.642630.012.39
23Q2 (16)13.1211.09-6.150.938.1410.710.77-15.38-13.480.0566.670.07.09-2.6617.975.87-23.83-7.810.3850.036.552630.012.39
23Q1 (15)11.81-15.7-12.840.86-25.8611.690.9133.82-3.190.0350.050.07.28-12.0528.147.7158.7511.070.2577.9472.12630.012.39
22Q4 (14)14.01-4.8211.281.1626.0922.110.68-17.07-48.090.02-33.3308.2832.489.734.85-12.87-53.350.14-29.95026312.3912.39
22Q3 (13)14.725.2914.20.929.5284.00.82-7.87-1.20.03-40.006.254.0261.135.57-12.5-13.490.20-43.0202340.011.43
22Q2 (12)13.983.17-5.030.849.0913.510.89-5.32-11.00.05150.006.015.7419.526.37-8.23-6.290.36142.3102340.011.43
22Q1 (11)13.557.6320.980.77-18.9518.460.94-28.245.620.02005.68-24.69-2.086.94-33.33-12.70.15002340.011.43
21Q4 (10)12.59-2.33-13.890.9590.0-24.61.3157.8318.020007.5594.53-12.4510.4161.5937.050.000023411.4311.43
21Q3 (9)12.89-12.4320.350.5-32.4316.280.83-17.0-9.780003.88-22.84-3.396.44-5.22-25.040.00002100.0-2.33
21Q2 (8)14.7231.439.610.7413.8527.591.012.3644.930005.03-13.3816.416.79-14.5132.230.00002100.0-2.33
21Q1 (7)11.2-23.3932.390.65-48.4135.420.89-19.8225.350005.80-32.662.297.954.66-5.310.00002100.0-2.33
20Q4 (6)14.6236.5128.131.26193.0272.61.1120.659.90008.62114.6634.717.59-11.62-14.230.0000210-2.33-2.33
20Q3 (5)10.71-20.25-0.650.43-25.86-32.810.9233.336.980004.01-7.03-32.378.5967.27.680.00002150.00.0
20Q2 (4)13.4358.750.00.5820.830.00.69-2.820.0000.04.32-23.880.05.14-38.780.00.0000.02150.00.0
20Q1 (3)8.46-25.850.00.48-34.250.00.71-29.70.0000.05.67-11.320.08.39-5.190.00.0000.02150.00.0
19Q4 (2)11.415.840.00.7314.060.01.0117.440.0000.06.407.760.08.8510.960.00.0000.02150.00.0
19Q3 (1)10.780.00.00.640.00.00.860.00.000.00.05.940.00.07.980.00.00.000.00.02150.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)48.13-14.453.82.983.474.20.1416.677.9020.387.2121.810.2936.372630.0
2022 (9)56.269.463.6929.933.33-17.570.1206.5618.715.92-24.690.21026312.39
2021 (8)51.48.852.843.274.0417.78005.53-5.137.868.210.00023411.43
2020 (7)47.221.222.7510.03.43-1.44005.828.677.26-2.630.000210-2.33
2019 (6)46.6519.652.58.233.4819.18005.36-9.557.46-0.390.0002150.0
2018 (5)38.9928.382.31-8.72.922.46005.92-28.887.49-20.20.0002159.69
2017 (4)30.372.392.531.612.85-7.47008.33-0.779.38-9.630.000196-3.45
2016 (3)29.66-9.442.49-13.843.08-20.62008.40-4.8610.38-12.350.000203-5.58
2015 (2)32.753.122.890.73.8817.22008.82-2.3511.8513.680.0002151.42
2014 (1)31.7623.12.87-15.343.3137.34009.04010.4200.0002120.95

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