- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 10.38 | -4.24 | -12.11 | 0.83 | -18.63 | -5.68 | 0.78 | -3.7 | 18.18 | 0.02 | -66.67 | -33.33 | 8.00 | -15.02 | 7.31 | 7.51 | 0.56 | 34.46 | 0.19 | -65.19 | -24.15 | 265 | 0.0 | 0.76 |
| 24Q2 (19) | 10.84 | 3.63 | -17.38 | 1.02 | 10.87 | 9.68 | 0.81 | 3.85 | 5.19 | 0.06 | 50.0 | 20.0 | 9.41 | 6.98 | 32.75 | 7.47 | 0.21 | 27.32 | 0.55 | 44.74 | 45.24 | 265 | 0.0 | 0.76 |
| 24Q1 (18) | 10.46 | -8.17 | -11.43 | 0.92 | -18.58 | 6.98 | 0.78 | -31.58 | -14.29 | 0.04 | 33.33 | 33.33 | 8.80 | -11.35 | 20.78 | 7.46 | -25.5 | -3.22 | 0.38 | 45.19 | 50.54 | 265 | 0.0 | 0.76 |
| 23Q4 (17) | 11.39 | -3.56 | -18.7 | 1.13 | 28.41 | -2.59 | 1.14 | 72.73 | 67.65 | 0.03 | 0.0 | 50.0 | 9.92 | 33.14 | 19.82 | 10.01 | 79.1 | 106.21 | 0.26 | 3.69 | 84.5 | 265 | 0.76 | 0.76 |
| 23Q3 (16) | 11.81 | -9.98 | -19.77 | 0.88 | -5.38 | -4.35 | 0.66 | -14.29 | -19.51 | 0.03 | -40.0 | 0.0 | 7.45 | 5.12 | 19.22 | 5.59 | -4.78 | 0.32 | 0.25 | -33.34 | 24.64 | 263 | 0.0 | 12.39 |
| 23Q2 (15) | 13.12 | 11.09 | -6.15 | 0.93 | 8.14 | 10.71 | 0.77 | -15.38 | -13.48 | 0.05 | 66.67 | 0.0 | 7.09 | -2.66 | 17.97 | 5.87 | -23.83 | -7.81 | 0.38 | 50.03 | 6.55 | 263 | 0.0 | 12.39 |
| 23Q1 (14) | 11.81 | -15.7 | -12.84 | 0.86 | -25.86 | 11.69 | 0.91 | 33.82 | -3.19 | 0.03 | 50.0 | 50.0 | 7.28 | -12.05 | 28.14 | 7.71 | 58.75 | 11.07 | 0.25 | 77.94 | 72.1 | 263 | 0.0 | 12.39 |
| 22Q4 (13) | 14.01 | -4.82 | 11.28 | 1.16 | 26.09 | 22.11 | 0.68 | -17.07 | -48.09 | 0.02 | -33.33 | 0 | 8.28 | 32.48 | 9.73 | 4.85 | -12.87 | -53.35 | 0.14 | -29.95 | 0 | 263 | 12.39 | 12.39 |
| 22Q3 (12) | 14.72 | 5.29 | 14.2 | 0.92 | 9.52 | 84.0 | 0.82 | -7.87 | -1.2 | 0.03 | -40.0 | 0 | 6.25 | 4.02 | 61.13 | 5.57 | -12.5 | -13.49 | 0.20 | -43.02 | 0 | 234 | 0.0 | 11.43 |
| 22Q2 (11) | 13.98 | 3.17 | -5.03 | 0.84 | 9.09 | 13.51 | 0.89 | -5.32 | -11.0 | 0.05 | 150.0 | 0 | 6.01 | 5.74 | 19.52 | 6.37 | -8.23 | -6.29 | 0.36 | 142.31 | 0 | 234 | 0.0 | 11.43 |
| 22Q1 (10) | 13.55 | 7.63 | 20.98 | 0.77 | -18.95 | 18.46 | 0.94 | -28.24 | 5.62 | 0.02 | 0 | 0 | 5.68 | -24.69 | -2.08 | 6.94 | -33.33 | -12.7 | 0.15 | 0 | 0 | 234 | 0.0 | 11.43 |
| 21Q4 (9) | 12.59 | -2.33 | -13.89 | 0.95 | 90.0 | -24.6 | 1.31 | 57.83 | 18.02 | 0 | 0 | 0 | 7.55 | 94.53 | -12.45 | 10.41 | 61.59 | 37.05 | 0.00 | 0 | 0 | 234 | 11.43 | 11.43 |
| 21Q3 (8) | 12.89 | -12.43 | 20.35 | 0.5 | -32.43 | 16.28 | 0.83 | -17.0 | -9.78 | 0 | 0 | 0 | 3.88 | -22.84 | -3.39 | 6.44 | -5.22 | -25.04 | 0.00 | 0 | 0 | 210 | 0.0 | -2.33 |
| 21Q2 (7) | 14.72 | 31.43 | 9.61 | 0.74 | 13.85 | 27.59 | 1.0 | 12.36 | 44.93 | 0 | 0 | 0 | 5.03 | -13.38 | 16.41 | 6.79 | -14.51 | 32.23 | 0.00 | 0 | 0 | 210 | 0.0 | -2.33 |
| 21Q1 (6) | 11.2 | -23.39 | 32.39 | 0.65 | -48.41 | 35.42 | 0.89 | -19.82 | 25.35 | 0 | 0 | 0 | 5.80 | -32.66 | 2.29 | 7.95 | 4.66 | -5.31 | 0.00 | 0 | 0 | 210 | 0.0 | -2.33 |
| 20Q4 (5) | 14.62 | 36.51 | 28.13 | 1.26 | 193.02 | 72.6 | 1.11 | 20.65 | 9.9 | 0 | 0 | 0 | 8.62 | 114.66 | 34.71 | 7.59 | -11.62 | -14.23 | 0.00 | 0 | 0 | 210 | -2.33 | -2.33 |
| 20Q3 (4) | 10.71 | -20.25 | 0.0 | 0.43 | -25.86 | 0.0 | 0.92 | 33.33 | 0.0 | 0 | 0 | 0.0 | 4.01 | -7.03 | 0.0 | 8.59 | 67.2 | 0.0 | 0.00 | 0 | 0.0 | 215 | 0.0 | 0.0 |
| 20Q2 (3) | 13.43 | 58.75 | 0.0 | 0.58 | 20.83 | 0.0 | 0.69 | -2.82 | 0.0 | 0 | 0 | 0.0 | 4.32 | -23.88 | 0.0 | 5.14 | -38.78 | 0.0 | 0.00 | 0 | 0.0 | 215 | 0.0 | 0.0 |
| 20Q1 (2) | 8.46 | -25.85 | 0.0 | 0.48 | -34.25 | 0.0 | 0.71 | -29.7 | 0.0 | 0 | 0 | 0.0 | 5.67 | -11.32 | 0.0 | 8.39 | -5.19 | 0.0 | 0.00 | 0 | 0.0 | 215 | 0.0 | 0.0 |
| 19Q4 (1) | 11.41 | 0.0 | 0.0 | 0.73 | 0.0 | 0.0 | 1.01 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 6.40 | 0.0 | 0.0 | 8.85 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 215 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 48.13 | -14.45 | 3.8 | 2.98 | 3.47 | 4.2 | 0.14 | 16.67 | 7.90 | 20.38 | 7.21 | 21.81 | 0.29 | 36.37 | 263 | 0.0 |
| 2022 (9) | 56.26 | 9.46 | 3.69 | 29.93 | 3.33 | -17.57 | 0.12 | 0 | 6.56 | 18.71 | 5.92 | -24.69 | 0.21 | 0 | 263 | 12.39 |
| 2021 (8) | 51.4 | 8.85 | 2.84 | 3.27 | 4.04 | 17.78 | 0 | 0 | 5.53 | -5.13 | 7.86 | 8.21 | 0.00 | 0 | 234 | 11.43 |
| 2020 (7) | 47.22 | 1.22 | 2.75 | 10.0 | 3.43 | -1.44 | 0 | 0 | 5.82 | 8.67 | 7.26 | -2.63 | 0.00 | 0 | 210 | -2.33 |
| 2019 (6) | 46.65 | 19.65 | 2.5 | 8.23 | 3.48 | 19.18 | 0 | 0 | 5.36 | -9.55 | 7.46 | -0.39 | 0.00 | 0 | 215 | 0.0 |
| 2018 (5) | 38.99 | 28.38 | 2.31 | -8.7 | 2.92 | 2.46 | 0 | 0 | 5.92 | -28.88 | 7.49 | -20.2 | 0.00 | 0 | 215 | 9.69 |
| 2017 (4) | 30.37 | 2.39 | 2.53 | 1.61 | 2.85 | -7.47 | 0 | 0 | 8.33 | -0.77 | 9.38 | -9.63 | 0.00 | 0 | 196 | -3.45 |
| 2016 (3) | 29.66 | -9.44 | 2.49 | -13.84 | 3.08 | -20.62 | 0 | 0 | 8.40 | -4.86 | 10.38 | -12.35 | 0.00 | 0 | 203 | -5.58 |
| 2015 (2) | 32.75 | 3.12 | 2.89 | 0.7 | 3.88 | 17.22 | 0 | 0 | 8.82 | -2.35 | 11.85 | 13.68 | 0.00 | 0 | 215 | 1.42 |
| 2014 (1) | 31.76 | 23.1 | 2.87 | -15.34 | 3.31 | 37.34 | 0 | 0 | 9.04 | 0 | 10.42 | 0 | 0.00 | 0 | 212 | 0.95 |
