- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 0.33 | 6.45 | -19.51 | 0.13 | 62.5 | 30.0 | 0.05 | 66.67 | -28.57 | 0 | 0 | 0 | 39.39 | 52.65 | 61.52 | 15.15 | 56.57 | -11.26 | 0.00 | 0 | 0 | 41 | 0.0 | 0.0 |
| 24Q3 (19) | 0.31 | 6.9 | -54.41 | 0.08 | -46.67 | -46.67 | 0.03 | -40.0 | -62.5 | 0 | 0 | 0 | 25.81 | -50.11 | 16.99 | 9.68 | -43.87 | -17.74 | 0.00 | 0 | 0 | 41 | 0.0 | -41.43 |
| 24Q2 (18) | 0.29 | 11.54 | -59.15 | 0.15 | 200.0 | 15.38 | 0.05 | -16.67 | -16.67 | 0 | 0 | 0 | 51.72 | 168.97 | 182.49 | 17.24 | -25.29 | 104.02 | 0.00 | 0 | 0 | 41 | 0.0 | -41.43 |
| 24Q1 (17) | 0.26 | -36.59 | -55.17 | 0.05 | -50.0 | -64.29 | 0.06 | -14.29 | -25.0 | 0 | 0 | 0 | 19.23 | -21.15 | -20.33 | 23.08 | 35.16 | 67.31 | 0.00 | 0 | 0 | 41 | 0.0 | -41.43 |
| 23Q4 (16) | 0.41 | -39.71 | -46.75 | 0.1 | -33.33 | -37.5 | 0.07 | -12.5 | -12.5 | 0 | 0 | 0 | 24.39 | 10.57 | 17.38 | 17.07 | 45.12 | 64.33 | 0.00 | 0 | 0 | 41 | -41.43 | -41.43 |
| 23Q3 (15) | 0.68 | -4.23 | 13.33 | 0.15 | 15.38 | 0.0 | 0.08 | 33.33 | 14.29 | 0 | 0 | 0 | 22.06 | 20.48 | -11.76 | 11.76 | 39.22 | 0.84 | 0.00 | 0 | 0 | 70 | 0.0 | -55.13 |
| 23Q2 (14) | 0.71 | 22.41 | -1.39 | 0.13 | -7.14 | 0.0 | 0.06 | -25.0 | 100.0 | 0 | 0 | 0 | 18.31 | -24.14 | 1.41 | 8.45 | -38.73 | 102.82 | 0.00 | 0 | 0 | 70 | 0.0 | -55.13 |
| 23Q1 (13) | 0.58 | -24.68 | -9.38 | 0.14 | -12.5 | -12.5 | 0.08 | 0.0 | -11.11 | 0 | 0 | 0 | 24.14 | 16.16 | -3.45 | 13.79 | 32.76 | -1.92 | 0.00 | 0 | 0 | 70 | 0.0 | -55.13 |
| 22Q4 (12) | 0.77 | 28.33 | -14.44 | 0.16 | 6.67 | -23.81 | 0.08 | 14.29 | 14.29 | 0 | 0 | 0 | 20.78 | -16.88 | -10.95 | 10.39 | -10.95 | 33.58 | 0.00 | 0 | 0 | 70 | -55.13 | -55.13 |
| 22Q3 (11) | 0.6 | -16.67 | -21.05 | 0.15 | 15.38 | -16.67 | 0.07 | 133.33 | 40.0 | 0 | 0 | 0 | 25.00 | 38.46 | 5.56 | 11.67 | 180.0 | 77.33 | 0.00 | 0 | 0 | 156 | 0.0 | -0.64 |
| 22Q2 (10) | 0.72 | 12.5 | -28.71 | 0.13 | -18.75 | -35.0 | 0.03 | -66.67 | -50.0 | 0 | 0 | 0 | 18.06 | -27.78 | -8.82 | 4.17 | -70.37 | -29.86 | 0.00 | 0 | 0 | 156 | 0.0 | -0.64 |
| 22Q1 (9) | 0.64 | -28.89 | -12.33 | 0.16 | -23.81 | -5.88 | 0.09 | 28.57 | 28.57 | 0 | 0 | 0 | 25.00 | 7.14 | 7.35 | 14.06 | 80.8 | 46.65 | 0.00 | 0 | 0 | 156 | 0.0 | -0.64 |
| 21Q4 (8) | 0.9 | 18.42 | -32.33 | 0.21 | 16.67 | -4.55 | 0.07 | 40.0 | -30.0 | 0 | 0 | 0 | 23.33 | -1.48 | 41.06 | 7.78 | 18.22 | 3.44 | 0.00 | 0 | 0 | 156 | -0.64 | -0.64 |
| 21Q3 (7) | 0.76 | -24.75 | -41.54 | 0.18 | -10.0 | -14.29 | 0.05 | -16.67 | -37.5 | 0 | 0 | 0 | 23.68 | 19.61 | 46.62 | 6.58 | 10.75 | 6.91 | 0.00 | 0 | 0 | 157 | 0.0 | 68.82 |
| 21Q2 (6) | 1.01 | 38.36 | 146.34 | 0.2 | 17.65 | 100.0 | 0.06 | -14.29 | 0.0 | 0 | 0 | 0 | 19.80 | -14.97 | -18.81 | 5.94 | -38.05 | -59.41 | 0.00 | 0 | 0 | 157 | 0.0 | 68.82 |
| 21Q1 (5) | 0.73 | -45.11 | 180.77 | 0.17 | -22.73 | 54.55 | 0.07 | -30.0 | 0.0 | 0 | 0 | 0 | 23.29 | 40.78 | -44.96 | 9.59 | 27.53 | -64.38 | 0.00 | 0 | 0 | 157 | 0.0 | 57.0 |
| 20Q4 (4) | 1.33 | 2.31 | 0.0 | 0.22 | 4.76 | 0.0 | 0.1 | 25.0 | 0.0 | 0 | 0 | 0.0 | 16.54 | 2.4 | 0.0 | 7.52 | 22.18 | 0.0 | 0.00 | 0 | 0.0 | 157 | 68.82 | 0.0 |
| 20Q3 (3) | 1.3 | 217.07 | 0.0 | 0.21 | 110.0 | 0.0 | 0.08 | 33.33 | 0.0 | 0 | 0 | 0.0 | 16.15 | -33.77 | 0.0 | 6.15 | -57.95 | 0.0 | 0.00 | 0 | 0.0 | 93 | 0.0 | 0.0 |
| 20Q2 (2) | 0.41 | 57.69 | 0.0 | 0.1 | -9.09 | 0.0 | 0.06 | -14.29 | 0.0 | 0 | 0 | 0.0 | 24.39 | -42.35 | 0.0 | 14.63 | -45.64 | 0.0 | 0.00 | 0 | 0.0 | 93 | -7.0 | 0.0 |
| 20Q1 (1) | 0.26 | 0.0 | 0.0 | 0.11 | 0.0 | 0.0 | 0.07 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 42.31 | 0.0 | 0.0 | 26.92 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 100 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 1.19 | -50.0 | 0.41 | -21.15 | 0.19 | -32.14 | 0 | 0 | 34.45 | 57.69 | 15.97 | 35.71 | 0.00 | 0 | 41 | 0.0 |
| 2023 (9) | 2.38 | -12.82 | 0.52 | -11.86 | 0.28 | 3.7 | 0 | 0 | 21.85 | 1.1 | 11.76 | 18.95 | 0.00 | 0 | 41 | -41.43 |
| 2022 (8) | 2.73 | -19.71 | 0.59 | -21.33 | 0.27 | 8.0 | 0 | 0 | 21.61 | -2.03 | 9.89 | 34.51 | 0.00 | 0 | 70 | -55.13 |
| 2021 (7) | 3.4 | 3.03 | 0.75 | 17.19 | 0.25 | -19.35 | 0 | 0 | 22.06 | 13.74 | 7.35 | -21.73 | 0.00 | 0 | 156 | -0.64 |
| 2020 (6) | 3.3 | -19.51 | 0.64 | 3.23 | 0.31 | -24.39 | 0 | 0 | 19.39 | 28.25 | 9.39 | -6.06 | 0.00 | 0 | 157 | 68.82 |
| 2019 (5) | 4.1 | -51.36 | 0.62 | -58.94 | 0.41 | -14.58 | 0 | 0 | 15.12 | -15.58 | 10.00 | 75.63 | 0.00 | 0 | 93 | -7.0 |
| 2018 (4) | 8.43 | -36.47 | 1.51 | -45.29 | 0.48 | -21.31 | 0 | 0 | 17.91 | -13.88 | 5.69 | 23.87 | 0.00 | 0 | 100 | -71.67 |
| 2017 (3) | 13.27 | 6.76 | 2.76 | -17.37 | 0.61 | -12.86 | 0.02 | 100.0 | 20.80 | -22.6 | 4.60 | -18.37 | 0.15 | 87.34 | 353 | -13.05 |
| 2016 (2) | 12.43 | 19.52 | 3.34 | 4.7 | 0.7 | -19.54 | 0.01 | 0.0 | 26.87 | -12.4 | 5.63 | -32.68 | 0.08 | -16.33 | 406 | -16.97 |
| 2015 (1) | 10.4 | 89.44 | 3.19 | 35.17 | 0.87 | 123.08 | 0.01 | 0.0 | 30.67 | 0 | 8.37 | 0 | 0.10 | 0 | 489 | 19.56 |
