- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 0.28 | 7.69 | 0 | 0.07 | 0.0 | 250.0 | 0.15 | 66.67 | 0.0 | 0 | 0 | 0 | 25.00 | -7.14 | -75.0 | 53.57 | 54.76 | -89.29 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 24Q3 (19) | 0.26 | 188.89 | 0 | 0.07 | 40.0 | 600.0 | 0.09 | -18.18 | 0.0 | 0 | 0 | 0 | 26.92 | -51.54 | -73.08 | 34.62 | -71.68 | -93.08 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 24Q2 (18) | 0.09 | 125.0 | 800.0 | 0.05 | 150.0 | 400.0 | 0.11 | 37.5 | 120.0 | 0 | 0 | 0 | 55.56 | 11.11 | -44.44 | 122.22 | -38.89 | -75.56 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 24Q1 (17) | 0.04 | 0 | 0 | 0.02 | 0.0 | 0 | 0.08 | -46.67 | 60.0 | 0 | 0 | 0 | 50.00 | -50.0 | 0 | 200.00 | -60.0 | -71.43 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q4 (16) | 0 | 0 | 0 | 0.02 | 100.0 | 100.0 | 0.15 | 66.67 | 114.29 | 0 | 0 | 0 | 100.00 | 0.0 | 0 | 500.00 | 0.0 | -28.57 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q3 (15) | 0 | -100.0 | 0 | 0.01 | 0.0 | 0 | 0.09 | 80.0 | -18.18 | 0 | 0 | 0 | 100.00 | 0.0 | 0 | 500.00 | 0.0 | -28.57 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q2 (14) | 0.01 | 0 | 0 | 0.01 | 0 | 0 | 0.05 | 0.0 | 0.0 | 0 | 0 | 0 | 100.00 | 0 | 0 | 500.00 | -28.57 | -28.57 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q1 (13) | 0 | 0 | 0 | 0 | -100.0 | 0 | 0.05 | -28.57 | 0.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 700.00 | 0.0 | 0.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q4 (12) | 0 | 0 | -100.0 | 0.01 | 0 | 0 | 0.07 | -36.36 | 0.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 700.00 | 0.0 | 0.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q3 (11) | 0 | 0 | 0 | 0 | 0 | 0 | 0.11 | 120.0 | 120.0 | 0 | 0 | 0 | 0.00 | 0 | -100.0 | 700.00 | 0.0 | 40.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q2 (10) | 0 | 0 | 0 | 0 | 0 | 0 | 0.05 | 0.0 | 0.0 | 0 | 0 | 0 | 0.00 | 0 | -100.0 | 700.00 | 0.0 | 40.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q1 (9) | 0 | -100.0 | 0 | 0 | 0 | 0 | 0.05 | -28.57 | 0.0 | 0 | 0 | 0 | 0.00 | 0 | -100.0 | 700.00 | 0.0 | 40.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q4 (8) | 0.01 | 0 | 0 | 0 | 0 | -100.0 | 0.07 | 40.0 | 40.0 | 0 | 0 | 0 | 0.00 | -100.0 | -100.0 | 700.00 | 40.0 | 40.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q3 (7) | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0.05 | 0.0 | 0.0 | 0 | 0 | 0 | 100.00 | 0.0 | 0.0 | 500.00 | 0.0 | 0.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q2 (6) | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0.05 | 0.0 | 0.0 | 0 | 0 | 0 | 100.00 | 0.0 | 5750.0 | 500.00 | 0.0 | 11600.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q1 (5) | 0 | 0 | 0 | 0 | -100.0 | -100.0 | 0.05 | 0.0 | -37.5 | 0 | 0 | 0 | 100.00 | 0.0 | 0 | 500.00 | 0.0 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q4 (4) | 0 | -100.0 | 0.0 | 0.01 | 0.0 | 0.0 | 0.05 | 0.0 | 0.0 | 0 | 0 | 0.0 | 100.00 | 0.0 | 0.0 | 500.00 | 0.0 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 20Q3 (3) | 0.01 | -99.15 | 0.0 | 0.01 | -50.0 | 0.0 | 0.05 | 0.0 | 0.0 | 0 | 0 | 0.0 | 100.00 | 5750.0 | 0.0 | 500.00 | 11600.0 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 20Q2 (2) | 1.17 | 0 | 0.0 | 0.02 | 100.0 | 0.0 | 0.05 | -37.5 | 0.0 | 0 | 0 | 0.0 | 1.71 | 0 | 0.0 | 4.27 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 20Q1 (1) | 0 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 0.08 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 0.67 | 6600.0 | 0.21 | 425.0 | 0.44 | 29.41 | 0 | 0 | 31.34 | -92.16 | 65.67 | -98.07 | 0.00 | 0 | 0 | 0 |
| 2023 (9) | 0.01 | 0.0 | 0.04 | 300.0 | 0.34 | 25.93 | 0 | 0 | 400.00 | 300.0 | 3400.00 | 25.93 | 0.00 | 0 | 0 | 0 |
| 2022 (8) | 0.01 | 0.0 | 0.01 | 0.0 | 0.27 | 28.57 | 0 | 0 | 100.00 | 0.0 | 2700.00 | 28.57 | 0.00 | 0 | 0 | 0 |
| 2021 (7) | 0.01 | -99.16 | 0.01 | -80.0 | 0.21 | -4.55 | 0 | 0 | 100.00 | 2280.0 | 2100.00 | 11259.09 | 0.00 | 0 | 0 | 0 |
| 2020 (6) | 1.19 | 466.67 | 0.05 | -16.67 | 0.22 | -47.62 | 0 | 0 | 4.20 | -85.29 | 18.49 | -90.76 | 0.00 | 0 | 0 | 0 |
| 2019 (5) | 0.21 | -77.42 | 0.06 | -40.0 | 0.42 | 2.44 | 0 | 0 | 28.57 | 165.71 | 200.00 | 353.66 | 0.00 | 0 | 0 | 0 |
| 2018 (4) | 0.93 | -75.97 | 0.1 | -28.57 | 0.41 | -87.87 | 0 | 0 | 10.75 | 197.24 | 44.09 | -49.52 | 0.00 | 0 | 0 | 0 |
| 2017 (3) | 3.87 | -28.73 | 0.14 | 55.56 | 3.38 | 813.51 | 0 | 0 | 3.62 | 118.26 | 87.34 | 1181.75 | 0.00 | 0 | 0 | 0 |
| 2016 (2) | 5.43 | 73.48 | 0.09 | 28.57 | 0.37 | 5.71 | 0 | 0 | 1.66 | -25.89 | 6.81 | -39.06 | 0.00 | 0 | 0 | 0 |
| 2015 (1) | 3.13 | 85.21 | 0.07 | 75.0 | 0.35 | 20.69 | 0 | 0 | 2.24 | 0 | 11.18 | 0 | 0.00 | 0 | 0 | 0 |
