玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)5.71-46.88147.190.060.00.00.33-58.75135.710.03-25.0-25.01.0588.27-59.545.78-22.34-4.640.5341.2-69.66000
24Q3 (19)10.7584.08421.840.06-14.290.00.8196.3300.00.0433.330.00.56-53.44-80.847.4460.96-23.350.37-27.57-80.84000
24Q2 (18)5.846.76382.640.07-30.016.670.27-27.03125.00.03-25.0-25.01.20-34.43-75.834.62-31.65-53.380.51-29.75-84.46000
24Q1 (17)5.47136.8239.750.166.67100.00.37164.29208.330.040.00.01.83-29.62-41.136.7611.61-9.250.73-57.77-70.57000
23Q4 (16)2.3112.1462.680.060.00.00.14-30.040.00.040.00.02.60-10.82-38.536.06-37.58-13.941.73-10.82-38.53000
23Q3 (15)2.0670.2583.930.060.020.00.266.6725.00.040.00.02.91-41.26-34.769.71-2.1-32.041.94-41.26-45.63000
23Q2 (14)1.21-24.844.310.0620.020.00.120.09.090.040.0-20.04.9659.6715.049.9233.064.583.3133.06-23.31000
23Q1 (13)1.6113.3828.80.05-16.670.00.1220.0-14.290.040.0-20.03.11-26.5-22.367.455.84-33.452.48-11.8-37.89000
22Q4 (12)1.4226.7914.520.0620.00.00.1-37.5-33.330.040.0-20.04.23-5.35-12.687.04-50.7-41.782.82-21.13-30.14000
22Q3 (11)1.12-3.45-37.430.050.0-16.670.1645.4533.330.04-20.0-33.334.463.5733.1814.2950.65113.13.57-17.146.55000
22Q2 (10)1.16-7.2-33.330.050.0-16.670.11-21.43-8.330.050.00.04.317.7625.09.48-15.3337.54.317.7650.0000
22Q1 (9)1.250.81-36.550.05-16.67-37.50.14-6.6716.670.050.00.04.00-17.33-1.511.20-7.4183.874.00-0.857.6000
21Q4 (8)1.24-30.73-36.730.060.0-33.330.1525.07.140.05-16.6725.04.8444.355.3812.1080.4469.354.0320.397.58000
21Q3 (7)1.792.873.470.060.050.00.120.0-7.690.0620.020.03.35-2.7944.976.70-2.79-10.793.3516.6515.98000
21Q2 (6)1.74-11.686.10.06-25.0-33.330.120.020.00.050.00.03.45-15.09-37.166.9013.2213.12.8713.22-5.75000
21Q1 (5)1.970.5133.110.08-11.110.00.12-14.290.00.0525.00.04.06-11.56-24.876.09-14.72-24.872.5424.37-24.87000
20Q4 (4)1.9613.290.00.09125.00.00.147.690.00.04-20.00.04.5998.60.07.14-4.950.02.04-29.390.0000.0
20Q3 (3)1.735.490.00.04-55.560.00.1330.00.00.050.00.02.31-57.870.07.5123.240.02.89-5.20.0000.0
20Q2 (2)1.6410.810.00.0912.50.00.1-16.670.00.050.00.05.491.520.06.10-24.80.03.05-9.760.0000.0
20Q1 (1)1.480.00.00.080.00.00.120.00.00.050.00.05.410.00.08.110.00.03.380.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)27.77286.230.2926.091.77210.530.14-12.51.04-67.356.37-19.60.50-77.3500
2023 (9)7.1945.250.234.550.579.620.16-11.113.20-28.037.93-24.532.23-38.800
2022 (8)4.95-26.450.22-15.380.520.00.18-14.294.4415.0410.5135.963.6416.5400
2021 (7)6.73-1.170.26-13.330.526.120.2110.533.86-12.37.737.383.1211.8400
2020 (6)6.81-12.690.3-11.760.49-5.770.195.564.411.067.207.932.7920.900
2019 (5)7.8-27.910.3421.430.52-24.640.180.04.3668.446.674.542.3138.7200
2018 (4)10.82-18.590.283.70.694.550.18-5.262.5927.386.3828.411.6616.3600
2017 (3)13.29-15.40.27-22.860.66-21.430.190.02.03-8.814.97-7.121.4318.2100
2016 (2)15.71-1.690.359.380.84-3.450.19-5.02.2311.255.35-1.791.21-3.374990.0
2015 (1)15.98-7.950.323.230.878.750.2-4.762.0005.4401.2504990.0

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