玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)1.33-2.2129.130.2-4.7611.110.2-4.7653.850.180.012.515.04-2.61-13.9515.04-2.6119.1413.532.26-12.88000
24Q2 (19)1.3616.2432.040.2110.5316.670.2131.2561.540.185.8820.015.44-4.91-11.6415.4412.9122.3413.24-8.91-9.12000
24Q1 (18)1.1714.7115.840.195.565.560.1623.0823.080.176.256.2516.24-7.98-8.8813.687.36.2514.53-7.37-8.28000
23Q4 (17)1.02-0.972.00.180.00.00.130.08.330.160.0-15.7917.650.98-1.9612.750.986.2115.690.98-17.44000
23Q3 (16)1.030.0-8.040.180.00.00.130.0-7.140.166.67-5.8817.480.08.7412.620.00.9715.536.672.34000
23Q2 (15)1.031.98-33.120.180.0-14.290.130.0-27.780.15-6.25-21.0517.48-1.9428.1612.62-1.947.9814.56-8.0718.04000
23Q1 (14)1.011.0-37.650.180.0-14.290.138.33-27.780.16-15.79-15.7917.82-0.9937.4812.877.2615.8415.84-16.6235.07000
22Q4 (13)1.0-10.71-31.510.180.00.00.12-14.29-14.290.1911.765.5618.0012.046.012.00-4.025.1419.0025.1854.11000
22Q3 (12)1.12-27.27-22.220.18-14.29-10.00.14-22.22-6.670.17-10.53-10.5316.0717.8615.7112.506.9420.015.1823.0315.04000
22Q2 (11)1.54-4.944.050.210.0-4.550.180.0-5.260.190.0-13.6413.645.19-8.2611.695.19-8.9512.345.19-17.0000
22Q1 (10)1.6210.9635.00.2116.6723.530.1828.5750.00.195.56-5.012.965.14-8.511.1115.8711.1111.73-4.87-29.63000
21Q4 (9)1.461.39-23.960.18-10.0-40.00.14-6.67-36.360.18-5.26-47.0612.33-11.23-21.19.59-7.95-16.3112.33-6.56-30.38000
21Q3 (8)1.44-2.700.2-9.0900.15-21.0500.19-13.64013.89-6.57010.42-18.86013.19-11.240000
21Q2 (7)1.4823.3300.2229.4100.1958.3300.2210.0014.864.93012.8428.38014.86-10.810000
21Q1 (6)1.2-37.500.17-43.3300.12-45.4500.2-41.18014.17-9.33010.00-12.73016.67-5.880000
20Q4 (5)1.92000.3000.22000.340015.620011.460017.7100000
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)4.09-22.540.72-8.860.53-14.520.64-13.5117.6017.6612.9610.3615.6511.6500
2022 (9)5.28-5.380.792.60.623.330.74-6.3314.968.4311.749.214.02-1.0100
2021 (8)5.5847.230.7728.330.633.330.7914.4913.80-12.8310.75-9.4414.16-22.2400
2020 (7)3.7917.70.67.140.454.650.690.015.83-8.9711.87-11.0918.21-15.0400
2019 (6)3.228.050.560.00.434.880.699.5217.39-7.4513.35-2.9421.431.3600
2018 (5)2.984.930.567.690.412.50.63-16.018.792.6313.76-2.3221.14-19.95650.0
2017 (4)2.84-9.840.52-1.890.42.560.75-15.7318.318.8214.0813.7626.41-6.53650.0
2016 (3)3.156.060.536.00.392.630.89-1.1116.83-0.0612.38-3.2328.25-6.76650.0
2015 (2)2.972.060.513.640.380.00.99.7616.8411.3412.79-2.0230.307.54650.0
2014 (1)2.9100.4400.3800.82015.12013.06028.180650

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