玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q2 (20)25.1331.71-0.630.755.5622.810.8122.7319.120.9610.342.132.7918.1123.593.22-6.8219.883.82-16.222.78000
24Q1 (19)19.08-15.312.750.45-23.739.760.66-10.81-10.810.87-20.180.02.36-9.946.823.465.32-13.194.56-5.75-2.67000
23Q4 (18)22.53-13.2820.220.59-3.2873.530.740.032.141.099.070.312.6211.5344.343.2815.319.914.8425.6941.66000
23Q3 (17)25.982.7336.450.617.0248.780.748.82-7.51.06.3836.992.354.189.042.855.93-32.213.853.560.39000
23Q2 (16)25.2936.19-13.920.5739.02-5.00.68-8.11-20.00.948.0544.622.252.0810.362.69-32.53-7.063.72-20.6668.0000
23Q1 (15)18.57-0.91-33.320.4120.59-22.640.7432.14-19.570.8735.9450.02.2121.6916.023.9833.3520.634.6837.18124.96000
22Q4 (14)18.74-1.58-33.520.34-17.07-45.160.56-30.0-31.710.64-12.33-21.951.81-15.75-17.512.99-28.882.733.42-10.9317.41000
22Q3 (13)19.04-35.19-32.530.41-31.67-29.310.8-5.882.560.7312.3130.362.155.444.774.2045.2352.013.8373.393.21000
22Q2 (12)29.385.496.910.613.2122.450.85-7.6114.860.6512.0754.762.047.3114.532.89-12.427.442.216.2344.75000
22Q1 (11)27.85-1.211.420.53-14.5217.780.9212.291.670.58-29.2738.11.90-13.4716.133.3013.5688.982.08-28.436.16000
21Q4 (10)28.19-0.112.10.626.914.810.825.1324.240.8246.4360.782.207.0112.452.915.2421.692.9146.5857.48000
21Q3 (9)28.222.6918.120.5818.3738.10.785.4150.00.5633.333.72.0615.2616.912.762.6426.981.9829.84-12.21000
21Q2 (8)27.480.0716.590.498.8932.430.7454.1768.180.420.0-16.01.788.8113.592.6954.0544.251.53-0.07-27.95000
21Q1 (7)27.46-0.5440.890.45-16.6740.620.48-27.27-18.640.42-17.6513.511.64-16.21-0.191.75-26.88-42.261.53-17.2-19.43000
20Q4 (6)27.6115.57-25.70.5428.57-3.570.6626.92-23.260.51-5.56-61.361.9611.2529.782.399.823.291.85-18.28-48.0000
20Q3 (5)23.891.36-30.630.4213.51-40.850.5218.18-42.860.548.0-57.481.7611.99-14.722.1816.6-17.622.266.55-38.7000
20Q2 (4)23.5720.930.00.3715.620.00.44-25.420.00.535.140.01.57-4.390.01.87-38.330.02.1211.740.0000.0
20Q1 (3)19.49-47.550.00.32-42.860.00.59-31.40.00.37-71.970.01.648.950.03.0330.80.01.90-46.560.0000.0
19Q4 (2)37.167.90.00.56-21.130.00.86-5.490.01.323.940.01.51-26.90.02.31-12.410.03.55-3.670.0000.0
19Q3 (1)34.440.00.00.710.00.00.910.00.01.270.00.02.060.00.02.640.00.03.690.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)92.38-2.762.1815.962.9-7.353.950.02.3619.253.14-4.724.2254.2500
2022 (9)95.0-14.681.88-12.153.1311.392.617.121.982.963.2930.552.7437.2600
2021 (8)111.3417.732.1429.72.8127.152.2215.621.9210.162.528.01.99-1.7900
2020 (7)94.57-36.511.65-35.552.21-43.331.92-58.171.741.522.34-10.742.03-34.1100
2019 (6)148.9616.682.56-17.153.923.814.592.01.72-28.992.626.113.08-12.5800
2018 (5)127.6729.253.0937.953.1522.574.52.042.426.732.47-5.173.52-21.0500
2017 (4)98.78-4.782.24-2.612.5724.154.4130.092.272.282.6030.394.4636.6200
2016 (3)103.74-18.622.3-8.02.0715.643.3922.382.2213.042.0042.13.2750.3821560.0
2015 (2)127.47-19.412.519.051.790.02.77-15.811.9647.731.4024.092.174.4821560.0
2014 (1)158.18-11.42.123.531.7925.173.2910.771.3301.1302.08021560.0

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