- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q2 (20) | 25.13 | 31.71 | -0.63 | 0.7 | 55.56 | 22.81 | 0.81 | 22.73 | 19.12 | 0.96 | 10.34 | 2.13 | 2.79 | 18.11 | 23.59 | 3.22 | -6.82 | 19.88 | 3.82 | -16.22 | 2.78 | 0 | 0 | 0 |
24Q1 (19) | 19.08 | -15.31 | 2.75 | 0.45 | -23.73 | 9.76 | 0.66 | -10.81 | -10.81 | 0.87 | -20.18 | 0.0 | 2.36 | -9.94 | 6.82 | 3.46 | 5.32 | -13.19 | 4.56 | -5.75 | -2.67 | 0 | 0 | 0 |
23Q4 (18) | 22.53 | -13.28 | 20.22 | 0.59 | -3.28 | 73.53 | 0.74 | 0.0 | 32.14 | 1.09 | 9.0 | 70.31 | 2.62 | 11.53 | 44.34 | 3.28 | 15.31 | 9.91 | 4.84 | 25.69 | 41.66 | 0 | 0 | 0 |
23Q3 (17) | 25.98 | 2.73 | 36.45 | 0.61 | 7.02 | 48.78 | 0.74 | 8.82 | -7.5 | 1.0 | 6.38 | 36.99 | 2.35 | 4.18 | 9.04 | 2.85 | 5.93 | -32.21 | 3.85 | 3.56 | 0.39 | 0 | 0 | 0 |
23Q2 (16) | 25.29 | 36.19 | -13.92 | 0.57 | 39.02 | -5.0 | 0.68 | -8.11 | -20.0 | 0.94 | 8.05 | 44.62 | 2.25 | 2.08 | 10.36 | 2.69 | -32.53 | -7.06 | 3.72 | -20.66 | 68.0 | 0 | 0 | 0 |
23Q1 (15) | 18.57 | -0.91 | -33.32 | 0.41 | 20.59 | -22.64 | 0.74 | 32.14 | -19.57 | 0.87 | 35.94 | 50.0 | 2.21 | 21.69 | 16.02 | 3.98 | 33.35 | 20.63 | 4.68 | 37.18 | 124.96 | 0 | 0 | 0 |
22Q4 (14) | 18.74 | -1.58 | -33.52 | 0.34 | -17.07 | -45.16 | 0.56 | -30.0 | -31.71 | 0.64 | -12.33 | -21.95 | 1.81 | -15.75 | -17.51 | 2.99 | -28.88 | 2.73 | 3.42 | -10.93 | 17.41 | 0 | 0 | 0 |
22Q3 (13) | 19.04 | -35.19 | -32.53 | 0.41 | -31.67 | -29.31 | 0.8 | -5.88 | 2.56 | 0.73 | 12.31 | 30.36 | 2.15 | 5.44 | 4.77 | 4.20 | 45.23 | 52.01 | 3.83 | 73.3 | 93.21 | 0 | 0 | 0 |
22Q2 (12) | 29.38 | 5.49 | 6.91 | 0.6 | 13.21 | 22.45 | 0.85 | -7.61 | 14.86 | 0.65 | 12.07 | 54.76 | 2.04 | 7.31 | 14.53 | 2.89 | -12.42 | 7.44 | 2.21 | 6.23 | 44.75 | 0 | 0 | 0 |
22Q1 (11) | 27.85 | -1.21 | 1.42 | 0.53 | -14.52 | 17.78 | 0.92 | 12.2 | 91.67 | 0.58 | -29.27 | 38.1 | 1.90 | -13.47 | 16.13 | 3.30 | 13.56 | 88.98 | 2.08 | -28.4 | 36.16 | 0 | 0 | 0 |
21Q4 (10) | 28.19 | -0.11 | 2.1 | 0.62 | 6.9 | 14.81 | 0.82 | 5.13 | 24.24 | 0.82 | 46.43 | 60.78 | 2.20 | 7.01 | 12.45 | 2.91 | 5.24 | 21.69 | 2.91 | 46.58 | 57.48 | 0 | 0 | 0 |
21Q3 (9) | 28.22 | 2.69 | 18.12 | 0.58 | 18.37 | 38.1 | 0.78 | 5.41 | 50.0 | 0.56 | 33.33 | 3.7 | 2.06 | 15.26 | 16.91 | 2.76 | 2.64 | 26.98 | 1.98 | 29.84 | -12.21 | 0 | 0 | 0 |
21Q2 (8) | 27.48 | 0.07 | 16.59 | 0.49 | 8.89 | 32.43 | 0.74 | 54.17 | 68.18 | 0.42 | 0.0 | -16.0 | 1.78 | 8.81 | 13.59 | 2.69 | 54.05 | 44.25 | 1.53 | -0.07 | -27.95 | 0 | 0 | 0 |
21Q1 (7) | 27.46 | -0.54 | 40.89 | 0.45 | -16.67 | 40.62 | 0.48 | -27.27 | -18.64 | 0.42 | -17.65 | 13.51 | 1.64 | -16.21 | -0.19 | 1.75 | -26.88 | -42.26 | 1.53 | -17.2 | -19.43 | 0 | 0 | 0 |
20Q4 (6) | 27.61 | 15.57 | -25.7 | 0.54 | 28.57 | -3.57 | 0.66 | 26.92 | -23.26 | 0.51 | -5.56 | -61.36 | 1.96 | 11.25 | 29.78 | 2.39 | 9.82 | 3.29 | 1.85 | -18.28 | -48.0 | 0 | 0 | 0 |
20Q3 (5) | 23.89 | 1.36 | -30.63 | 0.42 | 13.51 | -40.85 | 0.52 | 18.18 | -42.86 | 0.54 | 8.0 | -57.48 | 1.76 | 11.99 | -14.72 | 2.18 | 16.6 | -17.62 | 2.26 | 6.55 | -38.7 | 0 | 0 | 0 |
20Q2 (4) | 23.57 | 20.93 | 0.0 | 0.37 | 15.62 | 0.0 | 0.44 | -25.42 | 0.0 | 0.5 | 35.14 | 0.0 | 1.57 | -4.39 | 0.0 | 1.87 | -38.33 | 0.0 | 2.12 | 11.74 | 0.0 | 0 | 0 | 0.0 |
20Q1 (3) | 19.49 | -47.55 | 0.0 | 0.32 | -42.86 | 0.0 | 0.59 | -31.4 | 0.0 | 0.37 | -71.97 | 0.0 | 1.64 | 8.95 | 0.0 | 3.03 | 30.8 | 0.0 | 1.90 | -46.56 | 0.0 | 0 | 0 | 0.0 |
19Q4 (2) | 37.16 | 7.9 | 0.0 | 0.56 | -21.13 | 0.0 | 0.86 | -5.49 | 0.0 | 1.32 | 3.94 | 0.0 | 1.51 | -26.9 | 0.0 | 2.31 | -12.41 | 0.0 | 3.55 | -3.67 | 0.0 | 0 | 0 | 0.0 |
19Q3 (1) | 34.44 | 0.0 | 0.0 | 0.71 | 0.0 | 0.0 | 0.91 | 0.0 | 0.0 | 1.27 | 0.0 | 0.0 | 2.06 | 0.0 | 0.0 | 2.64 | 0.0 | 0.0 | 3.69 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 92.38 | -2.76 | 2.18 | 15.96 | 2.9 | -7.35 | 3.9 | 50.0 | 2.36 | 19.25 | 3.14 | -4.72 | 4.22 | 54.25 | 0 | 0 |
2022 (9) | 95.0 | -14.68 | 1.88 | -12.15 | 3.13 | 11.39 | 2.6 | 17.12 | 1.98 | 2.96 | 3.29 | 30.55 | 2.74 | 37.26 | 0 | 0 |
2021 (8) | 111.34 | 17.73 | 2.14 | 29.7 | 2.81 | 27.15 | 2.22 | 15.62 | 1.92 | 10.16 | 2.52 | 8.0 | 1.99 | -1.79 | 0 | 0 |
2020 (7) | 94.57 | -36.51 | 1.65 | -35.55 | 2.21 | -43.33 | 1.92 | -58.17 | 1.74 | 1.52 | 2.34 | -10.74 | 2.03 | -34.11 | 0 | 0 |
2019 (6) | 148.96 | 16.68 | 2.56 | -17.15 | 3.9 | 23.81 | 4.59 | 2.0 | 1.72 | -28.99 | 2.62 | 6.11 | 3.08 | -12.58 | 0 | 0 |
2018 (5) | 127.67 | 29.25 | 3.09 | 37.95 | 3.15 | 22.57 | 4.5 | 2.04 | 2.42 | 6.73 | 2.47 | -5.17 | 3.52 | -21.05 | 0 | 0 |
2017 (4) | 98.78 | -4.78 | 2.24 | -2.61 | 2.57 | 24.15 | 4.41 | 30.09 | 2.27 | 2.28 | 2.60 | 30.39 | 4.46 | 36.62 | 0 | 0 |
2016 (3) | 103.74 | -18.62 | 2.3 | -8.0 | 2.07 | 15.64 | 3.39 | 22.38 | 2.22 | 13.04 | 2.00 | 42.1 | 3.27 | 50.38 | 2156 | 0.0 |
2015 (2) | 127.47 | -19.41 | 2.5 | 19.05 | 1.79 | 0.0 | 2.77 | -15.81 | 1.96 | 47.73 | 1.40 | 24.09 | 2.17 | 4.48 | 2156 | 0.0 |
2014 (1) | 158.18 | -11.4 | 2.1 | 23.53 | 1.79 | 25.17 | 3.29 | 10.77 | 1.33 | 0 | 1.13 | 0 | 2.08 | 0 | 2156 | 0.0 |