- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 9.09 | -10.18 | 23.17 | 0.61 | 22.0 | -1.61 | 0.58 | -3.33 | 5.45 | 1.68 | -4.55 | 3.7 | 6.71 | 35.82 | -20.12 | 6.38 | 7.62 | -14.38 | 18.48 | 6.27 | -15.8 | 0 | 0 | 0 |
| 24Q2 (19) | 10.12 | 17.54 | 37.13 | 0.5 | 6.38 | -1.96 | 0.6 | -9.09 | -1.64 | 1.76 | 3.53 | 10.0 | 4.94 | -9.49 | -28.5 | 5.93 | -22.66 | -28.27 | 17.39 | -11.92 | -19.78 | 0 | 0 | 0 |
| 24Q1 (18) | 8.61 | -1.15 | 35.16 | 0.47 | -12.96 | -9.62 | 0.66 | 11.86 | 13.79 | 1.7 | -1.16 | 6.25 | 5.46 | -11.95 | -33.13 | 7.67 | 13.16 | -15.81 | 19.74 | -0.01 | -21.39 | 0 | 0 | 0 |
| 23Q4 (17) | 8.71 | 18.02 | 9.7 | 0.54 | -12.9 | -8.47 | 0.59 | 7.27 | 3.51 | 1.72 | 6.17 | 8.86 | 6.20 | -26.2 | -16.57 | 6.77 | -9.11 | -5.64 | 19.75 | -10.04 | -0.76 | 0 | 0 | 0 |
| 23Q3 (16) | 7.38 | 0.0 | -17.63 | 0.62 | 21.57 | 16.98 | 0.55 | -9.84 | -17.91 | 1.62 | 1.25 | 5.19 | 8.40 | 21.57 | 42.03 | 7.45 | -9.84 | -0.34 | 21.95 | 1.25 | 27.72 | 0 | 0 | 0 |
| 23Q2 (15) | 7.38 | 15.86 | -15.75 | 0.51 | -1.92 | -1.92 | 0.61 | 5.17 | 8.93 | 1.6 | 0.0 | 1.27 | 6.91 | -15.35 | 16.42 | 8.27 | -9.22 | 29.3 | 21.68 | -13.69 | 20.2 | 0 | 0 | 0 |
| 23Q1 (14) | 6.37 | -19.77 | -26.19 | 0.52 | -11.86 | -3.7 | 0.58 | 1.75 | -7.94 | 1.6 | 1.27 | 21.21 | 8.16 | 9.86 | 30.46 | 9.11 | 26.83 | 24.73 | 25.12 | 26.22 | 64.22 | 0 | 0 | 0 |
| 22Q4 (13) | 7.94 | -11.38 | -2.46 | 0.59 | 11.32 | 37.21 | 0.57 | -14.93 | -5.0 | 1.58 | 2.6 | 21.54 | 7.43 | 25.62 | 40.67 | 7.18 | -4.0 | -2.61 | 19.90 | 15.78 | 24.6 | 0 | 0 | -100.0 |
| 22Q3 (12) | 8.96 | 2.28 | -12.67 | 0.53 | 1.92 | -1.85 | 0.67 | 19.64 | 26.42 | 1.54 | -2.53 | 16.67 | 5.92 | -0.35 | 12.39 | 7.48 | 16.97 | 44.76 | 17.19 | -4.71 | 33.59 | 0 | 0 | -100.0 |
| 22Q2 (11) | 8.76 | 1.51 | -49.51 | 0.52 | -3.7 | -20.0 | 0.56 | -11.11 | -16.42 | 1.58 | 19.7 | 19.7 | 5.94 | -5.13 | 58.45 | 6.39 | -12.43 | 65.54 | 18.04 | 17.92 | 137.07 | 0 | 0 | -100.0 |
| 22Q1 (10) | 8.63 | 6.02 | -50.43 | 0.54 | 25.58 | -23.94 | 0.63 | 5.0 | 3.28 | 1.32 | 1.54 | -8.97 | 6.26 | 18.45 | 53.43 | 7.30 | -0.96 | 108.35 | 15.30 | -4.23 | 83.65 | 0 | -100.0 | -100.0 |
| 21Q4 (9) | 8.14 | -20.66 | -50.34 | 0.43 | -20.37 | -18.87 | 0.6 | 13.21 | 20.0 | 1.3 | -1.52 | -3.7 | 5.28 | 0.37 | 63.36 | 7.37 | 42.69 | 141.62 | 15.97 | 24.13 | 93.89 | 192 | 0.0 | 0.0 |
| 21Q3 (8) | 10.26 | -40.86 | -39.07 | 0.54 | -16.92 | -3.57 | 0.53 | -20.9 | 3.92 | 1.32 | 0.0 | 0.76 | 5.26 | 40.49 | 58.27 | 5.17 | 33.77 | 70.57 | 12.87 | 69.1 | 65.39 | 192 | 0.0 | 0.0 |
| 21Q2 (7) | 17.35 | -0.34 | 45.07 | 0.65 | -8.45 | 47.73 | 0.67 | 9.84 | 59.52 | 1.32 | -8.97 | -2.94 | 3.75 | -8.13 | 1.83 | 3.86 | 10.22 | 9.97 | 7.61 | -8.65 | -33.09 | 192 | 0.0 | 0.0 |
| 21Q1 (6) | 17.41 | 6.22 | 109.51 | 0.71 | 33.96 | 61.36 | 0.61 | 22.0 | 64.86 | 1.45 | 7.41 | 30.63 | 4.08 | 26.11 | -22.98 | 3.50 | 14.85 | -21.31 | 8.33 | 1.11 | -37.65 | 192 | 0.0 | 0.0 |
| 20Q4 (5) | 16.39 | -2.67 | 96.52 | 0.53 | -5.36 | 20.45 | 0.5 | -1.96 | 28.21 | 1.35 | 3.05 | 17.39 | 3.23 | -2.76 | -38.71 | 3.05 | 0.73 | -34.76 | 8.24 | 5.88 | -40.27 | 192 | 0.0 | 0.0 |
| 20Q3 (4) | 16.84 | 40.8 | 0.0 | 0.56 | 27.27 | 0.0 | 0.51 | 21.43 | 0.0 | 1.31 | -3.68 | 0.0 | 3.33 | -9.61 | 0.0 | 3.03 | -13.76 | 0.0 | 7.78 | -31.59 | 0.0 | 192 | 0.0 | 0.0 |
| 20Q2 (3) | 11.96 | 43.92 | 0.0 | 0.44 | 0.0 | 0.0 | 0.42 | 13.51 | 0.0 | 1.36 | 22.52 | 0.0 | 3.68 | -30.52 | 0.0 | 3.51 | -21.13 | 0.0 | 11.37 | -14.87 | 0.0 | 192 | 0.0 | 0.0 |
| 20Q1 (2) | 8.31 | -0.36 | 0.0 | 0.44 | 0.0 | 0.0 | 0.37 | -5.13 | 0.0 | 1.11 | -3.48 | 0.0 | 5.29 | 0.36 | 0.0 | 4.45 | -4.79 | 0.0 | 13.36 | -3.13 | 0.0 | 192 | 0.0 | 0.0 |
| 19Q4 (1) | 8.34 | 0.0 | 0.0 | 0.44 | 0.0 | 0.0 | 0.39 | 0.0 | 0.0 | 1.15 | 0.0 | 0.0 | 5.28 | 0.0 | 0.0 | 4.68 | 0.0 | 0.0 | 13.79 | 0.0 | 0.0 | 192 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 29.85 | -12.95 | 2.18 | 0.0 | 2.33 | -4.12 | 6.54 | 8.64 | 7.30 | 14.87 | 7.81 | 10.15 | 21.91 | 24.8 | 0 | 0 |
| 2022 (9) | 34.29 | -35.5 | 2.18 | -6.44 | 2.43 | 0.83 | 6.02 | 11.69 | 6.36 | 45.05 | 7.09 | 56.32 | 17.56 | 73.15 | 0 | 0 |
| 2021 (8) | 53.16 | -0.64 | 2.33 | 18.27 | 2.41 | 33.89 | 5.39 | 4.86 | 4.38 | 19.03 | 4.53 | 34.75 | 10.14 | 5.53 | 192 | 0.0 |
| 2020 (7) | 53.5 | 94.55 | 1.97 | 4.23 | 1.8 | 19.21 | 5.14 | 28.82 | 3.68 | -46.42 | 3.36 | -38.73 | 9.61 | -33.78 | 192 | 0.0 |
| 2019 (6) | 27.5 | 3.77 | 1.89 | 3.28 | 1.51 | 13.53 | 3.99 | 14.66 | 6.87 | -0.48 | 5.49 | 9.41 | 14.51 | 10.49 | 192 | 0.0 |
| 2018 (5) | 26.5 | -0.6 | 1.83 | 22.0 | 1.33 | -10.14 | 3.48 | 2.35 | 6.91 | 22.74 | 5.02 | -9.59 | 13.13 | 2.97 | 192 | 0.0 |
| 2017 (4) | 26.66 | 23.31 | 1.5 | 29.31 | 1.48 | -6.33 | 3.4 | 24.09 | 5.63 | 4.86 | 5.55 | -24.04 | 12.75 | 0.63 | 192 | 0.0 |
| 2016 (3) | 21.62 | 25.99 | 1.16 | 23.4 | 1.58 | 83.72 | 2.74 | 18.1 | 5.37 | -2.05 | 7.31 | 45.82 | 12.67 | -6.26 | 192 | 12.94 |
| 2015 (2) | 17.16 | 24.17 | 0.94 | 34.29 | 0.86 | 145.71 | 2.32 | 20.21 | 5.48 | 8.15 | 5.01 | 97.89 | 13.52 | -3.19 | 170 | 32.81 |
| 2014 (1) | 13.82 | 24.17 | 0.7 | 9.38 | 0.35 | 20.69 | 1.93 | 9.66 | 5.07 | 0 | 2.53 | 0 | 13.97 | 0 | 128 | 12.28 |
