玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)2.51-21.5616.740.040.0-33.330.2-4.7611.110.2140.0-36.361.5927.49-42.97.9721.42-4.838.3778.49-45.497170.00.0
24Q3 (19)3.23.5647.470.040.00.00.2116.6710.530.15-6.2550.01.25-3.44-32.196.5612.66-25.054.69-9.471.727170.0-13.82
24Q2 (18)3.0924.128.220.040.0-20.00.180.0-5.260.160.060.01.29-19.42-37.615.83-19.42-26.115.18-19.4224.797170.0-13.82
24Q1 (17)2.4915.81-0.40.04-33.33-20.00.180.0-10.00.16-51.5245.451.61-42.44-19.687.23-13.65-9.646.43-58.1446.047170.0-13.82
23Q4 (16)2.15-0.92-13.310.0650.050.00.18-5.26-5.260.33230.0175.02.7951.473.028.37-4.389.2815.35233.07217.21717-13.82-13.82
23Q3 (15)2.17-9.96-32.40.04-20.0-20.00.190.0-13.640.10.0900.01.84-11.1518.348.7611.0627.754.6111.061379.268320.0-6.83
23Q2 (14)2.41-3.6-26.750.050.025.00.19-5.00.00.1-9.09-9.092.073.7370.647.88-1.4536.514.15-5.724.18320.0-6.83
23Q1 (13)2.50.815.040.0525.025.00.25.265.260.11-8.3310.02.0024.019.08.004.420.214.40-9.074.728320.0-6.83
22Q4 (12)2.48-22.74-26.840.04-20.0-20.00.19-13.6411.760.121100.050.01.613.559.357.6611.7952.784.841453.23105.04832-6.83-6.83
22Q3 (11)3.21-2.43-13.240.0525.0-16.670.2215.79-4.350.01-90.91-88.891.5628.12-3.956.8518.6810.250.31-90.68-87.198930.010.25
22Q2 (10)3.2938.24-24.710.040.0-20.00.190.0-9.520.1110.037.51.22-27.666.265.78-27.6620.183.34-20.4382.648930.010.25
22Q1 (9)2.38-29.79-50.10.04-20.0-20.00.1911.765.560.125.00.01.6813.9560.347.9859.19111.554.2078.05100.428930.010.25
21Q4 (8)3.39-8.38-33.00.05-16.670.00.17-26.09-19.050.08-11.11260.01.47-9.0549.265.01-19.3320.832.36-2.98338.8289310.2510.25
21Q3 (7)3.7-15.33-10.840.0620.020.00.239.5243.750.0912.5-35.711.6241.7334.596.2229.3661.232.4332.87-27.98100.0-6.03
21Q2 (6)4.37-8.3990.830.050.025.00.2116.6731.250.08-20.0-50.01.149.15-34.54.8127.35-31.221.83-12.68-73.88100.0-6.03
21Q1 (5)4.77-5.73114.860.050.00.00.18-14.290.00.1300.00.01.056.08-53.463.77-9.07-53.462.10312.16-53.468100.0-6.03
20Q4 (4)5.0621.930.00.050.00.00.2131.250.0-0.05-135.710.00.99-17.980.04.157.650.0-0.99-129.290.0810-6.030.0
20Q3 (3)4.1581.220.00.0525.00.00.160.00.00.14-12.50.01.20-31.020.03.86-44.820.03.37-51.720.08620.00.0
20Q2 (2)2.293.150.00.04-20.00.00.16-11.110.00.1660.00.01.75-22.450.06.99-13.830.06.9955.110.08620.00.0
20Q1 (1)2.220.00.00.050.00.00.180.00.00.10.00.02.250.00.08.110.00.04.500.00.08620.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)11.2922.320.16-20.00.770.00.697.811.42-34.66.82-18.256.11-11.867170.0
2023 (9)9.23-18.820.211.110.77-3.750.6482.862.1736.878.3418.576.93125.25717-13.82
2022 (8)11.37-29.940.18-10.00.81.270.35-2.781.5828.477.0444.553.0838.78832-6.83
2021 (7)16.2318.380.25.260.7912.860.362.861.23-11.084.87-4.672.22-13.1189310.25
2020 (6)13.7110.480.19-13.640.7-16.670.35-35.191.39-21.835.11-24.572.55-41.33810-6.03
2019 (5)12.41-26.610.2215.790.84-28.210.5422.731.7757.786.77-2.174.3567.23862-13.28
2018 (4)16.9112.960.195.561.1717.00.44-12.01.12-6.556.923.582.60-22.19943.22
2017 (3)14.975.50.185.881.0-5.660.5-33.331.200.376.68-10.583.34-36.819631.58
2016 (2)14.190.920.1754.551.06-9.40.75-14.771.2053.137.47-10.235.29-15.55948-9.89
2015 (1)14.06-6.20.110.01.179.350.8857.140.7808.3206.2601052-2.14

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