- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 3.54 | -13.45 | -40.0 | 0.14 | 16.67 | -12.5 | 0.22 | -21.43 | -46.34 | 0.07 | 0.0 | 0.0 | 3.95 | 34.79 | 45.83 | 6.21 | -9.22 | -10.57 | 1.98 | 15.54 | 66.67 | 496 | 0.0 | 0.0 |
| 23Q3 (19) | 4.09 | 2.76 | -48.62 | 0.12 | 20.0 | -52.0 | 0.28 | 3.7 | -36.36 | 0.07 | 16.67 | 0.0 | 2.93 | 16.77 | -6.58 | 6.85 | 0.91 | 23.85 | 1.71 | 13.53 | 94.62 | 496 | 0.0 | -1.78 |
| 23Q2 (18) | 3.98 | 6.42 | -42.82 | 0.1 | -16.67 | -58.33 | 0.27 | -3.57 | -30.77 | 0.06 | -14.29 | -25.0 | 2.51 | -21.69 | -27.14 | 6.78 | -9.39 | 21.07 | 1.51 | -19.45 | 31.16 | 496 | 0.0 | -1.78 |
| 23Q1 (17) | 3.74 | -36.61 | -42.37 | 0.12 | -25.0 | -55.56 | 0.28 | -31.71 | -26.32 | 0.07 | 0.0 | 0.0 | 3.21 | 18.32 | -22.88 | 7.49 | 7.73 | 27.86 | 1.87 | 57.75 | 73.53 | 496 | 0.0 | -1.78 |
| 22Q4 (16) | 5.9 | -25.88 | -13.36 | 0.16 | -36.0 | -36.0 | 0.41 | -6.82 | 13.89 | 0.07 | 0.0 | 0.0 | 2.71 | -13.65 | -26.13 | 6.95 | 25.72 | 31.45 | 1.19 | 34.92 | 15.42 | 496 | -1.78 | -1.78 |
| 22Q3 (15) | 7.96 | 14.37 | 23.03 | 0.25 | 4.17 | -24.24 | 0.44 | 12.82 | 25.71 | 0.07 | -12.5 | -12.5 | 3.14 | -8.92 | -38.42 | 5.53 | -1.35 | 2.18 | 0.88 | -23.49 | -28.88 | 505 | 0.0 | -3.81 |
| 22Q2 (14) | 6.96 | 7.24 | 18.97 | 0.24 | -11.11 | 33.33 | 0.39 | 2.63 | 25.81 | 0.08 | 14.29 | 0.0 | 3.45 | -17.11 | 12.07 | 5.60 | -4.3 | 5.74 | 1.15 | 6.57 | -15.95 | 505 | 0.0 | -3.81 |
| 22Q1 (13) | 6.49 | -4.7 | 26.02 | 0.27 | 8.0 | 28.57 | 0.38 | 5.56 | 26.67 | 0.07 | 0.0 | 0.0 | 4.16 | 13.33 | 2.03 | 5.86 | 10.76 | 0.51 | 1.08 | 4.93 | -20.65 | 505 | 0.0 | -3.81 |
| 21Q4 (12) | 6.81 | 5.26 | 19.47 | 0.25 | -24.24 | 38.89 | 0.36 | 2.86 | 38.46 | 0.07 | -12.5 | 0.0 | 3.67 | -28.02 | 16.25 | 5.29 | -2.28 | 15.89 | 1.03 | -16.87 | -16.3 | 505 | -3.81 | -3.81 |
| 21Q3 (11) | 6.47 | 10.6 | 17.64 | 0.33 | 83.33 | 120.0 | 0.35 | 12.9 | 66.67 | 0.08 | 0.0 | 14.29 | 5.10 | 65.77 | 87.02 | 5.41 | 2.08 | 41.68 | 1.24 | -9.58 | -2.85 | 525 | 0.0 | -1.32 |
| 21Q2 (10) | 5.85 | 13.59 | 30.58 | 0.18 | -14.29 | 28.57 | 0.31 | 3.33 | 29.17 | 0.08 | 14.29 | 33.33 | 3.08 | -24.54 | -1.54 | 5.30 | -9.03 | -1.08 | 1.37 | 0.61 | 2.11 | 525 | 0.0 | -1.32 |
| 21Q1 (9) | 5.15 | -9.65 | -8.04 | 0.21 | 16.67 | 50.0 | 0.3 | 15.38 | 11.11 | 0.07 | 0.0 | 0.0 | 4.08 | 29.13 | 63.11 | 5.83 | 27.71 | 20.82 | 1.36 | 10.68 | 8.74 | 525 | 0.0 | -1.13 |
| 20Q4 (8) | 5.7 | 3.64 | -0.87 | 0.18 | 20.0 | 5.88 | 0.26 | 23.81 | 18.18 | 0.07 | 0.0 | 16.67 | 3.16 | 15.79 | 6.81 | 4.56 | 19.47 | 19.22 | 1.23 | -3.51 | 17.69 | 525 | -1.32 | -1.13 |
| 20Q3 (7) | 5.5 | 22.77 | -14.06 | 0.15 | 7.14 | -16.67 | 0.21 | -12.5 | 5.0 | 0.07 | 16.67 | 0.0 | 2.73 | -12.73 | -3.03 | 3.82 | -28.73 | 22.18 | 1.27 | -4.97 | 16.36 | 532 | 0.0 | 0.19 |
| 20Q2 (6) | 4.48 | -20.0 | -27.86 | 0.14 | 0.0 | -22.22 | 0.24 | -11.11 | -20.0 | 0.06 | -14.29 | -25.0 | 3.12 | 25.0 | 7.81 | 5.36 | 11.11 | 10.89 | 1.34 | 7.14 | 3.96 | 532 | 0.19 | 0.19 |
| 20Q1 (5) | 5.6 | -2.61 | -4.11 | 0.14 | -17.65 | -30.0 | 0.27 | 22.73 | -3.57 | 0.07 | 16.67 | -12.5 | 2.50 | -15.44 | -27.0 | 4.82 | 26.01 | 0.56 | 1.25 | 19.79 | -8.75 | 531 | 0.0 | 0.0 |
| 19Q4 (4) | 5.75 | -10.16 | 0.0 | 0.17 | -5.56 | 0.0 | 0.22 | 10.0 | 0.0 | 0.06 | -14.29 | 0.0 | 2.96 | 5.12 | 0.0 | 3.83 | 22.43 | 0.0 | 1.04 | -4.6 | 0.0 | 531 | 0.0 | 0.0 |
| 19Q3 (3) | 6.4 | 3.06 | 0.0 | 0.18 | 0.0 | 0.0 | 0.2 | -33.33 | 0.0 | 0.07 | -12.5 | 0.0 | 2.81 | -2.97 | 0.0 | 3.12 | -35.31 | 0.0 | 1.09 | -15.1 | 0.0 | 531 | 0.0 | 0.0 |
| 19Q2 (2) | 6.21 | 6.34 | 0.0 | 0.18 | -10.0 | 0.0 | 0.3 | 7.14 | 0.0 | 0.08 | 0.0 | 0.0 | 2.90 | -15.36 | 0.0 | 4.83 | 0.76 | 0.0 | 1.29 | -5.96 | 0.0 | 531 | 0.0 | 0.0 |
| 19Q1 (1) | 5.84 | 0.0 | 0.0 | 0.2 | 0.0 | 0.0 | 0.28 | 0.0 | 0.0 | 0.08 | 0.0 | 0.0 | 3.42 | 0.0 | 0.0 | 4.79 | 0.0 | 0.0 | 1.37 | 0.0 | 0.0 | 531 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 15.36 | -43.76 | 0.48 | -47.83 | 1.06 | -34.97 | 0.27 | -6.9 | 3.12 | -7.24 | 6.90 | 15.62 | 1.76 | 65.54 | 496 | 0.0 |
| 2022 (9) | 27.31 | 12.48 | 0.92 | -6.12 | 1.63 | 23.48 | 0.29 | -6.45 | 3.37 | -16.54 | 5.97 | 9.78 | 1.06 | -16.83 | 496 | -1.78 |
| 2021 (8) | 24.28 | 14.15 | 0.98 | 60.66 | 1.32 | 34.69 | 0.31 | 14.81 | 4.04 | 40.74 | 5.44 | 18.0 | 1.28 | 0.58 | 505 | -3.81 |
| 2020 (7) | 21.27 | -12.07 | 0.61 | -16.44 | 0.98 | -2.0 | 0.27 | -6.9 | 2.87 | -4.97 | 4.61 | 11.45 | 1.27 | 5.88 | 525 | -1.32 |
| 2019 (6) | 24.19 | -7.67 | 0.73 | 1.39 | 1.0 | -15.97 | 0.29 | -3.33 | 3.02 | 9.81 | 4.13 | -8.98 | 1.20 | 4.7 | 532 | 0.19 |
| 2018 (5) | 26.2 | 7.07 | 0.72 | 4.35 | 1.19 | 6.25 | 0.3 | 3.45 | 2.75 | -2.54 | 4.54 | -0.77 | 1.15 | -3.38 | 531 | -0.19 |
| 2017 (4) | 24.47 | 10.47 | 0.69 | 4.55 | 1.12 | 0.9 | 0.29 | 0.0 | 2.82 | -5.37 | 4.58 | -8.67 | 1.19 | -9.48 | 532 | -0.56 |
| 2016 (3) | 22.15 | 7.16 | 0.66 | -2.94 | 1.11 | 23.33 | 0.29 | -6.45 | 2.98 | -9.43 | 5.01 | 15.09 | 1.31 | -12.7 | 535 | -0.56 |
| 2015 (2) | 20.67 | -24.15 | 0.68 | -18.07 | 0.9 | -25.0 | 0.31 | -6.06 | 3.29 | 8.01 | 4.35 | -1.12 | 1.50 | 23.84 | 538 | -1.28 |
| 2014 (1) | 27.25 | 3.65 | 0.83 | 5.06 | 1.2 | 17.65 | 0.33 | 6.45 | 3.05 | 0 | 4.40 | 0 | 1.21 | 0 | 545 | -0.55 |
