- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 5.22 | -0.19 | 2.55 | 1.96 | 3.7 | 5.38 | 0.32 | 10.34 | 3.23 | 1.75 | 2.94 | 1.74 | 37.55 | 3.9 | 2.75 | 6.13 | 10.56 | 0.66 | 33.52 | 3.14 | -0.79 | 452 | 0.0 | 0.0 |
| 24Q3 (19) | 5.23 | -1.51 | 9.19 | 1.89 | -5.03 | 6.78 | 0.29 | -6.45 | -9.38 | 1.7 | 2.41 | 17.24 | 36.14 | -3.57 | -2.2 | 5.54 | -5.02 | -17.0 | 32.50 | 3.98 | 7.38 | 452 | 0.0 | 2.03 |
| 24Q2 (18) | 5.31 | 7.93 | 19.06 | 1.99 | 13.71 | 16.37 | 0.31 | -8.82 | 6.9 | 1.66 | 5.06 | 19.42 | 37.48 | 5.36 | -2.25 | 5.84 | -15.52 | -10.21 | 31.26 | -2.65 | 0.31 | 452 | 0.0 | 2.03 |
| 24Q1 (17) | 4.92 | -3.34 | 14.15 | 1.75 | -5.91 | 0.57 | 0.34 | 9.68 | 21.43 | 1.58 | -8.14 | 21.54 | 35.57 | -2.66 | -11.89 | 6.91 | 13.47 | 6.37 | 32.11 | -4.97 | 6.47 | 452 | 0.0 | 2.03 |
| 23Q4 (16) | 5.09 | 6.26 | 15.95 | 1.86 | 5.08 | 13.41 | 0.31 | -3.12 | 29.17 | 1.72 | 18.62 | 35.43 | 36.54 | -1.11 | -2.18 | 6.09 | -8.83 | 11.4 | 33.79 | 11.63 | 16.81 | 452 | 2.03 | 2.03 |
| 23Q3 (15) | 4.79 | 7.4 | 11.66 | 1.77 | 3.51 | 12.03 | 0.32 | 10.34 | 14.29 | 1.45 | 4.32 | 6.62 | 36.95 | -3.62 | 0.33 | 6.68 | 2.74 | 2.36 | 30.27 | -2.87 | -4.51 | 443 | 0.0 | 10.75 |
| 23Q2 (14) | 4.46 | 3.48 | 0.9 | 1.71 | -1.72 | 9.62 | 0.29 | 3.57 | -3.33 | 1.39 | 6.92 | 2.96 | 38.34 | -5.03 | 8.63 | 6.50 | 0.09 | -4.2 | 31.17 | 3.33 | 2.04 | 443 | 0.0 | 10.75 |
| 23Q1 (13) | 4.31 | -1.82 | 13.12 | 1.74 | 6.1 | 19.18 | 0.28 | 16.67 | 12.0 | 1.3 | 2.36 | -3.7 | 40.37 | 8.07 | 5.35 | 6.50 | 18.83 | -0.99 | 30.16 | 4.26 | -14.87 | 443 | 0.0 | 10.75 |
| 22Q4 (12) | 4.39 | 2.33 | 7.33 | 1.64 | 3.8 | 23.31 | 0.24 | -14.29 | -20.0 | 1.27 | -6.62 | -6.62 | 37.36 | 1.43 | 14.88 | 5.47 | -16.24 | -25.47 | 28.93 | -8.74 | -13.0 | 443 | 10.75 | 10.75 |
| 22Q3 (11) | 4.29 | -2.94 | 15.63 | 1.58 | 1.28 | 33.9 | 0.28 | -6.67 | 3.7 | 1.36 | 0.74 | 22.52 | 36.83 | 4.35 | 15.8 | 6.53 | -3.84 | -10.32 | 31.70 | 3.79 | 5.96 | 400 | 0.0 | -1.72 |
| 22Q2 (10) | 4.42 | 16.01 | 4.99 | 1.56 | 6.85 | 17.29 | 0.3 | 20.0 | 0.0 | 1.35 | 0.0 | 10.66 | 35.29 | -7.9 | 11.72 | 6.79 | 3.44 | -4.75 | 30.54 | -13.8 | 5.4 | 400 | 0.0 | -1.72 |
| 22Q1 (9) | 3.81 | -6.85 | 1.33 | 1.46 | 9.77 | -0.68 | 0.25 | -16.67 | -16.67 | 1.35 | -0.74 | 25.0 | 38.32 | 17.84 | -1.98 | 6.56 | -10.54 | -17.76 | 35.43 | 6.56 | 23.36 | 400 | 0.0 | -1.72 |
| 21Q4 (8) | 4.09 | 10.24 | -6.41 | 1.33 | 12.71 | 60.24 | 0.3 | 11.11 | -6.25 | 1.36 | 22.52 | 12.4 | 32.52 | 2.24 | 71.21 | 7.33 | 0.79 | 0.17 | 33.25 | 11.14 | 20.09 | 400 | -1.72 | -1.72 |
| 21Q3 (7) | 3.71 | -11.88 | -14.12 | 1.18 | -11.28 | -29.34 | 0.27 | -10.0 | -6.9 | 1.11 | -9.02 | 1.83 | 31.81 | 0.68 | -17.72 | 7.28 | 2.13 | 8.41 | 29.92 | 3.25 | 18.58 | 407 | 0.0 | 8.24 |
| 21Q2 (6) | 4.21 | 11.97 | 1.45 | 1.33 | -9.52 | -25.28 | 0.3 | 0.0 | 7.14 | 1.22 | 12.96 | 18.45 | 31.59 | -19.19 | -26.35 | 7.13 | -10.69 | 5.62 | 28.98 | 0.89 | 16.76 | 407 | 0.0 | 12.74 |
| 21Q1 (5) | 3.76 | -13.96 | 5.32 | 1.47 | 77.11 | -0.68 | 0.3 | -6.25 | 7.14 | 1.08 | -10.74 | 13.68 | 39.10 | 105.84 | -5.69 | 7.98 | 8.96 | 1.73 | 28.72 | 3.74 | 7.94 | 407 | 0.0 | 12.74 |
| 20Q4 (4) | 4.37 | 1.16 | 0.0 | 0.83 | -50.3 | 0.0 | 0.32 | 10.34 | 0.0 | 1.21 | 11.01 | 0.0 | 18.99 | -50.87 | 0.0 | 7.32 | 9.08 | 0.0 | 27.69 | 9.74 | 0.0 | 407 | 8.24 | 0.0 |
| 20Q3 (3) | 4.32 | 4.1 | 0.0 | 1.67 | -6.18 | 0.0 | 0.29 | 3.57 | 0.0 | 1.09 | 5.83 | 0.0 | 38.66 | -9.87 | 0.0 | 6.71 | -0.5 | 0.0 | 25.23 | 1.66 | 0.0 | 376 | 4.16 | 0.0 |
| 20Q2 (2) | 4.15 | 16.25 | 0.0 | 1.78 | 20.27 | 0.0 | 0.28 | 0.0 | 0.0 | 1.03 | 8.42 | 0.0 | 42.89 | 3.46 | 0.0 | 6.75 | -13.98 | 0.0 | 24.82 | -6.73 | 0.0 | 361 | 0.0 | 0.0 |
| 20Q1 (1) | 3.57 | 0.0 | 0.0 | 1.48 | 0.0 | 0.0 | 0.28 | 0.0 | 0.0 | 0.95 | 0.0 | 0.0 | 41.46 | 0.0 | 0.0 | 7.84 | 0.0 | 0.0 | 26.61 | 0.0 | 0.0 | 361 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 20.68 | 10.88 | 7.58 | 6.91 | 1.27 | 7.63 | 6.7 | 14.14 | 36.65 | -3.58 | 6.14 | -2.94 | 32.40 | 2.94 | 452 | 0.0 |
| 2023 (9) | 18.65 | 10.29 | 7.09 | 13.62 | 1.18 | 9.26 | 5.87 | 10.13 | 38.02 | 3.02 | 6.33 | -0.93 | 31.47 | -0.14 | 452 | 2.03 |
| 2022 (8) | 16.91 | 7.23 | 6.24 | 17.51 | 1.08 | -8.47 | 5.33 | 11.97 | 36.90 | 9.59 | 6.39 | -14.64 | 31.52 | 4.43 | 443 | 10.75 |
| 2021 (7) | 15.77 | -3.9 | 5.31 | -7.97 | 1.18 | 1.72 | 4.76 | 11.21 | 33.67 | -4.24 | 7.48 | 5.85 | 30.18 | 15.73 | 400 | -1.72 |
| 2020 (6) | 16.41 | 12.78 | 5.77 | 10.54 | 1.16 | 0.0 | 4.28 | 15.68 | 35.16 | -1.99 | 7.07 | -11.33 | 26.08 | 2.56 | 407 | 8.24 |
| 2019 (5) | 14.55 | -8.49 | 5.22 | 1.95 | 1.16 | -6.45 | 3.7 | 7.25 | 35.88 | 11.41 | 7.97 | 2.23 | 25.43 | 17.2 | 376 | 4.16 |
| 2018 (4) | 15.9 | -6.69 | 5.12 | 14.03 | 1.24 | 5.08 | 3.45 | -1.71 | 32.20 | 22.21 | 7.80 | 12.62 | 21.70 | 5.34 | 361 | 4.64 |
| 2017 (3) | 17.04 | -10.13 | 4.49 | 3.46 | 1.18 | -4.07 | 3.51 | 1.15 | 26.35 | 15.11 | 6.92 | 6.74 | 20.60 | 12.55 | 345 | 5.18 |
| 2016 (2) | 18.96 | -4.05 | 4.34 | -13.89 | 1.23 | -14.58 | 3.47 | -14.53 | 22.89 | -10.26 | 6.49 | -10.98 | 18.30 | -10.93 | 328 | -10.63 |
| 2015 (1) | 19.76 | -11.11 | 5.04 | -7.52 | 1.44 | -24.21 | 4.06 | -18.96 | 25.51 | 0 | 7.29 | 0 | 20.55 | 0 | 367 | -15.44 |
