- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 4.17 | 8.31 | 24.11 | 0.43 | 0.0 | 30.3 | 0.43 | 2.38 | 4.88 | 0.23 | 0.0 | 4.55 | 10.31 | -7.67 | 4.99 | 10.31 | -5.48 | -15.49 | 5.52 | -7.67 | -15.76 | 809 | 0.0 | -10.71 |
| 24Q2 (19) | 3.85 | 11.92 | 33.22 | 0.43 | 22.86 | 16.22 | 0.42 | 0.0 | 20.0 | 0.23 | 9.52 | -14.81 | 11.17 | 9.77 | -12.76 | 10.91 | -10.65 | -9.92 | 5.97 | -2.14 | -36.06 | 809 | 0.0 | -10.71 |
| 24Q1 (18) | 3.44 | -6.78 | 25.55 | 0.35 | -10.26 | 29.63 | 0.42 | 0.0 | 31.25 | 0.21 | -12.5 | -8.7 | 10.17 | -3.73 | 3.25 | 12.21 | 7.27 | 4.54 | 6.10 | -6.14 | -27.28 | 809 | 0.0 | -10.71 |
| 23Q4 (17) | 3.69 | 9.82 | 14.6 | 0.39 | 18.18 | 18.18 | 0.42 | 2.44 | 31.25 | 0.24 | 9.09 | -11.11 | 10.57 | 7.61 | 3.13 | 11.38 | -6.72 | 14.53 | 6.50 | -0.67 | -22.43 | 809 | -10.71 | -10.71 |
| 23Q3 (16) | 3.36 | 16.26 | 10.53 | 0.33 | -10.81 | -2.94 | 0.41 | 17.14 | 24.24 | 0.22 | -18.52 | -4.35 | 9.82 | -23.29 | -12.18 | 12.20 | 0.76 | 12.41 | 6.55 | -29.92 | -13.46 | 906 | 0.0 | 26.54 |
| 23Q2 (15) | 2.89 | 5.47 | -4.62 | 0.37 | 37.04 | 27.59 | 0.35 | 9.38 | 2.94 | 0.27 | 17.39 | 3.85 | 12.80 | 29.92 | 33.77 | 12.11 | 3.7 | 7.93 | 9.34 | 11.3 | 8.88 | 906 | 0.0 | 26.54 |
| 23Q1 (14) | 2.74 | -14.91 | 0.37 | 0.27 | -18.18 | 0.0 | 0.32 | 0.0 | 0.0 | 0.23 | -14.81 | 4.55 | 9.85 | -3.85 | -0.36 | 11.68 | 17.52 | -0.36 | 8.39 | 0.11 | 4.16 | 906 | 0.0 | 26.54 |
| 22Q4 (13) | 3.22 | 5.92 | 5.23 | 0.33 | -2.94 | 0.0 | 0.32 | -3.03 | 0.0 | 0.27 | 17.39 | 0.0 | 10.25 | -8.37 | -4.97 | 9.94 | -8.45 | -4.97 | 8.39 | 10.83 | -4.97 | 906 | 26.54 | 26.54 |
| 22Q3 (12) | 3.04 | 0.33 | 2.01 | 0.34 | 17.24 | 9.68 | 0.33 | -2.94 | -19.51 | 0.23 | -11.54 | 4.55 | 11.18 | 16.86 | 7.51 | 10.86 | -3.26 | -21.1 | 7.57 | -11.83 | 2.48 | 716 | 0.0 | 1.13 |
| 22Q2 (11) | 3.03 | 10.99 | -0.66 | 0.29 | 7.41 | -3.33 | 0.34 | 6.25 | -8.11 | 0.26 | 18.18 | 8.33 | 9.57 | -3.23 | -2.7 | 11.22 | -4.27 | -7.5 | 8.58 | 6.48 | 9.05 | 716 | 0.0 | 1.13 |
| 22Q1 (10) | 2.73 | -10.78 | 4.6 | 0.27 | -18.18 | 12.5 | 0.32 | 0.0 | -11.11 | 0.22 | -18.52 | 0.0 | 9.89 | -8.29 | 7.55 | 11.72 | 12.09 | -15.02 | 8.06 | -8.67 | -4.4 | 716 | 0.0 | 1.13 |
| 21Q4 (9) | 3.06 | 2.68 | 10.47 | 0.33 | 6.45 | 26.92 | 0.32 | -21.95 | 6.67 | 0.27 | 22.73 | 3.85 | 10.78 | 3.67 | 14.89 | 10.46 | -23.99 | -3.44 | 8.82 | 19.52 | -6.0 | 716 | 1.13 | 1.13 |
| 21Q3 (8) | 2.98 | -2.3 | 15.5 | 0.31 | 3.33 | 10.71 | 0.41 | 10.81 | 17.14 | 0.22 | -8.33 | -8.33 | 10.40 | 5.76 | -4.15 | 13.76 | 13.41 | 1.42 | 7.38 | -6.18 | -20.64 | 708 | 0.0 | -0.56 |
| 21Q2 (7) | 3.05 | 16.86 | 22.49 | 0.3 | 25.0 | -3.23 | 0.37 | 2.78 | 8.82 | 0.24 | 9.09 | 26.32 | 9.84 | 6.97 | -20.99 | 12.13 | -12.05 | -11.16 | 7.87 | -6.65 | 3.12 | 708 | 0.0 | 3.81 |
| 21Q1 (6) | 2.61 | -5.78 | 16.0 | 0.24 | -7.69 | -20.0 | 0.36 | 20.0 | 2.86 | 0.22 | -15.38 | 37.5 | 9.20 | -2.03 | -31.03 | 13.79 | 27.36 | -11.33 | 8.43 | -10.2 | 18.53 | 708 | 0.0 | 3.81 |
| 20Q4 (5) | 2.77 | 7.36 | -6.73 | 0.26 | -7.14 | -23.53 | 0.3 | -14.29 | -14.29 | 0.26 | 8.33 | 8.33 | 9.39 | -13.51 | -18.01 | 10.83 | -20.17 | -8.1 | 9.39 | 0.9 | 16.16 | 708 | -0.56 | 3.81 |
| 20Q3 (4) | 2.58 | 3.61 | 0.0 | 0.28 | -9.68 | 0.0 | 0.35 | 2.94 | 0.0 | 0.24 | 26.32 | 0.0 | 10.85 | -12.83 | 0.0 | 13.57 | -0.65 | 0.0 | 9.30 | 21.91 | 0.0 | 712 | 4.4 | 0.0 |
| 20Q2 (3) | 2.49 | 10.67 | 0.0 | 0.31 | 3.33 | 0.0 | 0.34 | -2.86 | 0.0 | 0.19 | 18.75 | 0.0 | 12.45 | -6.63 | 0.0 | 13.65 | -12.22 | 0.0 | 7.63 | 7.3 | 0.0 | 682 | 0.0 | 0.0 |
| 20Q1 (2) | 2.25 | -24.24 | 0.0 | 0.3 | -11.76 | 0.0 | 0.35 | 0.0 | 0.0 | 0.16 | -33.33 | 0.0 | 13.33 | 16.47 | 0.0 | 15.56 | 32.0 | 0.0 | 7.11 | -12.0 | 0.0 | 682 | 0.0 | 0.0 |
| 19Q4 (1) | 2.97 | 0.0 | 0.0 | 0.34 | 0.0 | 0.0 | 0.35 | 0.0 | 0.0 | 0.24 | 0.0 | 0.0 | 11.45 | 0.0 | 0.0 | 11.78 | 0.0 | 0.0 | 8.08 | 0.0 | 0.0 | 682 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 12.68 | 5.49 | 1.37 | 10.48 | 1.5 | 14.5 | 0.96 | -3.03 | 10.80 | 4.73 | 11.83 | 8.54 | 7.57 | -8.08 | 906 | 0.0 |
| 2022 (9) | 12.02 | 2.74 | 1.24 | 5.08 | 1.31 | -9.66 | 0.99 | 5.32 | 10.32 | 2.29 | 10.90 | -12.06 | 8.24 | 2.52 | 906 | 26.54 |
| 2021 (8) | 11.7 | 15.96 | 1.18 | 2.61 | 1.45 | 8.21 | 0.94 | 10.59 | 10.09 | -11.51 | 12.39 | -6.68 | 8.03 | -4.63 | 716 | 1.13 |
| 2020 (7) | 10.09 | -4.54 | 1.15 | -12.21 | 1.34 | -2.19 | 0.85 | 0.0 | 11.40 | -8.04 | 13.28 | 2.46 | 8.42 | 4.76 | 708 | -0.56 |
| 2019 (6) | 10.57 | -12.64 | 1.31 | -8.39 | 1.37 | -5.52 | 0.85 | 16.44 | 12.39 | 4.87 | 12.96 | 8.16 | 8.04 | 33.29 | 712 | 4.4 |
| 2018 (5) | 12.1 | -1.94 | 1.43 | 5.93 | 1.45 | -1.36 | 0.73 | -7.59 | 11.82 | 8.03 | 11.98 | 0.6 | 6.03 | -5.76 | 682 | 2.71 |
| 2017 (4) | 12.34 | -6.94 | 1.35 | -6.25 | 1.47 | -10.91 | 0.79 | 1.28 | 10.94 | 0.74 | 11.91 | -4.27 | 6.40 | 8.83 | 664 | -5.95 |
| 2016 (3) | 13.26 | -8.36 | 1.44 | -3.36 | 1.65 | 16.2 | 0.78 | -17.02 | 10.86 | 5.46 | 12.44 | 26.8 | 5.88 | -9.45 | 706 | -15.75 |
| 2015 (2) | 14.47 | 8.88 | 1.49 | -1.97 | 1.42 | 4.41 | 0.94 | -17.54 | 10.30 | -9.97 | 9.81 | -4.1 | 6.50 | -24.27 | 838 | -19.73 |
| 2014 (1) | 13.29 | 15.77 | 1.52 | 23.58 | 1.36 | -2.86 | 1.14 | 18.75 | 11.44 | 0 | 10.23 | 0 | 8.58 | 0 | 1044 | -22.44 |
