- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 26.97 | -1.32 | -29.16 | 0.27 | -41.3 | -28.95 | 2.93 | 2.45 | -2.01 | 0.32 | -13.51 | -11.11 | 1.00 | -40.52 | 0.3 | 10.86 | 3.82 | 38.32 | 1.19 | -12.36 | 25.47 | 3767 | 0.0 | 0.0 |
| 23Q3 (19) | 27.33 | -12.96 | -33.84 | 0.46 | -24.59 | -14.81 | 2.86 | 5.93 | -1.72 | 0.37 | 27.59 | -11.9 | 1.68 | -13.36 | 28.76 | 10.46 | 21.7 | 48.56 | 1.35 | 46.59 | 33.16 | 3767 | 0.0 | -25.46 |
| 23Q2 (18) | 31.4 | 4.95 | -0.95 | 0.61 | 38.64 | 5.17 | 2.7 | -2.88 | 22.73 | 0.29 | -30.95 | -14.71 | 1.94 | 32.1 | 6.18 | 8.60 | -7.46 | 23.9 | 0.92 | -34.21 | -13.89 | 3767 | 0.0 | -25.46 |
| 23Q1 (17) | 29.92 | -21.41 | 2.33 | 0.44 | 15.79 | 4.76 | 2.78 | -7.02 | 21.93 | 0.42 | 16.67 | 5.0 | 1.47 | 47.33 | 2.38 | 9.29 | 18.3 | 19.16 | 1.40 | 48.45 | 2.61 | 3767 | 0.0 | -25.46 |
| 22Q4 (16) | 38.07 | -7.84 | 15.29 | 0.38 | -29.63 | -30.91 | 2.99 | 2.75 | 23.55 | 0.36 | -14.29 | -23.4 | 1.00 | -23.64 | -40.07 | 7.85 | 11.49 | 7.16 | 0.95 | -6.99 | -33.56 | 3767 | -25.46 | -25.46 |
| 22Q3 (15) | 41.31 | 30.32 | 25.22 | 0.54 | -6.9 | 35.0 | 2.91 | 32.27 | 91.45 | 0.42 | 23.53 | -16.0 | 1.31 | -28.56 | 7.81 | 7.04 | 1.5 | 52.89 | 1.02 | -5.21 | -32.92 | 5054 | 0.0 | 3.65 |
| 22Q2 (14) | 31.7 | 8.41 | 14.61 | 0.58 | 38.1 | 13.73 | 2.2 | -3.51 | 15.79 | 0.34 | -15.0 | -26.09 | 1.83 | 27.38 | -0.77 | 6.94 | -11.0 | 1.03 | 1.07 | -21.6 | -35.51 | 5054 | 0.0 | 3.65 |
| 22Q1 (13) | 29.24 | -11.45 | 9.27 | 0.42 | -23.64 | -28.81 | 2.28 | -5.79 | 31.03 | 0.4 | -14.89 | -29.82 | 1.44 | -13.76 | -34.85 | 7.80 | 6.39 | 19.92 | 1.37 | -3.89 | -35.78 | 5054 | 0.0 | 3.65 |
| 21Q4 (12) | 33.02 | 0.09 | 6.41 | 0.55 | 37.5 | 266.67 | 2.42 | 59.21 | 12.56 | 0.47 | -6.0 | -34.72 | 1.67 | 37.38 | 244.57 | 7.33 | 59.07 | 5.77 | 1.42 | -6.09 | -38.66 | 5054 | 3.65 | 3.65 |
| 21Q3 (11) | 32.99 | 19.27 | 12.9 | 0.4 | -21.57 | -40.3 | 1.52 | -20.0 | -10.59 | 0.5 | 8.7 | -9.09 | 1.21 | -34.24 | -47.12 | 4.61 | -32.93 | -20.81 | 1.52 | -8.87 | -19.48 | 4876 | 0.0 | 35.26 |
| 21Q2 (10) | 27.66 | 3.36 | 36.93 | 0.51 | -13.56 | 34.21 | 1.9 | 9.2 | 55.74 | 0.46 | -19.3 | 12.2 | 1.84 | -16.37 | -1.99 | 6.87 | 5.64 | 13.73 | 1.66 | -21.92 | -18.06 | 4876 | 0.0 | 35.26 |
| 21Q1 (9) | 26.76 | -13.76 | 44.96 | 0.59 | 293.33 | 25.53 | 1.74 | -19.07 | 4.19 | 0.57 | -20.83 | 103.57 | 2.20 | 356.1 | -13.4 | 6.50 | -6.16 | -28.12 | 2.13 | -8.2 | 40.43 | 4876 | 0.0 | -0.41 |
| 20Q4 (8) | 31.03 | 6.19 | 28.06 | 0.15 | -77.61 | -68.75 | 2.15 | 26.47 | 25.73 | 0.72 | 30.91 | 44.0 | 0.48 | -78.92 | -75.6 | 6.93 | 19.09 | -1.82 | 2.32 | 23.27 | 12.44 | 4876 | 35.26 | -0.41 |
| 20Q3 (7) | 29.22 | 44.65 | 12.91 | 0.67 | 76.32 | 252.63 | 1.7 | 39.34 | 6.92 | 0.55 | 34.15 | 22.22 | 2.29 | 21.89 | 212.32 | 5.82 | -3.67 | -5.3 | 1.88 | -7.26 | 8.25 | 3605 | 0.0 | -26.37 |
| 20Q2 (6) | 20.2 | 9.43 | -25.63 | 0.38 | -19.15 | -13.64 | 1.22 | -26.95 | -26.06 | 0.41 | 46.43 | -6.82 | 1.88 | -26.11 | 16.12 | 6.04 | -33.24 | -0.58 | 2.03 | 33.82 | 25.29 | 3605 | -26.37 | -26.37 |
| 20Q1 (5) | 18.46 | -23.81 | -22.27 | 0.47 | -2.08 | -22.95 | 1.67 | -2.34 | 7.05 | 0.28 | -44.0 | -44.0 | 2.55 | 28.52 | -0.87 | 9.05 | 28.19 | 37.73 | 1.52 | -26.5 | -27.95 | 4896 | 0.0 | 0.0 |
| 19Q4 (4) | 24.23 | -6.38 | 0.0 | 0.48 | 152.63 | 0.0 | 1.71 | 7.55 | 0.0 | 0.5 | 11.11 | 0.0 | 1.98 | 169.84 | 0.0 | 7.06 | 14.87 | 0.0 | 2.06 | 18.68 | 0.0 | 4896 | 0.0 | 0.0 |
| 19Q3 (3) | 25.88 | -4.71 | 0.0 | 0.19 | -56.82 | 0.0 | 1.59 | -3.64 | 0.0 | 0.45 | 2.27 | 0.0 | 0.73 | -54.68 | 0.0 | 6.14 | 1.13 | 0.0 | 1.74 | 7.33 | 0.0 | 4896 | 0.0 | 0.0 |
| 19Q2 (2) | 27.16 | 14.36 | 0.0 | 0.44 | -27.87 | 0.0 | 1.65 | 5.77 | 0.0 | 0.44 | -12.0 | 0.0 | 1.62 | -36.93 | 0.0 | 6.08 | -7.51 | 0.0 | 1.62 | -23.05 | 0.0 | 4896 | 0.0 | 0.0 |
| 19Q1 (1) | 23.75 | 0.0 | 0.0 | 0.61 | 0.0 | 0.0 | 1.56 | 0.0 | 0.0 | 0.5 | 0.0 | 0.0 | 2.57 | 0.0 | 0.0 | 6.57 | 0.0 | 0.0 | 2.11 | 0.0 | 0.0 | 4896 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 115.62 | -17.6 | 1.77 | -7.81 | 11.28 | 8.57 | 1.4 | -7.89 | 1.53 | 11.88 | 9.76 | 31.76 | 1.21 | 11.78 | 3767 | 0.0 |
| 2022 (9) | 140.32 | 16.53 | 1.92 | -6.34 | 10.39 | 37.25 | 1.52 | -24.0 | 1.37 | -19.62 | 7.40 | 17.79 | 1.08 | -34.78 | 3767 | -25.46 |
| 2021 (8) | 120.42 | 21.76 | 2.05 | 22.02 | 7.57 | 12.48 | 2.0 | 2.04 | 1.70 | 0.22 | 6.29 | -7.62 | 1.66 | -16.19 | 5054 | 3.65 |
| 2020 (7) | 98.9 | -2.1 | 1.68 | -2.89 | 6.73 | 3.38 | 1.96 | 3.7 | 1.70 | -0.81 | 6.80 | 5.6 | 1.98 | 5.93 | 4876 | 35.26 |
| 2019 (6) | 101.02 | -1.91 | 1.73 | -2.26 | 6.51 | 9.23 | 1.89 | -22.86 | 1.71 | -0.35 | 6.44 | 11.36 | 1.87 | -21.35 | 3605 | -26.37 |
| 2018 (5) | 102.99 | -5.32 | 1.77 | -28.63 | 5.96 | 5.67 | 2.45 | -15.52 | 1.72 | -24.62 | 5.79 | 11.61 | 2.38 | -10.77 | 4896 | -0.31 |
| 2017 (4) | 108.78 | 0.15 | 2.48 | -1.98 | 5.64 | 11.46 | 2.9 | 2.11 | 2.28 | -2.12 | 5.18 | 11.3 | 2.67 | 1.96 | 4911 | -2.68 |
| 2016 (3) | 108.62 | 28.24 | 2.53 | 17.13 | 5.06 | 3.48 | 2.84 | 62.29 | 2.33 | -8.66 | 4.66 | -19.31 | 2.61 | 26.55 | 5046 | -21.21 |
| 2015 (2) | 84.7 | -13.98 | 2.16 | -18.49 | 4.89 | -2.4 | 1.75 | -11.62 | 2.55 | -5.25 | 5.77 | 13.46 | 2.07 | 2.74 | 6404 | 9.3 |
| 2014 (1) | 98.46 | 15.12 | 2.65 | -8.93 | 5.01 | -22.33 | 1.98 | 31.13 | 2.69 | 0 | 5.09 | 0 | 2.01 | 0 | 5859 | 23.95 |
