玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)36.557.6635.520.31-69.014.814.4739.6952.560.425.031.250.85-71.21-15.2812.2329.7512.571.15-2.47-3.1536130.00.0
24Q3 (19)33.957.1324.221.088.68117.393.2-4.7611.890.425.08.112.9576.1275.09.43-11.1-9.931.1816.68-12.9736130.0-4.09
24Q2 (18)31.6910.230.920.53-32.05-13.113.3641.7724.440.3210.3410.341.67-38.36-13.9110.6028.6223.311.010.119.3436130.0-4.09
24Q1 (17)28.756.6-3.910.78188.8977.272.37-19.11-14.750.29-9.38-30.952.71171.084.498.24-24.12-11.281.01-14.99-28.1436130.0-4.09
23Q4 (16)26.97-1.32-29.160.27-41.3-28.952.932.45-2.010.32-13.51-11.111.00-40.520.310.863.8238.321.19-12.3625.473613-4.09-4.09
23Q3 (15)27.33-12.96-33.840.46-24.59-14.812.865.93-1.720.3727.59-11.91.68-13.3628.7610.4621.748.561.3546.5933.1637670.0-25.46
23Q2 (14)31.44.95-0.950.6138.645.172.7-2.8822.730.29-30.95-14.711.9432.16.188.60-7.4623.90.92-34.21-13.8937670.0-25.46
23Q1 (13)29.92-21.412.330.4415.794.762.78-7.0221.930.4216.675.01.4747.332.389.2918.319.161.4048.452.6137670.0-25.46
22Q4 (12)38.07-7.8415.290.38-29.63-30.912.992.7523.550.36-14.29-23.41.00-23.64-40.077.8511.497.160.95-6.99-33.563767-25.46-25.46
22Q3 (11)41.3130.3225.220.54-6.935.02.9132.2791.450.4223.53-16.01.31-28.567.817.041.552.891.02-5.21-32.9250540.03.65
22Q2 (10)31.78.4114.610.5838.113.732.2-3.5115.790.34-15.0-26.091.8327.38-0.776.94-11.01.031.07-21.6-35.5150540.03.65
22Q1 (9)29.24-11.459.270.42-23.64-28.812.28-5.7931.030.4-14.89-29.821.44-13.76-34.857.806.3919.921.37-3.89-35.7850540.03.65
21Q4 (8)33.020.096.410.5537.5266.672.4259.2112.560.47-6.0-34.721.6737.38244.577.3359.075.771.42-6.09-38.6650543.653.65
21Q3 (7)32.9919.2712.90.4-21.57-40.31.52-20.0-10.590.58.7-9.091.21-34.24-47.124.61-32.93-20.811.52-8.87-19.4848760.035.26
21Q2 (6)27.663.3636.930.51-13.5634.211.99.255.740.46-19.312.21.84-16.37-1.996.875.6413.731.66-21.92-18.0648760.035.26
21Q1 (5)26.76-13.7644.960.59293.3325.531.74-19.074.190.57-20.83103.572.20356.1-13.46.50-6.16-28.122.13-8.240.4348760.0-0.41
20Q4 (4)31.036.190.00.15-77.610.02.1526.470.00.7230.910.00.48-78.920.06.9319.090.02.3223.270.0487635.260.0
20Q3 (3)29.2244.650.00.6776.320.01.739.340.00.5534.150.02.2921.890.05.82-3.670.01.88-7.260.036050.00.0
20Q2 (2)20.29.430.00.38-19.150.01.22-26.950.00.4146.430.01.88-26.110.06.04-33.240.02.0333.820.03605-26.370.0
20Q1 (1)18.460.00.00.470.00.01.670.00.00.280.00.02.550.00.09.050.00.01.520.00.048960.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)130.9413.252.6348.5913.418.791.432.142.0131.210.234.91.09-9.8136130.0
2023 (9)115.62-17.61.77-7.8111.288.571.4-7.891.5311.889.7631.761.2111.783613-4.09
2022 (8)140.3216.531.92-6.3410.3937.251.52-24.01.37-19.627.4017.791.08-34.783767-25.46
2021 (7)120.4221.762.0522.027.5712.482.02.041.700.226.29-7.621.66-16.1950543.65
2020 (6)98.9-2.11.68-2.896.733.381.963.71.70-0.816.805.61.985.93487635.26
2019 (5)101.02-1.911.73-2.266.519.231.89-22.861.71-0.356.4411.361.87-21.353605-26.37
2018 (4)102.99-5.321.77-28.635.965.672.45-15.521.72-24.625.7911.612.38-10.774896-0.31
2017 (3)108.780.152.48-1.985.6411.462.92.112.28-2.125.1811.32.671.964911-2.68
2016 (2)108.6228.242.5317.135.063.482.8462.292.33-8.664.66-19.312.6126.555046-21.21
2015 (1)84.7-13.982.16-18.494.89-2.41.75-11.622.5505.7702.07064049.3

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