- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 2.32 | -0.43 | 15.42 | 0.11 | 10.0 | -8.33 | 0.24 | 4.35 | 14.29 | 0.27 | 3.85 | -27.03 | 4.74 | 10.47 | -20.58 | 10.34 | 4.8 | -0.99 | 11.64 | 4.29 | -36.78 | 291 | 0.0 | 0.0 |
| 24Q2 (19) | 2.33 | 9.91 | -2.51 | 0.1 | 11.11 | -16.67 | 0.23 | 0.0 | 9.52 | 0.26 | 8.33 | -31.58 | 4.29 | 1.1 | -14.52 | 9.87 | -9.01 | 12.34 | 11.16 | -1.43 | -29.82 | 291 | 0.0 | 0.0 |
| 24Q1 (18) | 2.12 | 6.53 | -17.51 | 0.09 | 0.0 | -18.18 | 0.23 | 27.78 | 0.0 | 0.24 | -25.0 | -7.69 | 4.25 | -6.13 | -0.81 | 10.85 | 19.94 | 21.23 | 11.32 | -29.6 | 11.9 | 291 | 0.0 | 0.0 |
| 23Q4 (17) | 1.99 | -1.0 | -36.01 | 0.09 | -25.0 | -30.77 | 0.18 | -14.29 | -10.0 | 0.32 | -13.51 | 14.29 | 4.52 | -24.25 | 8.19 | 9.05 | -13.42 | 40.65 | 16.08 | -12.64 | 78.61 | 291 | 0.0 | 0.0 |
| 23Q3 (16) | 2.01 | -15.9 | -44.78 | 0.12 | 0.0 | 9.09 | 0.21 | 0.0 | -19.23 | 0.37 | -2.63 | 37.04 | 5.97 | 18.91 | 97.56 | 10.45 | 18.91 | 46.27 | 18.41 | 15.78 | 148.17 | 291 | 0.0 | 0.0 |
| 23Q2 (15) | 2.39 | -7.0 | -39.49 | 0.12 | 9.09 | 20.0 | 0.21 | -8.7 | -30.0 | 0.38 | 46.15 | 11.76 | 5.02 | 17.31 | 98.33 | 8.79 | -1.82 | 15.69 | 15.90 | 57.16 | 84.72 | 291 | 0.0 | 0.0 |
| 23Q1 (14) | 2.57 | -17.36 | -26.57 | 0.11 | -15.38 | 22.22 | 0.23 | 15.0 | -20.69 | 0.26 | -7.14 | -18.75 | 4.28 | 2.39 | 66.45 | 8.95 | 39.16 | 8.01 | 10.12 | 12.37 | 10.65 | 291 | 0.0 | 0.0 |
| 22Q4 (13) | 3.11 | -14.56 | -19.01 | 0.13 | 18.18 | 44.44 | 0.2 | -23.08 | -25.93 | 0.28 | 3.7 | -12.5 | 4.18 | 38.32 | 78.35 | 6.43 | -9.97 | -8.54 | 9.00 | 21.38 | 8.04 | 291 | 0.0 | 0.0 |
| 22Q3 (12) | 3.64 | -7.85 | 0.28 | 0.11 | 10.0 | 37.5 | 0.26 | -13.33 | -10.34 | 0.27 | -20.59 | -18.18 | 3.02 | 19.37 | 37.12 | 7.14 | -5.95 | -10.59 | 7.42 | -13.83 | -18.41 | 291 | 0.0 | -1.02 |
| 22Q2 (11) | 3.95 | 12.86 | 11.58 | 0.1 | 11.11 | 25.0 | 0.3 | 3.45 | 25.0 | 0.34 | 6.25 | -8.11 | 2.53 | -1.55 | 12.03 | 7.59 | -8.34 | 12.03 | 8.61 | -5.85 | -17.65 | 291 | 0.0 | -1.02 |
| 22Q1 (10) | 3.5 | -8.85 | -0.85 | 0.09 | 0.0 | 12.5 | 0.29 | 7.41 | 31.82 | 0.32 | 0.0 | 3.23 | 2.57 | 9.71 | 13.46 | 8.29 | 17.84 | 32.95 | 9.14 | 9.71 | 4.11 | 291 | 0.0 | -1.02 |
| 21Q4 (9) | 3.84 | 5.79 | 10.66 | 0.09 | 12.5 | 28.57 | 0.27 | -6.9 | 22.73 | 0.32 | -3.03 | -8.57 | 2.34 | 6.35 | 16.18 | 7.03 | -11.99 | 10.9 | 8.33 | -8.33 | -17.38 | 291 | -1.02 | -1.02 |
| 21Q3 (8) | 3.63 | 2.54 | 0.83 | 0.08 | 0.0 | 14.29 | 0.29 | 20.83 | 45.0 | 0.33 | -10.81 | 0.0 | 2.20 | -2.48 | 13.34 | 7.99 | 17.84 | 43.8 | 9.09 | -13.02 | -0.83 | 294 | 0.0 | -13.78 |
| 21Q2 (7) | 3.54 | 0.28 | -14.9 | 0.08 | 0.0 | 14.29 | 0.24 | 9.09 | 26.32 | 0.37 | 19.35 | 23.33 | 2.26 | -0.28 | 34.3 | 6.78 | 8.78 | 48.44 | 10.45 | 19.02 | 44.93 | 294 | 0.0 | -13.78 |
| 21Q1 (6) | 3.53 | 1.73 | 32.71 | 0.08 | 14.29 | 0.0 | 0.22 | 0.0 | 10.0 | 0.31 | -11.43 | 24.0 | 2.27 | 12.34 | -24.65 | 6.23 | -1.7 | -17.11 | 8.78 | -12.93 | -6.56 | 294 | 0.0 | -13.78 |
| 20Q4 (5) | 3.47 | -3.61 | 13.03 | 0.07 | 0.0 | -22.22 | 0.22 | 10.0 | 15.79 | 0.35 | 6.06 | 29.63 | 2.02 | 3.75 | -31.19 | 6.34 | 14.12 | 2.44 | 10.09 | 10.03 | 14.69 | 294 | -13.78 | -13.78 |
| 20Q3 (4) | 3.6 | -13.46 | 0.0 | 0.07 | 0.0 | 0.0 | 0.2 | 5.26 | 0.0 | 0.33 | 10.0 | 0.0 | 1.94 | 15.56 | 0.0 | 5.56 | 21.64 | 0.0 | 9.17 | 27.11 | 0.0 | 341 | 0.0 | 0.0 |
| 20Q2 (3) | 4.16 | 56.39 | 0.0 | 0.07 | -12.5 | 0.0 | 0.19 | -5.0 | 0.0 | 0.3 | 20.0 | 0.0 | 1.68 | -44.05 | 0.0 | 4.57 | -39.25 | 0.0 | 7.21 | -23.27 | 0.0 | 341 | 0.0 | 0.0 |
| 20Q1 (2) | 2.66 | -13.36 | 0.0 | 0.08 | -11.11 | 0.0 | 0.2 | 5.26 | 0.0 | 0.25 | -7.41 | 0.0 | 3.01 | 2.59 | 0.0 | 7.52 | 21.49 | 0.0 | 9.40 | 6.86 | 0.0 | 341 | 0.0 | 0.0 |
| 19Q4 (1) | 3.07 | 0.0 | 0.0 | 0.09 | 0.0 | 0.0 | 0.19 | 0.0 | 0.0 | 0.27 | 0.0 | 0.0 | 2.93 | 0.0 | 0.0 | 6.19 | 0.0 | 0.0 | 8.79 | 0.0 | 0.0 | 341 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 8.96 | -36.95 | 0.45 | 4.65 | 0.82 | -21.9 | 1.32 | 10.0 | 5.02 | 65.97 | 9.15 | 23.85 | 14.73 | 74.45 | 0 | 0 |
| 2022 (9) | 14.21 | -2.27 | 0.43 | 30.3 | 1.05 | 2.94 | 1.2 | -10.45 | 3.03 | 33.33 | 7.39 | 5.33 | 8.44 | -8.37 | 0 | 0 |
| 2021 (8) | 14.54 | 7.86 | 0.33 | 13.79 | 1.02 | 25.93 | 1.34 | 8.94 | 2.27 | 5.5 | 7.02 | 16.75 | 9.22 | 1.0 | 291 | -1.02 |
| 2020 (7) | 13.48 | -0.59 | 0.29 | -34.09 | 0.81 | 1.25 | 1.23 | 19.42 | 2.15 | -33.7 | 6.01 | 1.85 | 9.12 | 20.13 | 294 | -13.78 |
| 2019 (6) | 13.56 | -19.76 | 0.44 | -34.33 | 0.8 | -19.19 | 1.03 | -18.9 | 3.24 | -18.15 | 5.90 | 0.71 | 7.60 | 1.08 | 341 | -24.56 |
| 2018 (5) | 16.9 | -15.67 | 0.67 | 13.56 | 0.99 | -15.38 | 1.27 | 14.41 | 3.96 | 34.66 | 5.86 | 0.34 | 7.51 | 35.67 | 452 | 3.67 |
| 2017 (4) | 20.04 | 19.86 | 0.59 | 31.11 | 1.17 | 6.36 | 1.11 | 13.27 | 2.94 | 9.39 | 5.84 | -11.26 | 5.54 | -5.5 | 436 | 15.04 |
| 2016 (3) | 16.72 | 30.12 | 0.45 | 25.0 | 1.1 | 7.84 | 0.98 | 24.05 | 2.69 | -3.93 | 6.58 | -17.12 | 5.86 | -4.66 | 379 | -2.32 |
| 2015 (2) | 12.85 | 33.85 | 0.36 | 16.13 | 1.02 | 22.89 | 0.79 | 102.56 | 2.80 | -13.24 | 7.94 | -8.19 | 6.15 | 51.33 | 388 | 11.82 |
| 2014 (1) | 9.6 | 10.09 | 0.31 | 40.91 | 0.83 | 27.69 | 0.39 | 50.0 | 3.23 | 0 | 8.65 | 0 | 4.06 | 0 | 347 | 7.43 |
