- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
23Q4 (20) | 9.84 | 23.46 | -25.85 | 0.22 | 10.0 | -12.0 | 0.51 | -7.27 | -15.0 | 1.68 | 5.0 | 5.66 | 2.24 | -10.9 | 18.67 | 5.18 | -24.89 | 14.63 | 17.07 | -14.95 | 42.49 | 0 | 0 | 0 |
23Q3 (19) | 7.97 | 17.21 | -39.02 | 0.2 | -9.09 | -25.93 | 0.55 | 1.85 | -1.79 | 1.6 | 3.23 | -5.88 | 2.51 | -22.44 | 21.47 | 6.90 | -13.1 | 61.06 | 20.08 | -11.93 | 54.34 | 0 | 0 | 0 |
23Q2 (18) | 6.8 | 1.64 | -52.28 | 0.22 | 15.79 | -4.35 | 0.54 | 3.85 | 5.88 | 1.55 | 3.33 | -3.73 | 3.24 | 13.92 | 100.45 | 7.94 | 2.17 | 121.89 | 22.79 | 1.66 | 101.75 | 0 | 0 | 0 |
23Q1 (17) | 6.69 | -49.59 | -41.93 | 0.19 | -24.0 | -9.52 | 0.52 | -13.33 | 0.0 | 1.5 | -5.66 | 8.7 | 2.84 | 50.75 | 55.8 | 7.77 | 71.91 | 72.2 | 22.42 | 87.13 | 87.17 | 0 | 0 | 0 |
22Q4 (16) | 13.27 | 1.53 | 28.71 | 0.25 | -7.41 | 56.25 | 0.6 | 7.14 | 42.86 | 1.59 | -6.47 | 24.22 | 1.88 | -8.8 | 21.4 | 4.52 | 5.53 | 10.99 | 11.98 | -7.88 | -3.49 | 0 | 0 | 0 |
22Q3 (15) | 13.07 | -8.28 | 39.19 | 0.27 | 17.39 | 107.69 | 0.56 | 9.8 | 43.59 | 1.7 | 5.59 | 39.34 | 2.07 | 27.99 | 49.21 | 4.28 | 19.72 | 3.16 | 13.01 | 15.12 | 0.11 | 0 | 0 | 0 |
22Q2 (14) | 14.25 | 23.7 | 55.57 | 0.23 | 9.52 | 35.29 | 0.51 | -1.92 | 37.84 | 1.61 | 16.67 | 19.26 | 1.61 | -11.46 | -13.03 | 3.58 | -20.71 | -11.4 | 11.30 | -5.68 | -23.34 | 0 | 0 | 0 |
22Q1 (13) | 11.52 | 11.74 | 53.4 | 0.21 | 31.25 | 31.25 | 0.52 | 23.81 | 44.44 | 1.38 | 7.81 | 13.11 | 1.82 | 17.46 | -14.44 | 4.51 | 10.81 | -5.84 | 11.98 | -3.51 | -26.26 | 0 | 0 | 0 |
21Q4 (12) | 10.31 | 9.8 | 47.92 | 0.16 | 23.08 | 0 | 0.42 | 7.69 | 35.48 | 1.28 | 4.92 | -3.03 | 1.55 | 12.09 | 0 | 4.07 | -1.92 | -8.41 | 12.42 | -4.44 | -34.44 | 0 | 0 | 0 |
21Q3 (11) | 9.39 | 2.51 | 28.1 | 0.13 | -23.53 | -18.75 | 0.39 | 5.41 | 18.18 | 1.22 | -9.63 | 6.09 | 1.38 | -25.4 | -36.57 | 4.15 | 2.82 | -7.75 | 12.99 | -11.84 | -17.19 | 0 | 0 | 0 |
21Q2 (10) | 9.16 | 21.97 | 1.66 | 0.17 | 6.25 | -26.09 | 0.37 | 2.78 | 12.12 | 1.35 | 10.66 | 16.38 | 1.86 | -12.89 | -27.3 | 4.04 | -15.74 | 10.29 | 14.74 | -9.28 | 14.47 | 0 | 0 | 0 |
21Q1 (9) | 7.51 | 7.75 | 2.6 | 0.16 | 0 | -15.79 | 0.36 | 16.13 | 12.5 | 1.22 | -7.58 | 7.96 | 2.13 | 0 | -17.92 | 4.79 | 7.78 | 9.65 | 16.25 | -14.22 | 5.23 | 0 | 0 | 0 |
20Q4 (8) | 6.97 | -4.91 | -3.6 | 0 | -100.0 | -100.0 | 0.31 | -6.06 | -6.06 | 1.32 | 14.78 | 20.0 | 0.00 | -100.0 | -100.0 | 4.45 | -1.21 | -2.56 | 18.94 | 20.71 | 24.48 | 0 | 0 | -100.0 |
20Q3 (7) | 7.33 | -18.65 | 6.7 | 0.16 | -30.43 | 6.67 | 0.33 | 0.0 | 10.0 | 1.15 | -0.86 | 13.86 | 2.18 | -14.49 | -0.03 | 4.50 | 22.92 | 3.1 | 15.69 | 21.86 | 6.72 | 0 | 0 | -100.0 |
20Q2 (6) | 9.01 | 23.09 | 72.28 | 0.23 | 21.05 | 53.33 | 0.33 | 3.12 | 22.22 | 1.16 | 2.65 | 36.47 | 2.55 | -1.65 | -11.0 | 3.66 | -16.22 | -29.05 | 12.87 | -16.6 | -20.78 | 0 | 0 | -100.0 |
20Q1 (5) | 7.32 | 1.24 | 32.85 | 0.19 | 18.75 | 18.75 | 0.32 | -3.03 | 18.52 | 1.13 | 2.73 | 29.89 | 2.60 | 17.29 | -10.61 | 4.37 | -4.22 | -10.79 | 15.44 | 1.46 | -2.23 | 0 | -100.0 | -100.0 |
19Q4 (4) | 7.23 | 5.24 | 0.0 | 0.16 | 6.67 | 0.0 | 0.33 | 10.0 | 0.0 | 1.1 | 8.91 | 0.0 | 2.21 | 1.36 | 0.0 | 4.56 | 4.52 | 0.0 | 15.21 | 3.49 | 0.0 | 45 | 0.0 | 0.0 |
19Q3 (3) | 6.87 | 31.36 | 0.0 | 0.15 | 0.0 | 0.0 | 0.3 | 11.11 | 0.0 | 1.01 | 18.82 | 0.0 | 2.18 | -23.87 | 0.0 | 4.37 | -15.41 | 0.0 | 14.70 | -9.54 | 0.0 | 45 | 0.0 | 0.0 |
19Q2 (2) | 5.23 | -5.08 | 0.0 | 0.15 | -6.25 | 0.0 | 0.27 | 0.0 | 0.0 | 0.85 | -2.3 | 0.0 | 2.87 | -1.23 | 0.0 | 5.16 | 5.35 | 0.0 | 16.25 | 2.93 | 0.0 | 45 | 0.0 | 0.0 |
19Q1 (1) | 5.51 | 0.0 | 0.0 | 0.16 | 0.0 | 0.0 | 0.27 | 0.0 | 0.0 | 0.87 | 0.0 | 0.0 | 2.90 | 0.0 | 0.0 | 4.90 | 0.0 | 0.0 | 15.79 | 0.0 | 0.0 | 45 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 31.3 | -39.92 | 0.83 | -12.63 | 2.13 | -2.74 | 6.33 | 0.8 | 2.65 | 45.43 | 6.81 | 61.89 | 20.22 | 67.78 | 0 | 0 |
2022 (9) | 52.1 | 43.21 | 0.95 | 50.79 | 2.19 | 42.21 | 6.28 | 24.11 | 1.82 | 5.3 | 4.20 | -0.7 | 12.05 | -13.34 | 0 | 0 |
2021 (8) | 36.38 | 18.73 | 0.63 | 8.62 | 1.54 | 18.46 | 5.06 | 6.08 | 1.73 | -8.52 | 4.23 | -0.23 | 13.91 | -10.66 | 0 | 0 |
2020 (7) | 30.64 | 23.35 | 0.58 | -6.45 | 1.3 | 10.17 | 4.77 | 24.54 | 1.89 | -24.16 | 4.24 | -10.69 | 15.57 | 0.97 | 0 | 0 |
2019 (6) | 24.84 | 15.32 | 0.62 | -8.82 | 1.18 | 24.21 | 3.83 | 17.13 | 2.50 | -20.94 | 4.75 | 7.71 | 15.42 | 1.57 | 45 | 0.0 |
2018 (5) | 21.54 | 13.73 | 0.68 | 23.64 | 0.95 | -7.77 | 3.27 | 12.37 | 3.16 | 8.71 | 4.41 | -18.9 | 15.18 | -1.19 | 45 | 0.0 |
2017 (4) | 18.94 | 40.71 | 0.55 | 111.54 | 1.03 | 60.94 | 2.91 | 104.93 | 2.90 | 50.33 | 5.44 | 14.37 | 15.36 | 45.64 | 45 | 0.0 |
2016 (3) | 13.46 | 35.55 | 0.26 | 18.18 | 0.64 | 45.45 | 1.42 | 18.33 | 1.93 | -12.81 | 4.75 | 7.31 | 10.55 | -12.7 | 45 | 0.0 |
2015 (2) | 9.93 | 16.0 | 0.22 | 29.41 | 0.44 | 15.79 | 1.2 | 8.11 | 2.22 | 11.56 | 4.43 | -0.19 | 12.08 | -6.81 | 45 | 0.0 |
2014 (1) | 8.56 | 44.84 | 0.17 | 13.33 | 0.38 | 8.57 | 1.11 | 26.14 | 1.99 | 0 | 4.44 | 0 | 12.97 | 0 | 45 | 9.76 |