玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)19.8646.46149.180.3840.7490.00.8218.8449.092.0611.9628.751.91-3.91-23.754.13-18.86-40.1710.37-23.56-48.33000
24Q2 (19)13.5633.8699.410.2717.3922.730.6915.027.781.846.9818.711.99-12.3-38.465.09-14.09-35.9213.57-20.08-40.47000
24Q1 (18)10.132.9551.420.234.5521.050.617.6515.381.722.3814.672.271.55-20.065.9214.28-23.816.98-0.55-24.27000
23Q4 (17)9.8423.46-25.850.2210.0-12.00.51-7.27-15.01.685.05.662.24-10.918.675.18-24.8914.6317.07-14.9542.49000
23Q3 (16)7.9717.21-39.020.2-9.09-25.930.551.85-1.791.63.23-5.882.51-22.4421.476.90-13.161.0620.08-11.9354.34000
23Q2 (15)6.81.64-52.280.2215.79-4.350.543.855.881.553.33-3.733.2413.92100.457.942.17121.8922.791.66101.75000
23Q1 (14)6.69-49.59-41.930.19-24.0-9.520.52-13.330.01.5-5.668.72.8450.7555.87.7771.9172.222.4287.1387.17000
22Q4 (13)13.271.5328.710.25-7.4156.250.67.1442.861.59-6.4724.221.88-8.821.44.525.5310.9911.98-7.88-3.49000
22Q3 (12)13.07-8.2839.190.2717.39107.690.569.843.591.75.5939.342.0727.9949.214.2819.723.1613.0115.120.11000
22Q2 (11)14.2523.755.570.239.5235.290.51-1.9237.841.6116.6719.261.61-11.46-13.033.58-20.71-11.411.30-5.68-23.34000
22Q1 (10)11.5211.7453.40.2131.2531.250.5223.8144.441.387.8113.111.8217.46-14.444.5110.81-5.8411.98-3.51-26.26000
21Q4 (9)10.319.847.920.1623.0800.427.6935.481.284.92-3.031.5512.0904.07-1.92-8.4112.42-4.44-34.44000
21Q3 (8)9.392.5128.10.13-23.53-18.750.395.4118.181.22-9.636.091.38-25.4-36.574.152.82-7.7512.99-11.84-17.19000
21Q2 (7)9.1621.971.660.176.25-26.090.372.7812.121.3510.6616.381.86-12.89-27.34.04-15.7410.2914.74-9.2814.47000
21Q1 (6)7.517.752.60.160-15.790.3616.1312.51.22-7.587.962.130-17.924.797.789.6516.25-14.225.23000
20Q4 (5)6.97-4.91-3.60-100.0-100.00.31-6.06-6.061.3214.7820.00.00-100.0-100.04.45-1.21-2.5618.9420.7124.4800-100.0
20Q3 (4)7.33-18.650.00.16-30.430.00.330.00.01.15-0.860.02.18-14.490.04.5022.920.015.6921.860.0000.0
20Q2 (3)9.0123.090.00.2321.050.00.333.120.01.162.650.02.55-1.650.03.66-16.220.012.87-16.60.0000.0
20Q1 (2)7.321.240.00.1918.750.00.32-3.030.01.132.730.02.6017.290.04.37-4.220.015.441.460.00-100.00.0
19Q4 (1)7.230.00.00.160.00.00.330.00.01.10.00.02.210.00.04.560.00.015.210.00.0450.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)31.3-39.920.83-12.632.13-2.746.330.82.6545.436.8161.8920.2267.7800
2022 (9)52.143.210.9550.792.1942.216.2824.111.825.34.20-0.712.05-13.3400
2021 (8)36.3818.730.638.621.5418.465.066.081.73-8.524.23-0.2313.91-10.6600
2020 (7)30.6423.350.58-6.451.310.174.7724.541.89-24.164.24-10.6915.570.9700
2019 (6)24.8415.320.62-8.821.1824.213.8317.132.50-20.944.757.7115.421.57450.0
2018 (5)21.5413.730.6823.640.95-7.773.2712.373.168.714.41-18.915.18-1.19450.0
2017 (4)18.9440.710.55111.541.0360.942.91104.932.9050.335.4414.3715.3645.64450.0
2016 (3)13.4635.550.2618.180.6445.451.4218.331.93-12.814.757.3110.55-12.7450.0
2015 (2)9.9316.00.2229.410.4415.791.28.112.2211.564.43-0.1912.08-6.81450.0
2014 (1)8.5644.840.1713.330.388.571.1126.141.9904.44012.970459.76

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