- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 6.15 | 30.57 | -4.65 | 0.14 | 75.0 | 40.0 | 0.85 | -6.59 | 1.19 | 0.07 | 16.67 | 16.67 | 2.28 | 34.02 | 46.83 | 13.82 | -28.46 | 6.13 | 1.14 | -10.65 | 22.36 | 1331 | 0.0 | 12.32 |
| 24Q2 (19) | 4.71 | -21.89 | -16.19 | 0.08 | -20.0 | -33.33 | 0.91 | 42.19 | 12.35 | 0.06 | -14.29 | 0.0 | 1.70 | 2.42 | -20.45 | 19.32 | 82.04 | 34.05 | 1.27 | 9.74 | 19.32 | 1331 | 0.0 | 12.32 |
| 24Q1 (18) | 6.03 | 24.59 | 7.87 | 0.1 | -16.67 | -16.67 | 0.64 | -24.71 | -7.25 | 0.07 | 16.67 | 16.67 | 1.66 | -33.11 | -22.75 | 10.61 | -39.56 | -14.01 | 1.16 | -6.36 | 8.15 | 1331 | 0.0 | 12.32 |
| 23Q4 (17) | 4.84 | -24.96 | -6.74 | 0.12 | 20.0 | 9.09 | 0.85 | 1.19 | -4.49 | 0.06 | 0.0 | 20.0 | 2.48 | 59.92 | 16.98 | 17.56 | 34.85 | 2.41 | 1.24 | 33.26 | 28.68 | 1331 | 12.32 | 12.32 |
| 23Q3 (16) | 6.45 | 14.77 | 32.17 | 0.1 | -16.67 | 11.11 | 0.84 | 3.7 | 35.48 | 0.06 | 0.0 | 20.0 | 1.55 | -27.39 | -15.93 | 13.02 | -9.64 | 2.51 | 0.93 | -12.87 | -9.21 | 1185 | 0.0 | 15.5 |
| 23Q2 (15) | 5.62 | 0.54 | 43.73 | 0.12 | 0.0 | 33.33 | 0.81 | 17.39 | 47.27 | 0.06 | 0.0 | 20.0 | 2.14 | -0.53 | -7.24 | 14.41 | 16.76 | 2.46 | 1.07 | -0.53 | -16.51 | 1185 | 0.0 | 15.5 |
| 23Q1 (14) | 5.59 | 7.71 | 42.97 | 0.12 | 9.09 | 50.0 | 0.69 | -22.47 | 13.11 | 0.06 | 20.0 | 0.0 | 2.15 | 1.28 | 4.92 | 12.34 | -28.02 | -20.88 | 1.07 | 11.41 | -30.05 | 1185 | 0.0 | 15.5 |
| 22Q4 (13) | 5.19 | 6.35 | 50.87 | 0.11 | 22.22 | 22.22 | 0.89 | 43.55 | 15.58 | 0.05 | 0.0 | 0.0 | 2.12 | 14.92 | -18.99 | 17.15 | 34.97 | -23.39 | 0.96 | -5.97 | -33.72 | 1185 | 15.5 | 15.5 |
| 22Q3 (12) | 4.88 | 24.81 | 52.02 | 0.09 | 0.0 | 12.5 | 0.62 | 12.73 | 31.91 | 0.05 | 0.0 | 0.0 | 1.84 | -19.88 | -26.0 | 12.70 | -9.68 | -13.23 | 1.02 | -19.88 | -34.22 | 1026 | 0.0 | -8.06 |
| 22Q2 (11) | 3.91 | 0.0 | 20.68 | 0.09 | 12.5 | 28.57 | 0.55 | -9.84 | 3.77 | 0.05 | -16.67 | 0.0 | 2.30 | 12.5 | 6.54 | 14.07 | -9.84 | -14.01 | 1.28 | -16.67 | -17.14 | 1026 | 0.0 | -8.06 |
| 22Q1 (10) | 3.91 | 13.66 | 7.71 | 0.08 | -11.11 | 14.29 | 0.61 | -20.78 | 12.96 | 0.06 | 20.0 | 20.0 | 2.05 | -21.8 | 6.1 | 15.60 | -30.3 | 4.87 | 1.53 | 5.58 | 11.41 | 1026 | 0.0 | -8.06 |
| 21Q4 (9) | 3.44 | 7.17 | 2.69 | 0.09 | 12.5 | 12.5 | 0.77 | 63.83 | 37.5 | 0.05 | 0.0 | 0.0 | 2.62 | 4.98 | 9.56 | 22.38 | 52.88 | 33.9 | 1.45 | -6.69 | -2.62 | 1026 | -8.06 | -8.06 |
| 21Q3 (8) | 3.21 | -0.93 | 22.05 | 0.08 | 14.29 | 14.29 | 0.47 | -11.32 | -21.67 | 0.05 | 0.0 | 0.0 | 2.49 | 15.35 | -6.36 | 14.64 | -10.49 | -35.82 | 1.56 | 0.93 | -18.07 | 1116 | 0.0 | -7.54 |
| 21Q2 (7) | 3.24 | -10.74 | 0.62 | 0.07 | 0.0 | 0.0 | 0.53 | -1.85 | 6.0 | 0.05 | 0.0 | 0.0 | 2.16 | 12.04 | -0.62 | 16.36 | 9.96 | 5.35 | 1.54 | 12.04 | -0.62 | 1116 | 0.0 | -10.0 |
| 21Q1 (6) | 3.63 | 8.36 | 6.76 | 0.07 | -12.5 | -22.22 | 0.54 | -3.57 | -19.4 | 0.05 | 0.0 | 0.0 | 1.93 | -19.25 | -27.15 | 14.88 | -11.01 | -24.51 | 1.38 | -7.71 | -6.34 | 1116 | 0.0 | -10.0 |
| 20Q4 (5) | 3.35 | 27.38 | -5.9 | 0.08 | 14.29 | -11.11 | 0.56 | -6.67 | -23.29 | 0.05 | 0.0 | 0.0 | 2.39 | -10.28 | -5.54 | 16.72 | -26.73 | -18.48 | 1.49 | -21.49 | 6.27 | 1116 | -7.54 | -3.04 |
| 20Q3 (4) | 2.63 | -18.32 | 0.0 | 0.07 | 0.0 | 0.0 | 0.6 | 20.0 | 0.0 | 0.05 | 0.0 | 0.0 | 2.66 | 22.43 | 0.0 | 22.81 | 46.92 | 0.0 | 1.90 | 22.43 | 0.0 | 1207 | -2.66 | 0.0 |
| 20Q2 (3) | 3.22 | -5.29 | 0.0 | 0.07 | -22.22 | 0.0 | 0.5 | -25.37 | 0.0 | 0.05 | 0.0 | 0.0 | 2.17 | -17.87 | 0.0 | 15.53 | -21.2 | 0.0 | 1.55 | 5.59 | 0.0 | 1240 | 0.0 | 0.0 |
| 20Q1 (2) | 3.4 | -4.49 | 0.0 | 0.09 | 0.0 | 0.0 | 0.67 | -8.22 | 0.0 | 0.05 | 0.0 | 0.0 | 2.65 | 4.71 | 0.0 | 19.71 | -3.9 | 0.0 | 1.47 | 4.71 | 0.0 | 1240 | 7.73 | 0.0 |
| 19Q4 (1) | 3.56 | 0.0 | 0.0 | 0.09 | 0.0 | 0.0 | 0.73 | 0.0 | 0.0 | 0.05 | 0.0 | 0.0 | 2.53 | 0.0 | 0.0 | 20.51 | 0.0 | 0.0 | 1.40 | 0.0 | 0.0 | 1151 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 22.49 | 25.71 | 0.46 | 24.32 | 3.18 | 19.1 | 0.24 | 14.29 | 2.05 | -1.1 | 14.14 | -5.26 | 1.07 | -9.09 | 1331 | 12.32 |
| 2022 (9) | 17.89 | 32.42 | 0.37 | 15.62 | 2.67 | 15.58 | 0.21 | 5.0 | 2.07 | -12.68 | 14.92 | -12.71 | 1.17 | -20.71 | 1185 | 15.5 |
| 2021 (8) | 13.51 | 7.31 | 0.32 | 3.23 | 2.31 | -2.12 | 0.2 | 0.0 | 2.37 | -3.8 | 17.10 | -8.78 | 1.48 | -6.81 | 1026 | -8.06 |
| 2020 (7) | 12.59 | -12.45 | 0.31 | -29.55 | 2.36 | -2.88 | 0.2 | -4.76 | 2.46 | -19.53 | 18.75 | 10.93 | 1.59 | 8.78 | 1116 | -7.54 |
| 2019 (6) | 14.38 | 18.06 | 0.44 | 0.0 | 2.43 | 40.46 | 0.21 | 10.53 | 3.06 | -15.3 | 16.90 | 18.97 | 1.46 | -6.38 | 1207 | -0.9 |
| 2018 (5) | 12.18 | -4.4 | 0.44 | 0.0 | 1.73 | 13.07 | 0.19 | 11.76 | 3.61 | 4.6 | 14.20 | 18.27 | 1.56 | 16.9 | 1218 | 1.75 |
| 2017 (4) | 12.74 | 7.69 | 0.44 | 15.79 | 1.53 | 5.52 | 0.17 | 13.33 | 3.45 | 7.52 | 12.01 | -2.02 | 1.33 | 5.24 | 1197 | 5.65 |
| 2016 (3) | 11.83 | -1.74 | 0.38 | -9.52 | 1.45 | 9.85 | 0.15 | 0.0 | 3.21 | -7.92 | 12.26 | 11.8 | 1.27 | 1.78 | 1133 | 3.38 |
| 2015 (2) | 12.04 | 12.0 | 0.42 | -10.64 | 1.32 | 8.2 | 0.15 | 25.0 | 3.49 | -20.21 | 10.96 | -3.4 | 1.25 | 11.61 | 1096 | 2.24 |
| 2014 (1) | 10.75 | 1.51 | 0.47 | 23.68 | 1.22 | 19.61 | 0.12 | -25.0 | 4.37 | 0 | 11.35 | 0 | 1.12 | 0 | 1072 | 1.52 |
