- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 23.21 | 5.98 | 16.46 | 1.77 | -2.75 | 12.74 | 1.05 | -4.55 | -5.41 | 1.32 | 9.09 | 28.16 | 7.63 | -8.24 | -3.19 | 4.52 | -9.93 | -18.77 | 5.69 | 2.93 | 10.04 | 1017 | 0.0 | 11.39 |
| 24Q2 (19) | 21.9 | 0.64 | 13.41 | 1.82 | 10.3 | 10.98 | 1.1 | -9.84 | -6.78 | 1.21 | 9.01 | 18.63 | 8.31 | 9.6 | -2.15 | 5.02 | -10.41 | -17.8 | 5.53 | 8.31 | 4.6 | 1017 | 0.0 | 11.39 |
| 24Q1 (18) | 21.76 | 2.16 | -3.72 | 1.65 | -4.07 | 3.77 | 1.22 | 69.44 | 0.0 | 1.11 | 3.74 | 14.43 | 7.58 | -6.1 | 7.78 | 5.61 | 65.86 | 3.86 | 5.10 | 1.55 | 18.85 | 1017 | 0.0 | 11.39 |
| 23Q4 (17) | 21.3 | 6.87 | -6.86 | 1.72 | 9.55 | -1.71 | 0.72 | -35.14 | -40.0 | 1.07 | 3.88 | 12.63 | 8.08 | 2.51 | 5.53 | 3.38 | -39.31 | -35.58 | 5.02 | -2.8 | 20.93 | 1017 | 11.39 | 11.39 |
| 23Q3 (16) | 19.93 | 3.21 | -22.15 | 1.57 | -4.27 | 6.08 | 1.11 | -5.93 | -3.48 | 1.03 | 0.98 | 15.73 | 7.88 | -7.25 | 36.26 | 5.57 | -8.86 | 23.98 | 5.17 | -2.16 | 48.66 | 913 | 0.0 | 9.47 |
| 23Q2 (15) | 19.31 | -14.56 | -32.65 | 1.64 | 3.14 | 9.33 | 1.18 | -3.28 | 0.0 | 1.02 | 5.15 | 30.77 | 8.49 | 20.72 | 62.33 | 6.11 | 13.2 | 48.47 | 5.28 | 23.07 | 94.16 | 913 | 0.0 | 9.47 |
| 23Q1 (14) | 22.6 | -1.18 | -12.74 | 1.59 | -9.14 | 23.26 | 1.22 | 1.67 | 7.96 | 0.97 | 2.11 | 36.62 | 7.04 | -8.06 | 41.25 | 5.40 | 2.88 | 23.73 | 4.29 | 3.33 | 56.57 | 913 | 0.0 | 9.47 |
| 22Q4 (13) | 22.87 | -10.66 | -4.59 | 1.75 | 18.24 | 34.62 | 1.2 | 4.35 | -14.89 | 0.95 | 6.74 | 63.79 | 7.65 | 32.36 | 41.09 | 5.25 | 16.8 | -10.8 | 4.15 | 19.48 | 71.67 | 913 | 9.47 | 9.47 |
| 22Q3 (12) | 25.6 | -10.71 | -13.92 | 1.48 | -1.33 | 22.31 | 1.15 | -2.54 | -16.06 | 0.89 | 14.1 | 74.51 | 5.78 | 10.5 | 42.09 | 4.49 | 9.14 | -2.48 | 3.48 | 27.79 | 102.73 | 834 | 0.0 | 13.93 |
| 22Q2 (11) | 28.67 | 10.69 | -0.62 | 1.5 | 16.28 | 33.93 | 1.18 | 4.42 | 2.61 | 0.78 | 9.86 | 73.33 | 5.23 | 5.04 | 34.77 | 4.12 | -5.66 | 3.25 | 2.72 | -0.76 | 74.42 | 834 | 0.0 | 13.93 |
| 22Q1 (10) | 25.9 | 8.05 | 33.51 | 1.29 | -0.77 | 27.72 | 1.13 | -19.86 | 22.83 | 0.71 | 22.41 | 73.17 | 4.98 | -8.16 | -4.33 | 4.36 | -25.83 | -8.0 | 2.74 | 13.29 | 29.71 | 834 | 0.0 | 13.93 |
| 21Q4 (9) | 23.97 | -19.4 | 52.19 | 1.3 | 7.44 | 25.0 | 1.41 | 2.92 | 69.88 | 0.58 | 13.73 | 45.0 | 5.42 | 33.3 | -17.87 | 5.88 | 27.69 | 11.62 | 2.42 | 41.1 | -4.72 | 834 | 13.93 | 13.93 |
| 21Q3 (8) | 29.74 | 3.08 | 82.79 | 1.21 | 8.04 | 23.47 | 1.37 | 19.13 | 52.22 | 0.51 | 13.33 | 27.5 | 4.07 | 4.8 | -32.45 | 4.61 | 15.57 | -16.72 | 1.71 | 9.94 | -30.25 | 732 | 0.0 | 0.83 |
| 21Q2 (7) | 28.85 | 48.71 | 50.5 | 1.12 | 10.89 | 16.67 | 1.15 | 25.0 | 26.37 | 0.45 | 9.76 | 18.42 | 3.88 | -25.43 | -22.48 | 3.99 | -15.94 | -16.03 | 1.56 | -26.2 | -21.31 | 732 | 0.0 | 0.83 |
| 21Q1 (6) | 19.4 | 23.17 | -4.57 | 1.01 | -2.88 | -1.94 | 0.92 | 10.84 | -8.0 | 0.41 | 2.5 | 7.89 | 5.21 | -21.16 | 2.76 | 4.74 | -10.01 | -3.59 | 2.11 | -16.78 | 13.07 | 732 | 0.0 | -2.27 |
| 20Q4 (5) | 15.75 | -3.2 | -13.89 | 1.04 | 6.12 | -2.8 | 0.83 | -7.78 | -12.63 | 0.4 | 0.0 | 0.0 | 6.60 | 9.63 | 12.87 | 5.27 | -4.73 | 1.46 | 2.54 | 3.3 | 16.13 | 732 | 0.83 | -2.27 |
| 20Q3 (4) | 16.27 | -15.13 | 0.0 | 0.98 | 2.08 | 0.0 | 0.9 | -1.1 | 0.0 | 0.4 | 5.26 | 0.0 | 6.02 | 20.28 | 0.0 | 5.53 | 16.53 | 0.0 | 2.46 | 24.03 | 0.0 | 726 | 0.0 | 0.0 |
| 20Q2 (3) | 19.17 | -5.71 | 0.0 | 0.96 | -6.8 | 0.0 | 0.91 | -9.0 | 0.0 | 0.38 | 0.0 | 0.0 | 5.01 | -1.16 | 0.0 | 4.75 | -3.49 | 0.0 | 1.98 | 6.05 | 0.0 | 726 | -3.07 | 0.0 |
| 20Q1 (2) | 20.33 | 11.15 | 0.0 | 1.03 | -3.74 | 0.0 | 1.0 | 5.26 | 0.0 | 0.38 | -5.0 | 0.0 | 5.07 | -13.4 | 0.0 | 4.92 | -5.3 | 0.0 | 1.87 | -14.53 | 0.0 | 749 | 0.0 | 0.0 |
| 19Q4 (1) | 18.29 | 0.0 | 0.0 | 1.07 | 0.0 | 0.0 | 0.95 | 0.0 | 0.0 | 0.4 | 0.0 | 0.0 | 5.85 | 0.0 | 0.0 | 5.19 | 0.0 | 0.0 | 2.19 | 0.0 | 0.0 | 749 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 83.14 | -19.31 | 6.51 | 8.14 | 4.22 | -9.25 | 4.09 | 23.19 | 7.83 | 34.01 | 5.08 | 12.46 | 4.92 | 52.66 | 913 | 0.0 |
| 2022 (9) | 103.03 | 1.05 | 6.02 | 29.74 | 4.65 | -3.93 | 3.32 | 71.13 | 5.84 | 28.39 | 4.51 | -4.92 | 3.22 | 69.36 | 913 | 9.47 |
| 2021 (8) | 101.96 | 42.56 | 4.64 | 16.0 | 4.84 | 32.97 | 1.94 | 24.36 | 4.55 | -18.63 | 4.75 | -6.73 | 1.90 | -12.77 | 834 | 13.93 |
| 2020 (7) | 71.52 | -2.85 | 4.0 | -2.91 | 3.64 | -1.89 | 1.56 | 5.41 | 5.59 | -0.06 | 5.09 | 0.99 | 2.18 | 8.5 | 732 | 0.83 |
| 2019 (6) | 73.62 | -6.41 | 4.12 | 9.28 | 3.71 | 10.09 | 1.48 | 25.42 | 5.60 | 16.77 | 5.04 | 17.63 | 2.01 | 34.01 | 726 | -3.07 |
| 2018 (5) | 78.66 | 20.2 | 3.77 | -1.82 | 3.37 | 25.28 | 1.18 | -5.6 | 4.79 | -18.32 | 4.28 | 4.22 | 1.50 | -21.47 | 749 | 20.61 |
| 2017 (4) | 65.44 | 40.85 | 3.84 | 18.89 | 2.69 | 5.91 | 1.25 | -8.76 | 5.87 | -15.6 | 4.11 | -24.81 | 1.91 | -35.22 | 621 | 14.36 |
| 2016 (3) | 46.46 | 5.93 | 3.23 | 30.77 | 2.54 | 4.1 | 1.37 | 69.14 | 6.95 | 23.45 | 5.47 | -1.73 | 2.95 | 59.67 | 543 | 13.6 |
| 2015 (2) | 43.86 | 24.25 | 2.47 | 16.51 | 2.44 | 15.64 | 0.81 | 39.66 | 5.63 | -6.23 | 5.56 | -6.93 | 1.85 | 12.4 | 478 | 47.99 |
| 2014 (1) | 35.3 | 26.21 | 2.12 | 36.77 | 2.11 | 6.03 | 0.58 | 45.0 | 6.01 | 0 | 5.98 | 0 | 1.64 | 0 | 323 | -0.31 |
