- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 0.04 | 0.0 | 33.33 | 0.01 | 0.0 | 0.0 | 0.09 | 0.0 | 0.0 | 0.08 | 14.29 | -11.11 | 25.00 | 0.0 | -25.0 | 225.00 | 0.0 | -25.0 | 200.00 | 14.29 | -33.33 | 35 | 0.0 | -14.63 |
| 24Q2 (19) | 0.04 | 33.33 | -20.0 | 0.01 | 0.0 | 0.0 | 0.09 | 0.0 | 0.0 | 0.07 | 0.0 | -41.67 | 25.00 | -25.0 | 25.0 | 225.00 | -25.0 | 25.0 | 175.00 | -25.0 | -27.08 | 35 | 0.0 | -14.63 |
| 24Q1 (18) | 0.03 | 200.0 | 0.0 | 0.01 | 0.0 | 0.0 | 0.09 | 0.0 | 0.0 | 0.07 | -12.5 | -30.0 | 33.33 | -66.67 | 0.0 | 300.00 | -66.67 | 0.0 | 233.33 | -70.83 | -30.0 | 35 | 0.0 | -14.63 |
| 23Q4 (17) | 0.01 | -66.67 | -50.0 | 0.01 | 0.0 | 0.0 | 0.09 | 0.0 | 0.0 | 0.08 | -11.11 | -20.0 | 100.00 | 200.0 | 100.0 | 900.00 | 200.0 | 100.0 | 800.00 | 166.67 | 60.0 | 35 | -14.63 | -14.63 |
| 23Q3 (16) | 0.03 | -40.0 | 0.0 | 0.01 | 0.0 | 0.0 | 0.09 | 0.0 | 0.0 | 0.09 | -25.0 | -10.0 | 33.33 | 66.67 | 0.0 | 300.00 | 66.67 | 0.0 | 300.00 | 25.0 | -10.0 | 41 | 0.0 | -8.89 |
| 23Q2 (15) | 0.05 | 66.67 | 66.67 | 0.01 | 0.0 | 0.0 | 0.09 | 0.0 | 0.0 | 0.12 | 20.0 | 20.0 | 20.00 | -40.0 | -40.0 | 180.00 | -40.0 | -40.0 | 240.00 | -28.0 | -28.0 | 41 | 0.0 | -8.89 |
| 23Q1 (14) | 0.03 | 50.0 | 0.0 | 0.01 | 0.0 | 0.0 | 0.09 | 0.0 | -10.0 | 0.1 | 0.0 | 0.0 | 33.33 | -33.33 | 0.0 | 300.00 | -33.33 | -10.0 | 333.33 | -33.33 | 0.0 | 41 | 0.0 | -8.89 |
| 22Q4 (13) | 0.02 | -33.33 | -33.33 | 0.01 | 0.0 | 0.0 | 0.09 | 0.0 | -25.0 | 0.1 | 0.0 | 11.11 | 50.00 | 50.0 | 50.0 | 450.00 | 50.0 | 12.5 | 500.00 | 50.0 | 66.67 | 41 | -8.89 | -8.89 |
| 22Q3 (12) | 0.03 | 0.0 | -40.0 | 0.01 | 0.0 | 0.0 | 0.09 | 0.0 | 12.5 | 0.1 | 0.0 | 0.0 | 33.33 | 0.0 | 66.67 | 300.00 | 0.0 | 87.5 | 333.33 | 0.0 | 66.67 | 45 | 0.0 | 0.0 |
| 22Q2 (11) | 0.03 | 0.0 | -70.0 | 0.01 | 0.0 | 0.0 | 0.09 | -10.0 | -18.18 | 0.1 | 0.0 | 0.0 | 33.33 | 0.0 | 233.33 | 300.00 | -10.0 | 172.73 | 333.33 | 0.0 | 233.33 | 45 | 0.0 | 0.0 |
| 22Q1 (10) | 0.03 | 0.0 | -76.92 | 0.01 | 0.0 | 0.0 | 0.1 | -16.67 | 11.11 | 0.1 | 11.11 | 0.0 | 33.33 | 0.0 | 333.33 | 333.33 | -16.67 | 381.48 | 333.33 | 11.11 | 333.33 | 45 | 0.0 | 0.0 |
| 21Q4 (9) | 0.03 | -40.0 | -57.14 | 0.01 | 0.0 | 0.0 | 0.12 | 50.0 | 9.09 | 0.09 | -10.0 | -18.18 | 33.33 | 66.67 | 133.33 | 400.00 | 150.0 | 154.55 | 300.00 | 50.0 | 90.91 | 45 | 0.0 | 0.0 |
| 21Q3 (8) | 0.05 | -50.0 | -44.44 | 0.01 | 0.0 | 0.0 | 0.08 | -27.27 | -11.11 | 0.1 | 0.0 | -9.09 | 20.00 | 100.0 | 80.0 | 160.00 | 45.45 | 60.0 | 200.00 | 100.0 | 63.64 | 45 | 0.0 | -19.64 |
| 21Q2 (7) | 0.1 | -23.08 | 100.0 | 0.01 | 0.0 | 0.0 | 0.11 | 22.22 | 0.0 | 0.1 | 0.0 | -16.67 | 10.00 | 30.0 | -50.0 | 110.00 | 58.89 | -50.0 | 100.00 | 30.0 | -58.33 | 45 | 0.0 | -19.64 |
| 21Q1 (6) | 0.13 | 85.71 | 85.71 | 0.01 | 0.0 | 0.0 | 0.09 | -18.18 | -10.0 | 0.1 | -9.09 | -9.09 | 7.69 | -46.15 | -46.15 | 69.23 | -55.94 | -51.54 | 76.92 | -51.05 | -51.05 | 45 | 0.0 | -28.57 |
| 20Q4 (5) | 0.07 | -22.22 | -56.25 | 0.01 | 0.0 | -50.0 | 0.11 | 22.22 | -26.67 | 0.11 | 0.0 | -15.38 | 14.29 | 28.57 | 14.29 | 157.14 | 57.14 | 67.62 | 157.14 | 28.57 | 93.41 | 45 | -19.64 | -28.57 |
| 20Q3 (4) | 0.09 | 80.0 | 0.0 | 0.01 | 0.0 | 0.0 | 0.09 | -18.18 | 0.0 | 0.11 | -8.33 | 0.0 | 11.11 | -44.44 | 0.0 | 100.00 | -54.55 | 0.0 | 122.22 | -49.07 | 0.0 | 56 | 0.0 | 0.0 |
| 20Q2 (3) | 0.05 | -28.57 | 0.0 | 0.01 | 0.0 | 0.0 | 0.11 | 10.0 | 0.0 | 0.12 | 9.09 | 0.0 | 20.00 | 40.0 | 0.0 | 220.00 | 54.0 | 0.0 | 240.00 | 52.73 | 0.0 | 56 | -11.11 | 0.0 |
| 20Q1 (2) | 0.07 | -56.25 | 0.0 | 0.01 | -50.0 | 0.0 | 0.1 | -33.33 | 0.0 | 0.11 | -15.38 | 0.0 | 14.29 | 14.29 | 0.0 | 142.86 | 52.38 | 0.0 | 157.14 | 93.41 | 0.0 | 63 | 0.0 | 0.0 |
| 19Q4 (1) | 0.16 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 0.15 | 0.0 | 0.0 | 0.13 | 0.0 | 0.0 | 12.50 | 0.0 | 0.0 | 93.75 | 0.0 | 0.0 | 81.25 | 0.0 | 0.0 | 63 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 0.12 | 9.09 | 0.03 | 0.0 | 0.36 | -5.26 | 0.39 | 0.0 | 25.00 | -8.33 | 300.00 | -13.16 | 325.00 | -8.33 | 41 | 0.0 |
| 2022 (9) | 0.11 | -64.52 | 0.03 | 0.0 | 0.38 | -5.0 | 0.39 | 0.0 | 27.27 | 181.82 | 345.45 | 167.73 | 354.55 | 181.82 | 41 | -8.89 |
| 2021 (8) | 0.31 | 10.71 | 0.03 | 0.0 | 0.4 | -2.44 | 0.39 | -13.33 | 9.68 | -9.68 | 129.03 | -11.88 | 125.81 | -21.72 | 45 | 0.0 |
| 2020 (7) | 0.28 | -50.88 | 0.03 | -50.0 | 0.41 | -14.58 | 0.45 | -16.67 | 10.71 | 1.79 | 146.43 | 73.88 | 160.71 | 69.64 | 45 | -19.64 |
| 2019 (6) | 0.57 | -30.49 | 0.06 | 0.0 | 0.48 | -4.0 | 0.54 | -6.9 | 10.53 | 43.86 | 84.21 | 38.11 | 94.74 | 33.94 | 56 | -11.11 |
| 2018 (5) | 0.82 | -25.45 | 0.06 | -25.0 | 0.5 | -9.09 | 0.58 | -7.94 | 7.32 | 0.61 | 60.98 | 21.95 | 70.73 | 23.5 | 63 | -5.97 |
| 2017 (4) | 1.1 | -41.18 | 0.08 | -27.27 | 0.55 | -9.84 | 0.63 | 0.0 | 7.27 | 23.64 | 50.00 | 53.28 | 57.27 | 70.0 | 67 | -11.84 |
| 2016 (3) | 1.87 | -12.21 | 0.11 | 0.0 | 0.61 | -15.28 | 0.63 | -10.0 | 5.88 | 13.9 | 32.62 | -3.5 | 33.69 | 2.51 | 76 | -14.61 |
| 2015 (2) | 2.13 | 9.23 | 0.11 | 10.0 | 0.72 | -1.37 | 0.7 | -18.6 | 5.16 | 0.7 | 33.80 | -9.7 | 32.86 | -25.48 | 89 | -10.1 |
| 2014 (1) | 1.95 | -29.86 | 0.1 | -9.09 | 0.73 | -7.59 | 0.86 | 4.88 | 5.13 | 0 | 37.44 | 0 | 44.10 | 0 | 99 | -13.91 |
