- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3.87 | 0.0 | 0.0 | 5.64 | 0.0 | 0.0 | 5.41 | 0.0 | 0.0 | 0 | 0 | 0 |
| 24Q2 (19) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3.87 | 0.0 | 0.0 | 5.64 | 0.0 | 0.0 | 5.41 | 0.0 | 0.0 | 0 | 0 | 0 |
| 24Q1 (18) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3.87 | 0.0 | 0.0 | 5.64 | 0.0 | 0.0 | 5.41 | 0.0 | 0.0 | 0 | 0 | 0 |
| 23Q4 (17) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3.87 | 0.0 | 0.0 | 5.64 | 0.0 | 0.0 | 5.41 | 0.0 | 0.0 | 0 | 0 | 0 |
| 23Q3 (16) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3.87 | 0.0 | 0.0 | 5.64 | 0.0 | 0.0 | 5.41 | 0.0 | 0.0 | 0 | 0 | 0 |
| 23Q2 (15) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3.87 | 0.0 | 0.0 | 5.64 | 0.0 | 0.0 | 5.41 | 0.0 | 0.0 | 0 | 0 | 0 |
| 23Q1 (14) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3.87 | 0.0 | 0.0 | 5.64 | 0.0 | 0.0 | 5.41 | 0.0 | 0.0 | 0 | 0 | 0 |
| 22Q4 (13) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3.87 | 0.0 | 0.0 | 5.64 | 0.0 | 0.0 | 5.41 | 0.0 | 0.0 | 0 | 0 | 0 |
| 22Q3 (12) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3.87 | 0.0 | 0.0 | 5.64 | 0.0 | 0.0 | 5.41 | 0.0 | 0.0 | 0 | 0 | 0 |
| 22Q2 (11) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3.87 | 0.0 | 0.0 | 5.64 | 0.0 | 0.0 | 5.41 | 0.0 | 0.0 | 0 | 0 | 0 |
| 22Q1 (10) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3.87 | 0.0 | 0.0 | 5.64 | 0.0 | 0.0 | 5.41 | 0.0 | 0.0 | 0 | 0 | 0 |
| 21Q4 (9) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3.87 | 0.0 | 0.0 | 5.64 | 0.0 | 0.0 | 5.41 | 0.0 | 0.0 | 0 | 0 | 0 |
| 21Q3 (8) | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 3.87 | 0.0 | 0.0 | 5.64 | 0.0 | 0.0 | 5.41 | 0.0 | 0.0 | 0 | 0 | -100.0 |
| 21Q2 (7) | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 3.87 | 0.0 | -11.41 | 5.64 | 0.0 | 8.46 | 5.41 | 0.0 | -2.56 | 0 | 0 | -100.0 |
| 21Q1 (6) | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 3.87 | 0.0 | -14.82 | 5.64 | 0.0 | 6.3 | 5.41 | 0.0 | -14.63 | 0 | 0 | -100.0 |
| 20Q4 (5) | 0 | -100.0 | -100.0 | 0 | -100.0 | -100.0 | 0 | -100.0 | -100.0 | 0 | -100.0 | -100.0 | 3.87 | 0.0 | -24.33 | 5.64 | 0.0 | 22.4 | 5.41 | 0.0 | -36.21 | 0 | -100.0 | -100.0 |
| 20Q3 (4) | 17.55 | 3.72 | 0.0 | 0.68 | -8.11 | 0.0 | 0.99 | 12.5 | 0.0 | 0.95 | 1.06 | 0.0 | 3.87 | -11.41 | 0.0 | 5.64 | 8.46 | 0.0 | 5.41 | -2.56 | 0.0 | 2352 | 0.0 | 0.0 |
| 20Q2 (3) | 16.92 | 16.61 | 0.0 | 0.74 | 12.12 | 0.0 | 0.88 | 14.29 | 0.0 | 0.94 | 2.17 | 0.0 | 4.37 | -3.85 | 0.0 | 5.20 | -1.99 | 0.0 | 5.56 | -12.38 | 0.0 | 2352 | -5.62 | 0.0 |
| 20Q1 (2) | 14.51 | -46.93 | 0.0 | 0.66 | -52.86 | 0.0 | 0.77 | -38.89 | 0.0 | 0.92 | -60.34 | 0.0 | 4.55 | -11.17 | 0.0 | 5.31 | 15.15 | 0.0 | 6.34 | -25.28 | 0.0 | 2492 | 0.0 | 0.0 |
| 19Q4 (1) | 27.34 | 0.0 | 0.0 | 1.4 | 0.0 | 0.0 | 1.26 | 0.0 | 0.0 | 2.32 | 0.0 | 0.0 | 5.12 | 0.0 | 0.0 | 4.61 | 0.0 | 0.0 | 8.49 | 0.0 | 0.0 | 2492 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2019 (10) | 111.08 | -8.24 | 5.7 | -1.55 | 5.1 | -3.23 | 10.75 | 7.07 | 5.13 | 7.28 | 4.59 | 5.46 | 9.68 | 16.68 | 2492 | 0.0 |
| 2018 (9) | 121.05 | 5.22 | 5.79 | 16.5 | 5.27 | 1.15 | 10.04 | 7.61 | 4.78 | 10.72 | 4.35 | -3.86 | 8.29 | 2.28 | 2492 | -4.04 |
| 2017 (8) | 115.05 | 9.71 | 4.97 | 8.28 | 5.21 | 1.76 | 9.33 | 8.24 | 4.32 | -1.3 | 4.53 | -7.25 | 8.11 | -1.34 | 2597 | 1.68 |
| 2016 (7) | 104.87 | 11.34 | 4.59 | 0.88 | 5.12 | 2.61 | 8.62 | 4.11 | 4.38 | -9.39 | 4.88 | -7.84 | 8.22 | -6.5 | 2554 | -0.62 |
| 2015 (6) | 94.19 | -7.17 | 4.55 | -0.22 | 4.99 | -6.2 | 8.28 | 5.88 | 4.83 | 7.48 | 5.30 | 1.04 | 8.79 | 14.05 | 2570 | -5.55 |
| 2014 (5) | 101.46 | 5.57 | 4.56 | 1.79 | 5.32 | -0.56 | 7.82 | 7.42 | 4.49 | -3.58 | 5.24 | -5.8 | 7.71 | 1.75 | 2721 | -7.7 |
| 2013 (4) | 96.11 | 0 | 4.48 | 0 | 5.35 | 0 | 7.28 | 0 | 4.66 | 0 | 5.57 | 0 | 7.57 | 0 | 2948 | 0 |
