- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 6.94 | -7.84 | -10.68 | 0.23 | -11.54 | -20.69 | 0.61 | 22.0 | 3.39 | 0.81 | 1.25 | 17.39 | 3.31 | -4.02 | -11.2 | 8.79 | 32.37 | 15.75 | 11.67 | 9.86 | 31.43 | 300 | 0.0 | 0.0 |
| 24Q2 (19) | 7.53 | -16.15 | 2.31 | 0.26 | -13.33 | -18.75 | 0.5 | -19.35 | -18.03 | 0.8 | 5.26 | 37.93 | 3.45 | 3.36 | -20.58 | 6.64 | -3.83 | -19.88 | 10.62 | 25.53 | 34.82 | 300 | 0.0 | 0.0 |
| 24Q1 (18) | 8.98 | 2.05 | 1.35 | 0.3 | 0.0 | -11.76 | 0.62 | -4.62 | 40.91 | 0.76 | 4.11 | 33.33 | 3.34 | -2.0 | -12.94 | 6.90 | -6.53 | 39.03 | 8.46 | 2.02 | 31.55 | 300 | 0.0 | 0.0 |
| 23Q4 (17) | 8.8 | 13.26 | -4.35 | 0.3 | 3.45 | 0.0 | 0.65 | 10.17 | 16.07 | 0.73 | 5.8 | 19.67 | 3.41 | -8.66 | 4.55 | 7.39 | -2.73 | 21.35 | 8.30 | -6.59 | 25.11 | 300 | 0.0 | 0.0 |
| 23Q3 (16) | 7.77 | 5.57 | -12.7 | 0.29 | -9.38 | 16.0 | 0.59 | -3.28 | 13.46 | 0.69 | 18.97 | 43.75 | 3.73 | -14.16 | 32.87 | 7.59 | -8.38 | 29.96 | 8.88 | 12.69 | 64.66 | 300 | 0.0 | 0.0 |
| 23Q2 (15) | 7.36 | -16.93 | -11.86 | 0.32 | -5.88 | 28.0 | 0.61 | 38.64 | 29.79 | 0.58 | 1.75 | 13.73 | 4.35 | 13.3 | 45.22 | 8.29 | 66.89 | 47.25 | 7.88 | 22.49 | 29.02 | 300 | 0.0 | 0.0 |
| 23Q1 (14) | 8.86 | -3.7 | 16.73 | 0.34 | 13.33 | 78.95 | 0.44 | -21.43 | 0.0 | 0.57 | -6.56 | 39.02 | 3.84 | 17.68 | 53.3 | 4.97 | -18.41 | -14.33 | 6.43 | -2.97 | 19.1 | 300 | 0.0 | 0.0 |
| 22Q4 (13) | 9.2 | 3.37 | 32.37 | 0.3 | 20.0 | 66.67 | 0.56 | 7.69 | 55.56 | 0.61 | 27.08 | -15.28 | 3.26 | 16.09 | 25.91 | 6.09 | 4.18 | 17.51 | 6.63 | 22.94 | -36.0 | 300 | 0.0 | 0.0 |
| 22Q3 (12) | 8.9 | 6.59 | 31.27 | 0.25 | 0.0 | 31.58 | 0.52 | 10.64 | 52.94 | 0.48 | -5.88 | 23.08 | 2.81 | -6.18 | 0.24 | 5.84 | 3.8 | 16.51 | 5.39 | -11.7 | -6.24 | 300 | 0.0 | 0.0 |
| 22Q2 (11) | 8.35 | 10.01 | 41.53 | 0.25 | 31.58 | 47.06 | 0.47 | 6.82 | 20.51 | 0.51 | 24.39 | 24.39 | 2.99 | 19.6 | 3.91 | 5.63 | -2.9 | -14.85 | 6.11 | 13.07 | -12.11 | 300 | 0.0 | 0.0 |
| 22Q1 (10) | 7.59 | 9.21 | 54.9 | 0.19 | 5.56 | 26.67 | 0.44 | 22.22 | 10.0 | 0.41 | -43.06 | 7.89 | 2.50 | -3.35 | -18.23 | 5.80 | 11.92 | -28.99 | 5.40 | -47.86 | -30.34 | 300 | 0.0 | 0.0 |
| 21Q4 (9) | 6.95 | 2.51 | 70.34 | 0.18 | -5.26 | 12.5 | 0.36 | 5.88 | -10.0 | 0.72 | 84.62 | 80.0 | 2.59 | -7.58 | -33.96 | 5.18 | 3.29 | -47.17 | 10.36 | 80.1 | 5.67 | 300 | 0.0 | 0.0 |
| 21Q3 (8) | 6.78 | 14.92 | 86.26 | 0.19 | 11.76 | 46.15 | 0.34 | -12.82 | -5.56 | 0.39 | -4.88 | 5.41 | 2.80 | -2.74 | -21.53 | 5.01 | -24.14 | -49.3 | 5.75 | -17.22 | -43.41 | 300 | 0.0 | 0.0 |
| 21Q2 (7) | 5.9 | 20.41 | 118.52 | 0.17 | 13.33 | 13.33 | 0.39 | -2.5 | 8.33 | 0.41 | 7.89 | 0.0 | 2.88 | -5.88 | -48.14 | 6.61 | -19.03 | -50.42 | 6.95 | -10.39 | -54.24 | 300 | 0.0 | 0.0 |
| 21Q1 (6) | 4.9 | 20.1 | 71.93 | 0.15 | -6.25 | -16.67 | 0.4 | 0.0 | 5.26 | 0.38 | -5.0 | -11.63 | 3.06 | -21.94 | -51.53 | 8.16 | -16.73 | -38.78 | 7.76 | -20.9 | -48.6 | 300 | 0.0 | 0.0 |
| 20Q4 (5) | 4.08 | 12.09 | 19.3 | 0.16 | 23.08 | -20.0 | 0.4 | 11.11 | -34.43 | 0.4 | 8.11 | -29.82 | 3.92 | 9.8 | -32.94 | 9.80 | -0.87 | -45.03 | 9.80 | -3.55 | -41.18 | 300 | 0.0 | 0.0 |
| 20Q3 (4) | 3.64 | 34.81 | 0.0 | 0.13 | -13.33 | 0.0 | 0.36 | 0.0 | 0.0 | 0.37 | -9.76 | 0.0 | 3.57 | -35.71 | 0.0 | 9.89 | -25.82 | 0.0 | 10.16 | -33.06 | 0.0 | 300 | 0.0 | 0.0 |
| 20Q2 (3) | 2.7 | -5.26 | 0.0 | 0.15 | -16.67 | 0.0 | 0.36 | -5.26 | 0.0 | 0.41 | -4.65 | 0.0 | 5.56 | -12.04 | 0.0 | 13.33 | 0.0 | 0.0 | 15.19 | 0.65 | 0.0 | 300 | 0.0 | 0.0 |
| 20Q1 (2) | 2.85 | -16.67 | 0.0 | 0.18 | -10.0 | 0.0 | 0.38 | -37.7 | 0.0 | 0.43 | -24.56 | 0.0 | 6.32 | 8.0 | 0.0 | 13.33 | -25.25 | 0.0 | 15.09 | -9.47 | 0.0 | 300 | 0.0 | 0.0 |
| 19Q4 (1) | 3.42 | 0.0 | 0.0 | 0.2 | 0.0 | 0.0 | 0.61 | 0.0 | 0.0 | 0.57 | 0.0 | 0.0 | 5.85 | 0.0 | 0.0 | 17.84 | 0.0 | 0.0 | 16.67 | 0.0 | 0.0 | 300 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 32.79 | -3.67 | 1.25 | 27.55 | 2.3 | 15.58 | 2.56 | 26.73 | 3.81 | 32.41 | 7.01 | 19.98 | 7.81 | 31.56 | 300 | 0.0 |
| 2022 (9) | 34.04 | 38.66 | 0.98 | 42.03 | 1.99 | 33.56 | 2.02 | 6.88 | 2.88 | 2.43 | 5.85 | -3.68 | 5.93 | -22.92 | 300 | 0.0 |
| 2021 (8) | 24.55 | 85.0 | 0.69 | 11.29 | 1.49 | -0.67 | 1.89 | 17.39 | 2.81 | -39.84 | 6.07 | -46.31 | 7.70 | -36.55 | 300 | 0.0 |
| 2020 (7) | 13.27 | 27.35 | 0.62 | -39.22 | 1.5 | -21.88 | 1.61 | 3.87 | 4.67 | -52.27 | 11.30 | -38.65 | 12.13 | -18.44 | 300 | 0.0 |
| 2019 (6) | 10.42 | -28.58 | 1.02 | 14.61 | 1.92 | 0.52 | 1.55 | 20.16 | 9.79 | 60.47 | 18.43 | 40.75 | 14.88 | 68.24 | 300 | 0.0 |
| 2018 (5) | 14.59 | -4.01 | 0.89 | 56.14 | 1.91 | -25.1 | 1.29 | 15.18 | 6.10 | 62.67 | 13.09 | -21.97 | 8.84 | 19.99 | 300 | 0.0 |
| 2017 (4) | 15.2 | -29.14 | 0.57 | -38.71 | 2.55 | -36.09 | 1.12 | -4.27 | 3.75 | -13.51 | 16.78 | -9.81 | 7.37 | 35.09 | 300 | 0.0 |
| 2016 (3) | 21.45 | 35.76 | 0.93 | -8.82 | 3.99 | 19.1 | 1.17 | -4.1 | 4.34 | -32.84 | 18.60 | -12.27 | 5.45 | -29.36 | 300 | 0.0 |
| 2015 (2) | 15.8 | -23.0 | 1.02 | 5.15 | 3.35 | 48.89 | 1.22 | -8.96 | 6.46 | 36.57 | 21.20 | 93.37 | 7.72 | 18.24 | 300 | 0.0 |
| 2014 (1) | 20.52 | 10.26 | 0.97 | -23.62 | 2.25 | -3.85 | 1.34 | -10.67 | 4.73 | 0 | 10.96 | 0 | 6.53 | 0 | 300 | -78.57 |
