- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 0.02 | 100.0 | 0.0 | 0.05 | 25.0 | 150.0 | 0.05 | -37.5 | 0.0 | 0.04 | -20.0 | 33.33 | 250.00 | -37.5 | 150.0 | 250.00 | -68.75 | 0.0 | 200.00 | -60.0 | 33.33 | 0 | 0 | -100.0 |
| 24Q2 (19) | 0.01 | 0.0 | 0.0 | 0.04 | 33.33 | 100.0 | 0.08 | 33.33 | 60.0 | 0.05 | 66.67 | 150.0 | 400.00 | 33.33 | 100.0 | 800.00 | 33.33 | 60.0 | 500.00 | 66.67 | 150.0 | 0 | 0 | -100.0 |
| 24Q1 (18) | 0.01 | -50.0 | 0.0 | 0.03 | 0.0 | 50.0 | 0.06 | -14.29 | 50.0 | 0.03 | 0.0 | 50.0 | 300.00 | 100.0 | 50.0 | 600.00 | 71.43 | 50.0 | 300.00 | 100.0 | 50.0 | 0 | -100.0 | -100.0 |
| 23Q4 (17) | 0.02 | 0.0 | 100.0 | 0.03 | 50.0 | 0.0 | 0.07 | 40.0 | 40.0 | 0.03 | 0.0 | 0.0 | 150.00 | 50.0 | -50.0 | 350.00 | 40.0 | -30.0 | 150.00 | 0.0 | -50.0 | 77 | 0.0 | 0.0 |
| 23Q3 (16) | 0.02 | 100.0 | 100.0 | 0.02 | 0.0 | 0.0 | 0.05 | 0.0 | -16.67 | 0.03 | 50.0 | 50.0 | 100.00 | -50.0 | -50.0 | 250.00 | -50.0 | -58.33 | 150.00 | -25.0 | -25.0 | 77 | 0.0 | 0.0 |
| 23Q2 (15) | 0.01 | 0.0 | -50.0 | 0.02 | 0.0 | 0.0 | 0.05 | 25.0 | -16.67 | 0.02 | 0.0 | -33.33 | 200.00 | 0.0 | 100.0 | 500.00 | 25.0 | 66.67 | 200.00 | 0.0 | 33.33 | 77 | 0.0 | 0.0 |
| 23Q1 (14) | 0.01 | 0.0 | -50.0 | 0.02 | -33.33 | 0.0 | 0.04 | -20.0 | -42.86 | 0.02 | -33.33 | -33.33 | 200.00 | -33.33 | 100.0 | 400.00 | -20.0 | 14.29 | 200.00 | -33.33 | 33.33 | 77 | 0.0 | 0.0 |
| 22Q4 (13) | 0.01 | 0.0 | 0.0 | 0.03 | 50.0 | 0.0 | 0.05 | -16.67 | -54.55 | 0.03 | 50.0 | -25.0 | 300.00 | 50.0 | 0.0 | 500.00 | -16.67 | -54.55 | 300.00 | 50.0 | -25.0 | 77 | 0.0 | 0.0 |
| 22Q3 (12) | 0.01 | -50.0 | -66.67 | 0.02 | 0.0 | 0.0 | 0.06 | 0.0 | -25.0 | 0.02 | -33.33 | -33.33 | 200.00 | 100.0 | 200.0 | 600.00 | 100.0 | 125.0 | 200.00 | 33.33 | 100.0 | 77 | 0.0 | 0.0 |
| 22Q2 (11) | 0.02 | 0.0 | -33.33 | 0.02 | 0.0 | -50.0 | 0.06 | -14.29 | -33.33 | 0.03 | 0.0 | -25.0 | 100.00 | 0.0 | -25.0 | 300.00 | -14.29 | 0.0 | 150.00 | 0.0 | 12.5 | 77 | 0.0 | 0.0 |
| 22Q1 (10) | 0.02 | 100.0 | -60.0 | 0.02 | -33.33 | -71.43 | 0.07 | -36.36 | -22.22 | 0.03 | -25.0 | -25.0 | 100.00 | -66.67 | -28.57 | 350.00 | -68.18 | 94.44 | 150.00 | -62.5 | 87.5 | 77 | 0.0 | 0.0 |
| 21Q4 (9) | 0.01 | -66.67 | -92.86 | 0.03 | 50.0 | -72.73 | 0.11 | 37.5 | -15.38 | 0.04 | 33.33 | -33.33 | 300.00 | 350.0 | 281.82 | 1100.00 | 312.5 | 1084.62 | 400.00 | 300.0 | 833.33 | 77 | 0.0 | 0.0 |
| 21Q3 (8) | 0.03 | 0.0 | -62.5 | 0.02 | -50.0 | -86.67 | 0.08 | -11.11 | -33.33 | 0.03 | -25.0 | -83.33 | 66.67 | -50.0 | -64.44 | 266.67 | -11.11 | 77.78 | 100.00 | -25.0 | -55.56 | 77 | 0.0 | 0.0 |
| 21Q2 (7) | 0.03 | -40.0 | -66.67 | 0.04 | -42.86 | -55.56 | 0.09 | 0.0 | -10.0 | 0.04 | 0.0 | -71.43 | 133.33 | -4.76 | 33.33 | 300.00 | 66.67 | 170.0 | 133.33 | 66.67 | -14.29 | 77 | 0.0 | 0.0 |
| 21Q1 (6) | 0.05 | -64.29 | 400.0 | 0.07 | -36.36 | -46.15 | 0.09 | -30.77 | -25.0 | 0.04 | -33.33 | -77.78 | 140.00 | 78.18 | -89.23 | 180.00 | 93.85 | -85.0 | 80.00 | 86.67 | -95.56 | 77 | 0.0 | 0.0 |
| 20Q4 (5) | 0.14 | 75.0 | 1300.0 | 0.11 | -26.67 | -21.43 | 0.13 | 8.33 | 18.18 | 0.06 | -66.67 | -64.71 | 78.57 | -58.1 | -94.39 | 92.86 | -38.1 | -91.56 | 42.86 | -80.95 | -97.48 | 77 | 0.0 | 0.0 |
| 20Q3 (4) | 0.08 | -11.11 | 0.0 | 0.15 | 66.67 | 0.0 | 0.12 | 20.0 | 0.0 | 0.18 | 28.57 | 0.0 | 187.50 | 87.5 | 0.0 | 150.00 | 35.0 | 0.0 | 225.00 | 44.64 | 0.0 | 77 | 0.0 | 0.0 |
| 20Q2 (3) | 0.09 | 800.0 | 0.0 | 0.09 | -30.77 | 0.0 | 0.1 | -16.67 | 0.0 | 0.14 | -22.22 | 0.0 | 100.00 | -92.31 | 0.0 | 111.11 | -90.74 | 0.0 | 155.56 | -91.36 | 0.0 | 77 | 0.0 | 0.0 |
| 20Q1 (2) | 0.01 | 0.0 | 0.0 | 0.13 | -7.14 | 0.0 | 0.12 | 9.09 | 0.0 | 0.18 | 5.88 | 0.0 | 1300.00 | -7.14 | 0.0 | 1200.00 | 9.09 | 0.0 | 1800.00 | 5.88 | 0.0 | 77 | 0.0 | 0.0 |
| 19Q4 (1) | 0.01 | 0.0 | 0.0 | 0.14 | 0.0 | 0.0 | 0.11 | 0.0 | 0.0 | 0.17 | 0.0 | 0.0 | 1400.00 | 0.0 | 0.0 | 1100.00 | 0.0 | 0.0 | 1700.00 | 0.0 | 0.0 | 77 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 0.06 | -14.29 | 0.09 | -10.0 | 0.21 | -12.5 | 0.11 | 0.0 | 150.00 | 5.0 | 350.00 | 2.08 | 183.33 | 16.67 | 77 | 0.0 |
| 2022 (9) | 0.07 | -46.15 | 0.1 | -37.5 | 0.24 | -35.14 | 0.11 | -26.67 | 142.86 | 16.07 | 342.86 | 20.46 | 157.14 | 36.19 | 77 | 0.0 |
| 2021 (8) | 0.13 | -58.06 | 0.16 | -67.35 | 0.37 | -19.57 | 0.15 | -73.21 | 123.08 | -22.14 | 284.62 | 91.81 | 115.38 | -36.13 | 77 | 0.0 |
| 2020 (7) | 0.31 | 1450.0 | 0.49 | 25.64 | 0.46 | 31.43 | 0.56 | -12.5 | 158.06 | -91.89 | 148.39 | -91.52 | 180.65 | -94.35 | 77 | 0.0 |
| 2019 (6) | 0.02 | -88.89 | 0.39 | 116.67 | 0.35 | 20.69 | 0.64 | 52.38 | 1950.00 | 1850.0 | 1750.00 | 986.21 | 3200.00 | 1271.43 | 77 | 0.0 |
| 2018 (5) | 0.18 | -75.34 | 0.18 | 0.0 | 0.29 | -23.68 | 0.42 | 90.91 | 100.00 | 305.56 | 161.11 | 209.5 | 233.33 | 674.24 | 77 | 45.28 |
| 2017 (4) | 0.73 | -37.07 | 0.18 | -14.29 | 0.38 | -20.83 | 0.22 | 120.0 | 24.66 | 36.2 | 52.05 | 25.8 | 30.14 | 249.59 | 53 | 3.92 |
| 2016 (3) | 1.16 | -10.08 | 0.21 | -8.7 | 0.48 | -11.11 | 0.1 | 66.67 | 18.10 | 1.54 | 41.38 | -1.15 | 8.62 | 85.34 | 51 | 8.51 |
| 2015 (2) | 1.29 | -37.38 | 0.23 | -8.0 | 0.54 | -8.47 | 0.06 | 0 | 17.83 | 46.91 | 41.86 | 46.16 | 4.65 | 0 | 47 | -9.62 |
| 2014 (1) | 2.06 | -9.65 | 0.25 | -7.41 | 0.59 | 37.21 | 0 | 0 | 12.14 | 0 | 28.64 | 0 | 0.00 | 0 | 52 | -33.33 |
