- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 3.68 | 5.75 | -1.34 | 0.16 | 6.67 | -5.88 | 0.38 | 11.76 | 15.15 | 0.1 | 11.11 | 0.0 | 4.35 | 0.87 | -4.6 | 10.33 | 5.69 | 16.72 | 2.72 | 5.07 | 1.36 | 816 | 0.0 | 0.0 |
24Q2 (19) | 3.48 | 16.78 | 4.82 | 0.15 | 7.14 | -16.67 | 0.34 | 70.0 | -2.86 | 0.09 | 0.0 | 0.0 | 4.31 | -8.25 | -20.5 | 9.77 | 45.57 | -7.32 | 2.59 | -14.37 | -4.6 | 816 | 0.0 | 0.0 |
24Q1 (18) | 2.98 | -9.15 | -20.53 | 0.14 | -22.22 | -6.67 | 0.2 | -57.45 | 0.0 | 0.09 | 0.0 | -10.0 | 4.70 | -14.39 | 17.45 | 6.71 | -53.16 | 25.84 | 3.02 | 10.07 | 13.26 | 816 | 0.0 | 0.0 |
23Q4 (17) | 3.28 | -12.06 | -38.81 | 0.18 | 5.88 | -25.0 | 0.47 | 42.42 | 4.44 | 0.09 | -10.0 | -25.0 | 5.49 | 20.41 | 22.56 | 14.33 | 61.96 | 70.68 | 2.74 | 2.35 | 22.56 | 816 | 0.0 | 0.0 |
23Q3 (16) | 3.73 | 12.35 | -35.36 | 0.17 | -5.56 | -5.56 | 0.33 | -5.71 | -19.51 | 0.1 | 11.11 | 0.0 | 4.56 | -15.94 | 46.1 | 8.85 | -16.08 | 24.51 | 2.68 | -1.1 | 54.69 | 816 | 0.0 | 0.0 |
23Q2 (15) | 3.32 | -11.47 | -37.94 | 0.18 | 20.0 | 20.0 | 0.35 | 75.0 | -2.78 | 0.09 | -10.0 | 0.0 | 5.42 | 35.54 | 93.37 | 10.54 | 97.67 | 56.67 | 2.71 | 1.66 | 61.14 | 816 | 0.0 | 0.0 |
23Q1 (14) | 3.75 | -30.04 | -10.71 | 0.15 | -37.5 | 25.0 | 0.2 | -55.56 | 5.26 | 0.1 | -16.67 | 11.11 | 4.00 | -10.67 | 40.0 | 5.33 | -36.47 | 17.89 | 2.67 | 19.11 | 24.44 | 816 | 0.0 | 0.0 |
22Q4 (13) | 5.36 | -7.11 | 25.82 | 0.24 | 33.33 | 33.33 | 0.45 | 9.76 | -8.16 | 0.12 | 20.0 | 20.0 | 4.48 | 43.53 | 5.97 | 8.40 | 18.15 | -27.01 | 2.24 | 29.18 | -4.63 | 816 | 0.0 | 0.0 |
22Q3 (12) | 5.77 | 7.85 | 27.09 | 0.18 | 20.0 | 12.5 | 0.41 | 13.89 | 32.26 | 0.1 | 11.11 | 11.11 | 3.12 | 11.27 | -11.48 | 7.11 | 5.6 | 4.06 | 1.73 | 3.02 | -12.57 | 816 | 0.0 | 0.0 |
22Q2 (11) | 5.35 | 27.38 | 28.61 | 0.15 | 25.0 | -21.05 | 0.36 | 89.47 | 16.13 | 0.09 | 0.0 | 0.0 | 2.80 | -1.87 | -38.61 | 6.73 | 48.75 | -9.7 | 1.68 | -21.5 | -22.24 | 816 | 0.0 | 0.0 |
22Q1 (10) | 4.2 | -1.41 | 14.13 | 0.12 | -33.33 | -50.0 | 0.19 | -61.22 | 5.56 | 0.09 | -10.0 | 0.0 | 2.86 | -32.38 | -56.19 | 4.52 | -60.67 | -7.51 | 2.14 | -8.71 | -12.38 | 816 | 0.0 | 0.0 |
21Q4 (9) | 4.26 | -6.17 | 22.41 | 0.18 | 12.5 | -28.0 | 0.49 | 58.06 | 22.5 | 0.1 | 11.11 | 11.11 | 4.23 | 19.89 | -41.18 | 11.50 | 68.45 | 0.07 | 2.35 | 18.41 | -9.23 | 816 | 0.0 | 0.0 |
21Q3 (8) | 4.54 | 9.13 | 12.94 | 0.16 | -15.79 | -5.88 | 0.31 | 0.0 | 0.0 | 0.09 | 0.0 | 12.5 | 3.52 | -22.84 | -16.66 | 6.83 | -8.37 | -11.45 | 1.98 | -8.37 | -0.39 | 816 | 0.0 | 0.0 |
21Q2 (7) | 4.16 | 13.04 | -14.58 | 0.19 | -20.83 | 26.67 | 0.31 | 72.22 | 3.33 | 0.09 | 0.0 | 12.5 | 4.57 | -29.97 | 48.29 | 7.45 | 52.35 | 20.97 | 2.16 | -11.54 | 31.7 | 816 | 0.0 | 0.0 |
21Q1 (6) | 3.68 | 5.75 | 25.17 | 0.24 | -4.0 | 60.0 | 0.18 | -55.0 | -28.0 | 0.09 | 0.0 | 12.5 | 6.52 | -9.22 | 27.83 | 4.89 | -57.45 | -42.48 | 2.45 | -5.43 | -10.12 | 816 | 0.0 | 0.0 |
20Q4 (5) | 3.48 | -13.43 | -6.45 | 0.25 | 47.06 | 78.57 | 0.4 | 29.03 | -18.37 | 0.09 | 12.5 | 28.57 | 7.18 | 69.88 | 90.89 | 11.49 | 49.05 | -12.74 | 2.59 | 29.96 | 37.44 | 816 | 0.0 | 0.0 |
20Q3 (4) | 4.02 | -17.45 | 0.0 | 0.17 | 13.33 | 0.0 | 0.31 | 3.33 | 0.0 | 0.08 | 0.0 | 0.0 | 4.23 | 37.3 | 0.0 | 7.71 | 25.18 | 0.0 | 1.99 | 21.14 | 0.0 | 816 | 0.0 | 0.0 |
20Q2 (3) | 4.87 | 65.65 | 0.0 | 0.15 | 0.0 | 0.0 | 0.3 | 20.0 | 0.0 | 0.08 | 0.0 | 0.0 | 3.08 | -39.63 | 0.0 | 6.16 | -27.56 | 0.0 | 1.64 | -39.63 | 0.0 | 816 | 0.0 | 0.0 |
20Q1 (2) | 2.94 | -20.97 | 0.0 | 0.15 | 7.14 | 0.0 | 0.25 | -48.98 | 0.0 | 0.08 | 14.29 | 0.0 | 5.10 | 35.57 | 0.0 | 8.50 | -35.44 | 0.0 | 2.72 | 44.61 | 0.0 | 816 | 0.0 | 0.0 |
19Q4 (1) | 3.72 | 0.0 | 0.0 | 0.14 | 0.0 | 0.0 | 0.49 | 0.0 | 0.0 | 0.07 | 0.0 | 0.0 | 3.76 | 0.0 | 0.0 | 13.17 | 0.0 | 0.0 | 1.88 | 0.0 | 0.0 | 816 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 14.08 | -31.91 | 0.68 | -2.86 | 1.35 | -3.57 | 0.38 | -7.32 | 4.83 | 42.68 | 9.59 | 41.63 | 2.70 | 36.13 | 816 | 0.0 |
2022 (9) | 20.68 | 24.28 | 0.7 | -9.09 | 1.4 | 7.69 | 0.41 | 13.89 | 3.38 | -26.85 | 6.77 | -13.35 | 1.98 | -8.36 | 816 | 0.0 |
2021 (8) | 16.64 | 8.69 | 0.77 | 6.94 | 1.3 | 4.0 | 0.36 | 5.88 | 4.63 | -1.6 | 7.81 | -4.31 | 2.16 | -2.58 | 816 | 0.0 |
2020 (7) | 15.31 | 9.67 | 0.72 | 33.33 | 1.25 | -11.35 | 0.34 | 25.93 | 4.70 | 21.58 | 8.16 | -19.16 | 2.22 | 14.82 | 816 | 0.0 |
2019 (6) | 13.96 | -23.63 | 0.54 | -10.0 | 1.41 | 3.68 | 0.27 | 0.0 | 3.87 | 17.85 | 10.10 | 35.76 | 1.93 | 30.95 | 816 | -7.8 |
2018 (5) | 18.28 | 10.59 | 0.6 | 13.21 | 1.36 | 10.57 | 0.27 | 0.0 | 3.28 | 2.37 | 7.44 | -0.02 | 1.48 | -9.57 | 885 | 7.01 |
2017 (4) | 16.53 | -5.16 | 0.53 | 8.16 | 1.23 | -3.15 | 0.27 | -3.57 | 3.21 | 14.05 | 7.44 | 2.12 | 1.63 | 1.68 | 827 | 34.69 |
2016 (3) | 17.43 | 7.93 | 0.49 | 19.51 | 1.27 | 11.4 | 0.28 | -12.5 | 2.81 | 10.74 | 7.29 | 3.22 | 1.61 | -18.93 | 614 | 7.72 |
2015 (2) | 16.15 | -12.94 | 0.41 | -2.38 | 1.14 | -12.31 | 0.32 | -13.51 | 2.54 | 12.13 | 7.06 | 0.72 | 1.98 | -0.66 | 570 | 1.24 |
2014 (1) | 18.55 | 15.72 | 0.42 | -2.33 | 1.3 | 23.81 | 0.37 | 19.35 | 2.26 | 0 | 7.01 | 0 | 1.99 | 0 | 563 | 0.0 |