玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)3.685.75-1.340.166.67-5.880.3811.7615.150.111.110.04.350.87-4.610.335.6916.722.725.071.368160.00.0
24Q2 (19)3.4816.784.820.157.14-16.670.3470.0-2.860.090.00.04.31-8.25-20.59.7745.57-7.322.59-14.37-4.68160.00.0
24Q1 (18)2.98-9.15-20.530.14-22.22-6.670.2-57.450.00.090.0-10.04.70-14.3917.456.71-53.1625.843.0210.0713.268160.00.0
23Q4 (17)3.28-12.06-38.810.185.88-25.00.4742.424.440.09-10.0-25.05.4920.4122.5614.3361.9670.682.742.3522.568160.00.0
23Q3 (16)3.7312.35-35.360.17-5.56-5.560.33-5.71-19.510.111.110.04.56-15.9446.18.85-16.0824.512.68-1.154.698160.00.0
23Q2 (15)3.32-11.47-37.940.1820.020.00.3575.0-2.780.09-10.00.05.4235.5493.3710.5497.6756.672.711.6661.148160.00.0
23Q1 (14)3.75-30.04-10.710.15-37.525.00.2-55.565.260.1-16.6711.114.00-10.6740.05.33-36.4717.892.6719.1124.448160.00.0
22Q4 (13)5.36-7.1125.820.2433.3333.330.459.76-8.160.1220.020.04.4843.535.978.4018.15-27.012.2429.18-4.638160.00.0
22Q3 (12)5.777.8527.090.1820.012.50.4113.8932.260.111.1111.113.1211.27-11.487.115.64.061.733.02-12.578160.00.0
22Q2 (11)5.3527.3828.610.1525.0-21.050.3689.4716.130.090.00.02.80-1.87-38.616.7348.75-9.71.68-21.5-22.248160.00.0
22Q1 (10)4.2-1.4114.130.12-33.33-50.00.19-61.225.560.09-10.00.02.86-32.38-56.194.52-60.67-7.512.14-8.71-12.388160.00.0
21Q4 (9)4.26-6.1722.410.1812.5-28.00.4958.0622.50.111.1111.114.2319.89-41.1811.5068.450.072.3518.41-9.238160.00.0
21Q3 (8)4.549.1312.940.16-15.79-5.880.310.00.00.090.012.53.52-22.84-16.666.83-8.37-11.451.98-8.37-0.398160.00.0
21Q2 (7)4.1613.04-14.580.19-20.8326.670.3172.223.330.090.012.54.57-29.9748.297.4552.3520.972.16-11.5431.78160.00.0
21Q1 (6)3.685.7525.170.24-4.060.00.18-55.0-28.00.090.012.56.52-9.2227.834.89-57.45-42.482.45-5.43-10.128160.00.0
20Q4 (5)3.48-13.43-6.450.2547.0678.570.429.03-18.370.0912.528.577.1869.8890.8911.4949.05-12.742.5929.9637.448160.00.0
20Q3 (4)4.02-17.450.00.1713.330.00.313.330.00.080.00.04.2337.30.07.7125.180.01.9921.140.08160.00.0
20Q2 (3)4.8765.650.00.150.00.00.320.00.00.080.00.03.08-39.630.06.16-27.560.01.64-39.630.08160.00.0
20Q1 (2)2.94-20.970.00.157.140.00.25-48.980.00.0814.290.05.1035.570.08.50-35.440.02.7244.610.08160.00.0
19Q4 (1)3.720.00.00.140.00.00.490.00.00.070.00.03.760.00.013.170.00.01.880.00.08160.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)14.08-31.910.68-2.861.35-3.570.38-7.324.8342.689.5941.632.7036.138160.0
2022 (9)20.6824.280.7-9.091.47.690.4113.893.38-26.856.77-13.351.98-8.368160.0
2021 (8)16.648.690.776.941.34.00.365.884.63-1.67.81-4.312.16-2.588160.0
2020 (7)15.319.670.7233.331.25-11.350.3425.934.7021.588.16-19.162.2214.828160.0
2019 (6)13.96-23.630.54-10.01.413.680.270.03.8717.8510.1035.761.9330.95816-7.8
2018 (5)18.2810.590.613.211.3610.570.270.03.282.377.44-0.021.48-9.578857.01
2017 (4)16.53-5.160.538.161.23-3.150.27-3.573.2114.057.442.121.631.6882734.69
2016 (3)17.437.930.4919.511.2711.40.28-12.52.8110.747.293.221.61-18.936147.72
2015 (2)16.15-12.940.41-2.381.14-12.310.32-13.512.5412.137.060.721.98-0.665701.24
2014 (1)18.5515.720.42-2.331.323.810.3719.352.2607.0101.9905630.0

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